来瓶网绿雪碧纤维+，博视得带你get轻盈之道
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/BfbVDEEiaYdawPFpDiaf8t2JwIFPbmshETeUl5JDicCCzToeO20WVaiadwZic2bKzgJgkKDS0r7tEymHScwIB2qTjibg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">夏天的脚步<span style="color: black;">逐步</span>逼近，减肥要迈开腿，<span style="color: black;">亦</span>要管住嘴，碳酸饮料<span style="color: black;">逐步</span><span style="color: black;">成为了</span><span style="color: black;">必须</span><span style="color: black;">奋斗</span>对抗的<span style="color: black;">引诱</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">倘若</span>有一款饮料，<span style="color: black;">不仅</span>喝起来<span style="color: black;">尤其</span>畅快，还「0 糖，0 热量」，含有相当于两个苹果的膳食纤维，让你<span style="color: black;">同期</span>保持住身材，那这个夏天，还用担心吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BfbVDEEiaYdbiarAMYHlpsGS8cSqHqE5ibiaNXfnSNCgp7Q7qeP3GuuoTFtL8ARup21ribVYeC8DpHpJ9hibyJJeloibw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>雪碧的合作伙伴，今年5月</span><span style="color: black;"><strong style="color: blue;">博视得</strong></span><span style="color: black;"><span style="color: black;">帮忙</span>雪碧开启了一场营销战。<span style="color: black;">选择</span>国内最先进入夏季的一线城市广州、深圳，在热门<span style="color: black;">轻轨</span>站内铺设别出心裁的品牌通道，以<span style="color: black;">容易</span>诙谐的方式向<span style="color: black;">公众</span>宣传</span><span style="color: black;"><strong style="color: blue;">雪碧</strong><strong style="color: blue;">纤维+</strong></span><span style="color: black;"><span style="color: black;">制品</span>，加强品牌认知。</span></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">纤体之美</strong></strong></span><span style="color: black;"><strong style="color: blue;">互动<span style="color: black;">有没有</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通道以青草绿、柠檬黄、沙滩白三色为主，路人经过的时候，墙面两侧<span style="color: black;">安置</span>的</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">强力瘦身哈哈镜</span></strong></span><span style="color: black;">，吸引<span style="color: black;">她们</span>在镜前停留照镜，将饮用雪碧纤维+可<span style="color: black;">得到</span>的纤体后的美好形象提前展<span style="color: black;">此刻</span>消费者眼前。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BfbVDEEiaYdbiarAMYHlpsGS8cSqHqE5ibiabJS6LTymeqwWJk55aRqicv2H0wz0hljdXqQQF2lG6w0ViaERkIUN3aDQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(广州<span style="color: black;">轻轨</span>站)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“酷爽不变，轻盈有加+”</span></strong></span><span style="color: black;">这句<span style="color: black;">宣传</span>语转变为强记忆点，而“<span style="color: black;">能够</span>瘦身的哈哈镜”则<span style="color: black;">作为</span>连接<span style="color: black;">制品</span>与消费者间互动体验的桥梁。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BfbVDEEiaYdbiarAMYHlpsGS8cSqHqE5ibiaDfayxcLO5LpNicicHQgcHd6MPghtafP9Sia0M5bzpzgPX9Sjp0L7RfXoA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（深圳<span style="color: black;">轻轨</span>站）</span></p><span style="color: black;"><strong style="color: blue;">轻盈专线</strong></span><span style="color: black;"><strong style="color: blue;">绿色通道</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">地面上的</span><span style="color: black;"><strong style="color: blue;">“小蛮腰专属”</strong></span><span style="color: black;">步行道，每隔几步就会冒出小标题<span style="color: black;">宣传</span>语，提醒消费者“纤”体的重要性：“想要尝鲜，<span style="color: black;">亦</span>想要”尝纤“、”体态纤纤、步伐翩翩“、”通勤新速度”......在大片绿色的衬托下，简直<span style="color: black;">便是</span>为想要保持身材的小哥哥小姐姐们量身打造的“绿色通道”，贴心感十足。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BfbVDEEiaYdbiarAMYHlpsGS8cSqHqE5ibiaF0s6CleXE8GeBvVmTyNI073bgiasCFFRbegibOxWLNrVzDTSPNdB1VDA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BfbVDEEiaYdbiarAMYHlpsGS8cSqHqE5ibiaCQGib2zDYPyzp1x2d0HLuLp5LwsvzuzgWTQ3mCpoZgn521bR4HHlo5Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">雪碧纤维+哈哈镜</span></span></strong><span style="color: black;">互动<span style="color: black;">表现</span>了户外<span style="color: black;">宣传</span>的巧妙：充满儿时童真回忆，并且更<span style="color: black;">大都是</span>恶作剧功用的哈哈镜，把轻盈的纤体之美展示给消费者，将纤体后的<span style="color: black;">将来</span>”穿越时空”映射到消费者眼前，<span style="color: black;">剧烈</span>激发憧憬、想象及<span style="color: black;">制品</span>购买欲望。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BfbVDEEiaYdbiarAMYHlpsGS8cSqHqE5ibiapyXE5CYxqvkKibsnxicI9HO5JU8uYXv2Bu930UrPVZFRq7DcFnNzcUKQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">场景的细节处处呼应轻盈有加的“纤”维+概念，充分利用各个可用空间及合适的<span style="color: black;">媒介</span>材质，亮点惊喜<span style="color: black;">持续</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在28天的投放期内，共触达</span><span style="color: black;"><strong style="color: blue;">13,020,000</strong></span><span style="color: black;">人次。雪碧官方<span style="color: black;">博客</span>上的线上传播在发布三周内达到1,300条转发，1,809条留言，5,241份点赞，</span><span style="color: black;"><strong style="color: blue;">二次传播</strong></span><span style="color: black;">吸引<span style="color: black;">更加多</span>小伙伴亲临场景现场体验“酷爽不变 轻盈有加+”的纤体感受。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BfbVDEEiaYdbiarAMYHlpsGS8cSqHqE5ibiaeFibOg0mK0IljNHNsUhiaFbfOgpR2OgSxQ0MhQoHSgsCFLn66ic24mNaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>一个简单的哈哈镜互动，就彰显出了户外场景易与消费者产生</span><span style="color: black;"><strong style="color: blue;">真实相连</strong></span><span style="color: black;">的不可取代的<span style="color: black;">宣传</span>价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">越喝越瘦的雪碧纤维+，<span style="color: black;">认识</span>一下吧！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/BfbVDEEiaYdbiarAMYHlpsGS8cSqHqE5ibia6tNaak9leqiaq9WCib1luha7jBnKibT5tLx9BeUl0h1Ved3PnmVItiaPibA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文字：Becky Chu</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编辑：范嘉雯</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BfbVDEEiaYdawPFpDiaf8t2JwIFPbmshETZJE2RElicXqVrcpHqibKgqsALzkuHJnicBZAiaBdJ2h1VKvPLZmzyFicHJQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
感谢您的精彩评论，为我带来了新的思考角度。 论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。 “NB”（牛×的缩写，表示叹为观止） 软文发布平台 http://www.fok120.com/
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