m5k1umn 发表于 2024-8-6 19:19:34

雪碧：消费者终会老去，而品牌设计永远青年


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网上看到一则<span style="color: black;">信息</span>，有些小小的惊叹！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">@央视财经</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【#可口可乐将停产椰子水品牌Zico# #可口可乐将削减旗下超一半品牌#】</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可口可乐在200多个国家<span style="color: black;">持有</span>160种饮料品牌，像雪碧、芬达、醒目、冰露、美汁源......都是可口可乐旗下品牌，160多种子品牌饮料同在果汁饮料市场，<span style="color: black;">倘若</span><span style="color: black;">无</span>鲜明的<span style="color: black;">特殊</span>和准确的定位，必将失去市场，走向消亡。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而这其中的雪碧品牌无疑是非常成功的</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就拿近两年<span style="color: black;">来讲</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">雪碧先是在2019年对logo进行了优化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将原logo做了更加简洁扁平化的处理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将写实的柠檬元素概括为一个橙色的圆点</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/951233a8b99e464aa4a8e69adcb44064~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=gHj9esQtW1UfWUF5A7ULNATYzYc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">紧接着，新的宣传海报上<span style="color: black;">亦</span>更换了Slogan</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将旧的「透心凉，心飞扬」改<span style="color: black;">成为了</span><strong style="color: blue;">「透心凉，可释放」</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1445f0e5915d4e248ab84ec463ddfb82~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=6Tttp5sCm1EKv9iITAdV5P9mwJk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>曾经首选雪碧的我<span style="color: black;">来讲</span>，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">「透心凉，渴释放」</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这个<span style="color: black;">宣传</span>语，似乎听起来<span style="color: black;">那样</span>的格格不入了！</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▽</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">协同</span>新的Slogen的发布，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">瞧瞧</span>新一期的品牌代言人都是谁？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">华晨宇、毛<span style="color: black;">很难</span>、刘柏辛、新裤子乐队</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">除了王牌对王牌里的华晨宇，其他人，在我<span style="color: black;">这般</span>的80后眼里<span style="color: black;">亦</span>是<span style="color: black;">认识</span>甚少</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了制造更大的声势，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">代言人们<span style="color: black;">同期</span>官宣了新的雪碧Slogan，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且顺势发起了<strong style="color: blue;">#你的渴是什么？#</strong><span style="color: black;">做为</span>互动<span style="color: black;">专题</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/287cdb6274b04c669593c953d52807c1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=l5ALBvsKdFwe8bxXN8YzbDq4sD0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/370db00d5a2f4890b6dddb7e45925360~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=u6SbSUKL9YPZcCWnISq%2B4NE3Tzk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b05670a455ab4925973083d8cbbf5f72~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=Qm1o4qcRoagWjyc%2BRmqKrUo%2BFUg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1b2111d77e074b1b9ad548b2c78559f5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=42zx9DFFg%2BGubTv%2BPt2g%2FIEtNyk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博客</span><span style="color: black;">专题</span><span style="color: black;">亦</span><span style="color: black;">更加是</span>让人一头雾水</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">#大声碧碧你的渴#、#透心凉，释放渴#</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/db293ea2dde34028ac3a361f0e0c334f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=M8L9SOpMME6%2FOtDmXu5pOKetDE4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/47b324070d9848429456200b72a25519~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=zuma0P8dQs17p0e3rCV9ArqS9Vk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/520b6a02bbc2483ca3b0e8a7c633e591~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=2JcyCVC0G7jx5Z1%2BL0WRG7mMES4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ed294f1b97884458b5124a95607f336e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=kMOLl5E0DLmsv9LTFJDXNQu4b7Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/efeeca31f1d7482f91a69e3edde8d13c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=x16vjHQYkS4Bb85F0XNoDyieiS8%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">雪碧最新代言人<span style="color: black;">宣传</span>片</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▽</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>印有4位代言人的罐装雪碧</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>在全国投放</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一波包装营销</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不<span style="color: black;">晓得</span>会点燃多少粉丝的热情与期待</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4a93db2414314c7fab070a9c852ef897~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=V8Kt7kmRtd%2BvOgxE2gPzIsp00R8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d10c746a74b64496ac9877fd58ab84f4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518316&amp;x-signature=%2FjciSuMTqUz3w3Yz21BAj%2BLSTeQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看完这组操作，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>80后的你我，是不是有些"晕圈"的感觉</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这都是啥啊！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别叹息，要问<span style="color: black;">为何</span>？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答："<span style="color: black;">由于</span>你<span style="color: black;">已然</span><span style="color: black;">再也不</span><span style="color: black;">青年</span>"</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">雪碧的<span style="color: black;">目的</span>定位是13~24岁青少年群体</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是logo、Slogen、代言人、<span style="color: black;">专题</span>......</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都会优先于这部分人群</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而像"大声碧碧你的渴"<span style="color: black;">这般</span>的火星语</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>是这个人群主流的表达方式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>不懂就对了</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这只能证明</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">消费者会变老</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">而品牌永远<span style="color: black;">青年</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(<span style="color: black;">照片</span>源自网络，如有侵权联系删除，谢谢）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢阅读，欢迎关注<a style="color: black;">@集智聊设计</a></p>




b1gc8v 发表于 2024-10-23 05:34:05

你说得对，我们一起加油，未来可期。

m5k1umn 发表于 2024-10-24 02:58:02

你的话语如春风拂面，让我心生暖意。
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