难道雪碧在帮别人打宣传？元气森林回复来了
<img src="https://mmbiz.qpic.cn/mmbiz_png/icnGTpfialrReDb19sOYl6rNYgzKNe4vAewtomgFc9XXeNgxxcoViaiadiaPgt3mkgSWicEdUHkJejk3L4iaicDib8gJ2Mg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">后台回复 </span><span style="color: black;">品牌</span><span style="color: black;">免费送你</span><strong style="color: blue;"><span style="color: black;">《135本品牌营销必读书》</span></strong><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者 |</span> <span style="color: black;">杨强 </span><span style="color: black;"><span style="color: black;">源自</span> | 品牌观察报</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">继与可口、百事打响可乐之战后，元气森林又把雪碧的风头给抢了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前几天，雪碧在<span style="color: black;">博客</span>上线了首支无糖系列创意视频，<span style="color: black;">因为</span>视频的<span style="color: black;">起始</span>，雪碧的包装乍看神似元气森林，<span style="color: black;">火速</span>就<span style="color: black;">诱发</span>了元气森林的围观、调侃。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有意思的是，元气森林<span style="color: black;">不仅</span>把雪碧的创意短片魔改<span style="color: black;">成为了</span>《听我说，谢谢你的这个<span style="color: black;">宣传</span>》，<span style="color: black;">况且</span>还把自家新品元气森林可乐味苏打气泡水无缝融入短片，<span style="color: black;">诱发</span>网友<span style="color: black;">热榜</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icnGTpfialrRdljibCyPmUW5dW6sjbDYY7eqCZwT3V2ictJXicicRTKxHI9rkDUveC0ezcpNcibLTVuWsv6Um4f22gqfg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong> <span style="color: black;">照片</span><span style="color: black;">源自</span>：@元气森林官微</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更巧合的是，雪碧创意视频上线的前一晚，元气森林可乐味苏打气泡水已正式上线天猫及京东旗舰店，雪碧换装之后这波的热度，完美被元气森林截胡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而接连挑战行业巨头，元气森林是被迫反击，还是主动出击呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icnGTpfialrRckwRh09faqvUx7cHAxUKMpeXGL2asaJlk3qkUjFHQ6ibKbgIgAvKWLgh6c3D3Ne3Hh6IDCxKHOSLw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">魔改雪碧<span style="color: black;">宣传</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">很久</span><span style="color: black;">败兴</span>，雪碧<span style="color: black;">经过</span>绿色瓶子营销出来的清凉感，<span style="color: black;">不仅</span><span style="color: black;">已然</span><span style="color: black;">作为</span>雪碧的品牌标识，<span style="color: black;">况且</span>在植消费者心智的过程中，<span style="color: black;">亦</span><span style="color: black;">成为了</span>雪碧的独特卖点之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>正是<span style="color: black;">由于</span>如此，<span style="color: black;">因此</span>当雪碧宣布由绿瓶换装成白瓶后，不少消费者都惊呼雪碧没了灵魂，在网上掀起的<span style="color: black;">热榜</span><span style="color: black;">更加是</span><span style="color: black;">始终</span>延续到了<span style="color: black;">此刻</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴同</span>着争议的热度，<span style="color: black;">亦</span>为了进一步让消费者<span style="color: black;">熟练</span>换装之后的<span style="color: black;">制品</span>，<span style="color: black;">近期</span>雪碧在<span style="color: black;">博客</span>、<span style="color: black;">微X</span>等平台上线了首支无糖系列创意视频。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">因为</span>视频中换装后的<span style="color: black;">制品</span>外观很像元气森林，不少网友在初看视频之时，都误以为雪碧跟元气森林搞了个合作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直到视频后面，随着<span style="color: black;">制品</span>的名字越来越清晰，<span style="color: black;">大众</span>才看清原来这只是雪碧自家的营销<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">强<span style="color: black;">专题</span>属性的营销，<span style="color: black;">已然</span>发布就<span style="color: black;">火速</span>激起了<span style="color: black;">热情</span>网友的围观、分享，不少看热闹不嫌事大的网友<span style="color: black;">乃至</span>还在雪碧官微的评论区打下“不是吧宝贝这你<span style="color: black;">亦</span>能忍”并@元气森林。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">熟稔互联网营销之道的元气森林，<span style="color: black;">不仅</span><span style="color: black;">第1</span>时间跑到雪碧官微的评论区以<span style="color: black;">照片</span>文字“哈哈哈哈哈哈……”调侃互动，带动气氛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icnGTpfialrRdljibCyPmUW5dW6sjbDYY7eLNCVU3BWeaRfkaN9t0mp5M3iauXfnZEqLqkCnsV6xjQ4WoNjVDoujsw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong> <span style="color: black;">照片</span><span style="color: black;">源自</span>：@雪碧官微评论区</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">紧接着下午，又在雪碧的热搜#难道雪碧在帮别人打<span style="color: black;">宣传</span>#发布了魔改的短片《听我说，谢谢你的这个<span style="color: black;">宣传</span>》，把营销的热度再推上了一个小高潮。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icnGTpfialrRdljibCyPmUW5dW6sjbDYY7e5osEGjRZPFt9uC9Razfgg2pAyC692ncGBsFbqxl8HWM1rS2x1CcPzw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong> <span style="color: black;">照片</span><span style="color: black;">源自</span>：@雪碧官微评论区</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有意思的还有，魔改后的短片内容重点<span style="color: black;">再也不</span>是换装后的白瓶雪碧，而是改<span style="color: black;">成为了</span>元气森林可乐味苏打气泡水。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更巧合的是，元气森林的这款<span style="color: black;">制品</span>，恰恰是雪碧创意视频发布的前一天，刚上线天猫及京东旗舰店的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“元气森林<span style="color: black;">已然</span>出了可乐味，雪碧味还会远吗？”随着调侃的声音越来越多，不少网友都认为雪碧的这波营销风头，完美地被元气森林给截胡了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">亦</span>有网友<span style="color: black;">诠释</span>，雪碧这支<span style="color: black;">宣传</span>短片中“这儿除了<span style="color: black;">咱们</span>，还能有谁，雪碧无糖”的文案，暗示在无糖<span style="color: black;">行业</span>可口可乐<span style="color: black;">无</span>对手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icnGTpfialrRckwRh09faqvUx7cHAxUKMpr2hurTaPmDribQKQ1ZiaU2KmbAwRGo5jjk5jPibZkRdLusmE4s983XW5g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">挑战可口可乐</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管雪碧这波花心思弄出的营销短片，是明示还是暗喻，但从网上的反映<span style="color: black;">状况</span>来看，风头被元气森林抢去<span style="color: black;">已经是</span>事实。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上这种让巨头背刺的操作，早在三年前元气森林就<span style="color: black;">已然</span>悄悄发起——2019年元气森林已在<span style="color: black;">机构</span>内部立项无糖可乐项目，将<span style="color: black;">目的</span>瞄向碳酸饮料领。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只<span style="color: black;">不外</span>当时为了避免被可口可乐、百事可乐扼杀，元气森林对外界<span style="color: black;">始终</span>保持着低调，<span style="color: black;">乃至</span>是元气森林创始人唐彬森对外都声<span style="color: black;">叫作</span>这是一款“大概率会失败的<span style="color: black;">制品</span>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icnGTpfialrRdljibCyPmUW5dW6sjbDYY7ecq1EXYD7HeQB6slCdCE7LEf40rSQDZ3SibG8QXuVQApBvSuBR2qjr6w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong> <span style="color: black;">照片</span><span style="color: black;">源自</span>：@可口可乐官微</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，元气森林的低调<span style="color: black;">亦</span>不是<span style="color: black;">无</span><span style="color: black;">原由</span>的，毕竟先前就有被两乐绞杀的案例。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如中国<span style="color: black;">第1</span>款自主碳酸饮料品牌——崂山可乐，曾经在当地的市场占有率一度达到了80%，后来外资入场，攻击之下就走向了消亡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span>，曾占据全国70%市场份额的天府可乐，后来百事将其收购之后，<span style="color: black;">不仅</span>逐年减少<span style="color: black;">制品</span>生产，最后竟让这个风靡一时的品牌从<span style="color: black;">公众</span>视野消失了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>到这一点的元气森林<span style="color: black;">因此</span>对外<span style="color: black;">始终</span>在嘴上强调低调，<span style="color: black;">不外</span>在行动上元气森林却并<span style="color: black;">无</span>停止可乐项目的推进。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过三年的沉淀，如今元气森林<span style="color: black;">不但</span>在配料上实现了突破——去除了苯甲酸钠、山梨酸钾等食品防腐剂，并用天然提取原料替代了原来的化学添加剂，<span style="color: black;">况且</span>还已把<span style="color: black;">制品</span>投向市场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管碳酸饮料市场的发展<span style="color: black;">已然</span>逼近天花板，但这个市场较强的消费者<span style="color: black;">基本</span>却仍然让不少饮料品牌心怀觊觎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更何况随着消费者对健康的关注越来越高，碳酸饮料的无糖革新<span style="color: black;">亦</span>势在必行，而这次元气森林的可乐，主打的<span style="color: black;">亦</span>恰恰正是无糖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icnGTpfialrRdljibCyPmUW5dW6sjbDYY7er7fVS4a8Saqq74J0lia5T3LKnPwVHgp4dS9dh2xJMMibMFibU6aO0Lia5A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong> <span style="color: black;">照片</span><span style="color: black;">源自</span>：@元气森林官微</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加之这几年，元气森林<span style="color: black;">始终</span>在向市场和消费者灌输零糖零脂零卡的理念，<span style="color: black;">累积</span>起的一大批对健康关注较高的粉丝，这恰恰<span style="color: black;">亦</span><span style="color: black;">成为了</span>元气森林敢叫板可口可乐、百事可乐的底气所在。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icnGTpfialrRckwRh09faqvUx7cHAxUKMpkdybOGich1uiahVjVFxkiatGqaSltlXXvRBraZL14pEngtwicAibb8saFrg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">气泡水<span style="color: black;">欠好</span>卖了吗？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前几年<span style="color: black;">说到</span>气泡水，<span style="color: black;">大众</span>最先想到的基本上都是元气森林，<span style="color: black;">不外</span><span style="color: black;">此刻</span>，一眼望去气泡水市场活跃的品牌就不止数十个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">气泡水<span style="color: black;">制品</span><span style="color: black;">更加是</span>随处可见，且不说可口可乐、百事<span style="color: black;">这般</span>的国际巨头，单就国内的品牌<span style="color: black;">来讲</span>，伊利、蒙牛、娃哈哈、农夫山泉基本上<span style="color: black;">亦</span>都推出了多款气泡水<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">乃至</span>就连青岛啤酒、恒顺醋业等<span style="color: black;">这般</span>的跨界玩家，<span style="color: black;">亦</span>纷纷跃跃欲试想要挤进元气森林深耕的腹地分一杯羹。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，从这个<span style="color: black;">方向</span>去看，仅有气泡水这一个爆品的元气森林，拓宽<span style="color: black;">制品</span>边界不仅<span style="color: black;">必要</span>，<span style="color: black;">况且</span>还<span style="color: black;">特别有</span>必要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icnGTpfialrRdljibCyPmUW5dW6sjbDYY7eMibbIrt8MFcjMyM55tfjE8X3KnHC3xqCFIf1vIbic6lpGD0P9Dr1Opsw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong><span style="color: black;">照片</span><span style="color: black;">源自</span>：@元气森林官微</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上从去年<span style="color: black;">起始</span>，元气森林<span style="color: black;">亦</span>加快了<span style="color: black;">制品</span>布局的节奏，例如先后推出了外星人电解质水、“有矿”瓶装矿泉水等<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入2022年，元气森林当然<span style="color: black;">亦</span><span style="color: black;">无</span>放慢谋求更大突破的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">细心的行业观察者可能会<span style="color: black;">发掘</span>，今年<span style="color: black;">起始</span>元气森林就<span style="color: black;">已然</span>从官网把“互联网+饮料<span style="color: black;">机构</span>”给撤下了，取而代之的则是“中国食品饮料企业”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而文字更改的<span style="color: black;">背面</span>，在宣告元气森林<span style="color: black;">已然</span>正式吹响向全品类饮料<span style="color: black;">机构</span>转变的号角的<span style="color: black;">同期</span>，在某种程度上<span style="color: black;">亦</span>暗示了元气森林面临的焦虑正在加大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内的饮料品牌冲入气泡水市场，固然让元气森林深感压力，但更为头疼的却是可口可乐和百事这两大饮料巨头在气泡水<span style="color: black;">行业</span>的发力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>这两大巨头除了推出气泡水<span style="color: black;">制品</span>之外，在供应链、<span style="color: black;">途径</span>等方面还展开了更为直接的狙击。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>有<span style="color: black;">媒介</span>曾透露，赤藓糖醇供应商保龄宝，在2021年春节前后收到的来自两乐的大笔订单，就直接挤占了对元气森林的供货。<span style="color: black;">乃至</span>有巨头还<span style="color: black;">需求</span>代工厂与元气森林之间“二选一”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">此刻</span>，元气森林的可乐<span style="color: black;">制品</span><span style="color: black;">已然</span>在消费市场流通，<span style="color: black;">虽然说</span>短期内不会撼动两乐的地位，但毕竟元气森林有过颠覆气泡水市场的成功案例，<span style="color: black;">很久</span>来看，元气森林在国内仍然是个潜在的对手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，接下来随着双方向对方核心版图的“入侵”<span style="color: black;">持续</span>深入，一场更为激烈的交战似乎已无可避免。</span></p><span style="color: black;">参考资料：</span><span style="color: black;">1.解码Decode：元气森林，输不起的「冰柜保卫战」</span><span style="color: black;">2.华商韬略：中国曾经有<span style="color: black;">那样</span>多的<span style="color: black;">特殊</span>可乐，<span style="color: black;">为何</span>都消失了？</span><span style="color: black;">*编排 | 小何 审核 | 张付伟</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">品牌最新<span style="color: black;">新闻</span>，<span style="color: black;">都在</span>【</span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品牌观察报</span></strong></span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">】</span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">↓↓↓</span></strong></span></span></strong></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icnGTpfialrRf6ianMYLktDbtB1eicdTjJp8ODfSRxSO415VlOia0loYnjW5vrLRAic9wYiaDZh8IUEVUIqB6wotxKrsw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icnGTpfialrReDb19sOYl6rNYgzKNe4vAeGHD8ftc8FekM81udRzYSJEuknfDrmCY8TrWzDj47ic469zljue2p0SQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icnGTpfialrRd4bq3wIMG0y4t24IFstnBYJk2AMyGMODrz5TXICLrXWC7Fh0RibCHkEzHBSXqjuBF9FIp6lmVmGsA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icnGTpfialrRd4bq3wIMG0y4t24IFstnBYcTRLaNGARWt08jRDJwcUmrJPoG0YgSvvoAbf39XiaExuuCKbibdWm4Zg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><img src="https://mmbiz.qpic.cn/mmbiz_gif/icnGTpfialrRdQF0IRibWVdSiaeAh917LvbeEVLuLoTMGpDQBorRYKyb893dbGMq9J528mS7sJuS0cFsKvpFQDSrSw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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