m5k1umn 发表于 2024-8-6 19:48:10

雪碧居然帮别人打宣传？！谁给你的自信！？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾经看<span style="color: black;">各样</span>港剧、职场剧，总以为商场如战场......</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>品牌之间<span style="color: black;">亦</span>不全充满火药味，还<span style="color: black;">能够</span>脑洞大开，用幽默和充满趣味的方式感染消费者。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国外汉堡王和麦当劳的<span style="color: black;">许多</span>经典案例正是遵从了这一营销手段，互相为自己造势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可<span style="color: black;">近期</span>，几支别出心裁的雪碧无糖创意视频，却用全新的营销组合抛出了一个所有人都闻所未闻的问题：&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">雪碧真的要帮别人打<span style="color: black;">宣传</span>？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cC0pJfPnJib4PvVDhRrx54P649YOytRvB7qy6Sz5bm1RgZ2DicYJ6KZ2qnrfhlxiblzI7IAPJqTicAD7mFdJH0cvJg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两款饮料在虚焦的视频里<span style="color: black;">显现</span>，<span style="color: black;">然则</span>内容怎么看着让人有点迷惑呢？雪碧的<span style="color: black;">宣传</span>里<span style="color: black;">显现</span>的白色瓶子，难道是某款别的汽水饮料吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cC0pJfPnJib4PvVDhRrx54P649YOytRvBALia6zIPPBdX0zY1JFowdCZpJoLk1TWL3iccXPnkSWPUAhKx22Z8Fib5w/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别想太多~随着镜头慢慢拉进，真相<span style="color: black;">亦</span>浮出水面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雪碧利用先入为主的概念<span style="color: black;">诱发</span>观众好奇心，再用充满趣味的反转带来会心一笑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拍摄手法尽管简单，但<span style="color: black;">背面</span>的创作<span style="color: black;">规律</span>和呈现方式不可为不高明。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cC0pJfPnJib4PvVDhRrx54P649YOytRvBtdmqGBobm914YEAn0UgnYDVI0ewuaZNTTQHCRYMoavHzsek8ffv92A/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">*完整视频可于文末查看</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>事情显然<span style="color: black;">无</span><span style="color: black;">那样</span>简单，雪碧接着又发布了另一条视频，这次倒像是一条正常的<span style="color: black;">宣传</span>片了，但开头和雪碧可一点都没沾边：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只见粉衣服的女生抱怨着“0业绩、0存款、卡路里逗比别人多一个0”，<span style="color: black;">乃至</span>“前男友的现女友都是00后”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这么多0搞得女主一肚子怨气、闷气和火气。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">协同</span>这柜内的视角，货架上摆满的小白瓶很难不让人联想到另一个汽水品牌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然是雪碧发的<span style="color: black;">宣传</span>，难道雪碧在到帮别人打<span style="color: black;">宣传</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cC0pJfPnJib4PvVDhRrx54P649YOytRvBXXTloViaD36UAuGHic3RZJ7Q1aYk4Oa8ceONdKibuW5weImHot4j6yVSQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好在反转来得够<span style="color: black;">即时</span>，<span style="color: black;">咱们</span>的主角<span style="color: black;">亦</span>随之登场：绿衣服的同伴弯下腰，避过视角内的小白瓶，为好友送上一瓶雪碧无糖。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cC0pJfPnJib4PvVDhRrx54P649YOytRvBkKC9oK8qdAD18Jo5MFAfe3UkibzsibsdDQSjiaGIOOuEFAl6nSnbZTQvA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">宣传</span>语“够酷爽<span style="color: black;">才可</span> √0怨气√0闷气√0火气”，<span style="color: black;">协同</span>女生的演出，看的出喝口雪碧无糖让她从“000”的生活中冷静了下来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">短短几秒悬念迭生，让人摸不着头脑，不禁要问一句：雪碧到底想干嘛？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cC0pJfPnJib4PvVDhRrx54P649YOytRvB1B9rQhBsAFqCgMF9tIYO0kFUWlYkkjCICvbUS7rtEx76KjddYEiclXA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后当<span style="color: black;">咱们</span>将视角切换回货架，又一重彩蛋揭晓，原来白色的瓶子是雪碧无糖纤维+，层层反转与递进，令人会心一笑，拍案叫绝。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cC0pJfPnJib4PvVDhRrx54P649YOytRvB8f9ic4aQGAKO2tE4glDTB5OicrQP9EaA4XNDFm1nk0MicUHFbEEAI246Q/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">*完整视频可于文末查看</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雪碧还将搞事情的手法沿用到线下，正当<span style="color: black;">咱们</span>以为雪碧帮别人打<span style="color: black;">宣传</span>的营销事件<span style="color: black;">能够</span>告一段落时，有网友<span style="color: black;">暗示</span>，<span style="color: black;">发掘</span>雪碧前两天又在成都春熙路大街上，继续着帮打<span style="color: black;">宣传</span>的续集！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而这一波直接帮到别人家楼下？路过网友纷纷抓拍住了这一“骚操作”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看来雪碧是真玩儿起来了，让我<span style="color: black;">亦</span>不得不佩服雪碧的创意脑洞。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cC0pJfPnJib51oAH8p2VMuibnxAkLiaPM3JviaicKBGXLcax2YicWkcdd5cB1ibmr3VSMhYUBPw3Nj1u0OGPHvMhm2rsw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/cC0pJfPnJib51oAH8p2VMuibnxAkLiaPM3JWpicdezVnIlemcTzLhgRAaCTj0GaAg1hribrLdWicJtmicctXiaoic9fFzgw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">细心的消费者又<span style="color: black;">发掘</span>雪碧上线了一个名为“扫任意汽水 赢雪碧无糖”的活动，这到底是要帮多少人打<span style="color: black;">宣传</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只<span style="color: black;">必须</span>活动内容用相机扫描任意汽水瓶身，经过识别后就有机会领取免费的雪碧无糖。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/cC0pJfPnJib4PvVDhRrx54P649YOytRvBmvupnAsMB0vIq2NuWxGemImNffBrMgVfSiaJBibYibvXepFZWlfbSeicww/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看似雪碧在帮别人打<span style="color: black;">宣传</span>，其实是对自己的<span style="color: black;">制品</span>足够自信的表现——</span><span style="color: black;">不怕比较，更不会怕被抢了风头。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仿佛在对消费者说：你要是不相信，反正有机会能免费赢，自己来喝雪碧无糖试试~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;致敬经典，还是玩出自己的风格？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雪碧的这一波操作，很难让人不去联系汉堡王和麦当劳的相爱相杀。雪碧的玩法<span style="color: black;">难免</span>让<span style="color: black;">咱们</span>有一种似曾相识的感觉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可雪碧<span style="color: black;">显著</span>玩的更高明些——</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雪碧利用极其简单的视频拍摄手法和创意，不<span style="color: black;">必须</span>请大牌明星坐镇，<span style="color: black;">亦</span>不<span style="color: black;">必须</span><span style="color: black;">海量</span>的视频特效，只<span style="color: black;">必须</span>用简单的脱焦与聚焦，就能形成反转并讲好一个故事。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的创意正对国内消费者的口味，不仅成功<span style="color: black;">诱发</span>社交平台上<span style="color: black;">海量</span>的关注和讨论，<span style="color: black;">亦</span>让<span style="color: black;">更加多</span>人关注到雪碧无糖这款<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>于国外案例中你来我往的“火拼”，雪碧用诙谐和幽默的手法成功贯彻了此次调侃式的营销策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>如此知名且经典汽水饮料，愿意拿自己的<span style="color: black;">制品</span>娱乐<span style="color: black;">公众</span>，并且将娱乐精神贯彻到底，这一点难能可贵。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雪碧这场精彩大戏，是老牌汽水饮料的一次大胆尝试。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雪碧用<span style="color: black;">持续</span>打磨且独具风格的幽默感，让观众会心一笑的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>让从业人员感叹：这番营销的勇气，能呈<span style="color: black;">此刻</span>普通的消费者面前时，雪碧就<span style="color: black;">已然</span>“赢麻了”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各位吃瓜群众评论区留言，雪碧这把打<span style="color: black;">宣传</span>的操作，你打几分？</span></p>
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听听海 发表于 2024-8-24 14:44:56

回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。

情迷布拉格 发表于 2024-9-3 01:07:43

外链发布社区 http://www.fok120.com/

j8typz 发表于 2024-10-13 15:56:15

请问、你好、求解、谁知道等。

nykek5i 发表于 2024-10-24 13:27:05

你的见解独到，让我受益匪浅，期待更多交流。

qzmjef 发表于 2024-10-25 05:40:47

大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。
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