esc0rp 发表于 2024-8-6 20:31:18

盘点哪些有意思的宣传文案


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经典的<span style="color: black;">宣传</span>文案就如一股涓涓细流流畅心间，舒畅清爽，看了回味无穷！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成功的企业，成功的商品，少不了<span style="color: black;">宣传</span>的宣传，在<span style="color: black;">哪些</span><span style="color: black;">宣传</span>文案里，<span style="color: black;">她们</span>或典雅高端；或意境优美；或简单明了定位<span style="color: black;">知道</span>；或借势联想，妙趣横生；或观点新奇，满足内心的<span style="color: black;">拜托</span>；或文艺清新，表达情怀……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案千千万，总有一句会扣动你的心灵门窗，给你所思，获取你的关注，或<span style="color: black;">赢得</span>你的一笑。而<span style="color: black;">哪些</span>形式多样，表达丰富的文案<span style="color: black;">最后</span>的目的<span style="color: black;">便是</span>要进入消费者的心智，在其<span style="color: black;">必须</span>相应商品时，会想起曾经有<span style="color: black;">那样</span>个品牌就很不错。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说起文案，<span style="color: black;">非常多</span>读者会说杜蕾斯是文案界的天花板。确实如此，杜蕾斯的每次出手都是<span style="color: black;">区别</span>凡响，都能<span style="color: black;">导致</span>现象级的传播与关注。<span style="color: black;">那样</span>它<span style="color: black;">为何</span>能在行业能做到如此高的关注与反响呢？</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1cea87cd5db24d6fbecc6d5669337945~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518882&amp;x-signature=1T2ex8cKWwdQliP5ZTUZpybQ8Os%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">究其<span style="color: black;">原由</span>，跟它的<span style="color: black;">制品</span><span style="color: black;">相关</span>，<span style="color: black;">做为</span>国人羞于表达的性的<span style="color: black;">关联</span><span style="color: black;">制品</span>，杜蕾斯每次的文案表达都是内容丰富，有料，但又<span style="color: black;">好似</span>什么<span style="color: black;">亦</span>没讲，而读者又<span style="color: black;">好似</span>都看懂了。每次的文案宣传都做<span style="color: black;">成为了</span>内涵段子宣传，男生看了心潮澎湃，女生看了面红耳赤。打着擦边球，却似乎又早已越过边界，行业内似乎<span style="color: black;">亦</span><span style="color: black;">仅有</span>这类<span style="color: black;">制品</span>的文案<span style="color: black;">能够</span><span style="color: black;">这般</span>玩，换成其他，早就被举报低俗。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">杜蕾斯的文案基于其<span style="color: black;">制品</span>特点阐述了国人想可又不敢在公开场合谈论的事情，但其本质上是打开了读者的心境，从而<span style="color: black;">导致</span>了关注。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上，生活里<span style="color: black;">非常多</span><span style="color: black;">制品</span>的<span style="color: black;">宣传</span>文案冲出重围，引得了群体的关注，促进了<span style="color: black;">制品</span>的<span style="color: black;">营销</span>，深化了品牌印象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最想说的话在眼睛里，</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">草稿箱里，梦里，和酒里。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a07ff1cbe31d49b69f7a1c8b3d35fbd0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518882&amp;x-signature=XURUtEid6hfgiNzq6rXIjRzAjx8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人是<span style="color: black;">由于</span>烦闷想喝酒，而<span style="color: black;">非常多</span>人是<span style="color: black;">由于</span>这句话有了喝酒的欲望。江小白<span style="color: black;">做为</span>一家创立不久的高粱白酒<span style="color: black;">机构</span>，从出道<span style="color: black;">起始</span>，文案风格<span style="color: black;">便是</span>贩卖情怀，引来一众<span style="color: black;">青年</span>消费的关注与<span style="color: black;">喜欢</span>。每瓶酒里的文案似乎都在讲述一段过往的故事，<span style="color: black;">导致</span>了共鸣，从而忍不住把酒言欢。正<span style="color: black;">所说</span>你有酒，我有故事。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怕上火，喝王老吉</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>这么一句六个字的文案，将广东的民间凉茶推向全国，曾一段时间<span style="color: black;">作为</span>快消品的扛把子品牌。文案内容定位<span style="color: black;">知道</span>，且抓住了广大消费者怕上火的痛点，喊出了消费者的担忧，打破了消费者的顾虑，促进了王老吉在<span style="color: black;">各样</span>场景的消费，<span style="color: black;">尤其</span>是在吃火锅，以及吃<span style="color: black;">各样</span>辣的<span style="color: black;">食品</span>时。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个<span style="color: black;">制品</span>的爆红<span style="color: black;">必须</span>一个突破点，当突破重围<span style="color: black;">得到</span>关注时，<span style="color: black;">亦</span>就会<span style="color: black;">得到</span>横向纵向等各个方位的关注，从而迎来大发展。说起永辉超市，<span style="color: black;">非常多</span>人就觉得它跟沃尔玛，家乐福差不多的综合性超市，但在其<span style="color: black;">作为</span>综合型超市前，它是在福州以杂货铺起家，并<span style="color: black;">经过</span>生鲜这个品类突破，从而<span style="color: black;">得到</span>了全方位的发展。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">累了困了</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">喝东鹏特饮</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d8fdcc84508047089ae4344735bc836b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518882&amp;x-signature=3DtmBVFaUv%2FIwpG%2Fy0Ss%2BSSWTrY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这句<span style="color: black;">宣传</span>词<span style="color: black;">亦</span>是很<span style="color: black;">知道</span>的表达了功能特征，提神抗疲劳！这个功效是什么群体<span style="color: black;">尤其</span><span style="color: black;">必须</span>的呢？上班族，长途司机，<span style="color: black;">由于</span>工作的<span style="color: black;">疲劳</span>，<span style="color: black;">难免</span><span style="color: black;">瞌睡</span>，而为了完成工作量，<span style="color: black;">休憩</span>时间不多，但要<span style="color: black;">保准</span>安全有效的完成任务，那就得克服瞌睡，这个时候想起这句话，<span style="color: black;">亦</span>自然引导相应群体去消费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">步步高点读机</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">哪里不会</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点哪里</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2fe07d1ec7b04a5a8d0f13b9d09c10ed~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518882&amp;x-signature=uMq0DkBC%2FRawQkSKR8hnsAf9Vh0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个家长都<span style="color: black;">期盼</span>自己的子女成才，<span style="color: black;">因此呢</span>在小孩的学习成长路上是操碎了心，上好学校，找好老师，亲身<span style="color: black;">教育</span>，但碍于<span style="color: black;">各样</span><span style="color: black;">原因</span>，<span style="color: black;">不可</span>很好的去表达对<span style="color: black;">孩儿</span>的关爱，但内心教育好<span style="color: black;">孩儿</span>，让<span style="color: black;">孩儿</span>享受充足好的教育资源的心<span style="color: black;">始终</span>都有。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">步步高点读机喊出的，步步高点读机，哪里不会，点哪里，给了<span style="color: black;">非常多</span>家长<span style="color: black;">期盼</span>，减轻了<span style="color: black;">非常多</span>家长在家里教育的<span style="color: black;">包袱</span>。<span style="color: black;">制品</span>迎合了购买者的需求，从而就会<span style="color: black;">得到</span>当下市场的追捧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">望子成龙小霸王</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小霸王是被<span style="color: black;">叫作</span>之为中国版的巴菲特段永平创立的，创立之初，不是叫小霸王学习机，而是叫小霸王游戏机，面对推向市面上的<span style="color: black;">叫作</span>呼，段永平极其<span style="color: black;">谨慎</span>，多方<span style="color: black;">认识</span>，<span style="color: black;">最后</span>将游戏机改成学习机，<span style="color: black;">亦</span>正是这一改动，使得小霸王<span style="color: black;">作为</span>了一个时代里的<span style="color: black;">制品</span>，8090年代人美好的回忆。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f0916b327e784f5789eb2d33288a1303~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518882&amp;x-signature=4E42q9TB7IlBVjDW%2FWejoRxMs6U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管在哪个年代，望子成龙，王女成凤的父母心<span style="color: black;">始终</span>都在，在八九十年代本来就不富裕的大<span style="color: black;">都数</span>家庭里，哪个家长愿意花大钱去买游戏机给<span style="color: black;">孩儿</span>娱乐，<span style="color: black;">然则</span>花大价钱买有助于<span style="color: black;">孩儿</span>的学习机却是<span style="color: black;">非常多</span>家长花钱花的开心，花的舒畅的事情。可<span style="color: black;">实质</span>上这个<span style="color: black;">制品</span>在<span style="color: black;">非常多</span>8090后的记忆里都是游戏机的存在，魂斗罗，超级玛丽，90坦克等游戏，<span style="color: black;">陪同</span>了多少人的童年。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实证明做孩童的<span style="color: black;">制品</span>，得要看<span style="color: black;">孩儿</span>家长的想法是<span style="color: black;">怎么样</span>的，<span style="color: black;">仅有</span>满足这些人购买人的购买期待，市场<span style="color: black;">才可</span>打开。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>的<span style="color: black;">宣传</span>文案很重要，命名<span style="color: black;">亦</span>重要，冠以某种<span style="color: black;">道理</span>，某种定位的<span style="color: black;">叫作</span>呼，<span style="color: black;">也</span>能较好的市场反应。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别克商务车GL8在中国的<span style="color: black;">营销</span>是最好的，这款车型<span style="color: black;">亦</span>是商务的<span style="color: black;">表率</span>。<span style="color: black;">伴同</span>着中国经济的<span style="color: black;">快速</span>发展，国人对出行的品质追求<span style="color: black;">亦</span>越来越高，飞机的公务舱似乎<span style="color: black;">便是</span>服务与享受的<span style="color: black;">表率</span>，而陆地的跨越，<span style="color: black;">一样</span><span style="color: black;">亦</span><span style="color: black;">必须</span>同等的配置，配置已备，离广大商务人士的追捧只差一个亮眼的<span style="color: black;">叫作</span>呼。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">陆上公务舱---别克GL8</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">陆地公务舱的<span style="color: black;">显现</span>似乎喊出了<span style="color: black;">非常多</span>商旅人士的心声，迎合了<span style="color: black;">她们</span>的需求。从而<span style="color: black;">快速</span><span style="color: black;">得到</span>市场。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你的能量超乎你的想象</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fbdb6c63458549bc80e94984b281798f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518882&amp;x-signature=FF50L%2FvhWkL8KXFMa7VJMTPC6oo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">提起红牛，<span style="color: black;">非常多</span>人想到的是<span style="color: black;">各样</span>极限运动，而它的那句经典<span style="color: black;">宣传</span>词：你的能量超乎你的想象，似乎<span style="color: black;">亦</span>与相应运动进行了契合，高空翼装飞行，追逐风浪，山地骑行等等<span style="color: black;">一般人</span>看起来难于实现完成的运动，<span style="color: black;">实质</span>中都有人完<span style="color: black;">成为了</span>，而在这些完成的场景里，<span style="color: black;">常常</span>能看到红牛的大LOGO，<span style="color: black;">亦</span>表现了其支持极限的态度，<span style="color: black;">更加是</span>反应了其超越自我，超越极限的文案思想。升华到了一种精神象征。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">江中牌健胃消食片，</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">健胃助消化</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">安心</span>，又有效</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d02e14f82b8d4ba899381c736d6ad81a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723518882&amp;x-signature=LQhWKYCU3ar0QI795kNzXorAZp8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">江中牌健胃消食片，<span style="color: black;">据述</span>靠这<span style="color: black;">宣传</span>宣传就年入几亿，妥妥的<span style="color: black;">宣传</span>赢家。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为啥它能<span style="color: black;">得到</span>如此成功？<span style="color: black;">宣传</span>有特点吗？文案有诗意吗？似乎都<span style="color: black;">无</span>，<span style="color: black;">然则</span><span style="color: black;">每一个</span>人都会遇到吃了东西难消化的时候，<span style="color: black;">亦</span>正是<span style="color: black;">由于</span>这个诉求，江中告诉你他<span style="color: black;">能够</span>助你消化，并且在各大电视台轮番播放这类<span style="color: black;">宣传</span>，只要你感觉到难消化时，你势必会想起它。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">功能性<span style="color: black;">制品</span>，不需多<span style="color: black;">繁杂</span>，简单明了阐明功效，待消费者<span style="color: black;">必须</span>时并会自然想起。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有的人说<span style="color: black;">宣传</span>文案应字数越少越好，有人说要请明星助阵，<span style="color: black;">尤其</span>是流量明星，<span style="color: black;">亦</span>有人说<span style="color: black;">宣传</span>文案应高雅脱俗充满诗情画意……</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">博主</span>想说，<span style="color: black;">宣传</span>宣传的本质助力品牌的宣传，促进商品的<span style="color: black;">营销</span>，<span style="color: black;">宣传</span>不管以<span style="color: black;">怎么样</span>的形式<span style="color: black;">显现</span>，以什么样的内容表达，关键是能扣动消费者的心门，<span style="color: black;">导致</span>关注，从而在<span style="color: black;">必须</span>时会想起相应的品牌。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">记录所想，分享所思！传递文字的美好！</span></span></span></p>




听听海 发表于 2024-9-9 09:02:15

你的见解真是独到，让我受益匪浅。

b1gc8v 发表于 2024-10-23 10:28:47

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。

nykek5i 发表于 2024-11-9 21:02:27

你的见解独到，让我受益匪浅，非常感谢。
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