从“每日优鲜”宣传文案学习品牌宣传文案怎么样写！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/WLhLWVLQ2ALfMpyAOZRpFk8UM9tubsicGDSvicZgzibl1VCLxrQQKANmcTXCCGfKuTicWvOnqOF1MJ1P58TbapZKqg/?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X9guOIUH2gGWvAJgOGu70skjiaDU7dhESFVnDwQmjDLqMhvVKghAiaHQwQ/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过不将就的生活，从吃好一点<span style="color: black;">起始</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">400种精选生鲜食材</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">满足你的一站式购买需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是品牌宣传文案，平台是<span style="color: black;">果蔬</span>生鲜电商，</span><span style="color: black;">从消费市场大环境下出发（越来越注重健康、绿色、方便），在用户画像的<span style="color: black;">基本</span>上【家庭主妇、办公室白领，追求物有所值的精致便利生活】，宣扬并引领出一种消费观（“不将就”“吃好点”），<span style="color: black;">同期</span>，<span style="color: black;">经过</span>“400种精选”“一站式购买”等卖点来提炼文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">84%的主妇来到这后</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就抛弃了菜市场</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消费者<span style="color: black;">拥有</span>从众心理，<span style="color: black;">能够</span>利用“大”数据给用户一个<span style="color: black;">运用</span>理由</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给你如雨后泥土般</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">清新的健康好味道</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比喻句式：“给你如……般……的…”，让你隔着屏幕都仿佛享受到了<span style="color: black;">鲜嫩</span>食材的极致体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X9RvlNn07Ms1ZhtRd4nYfxbscX6FmdhC98PGQ1ppzophXYI4OiakhNbZw/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还去什么进口超市</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一站购齐米面粮油</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类比<span style="color: black;">目的</span>用户购买的<span style="color: black;">行径</span>习惯和趋向，<span style="color: black;">明显</span><span style="color: black;">自己</span><span style="color: black;">制品</span>可成功取代之前的习惯</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>沉的东西</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">何必自己扛</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">自己</span><span style="color: black;">制品</span>可成功取代之前的习惯时，从用户痛点出发，用“何必”句式，<span style="color: black;">明显</span><span style="color: black;">自己</span>具备而对方不具备的<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X9GyPMuavzttk6YY0yLPz1VfCFa9EGZrjg1EbCyDQ3FvKLyibPNibxooEA/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加倍的是健康</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">减半的是时间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从平台本身的卖点“健康”“送货”出发，<span style="color: black;">经过</span>对比手法“加倍”“减半”来写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X9I7wUEzczPl6oXA33nDOLUoLOLgibftOia0jrs2oysVicuyX85ztKp4xaA/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">女性</span>最忠实的情人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">却最<span style="color: black;">低价</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案是从<span style="color: black;">制品</span>品类出发，还是从<span style="color: black;">目的</span>用户出发？<span style="color: black;">女性</span>对零食的需求最大，针对零食系列，文案用最深入内心的断句排版、对比手法，给<span style="color: black;">大众</span>一个不可抗拒的购买理由。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X9Z7I99Ip6ydoiaQ6XkZINJKRC8LhlkX04VAf8cKKTEeDThdSjK3ibG0zg/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>满足你对</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">牛奶的一切幻想</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乳品系列，利用“满足你对……的一切幻想”句式，<span style="color: black;">表现</span>出平台<span style="color: black;">制品</span>的种类丰富和品质优良</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能<span style="color: black;">很久</span><span style="color: black;">保留</span>的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">都不敢<span style="color: black;">叫作</span><span style="color: black;">鲜嫩</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">制品</span>品质特点来切入，乳品的<span style="color: black;">保留</span>期与<span style="color: black;">鲜嫩</span>度之间的关系，底气十足地强势<span style="color: black;">明显</span>平台的“<span style="color: black;">鲜嫩</span>”卖点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X9SsBBh9ZxEFPh9nnCjqpTcSNJib4taSxe36CkZexaznHBs8CFF8icYogw/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人类花了几亿年</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">才爬到<span style="color: black;">食品</span>链顶端</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总要吃些”精“肉吧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吃肉的人生，才不空虚</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对肉类<span style="color: black;">制品</span>，成功代言“无肉不欢”一族，这个文案，很是知乎。（<span style="color: black;">此刻</span>流行走心、有趣、温暖的段子手文案，<span style="color: black;">倘若</span>你的<span style="color: black;">文案</span>或文案说出了用户的心声，对方会和你自动统一战线达成共识，自然会给予你<span style="color: black;">剧烈</span>的信任与支持）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X9MOBPFRPQooDXxmXYRN7icb7ibcQ6Hu0ibbEG6gNTDmu7h7qgPe3KgmLfw/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一条鱼，游过1000里</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">漂洋过海来看你</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">鲜嫩</span>的味道，值得<span style="color: black;">每一个</span>人尊重</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对水产系列，“游过1000里”、“漂洋过海来看你”（李宗盛的名歌）、“值得<span style="color: black;">每一个</span>人尊重”，文案充满深情又<span style="color: black;">非常</span>优雅，强调了水产<span style="color: black;">拥有</span>进口、正宗、<span style="color: black;">鲜嫩</span>的卖点，物有所值，怎能辜负。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X9MO6ZyUsStNxxDJhRmTPD4etJd9nAs3dyy7bCVZNhAB0ibYx5oONCMBw/?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打响一场挑战</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">甜蜜极限的战役</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>最甜，<span style="color: black;">仅有</span>更甜</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">果蔬</span>系列，<span style="color: black;">经过</span>“打响一场……的战役”“<span style="color: black;">无</span>最”“<span style="color: black;">仅有</span>更”的句式，<span style="color: black;">明显</span><span style="color: black;">这儿</span><span style="color: black;">果蔬</span>精选、味道超甜的优点，来吸引用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2AKZc8hTdRXfP8iaQNBA432X958WJaTTyibmOW4Pu29AJwI9gCT3PSlFQ15bjdBdIejHBwj4JkXpjJmg/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好味道，好价格</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">畅饮的，两个<span style="color: black;">必须</span><span style="color: black;">要求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">干杯！<span style="color: black;">伴侣</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【品牌<span style="color: black;">宣传</span>文案总结】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对酒饮系列，从用户需求和<span style="color: black;">运用</span>场景出发，给你一个<span style="color: black;">安心</span>多件购买的理由。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文摘自网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如侵权请<span style="color: black;">通知</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WLhLWVLQ2ALXoxP8dBsCA4wEP5hupWYYibl1X7KwsHbqOhMG9exmlOsdtZzzudiaBzCvDeUteH6iaUKYGqQBmAjXQ/?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/WLhLWVLQ2ALfMpyAOZRpFk8UM9tubsicGXsMR3RFHloek3LuRfNjzIqML5xvCTSBgwWn4utnQziaLjfjzW5lZh3g/?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">我是文案人，想接单<span style="color: black;">挣钱</span>！</span>
一看到楼主的气势，我就觉得楼主同在社区里灌水。 一看到楼主的气势，我就觉得楼主同在社区里灌水。 外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。
页:
[1]