2019年经典宣传文案集锦，太抓心了！
<span style="color: black;"><span style="color: black;">好的品牌文案<span style="color: black;">必须</span>深刻洞悉用户心理、准确表达定位，借助极具画面感的文案，与消费者<span style="color: black;">创立</span>情感连接，俘获消费者心智，让其从众多品牌中脱颖而出，</span><span style="color: black;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从而<span style="color: black;">提高</span>品牌的内涵价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面小策精选了2019年最抓心的12句经典<span style="color: black;">宣传</span>文案，<span style="color: black;">瞧瞧</span>那一句最能打动你？<span style="color: black;">同期</span>请在留言处写下2019年你心中的好文案，感谢你的爱心分享！</p>
</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1</span></strong><strong style="color: blue;"><span style="color: black;">、我和我的祖国，一刻<span style="color: black;">亦</span><span style="color: black;">不可</span>分割。</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">品牌：</span></span></strong><span style="color: black;"><span style="color: black;">电影《我和我的祖国》</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">出处：</span></span></strong><span style="color: black;"><span style="color: black;">歌曲</span></span><span style="color: black;"><span style="color: black;">《我和我的祖国</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9Vxw6XWfmACXHCt38byiap87icOpVibJ5ic2PYVpmOSEE1TiaBZDnPvGPOdQNg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、你<span style="color: black;">选取</span>不了出生和环境，</span><span style="color: black;">但你<span style="color: black;">能够</span><span style="color: black;">选取</span>成<span style="color: black;">为何</span>样的人。</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">品牌：</span></span></strong><span style="color: black;"><span style="color: black;">《少年的你》</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">出处：</span></span></strong><span style="color: black;"><span style="color: black;">系列电影海报</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9Vxmhtg4xFzydDfR5yCib7lgZsmxt3NlvAY2cuBGMMgPL4blE6HKONc9Jw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3</span></strong><strong style="color: blue;"><span style="color: black;">、所<span style="color: black;">有没有</span>话可说，都只是无人可说。</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品牌：</span></strong><span style="color: black;">陌陌</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">出处：</span></strong><span style="color: black;">“社恐”为主题的<span style="color: black;">宣传</span>片</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9VxibvD03M0f1E33ElxpyMG7FMDRuXR3z8wFqgia4m0sgiasiaUHELOibX2YzQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">咱们</span>在时间的长河里漂流，</span><span style="color: black;">要学会和过去作别，找到全新的自己。</span></strong></span><strong style="color: blue;"><span style="color: black;">品牌：</span></strong><span style="color: black;"><span style="color: black;">腾讯视频</span></span><strong style="color: blue;"><span style="color: black;">出处：</span></strong><span style="color: black;"><span style="color: black;">《奇遇人生2》是腾讯视频、奇遇工作室出品的明星纪实真人秀</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9VxtpCZapHepuh71fqE0a6H6KDkEsHLkBhDqFahvOpqF4paOnHMxpJGxg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、人真的很好玩</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，<span style="color: black;">每日</span>都有<span style="color: black;">区别</span>的人进入你的生活。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你永远<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>谁会是最重要的。</p>
</span></strong><span style="color: black;"><strong style="color: blue;">品牌：</strong></span><span style="color: black;"><span style="color: black;">《致命<span style="color: black;">女性</span>》</span></span><strong style="color: blue;"><span style="color: black;">出处：</span></strong><span style="color: black;"><span style="color: black;">《致命<span style="color: black;">女性</span>》</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9Vxcg6XXFqf3Qlq1Qz1SsEBvJgTm9kyMV29GaV4D9icbuVkYwrzJ8j7UCA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6</span></strong><strong style="color: blue;"><span style="color: black;">、一<span style="color: black;">起始</span>就注定好了，</span></strong><strong style="color: blue;"><span style="color: black;">人的<span style="color: black;">一辈子</span>会遇到<span style="color: black;">非常多</span>结</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品牌：</span></strong><span style="color: black;">飘柔</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">出处：</span></strong><span style="color: black;">飘柔30周年品牌TVC</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9Vxs5qHL8eTAASRHyYhYZl0vibWbuJ9D1iceEvibLy76tfImYiafvmib5RhIyg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">7</span><span style="color: black;">、生活<span style="color: black;">不可</span>一退再退，人生需要找准定位。</span></span></strong></p><strong style="color: blue;"><span style="color: black;">品牌：</span></strong><span style="color: black;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> vivo X27</p>
</span><strong style="color: blue;">出处：</strong>这句文案来自 vivo X27 的“求生欲”系列<span style="color: black;">宣传</span>片。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9VxUuyibVMfDTfn86C2d5X1nP3FCSV4oeAzILSpTibnrqD7JpzwmHuGclbA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8</span></strong><strong style="color: blue;"><span style="color: black;">、我眼里的好，是我<span style="color: black;">爱好</span>就好。</span></strong></span><strong style="color: blue;"><span style="color: black;">品牌:</span></strong><span style="color: black;">华为 P30 </span><strong style="color: blue;"><span style="color: black;">出处:</span></strong><span style="color: black;">品牌海报《<span style="color: black;">女性</span>的心里画》，</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9VxTr7LElEkPwD7vCTxMLmXguA4VHBHT5zia1aCTXaMwmW9hgvHasqng0Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">9</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">、在地球上，<span style="color: black;">无</span>真正的事不关己，</p>所有的生命都暗含联系。
</span></strong></span></span><strong style="color: blue;"><span style="color: black;">品牌:</span></strong><span style="color: black;">全棉时代</span><strong style="color: blue;"><span style="color: black;">出处:</span></strong><span style="color: black;">《地球说：所有生命都暗含联系》</span><img src="https://mmbiz.qpic.cn/mmbiz_png/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9Vx0tnia4ZsddLFuQAXjI1Q5qsPuQo0p8Oib0YMDVETcAXvYvlm9sGHCicuA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">十、</span></span><span style="color: black;">我怕丢掉了安全感，我更怕困在安全区。</span></span></strong><strong style="color: blue;"><span style="color: black;">品牌:</span></strong><span style="color: black;">KEEP</span><strong style="color: blue;"><span style="color: black;">出处：</span></strong><span style="color: black;">“害怕，但更害怕”系列文案</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9VxVib4KdEDqrnO9aw7l0lKrJ36SeiajLu8E9KHNic9bcrsU0jE6LIlxCbfg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">11</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">、孤独的人都害怕迈出<span style="color: black;">第1</span>步，</p>但有我相伴你将<span style="color: black;">再也不</span>孤独。
</span></span></strong><span style="color: black;"><strong style="color: blue;">品牌：</strong>吉利汽车，借势对电影文案“世界上<span style="color: black;">那样</span>多孤独的人，<span style="color: black;">由于</span><span style="color: black;">她们</span>都<span style="color: black;">无</span>勇气迈出<span style="color: black;">第1</span>步”进行改编。</span><span style="color: black;"><strong style="color: blue;">出处：</strong>奥斯卡最佳影片《绿皮书》</span><img src="https://mmbiz.qpic.cn/mmbiz_png/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9Vxzj2siaZjDGBKGuSFQYOpVDFknEvDOibib7ibo1UdXMUXGdTu7uge4gW3TQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">12</span><span style="color: black;">、明天会<span style="color: black;">怎么样</span>我不<span style="color: black;">晓得</span>，但我<span style="color: black;">再也不</span>害怕。</span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品牌：</span></strong><span style="color: black;">快手</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">出处：</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">春节前夕快手推出的用户短片——《我叫李勇敢》</p>
</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/1jjSorQpx0fnNzoFiaHiaQ3qRvMUiavB9Vx3UmTtjagpZdpDMdbLtakbcvSVLl6grRSs7icpTicFDov69gp8dTBBQ2Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">—</span><span style="color: black;">—</span><span style="color: black;">E</span><span style="color: black;">N</span><span style="color: black;">D</span><span style="color: black;">—</span><span style="color: black;">—</span></span></strong></span></strong><strong style="color: blue;"><span style="color: black;">文案创意、策划有趣自<span style="color: black;">媒介</span></span></strong><span style="color: black;"><span style="color: black;">文</span><span style="color: black;">案</span><span style="color: black;">策</span></span><span style="color: black;"><strong style="color: blue;">珠玑妙语虽能带给我乐趣，</strong><strong style="color: blue;">但打动人心的作品<span style="color: black;">才可</span>激动我心！</strong></span><strong style="color: blue;"><span style="color: black;">——<span style="color: black;">戴维·阿博特</span></span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/1jjSorQpx0cq8ESXsxAYPng3kFXGy5RXYcZTnPhzNNUN2QwSoNtkcgKWtyC887mlxo4arq8AAIy4EtfpmDTpnQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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