9q13nh 发表于 2024-8-7 03:59:26

阿里是最大的宣传企业，文案比4A企业多！（50条圈内冷知识）


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">源自</span>：SocialMarketing（ID:social_marketing)</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">作者：马可婷（授权发布）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/29eTOHmjsJicvUsdErO6CD8dXOpjLkeHOibbh66fFQAsKTN6vsnp1PXfvBDvun0PGSicXgdRV8BNjlnf7gb43mG6g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 1 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李诞在《吐槽大会》之前是奥美的文案。吴青峰是个双修中文系和<span style="color: black;">宣传</span>系的学霸，做过旅游周刊编辑。肖战出道前是平面设计师，还为咖啡店做过logo及VI设计。老男孩里面的肖央是职业<span style="color: black;">宣传</span>导演，曾<span style="color: black;">得到</span>过国际奖项。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 2 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内规模最大的<span style="color: black;">宣传</span><span style="color: black;">机构</span>其实是阿里巴巴，淘宝的策划、设计、文案比奥美多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 3 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">张朝阳拒绝过马化腾，马化腾拒绝过马云，周鸿祎拒绝过王兴，王兴拒绝过程维，没想到当年叱咤互联网的大佬们拒绝的都是圈内人，抬头不见低头见的，创业圈<span style="color: black;">便是</span>这么魔性</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 4 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于谦是中国摇滚协会副会长</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 5 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内衣肩带是马克吐温发明的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 6 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">93年，詹际盛和聂腾飞创办<strong style="color: blue;">申通</strong>。</span><span style="color: black;">一年后，聂腾飞安排妻子陈小英哥哥陈德军接替詹的上海业务。詹离开申通，创办<strong style="color: blue;">天天</strong>。&nbsp;五年后，聂腾飞车祸去世，弟弟聂腾云离开申通，另起炉灶，成立<strong style="color: blue;">韵达</strong>快递。申通由陈小英兄妹接手。2012年，申通收购天天快递，由陈小英第二任丈夫奚春阳任董事长。2000年，陈德军的小学<span style="color: black;">朋友</span>张小娟，劝木材生意亏损的丈夫创办<strong style="color: blue;">圆通</strong>快递 两年后，与<span style="color: black;">她们</span>一同<span style="color: black;">成长</span>的赖海松成立了<strong style="color: blue;">中通</strong>快递。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 7 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机拨号键上的*和#键，</span><span style="color: black;">刚设计出来的时候，设计者<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>要用来干嘛，多出来的这两个键是留做<span style="color: black;">将来</span><span style="color: black;">研发</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 8 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">30岁还在<span style="color: black;">保持</span>做<span style="color: black;">宣传</span>的人仅占19%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 9 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">87%的<span style="color: black;">宣传</span>人<span style="color: black;">每日</span><span style="color: black;">睡觉</span>时间不足8小时，</span><span style="color: black;"><span style="color: black;">宣传</span>男的<span style="color: black;">肥壮</span>率比其他行业高3倍，<span style="color: black;">宣传</span>女的痛经率比其他行业高5倍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 10 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的工资有80%是媒介帮你赚的，</span><span style="color: black;">89%的<span style="color: black;">宣传</span>人不存钱，平均5个旧<span style="color: black;">方法</span><span style="color: black;">能够</span>拼凑出1个新的<span style="color: black;">方法</span>，<span style="color: black;">包含</span>创意部分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 11 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平均每张海报要修改6.2次，平均每篇文案要修改4.8次。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 12 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>内部任职时间最长的是清洁阿姨，其次是前台，再次是老板，接下来是宠物狗。国外同行看不懂大部分国内4A的英语，国外<span style="color: black;">宣传</span>同行不<span style="color: black;">晓得</span>什么叫KOL和O2O。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 13 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">匡威确实是 Nike 的，但不是<span style="color: black;">所有</span>。</span><span style="color: black;">匡威 2003 年 7 月被 Nike <span style="color: black;">机构</span>收购的，但匡威日本（CONVERSE JAPAN） ，是<span style="color: black;">自动</span>运营的独立<span style="color: black;">机构</span>。衣服贼好看<span style="color: black;">亦</span>好贵的 CONVERSE TOKYO <span style="color: black;">便是</span>匡威日本的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然<span style="color: black;">此刻</span>匡威的帆布鞋是品牌担当，但它以前是篮球鞋专业户。</span><span style="color: black;">上世纪七八十年代，NBA 的球鞋都是匡威，All Star 是篮球鞋的代名词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反正不管走哪条路，钱总会送到 nike 的手上。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 14 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可口可乐最初是绿色的。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/29eTOHmjsJicvUsdErO6CD8dXOpjLkeHO5WoROYu4ADxjvQwO1ib4JsDIiaOaclbUAbvtSLcKOkdmILpYdibibcXO3A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 15 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">耐克<span style="color: black;">宣传</span>语灵感<span style="color: black;">源自</span>于杀人犯。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>语的作者Dan Wieden透露了他是怎么得到创作这句<span style="color: black;">宣传</span>语的灵感的：<span style="color: black;">源自</span>一个杀人犯的临终遗言：Let’s do it（动手吧）。设计师Dan Wieden<span style="color: black;">针对</span>这位杀人犯临终前的短短三个单词很是<span style="color: black;">喜欢</span>：“我很<span style="color: black;">爱好</span>他临死前说的这句话，尤其是<span style="color: black;">其中</span>的‘do it’两个单词，这很潇洒，并且很符合体育精神。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 16 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">晓得</span>烟盒上“吸烟有害健康”<span style="color: black;">背面</span>的故事吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一位美国老奶奶的老伴儿有天<span style="color: black;">忽然</span>倒在了地上，经<span style="color: black;">大夫</span>鉴定是因尼古丁中毒而死。她认为老伴儿的死烟厂有责任，明<span style="color: black;">晓得</span>香烟会致人于死亡，<span style="color: black;">为么</span>不在烟盒上标明。她想警醒世人，于是跑遍全国打了好几年官司，最后<span style="color: black;">这事</span>得到了法院的认同，并且规定以后任何香烟盒上都得标明此条。那句话看起来很不起眼，<span style="color: black;">亦</span>常常被人忽略，但却背负了一位老人<span style="color: black;">一辈子</span>的无奈。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 17 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保时捷创始人，</span><span style="color: black;">是<span style="color: black;">公众</span>汽车创始人的亲儿子。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 18 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">斐乐、科隆、迪桑特都是安踏的。</span><span style="color: black;">安踏早已不是以前的安踏，它<span style="color: black;">乃至</span>还和 NASA 出联名鞋，遭遇疯抢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 19 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">YSL 只是欧莱雅旗下的大牌之一。</span><span style="color: black;">除了 YSL，还有美宝莲、欧莱雅本雅、兰蔻、羽西、HR、阿玛尼、碧欧泉、科颜氏、植村秀。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 20 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你的童年最爱徐福记，2011 年被雀巢收购了 60%&nbsp; 的股份。</span>徐福记已成「混血儿」，不是中国的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>徐福记一点<span style="color: black;">亦</span>不孤单，它的兄弟还有太太乐、银鹭。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雀巢：以前<span style="color: black;">无</span>血缘关系，<span style="color: black;">此刻</span>进了我家门<span style="color: black;">便是</span>一家人了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 21 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">瓶装矿泉水之<span style="color: black;">因此</span>会有<span style="color: black;">保留</span>期限，不是矿泉水有<span style="color: black;">保留</span>期限，而是装矿泉水的容器有<span style="color: black;">保留</span>期限。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 22 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Adobe堪<span style="color: black;">叫作</span>全世界设计师的衣食父母，但它名字的含义鲜有人知。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>叫<span style="color: black;">Adobe呢？这个词有什么含义？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么含义都<span style="color: black;">无</span>，它取自Adobe创始人之一：约翰·沃诺克家后院那条小溪的名字。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 23 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">蓝色在国人眼中是“纯净”、“安静”的意思，<span style="color: black;">然则</span>在西方，它是“色情”的意思，色情电影翻译成英文<span style="color: black;">便是</span>：Blue Film。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 24 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">德芙和多芬的品牌名<span style="color: black;">叫作</span>都是Dove,<span style="color: black;">然则</span>德芙Dove取自Do you love me，多芬的Dove来自英文单词Dove：和平鸽，<span style="color: black;">因此</span>多芬的logo上有一只鸽子。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 25 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">坊间传闻京东刚<span style="color: black;">起始</span>准备将一条鱼<span style="color: black;">做为</span>吉祥物，京东CEO刘强东专门开高层会讨论，某位高管讲了一个小时理念寓意，<span style="color: black;">而后</span>鼓掌<span style="color: black;">经过</span>，<span style="color: black;">仅有</span>一个VP(副总裁)说了句--猫吃鱼。“鱼”遂被毙。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 26 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌多采用动物<span style="color: black;">做为</span>品牌logo，</span><span style="color: black;">天猫、京东的金属狗、百度的熊掌、腾讯的企鹅、携程的海豚、迅雷的蜂鸟....</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 27 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可口可乐<span style="color: black;">机构</span>最早的中文译名是“蝌蚪啃蜡”，<span style="color: black;">始终</span>到上世纪30年代，可口可乐机想要拓展中国市场，于是在报纸上刊登启事，征求中文译名。正在英国漂流的蒋彝以“可口可乐”这一音义皆妙的中译名入选，<span style="color: black;">因此呢</span><span style="color: black;">得到</span>六英镑的奖金。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 28 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">受</span><span style="color: black;"><span style="color: black;">宣传</span>语8-12个字最易记忆；数字“100元”比“一百元”更能打动人心25%，<span style="color: black;">由于</span>它更加接近现实；彩色<span style="color: black;">宣传</span>的<span style="color: black;">重视</span>度是黑白<span style="color: black;">宣传</span>的5倍；阅读<span style="color: black;">一样</span>一段文字，字体扭曲，模糊的比字体端正、清晰的记得更牢；打破常规的表现<span style="color: black;">宣传</span>注目率增倍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 29 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">vivo 和 oppo 是一家，它们都是步步高推出的。</span><span style="color: black;"><span style="color: black;">做为</span>两大国产手机品牌，动不动就烧钱办什么新品发布晚会。在线下实体店，你<span style="color: black;">乃至</span>还能看到两家的促销人员像要打起来。其实，它们的前世都<span style="color: black;">持有</span>同一个名字：步步<span style="color: black;">能手</span>机。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/29eTOHmjsJicvUsdErO6CD8dXOpjLkeHOiaT5j0GvCKKOj2s3Yg3yL1wBZK4K3KjKba22XM5vRsu0BAj8eRZzEFA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有多少人还记得宋慧乔为步步高拍的那支<span style="color: black;">宣传</span>，哒啦哒啦哒啦哒啦哒啦哒啦…..</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 30 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">adidas 和 puma 是分了家的亲兄弟。</span><span style="color: black;">adidas 的前身<span style="color: black;">是由于</span>鲁道夫·达斯勒（哥哥）和阿道夫·达斯勒（弟弟）两兄弟创办的达斯勒兄弟鞋厂。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>一连串的曲折故事，此处省略 3000 字，兄弟两人<span style="color: black;">最后</span>分道扬镳。</span><span style="color: black;">弟弟创办了的 adidas，哥哥则创办了 puma 。<span style="color: black;">另一</span>提一嘴，Reebok 是 adidas 旗下的，<span style="color: black;">因此</span>在门店看到卖 Reebok 的鞋子<span style="color: black;">不消</span>奇怪。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大佬一言不合，就烧钱自己玩。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 31 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">王家卫电影《重庆森林》的海报是一个时代的经典作品。上面的标题字体尤其<span style="color: black;">特殊</span>鲜明。细心地<span style="color: black;">伴侣</span>可能会<span style="color: black;">发掘</span>，这四个字的字体各不相同，尤其是“森”字格外<span style="color: black;">明显</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实这是设计师黄炳培走遍香港大街小巷，拍下了200多张街头招牌的照片，从里面选中四个字拼凑出来的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 32 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook是全世界最大的社交软件之一，它标志性的蓝色系设计<span style="color: black;">亦</span><span style="color: black;">成为了</span>它独一无二的标签。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>它到底<span style="color: black;">为何</span>设计成蓝色呢？<span style="color: black;">为何</span>不是红色绿色？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原由</span>非常简单......</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>创始人马克扎克伯格是红绿色盲！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 33 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">动画《多啦A梦》<span style="color: black;">伴同</span>了一代人的童年，其中有一个<span style="color: black;">很难</span>被察觉的细节。<span style="color: black;">便是</span>动画中大都有一个正式的全名。唯独片中，胖虎的<span style="color: black;">mm</span><span style="color: black;">无</span>全名，<span style="color: black;">仅有</span>一个代号“胖妹”，这不是<span style="color: black;">由于</span>懒，而是<span style="color: black;">由于</span>漫画作者藤子不二雄老师担心<span style="color: black;">倘若</span>给这个相貌并<span style="color: black;">欠好</span>看的<span style="color: black;">女子</span>子起了名字，<span style="color: black;">哪些</span>现实中和她重名的<span style="color: black;">女子</span>在学校会受到欺负。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 34 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在中世纪欧洲，粉色曾是猛男的<span style="color: black;">表率</span>色之一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 35 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">动画片《喜羊羊与灰太狼》里有一个多次出场的配角，是一只会唱歌的鸭子，它的名字叫：扁嘴伦。它是青青草原上最受欢迎的歌星。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它的形象是以周杰伦为原型设计的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 36 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">椰树椰汁的包装<span style="color: black;">为何</span>既醒目又丑陋？<span style="color: black;">由于</span>它由椰树椰汁的董事长王光兴亲自用word制作的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 37 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曹操专车命名由来：里边不仅有“说曹操曹操到”的含义，还<span style="color: black;">由于</span>曹操的小名叫吉利，而曹操专车是吉利集团下的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 38 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旺旺的经典小男孩标志眼睛是向上看的，<span style="color: black;">为何</span>要翻白眼呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为这个翻白眼的设计理念<span style="color: black;">象征着企业经营要看的远。。。。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 39 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了表现牛奶的纯净顺滑，<span style="color: black;">非常多</span>牛奶倒入杯中的镜头，<span style="color: black;">实质</span>倒入的是油漆。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 40 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国品牌取名爱图个吉利，八九十年代诞生的品牌尤其爱。<span style="color: black;">例如</span>光明、伊利、安踏、中国<span style="color: black;">安全</span>、中兴、爱国者。其实外国品牌<span style="color: black;">亦</span><span style="color: black;">爱好</span>，<span style="color: black;">例如</span>champions衣服。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 41 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>时光倒流至2013年，你买的乌江榨菜，包装后面左下角印有<span style="color: black;">宣传</span><span style="color: black;">机构</span>的名字。甲方的<span style="color: black;">公众</span><span style="color: black;">制品</span>印乙方名号，这在国内是首例。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/29eTOHmjsJicvUsdErO6CD8dXOpjLkeHOOk9ibemcKcR2ic00sOSys9RpRvfRMstia1RIr2zsLyd0XSkicdD9e69RqQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 42 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">耐克的<span style="color: black;">火热</span>，让中国的克字运动品牌<span style="color: black;">尤其</span>多，鸿星尔克、匹克、金莱克。极少人<span style="color: black;">晓得</span>，361度最早叫别克。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 43 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">钟睒睒，</span><span style="color: black;">当今最痴迷做<span style="color: black;">宣传</span>的甲方狂人，他是<span style="color: black;">独一</span>一个宣<span style="color: black;">叫作</span><span style="color: black;">做生意</span><span style="color: black;">便是</span>为了能随心所欲做<span style="color: black;">宣传</span>的甲方。他<span style="color: black;">便是</span>当年娃哈哈在海南和广西的总代理。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 44 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从来<span style="color: black;">无</span><span style="color: black;">长时间</span>的自来水，<span style="color: black;">仅有</span><span style="color: black;">连续</span>的运作，杜蕾斯是<span style="color: black;">日前</span>被误解最多的<span style="color: black;">所说</span>自来水传播的品牌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 45 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长安是今天的西安，但长安汽车在重庆。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 46 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">99%百度搜索出的<span style="color: black;">照片</span>，擅自<span style="color: black;">运用</span>会<span style="color: black;">形成</span>侵权。<span style="color: black;">倘若</span><span style="color: black;">运用</span>的<span style="color: black;">机构</span>够大知名度够响，<span style="color: black;">必定</span>会收到<span style="color: black;">照片</span><span style="color: black;">机构</span>的维权<span style="color: black;">通告</span>。维权是<span style="color: black;">照片</span><span style="color: black;">机构</span>的<span style="color: black;">重点</span><span style="color: black;">商场</span>模式之一。字体公司同理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 47 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Nike的标志是花35美元从一个学生手里买的，苹果的缺口LOGO是纪念计算机科学之父艾伦图灵，迪斯尼的LOGO签名是员工签的，联邦快递LOGO里藏着一个白色箭头。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 48 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌打“连续XX年XX”等<span style="color: black;">宣传</span>词，很可能不是<span style="color: black;">近期</span>的市场成绩。<span style="color: black;">例如</span>奇强<span style="color: black;">迄今</span>还在打的“连续四年全国销量<span style="color: black;">第1</span>”，<span style="color: black;">实质</span><span style="color: black;">指的是</span>1997-2000年这四年。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 49 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内超市收银台<span style="color: black;">第1</span>次放避孕套，<span style="color: black;">第1</span>本性爱宝典，<span style="color: black;">第1</span>个做social的套套品牌，来自这个品牌——杰士邦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 50 &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Converse鞋子底部有密密麻麻的斜纹，不少人以为是用来防滑的，然而穿过匡威的<span style="color: black;">伴侣</span>们应该都<span style="color: black;">晓得</span>，这一层斜纹非常容易磨损，想达到防滑的目的<span style="color: black;">基本</span>不切<span style="color: black;">实质</span>，其实<span style="color: black;">这般</span>设计是为了降低进口关税。橡胶鞋在美国的进口关税是37.5%，但<span style="color: black;">倘若</span>鞋底部分由超过50%的面积是拖鞋底材料的话，就<span style="color: black;">能够</span>当做拖鞋进口，关税暴跌至3%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">&nbsp;精选回顾&nbsp;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;">《啥是佩奇》刷屏了！！！</a></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></span></strong></a></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">2018年<span style="color: black;">微X</span>年度数据报告！</span></strong></a></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">华为扎心<span style="color: black;">宣传</span>：看完，我删掉1000个好友</span></strong></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最新<span style="color: black;">新闻</span>、创意、案例，<span style="color: black;">都在</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>营销圈</span></strong></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">官方</span><span style="color: black;"><span style="color: black;">微X</span>号：</span></span></strong></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">ad-headline</span></strong></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">长按二维码关注 <span style="color: black;">宣传</span>营销圈&nbsp;<span style="color: black;">原创稿</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>




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谷歌外贸网站优化技术。

qzmjef 发表于 2024-10-13 21:09:07

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7wu1wm0 发表于 2024-11-7 23:12:37

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