怎么样写出惊艳的爆款文案句子？看完1000个案例，总结了7个办法。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/8bMSr06oNiaATfHUIEBvTo1NzaXmEcBuiaNw1BsCsbic8fNw1RJBCOsWxvcTzzj3nKnuVvx1NGkHTpFJYvDoHQtkg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者／于极</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>／文案人于极 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编辑／kikis</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中文的基本结构是字，之后是词，再<span style="color: black;">而后</span>是句子、<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但就<span style="color: black;">宣传</span>文案<span style="color: black;">来讲</span>，<span style="color: black;">非常多</span>都是以句子为基本单位，<span style="color: black;">例如</span><span style="color: black;">有些</span><span style="color: black;">平常</span>的TVC文案或海报文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像下厨房的文案：<strong style="color: blue;">唯有爱与美食，不可辜负。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ulXia2cZ0ibdXLUG2OhKwibqel6Q29y4JQ0CC9ry0MVwEGd5Is0icbds501Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>宝马Mini的文案：<strong style="color: blue;">别说你爬过的山，<span style="color: black;">仅有</span>早高峰。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YXhrfKNdMibEw1XrBlqNibaEbQYFujduQFiahzTgFyufwqWaxosjL35WOH4EJm8ZIsQGRDkibNQAicVluIic32KEFMQA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">做为</span>一名文案，<span style="color: black;">咱们</span><span style="color: black;">怎么样</span><span style="color: black;">才可</span>写出<span style="color: black;">这般</span><span style="color: black;">美丽</span>的文案句子呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8bMSr06oNiaBMYib8H5VVmP8zXT9beyZWa09e7dmV3gzG5SluVic1p8kf3edAeRHEGS56Ra1na31YPiclPI0I8Hqow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个<span style="color: black;">指点</span>原则：言简义丰</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">言简义丰，<span style="color: black;">便是</span>用<span style="color: black;">尽可能</span>少的文字来表达最大化的信息，这是中文写作的一个优良传统，<span style="color: black;">亦</span>是写作文案句子时的最高<span style="color: black;">指点</span>准则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>上文<span style="color: black;">说到</span>的：“别说你爬过的山，<span style="color: black;">仅有</span>早高峰”，<span style="color: black;">便是</span>言简义丰的教科书式案例。这句话一共12个字，<strong style="color: blue;"><span style="color: black;">已然</span>精简到<span style="color: black;">不可</span>删除任何一字，但它的含义却是<span style="color: black;">饱满</span>完整的</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>沃尔沃的文案：“别赶路，去感受路”，<span style="color: black;">亦</span>是<span style="color: black;">同样</span>的言简义丰，所有的文字都有它的<span style="color: black;">功效</span>，<span style="color: black;">无</span>一个是多余的，但<span style="color: black;">道理</span><span style="color: black;">饱满</span>而完整。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YXhrfKNdMibFrglfHw28DutBCF2ibVg61KWV1zGibB47ky8XYcwj5XVcer1eCq1fR7CBvjJnmzDVSico30zbKiaDNsQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>“言简义丰”还是一个相互钳制的关系，既在“文字”简练的<span style="color: black;">基本</span>上“<span style="color: black;">道理</span>”要<span style="color: black;">饱满</span>。<span style="color: black;">咱们</span><span style="color: black;">不可</span><span style="color: black;">由于</span>要<span style="color: black;">增多</span>信息密度，而使句子过度<span style="color: black;">繁杂</span>，<span style="color: black;">亦</span><span style="color: black;">不可</span>为了让句子精简，而<span style="color: black;">损伤</span>了<span style="color: black;">道理</span>的完整性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>在“言简义丰”的前提下，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">那些</span>方式，让句子更<span style="color: black;">美丽</span>呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8bMSr06oNiaBMYib8H5VVmP8zXT9beyZWa4NstQtnEuVZJTGTKOWPducBzuSK7yKqGLuSS7FzMqxF68Ilh9E1UKA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">运用</span>简单句式 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>的简单句式<span style="color: black;">详细</span><span style="color: black;">指的是</span>两个方面，一是语义上的简单，二是结构上的简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">语义上简单，<span style="color: black;">便是</span>一句话只表达一个核心，<span style="color: black;">而后</span>在这一个核心上去丰富信息，让情感<span style="color: black;">饱满</span>。<strong style="color: blue;">有的句子当然<span style="color: black;">能够</span><span style="color: black;">包括</span>两个核心，但你要<span style="color: black;">保证</span>你的文笔达到了木心的水平。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结构上的简单，<span style="color: black;">便是</span>保持句子结构的简单，<span style="color: black;">尽可能</span>不要<span style="color: black;">运用</span>复句，<span style="color: black;">亦</span>不要<span style="color: black;">显现</span><span style="color: black;">太多</span>的转折。<strong style="color: blue;"><span style="color: black;">倘若</span><span style="color: black;">能够</span>的话，最好<span style="color: black;">运用</span><span style="color: black;">描述</span>语气，并且句子中间最多只<span style="color: black;">包括</span>两个逗号。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>想让读者记住并传播，就要使文案容易被重复，这<span style="color: black;">便是</span><span style="color: black;">所说</span>的“信息流畅性”，文案的信息流畅性越强，它的抗遗忘与传播性就越强。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">脑白金的“<strong style="color: blue;">今年过节不收礼，收礼只收脑白金</strong>”<span style="color: black;">便是</span>信息流畅性的<span style="color: black;">表率</span>作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>还有耐克的文案：<strong style="color: blue;">除了汗水，什么水都不要浪费。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ulHCpebfEXI1iaxibSDuFvpAZGesUukAWSJWicCWVjPzf8MAVqbxEwnicnYw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尚德的文案：<strong style="color: blue;"><span style="color: black;">每一个</span>时代，都悄悄犒赏会学习的人。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ull0ib8J6TmMD95Elb9jdOasia34EB4hjaDZ4ZgwhLsQysegdiaHIVjunsg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8bMSr06oNiaBMYib8H5VVmP8zXT9beyZWaWpaqMz64tXIJTzKTe4EAIoJhzfUqV8udWiaBmQCAc8MWHyHnlica3X2Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">嵌入“不和谐”词汇</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面<span style="color: black;">咱们</span>说过了信息的流畅性，这是一个好的文案句子的<span style="color: black;">基本</span>，<span style="color: black;">然则</span>接下来有一个问题是，过于流畅的信息<span style="color: black;">亦</span>会让人熟视无睹。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>在流畅的<span style="color: black;">基本</span>之上，加入<span style="color: black;">有些</span>不<span style="color: black;">那样</span>和谐的词语元素，这些词语元素这不仅<span style="color: black;">能够</span><span style="color: black;">诱发</span>读者<span style="color: black;">更加多</span>的关注，还<span style="color: black;">能够</span>诱使读者进一步思考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>看吴晓波有一本书，叫《把生命浪费在美好的事物上》。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ulYYMTrk6VgjIcjicyo7SO94mCBIcib6sytRQ0o662JSLGNHKFYmeF8rsA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>的“浪费”<span style="color: black;">便是</span>一个不和谐的词汇，放在这个句子里并不是<span style="color: black;">那样</span>顺畅，搭配方式<span style="color: black;">亦</span>并不<span style="color: black;">平常</span>——<strong style="color: blue;">美好的事物，怎么<span style="color: black;">能够</span>用“浪费”这个词呢？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">咱们</span>仔细的品味一下，这个词语放在句子里，在<span style="color: black;">规律</span>方面是说的通的，并且越琢磨越有味道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奇美液晶电视的文案：“<strong style="color: blue;">世界上有一种专门拆散亲子关系的怪物，叫做<span style="color: black;">成长</span></strong>”，里面的“怪物”<span style="color: black;">亦</span>是<span style="color: black;">同样</span>的不和谐词汇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DY3j3DVLzC7hx45loyiaaP3hljH2GnUC82icRSPbXcmlRsvMdcOrO3pDkD0z4JlSpNAvZf7bYsoicMvKx0CKEcpTw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中兴百货“<strong style="color: blue;">衣服是这个时代最后的美好环境</strong>”中，“环境”<span style="color: black;">亦</span>是一个不太和谐的词汇。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DY3j3DVLzC4VcMsdC37t60UpBnrLibTAkokQYJTU76mg49ByUtiaJQ5p27FJ9cXIxFcu6Sl5Cnw0Rh99Ah7XmQkg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">这儿</span>有一点<span style="color: black;">必须</span>提醒的是，<strong style="color: blue;">“不和谐”并不等于“不符合<span style="color: black;">规律</span>”。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作词人陈南西有一句词叫做“<strong style="color: blue;">嘴唇艳<span style="color: black;">不外</span>酉时日落</strong>”，它虽然是不太和谐的表达，但在进一步的思考后，你会发觉它的<span style="color: black;">规律</span>是通顺的——“嘴唇”的红色和“酉时日落”的红色确实<span style="color: black;">同样</span>的艳丽，<span style="color: black;">因此</span>这是一个好的句子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><strong style="color: blue;"><span style="color: black;">倘若</span>改成“嘴唇艳<span style="color: black;">不外</span>脚下的地板”，这就让人黑人问号脸了</strong>，<span style="color: black;">由于</span>在<span style="color: black;">规律</span>上说不通，嘴唇和地板有啥关系？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>许舜英的“衣服是这个时代最后的美好环境”，<strong style="color: blue;"><span style="color: black;">倘若</span>换成“衣服是这个时代最后的美好饭碗”<span style="color: black;">亦</span>是在<span style="color: black;">规律</span>上不通，人们琢磨不通中间的道理</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>用词<span style="color: black;">能够</span>不和谐，但<span style="color: black;">不可</span>不通。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8bMSr06oNiaBMYib8H5VVmP8zXT9beyZWamaPOUJDNj1gqiaZ2ckXTr7tOQkRXceu5jvG9iaPuXxTgezxqeribKQFhw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包括</span><span style="color: black;">剧烈</span>的<span style="color: black;">心情</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">沃顿商学院营销学教授乔纳伯杰说过：“<strong style="color: blue;">只要把<span style="color: black;">有些</span>有唤醒<span style="color: black;">功效</span>的<span style="color: black;">心情</span>元素，加入到故事<span style="color: black;">或</span><span style="color: black;">宣传</span>中，就能激发人们的共享意愿</strong>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">具有<span style="color: black;">知道</span><span style="color: black;">心情</span>指向性的句子，不仅能<span style="color: black;">导致</span>读者的共鸣，更为关键的是它<span style="color: black;">能够</span>刺激读者的传播欲。<strong style="color: blue;">这<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">为何</span>咪蒙的<span style="color: black;">文案</span>，都<span style="color: black;">那样</span>的<span style="color: black;">心情</span>化。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>说明了<span style="color: black;">为何</span>经典的句子，<span style="color: black;">通常</span>都是以<span style="color: black;">描述</span>句<span style="color: black;">显现</span>的，<strong style="color: blue;"><span style="color: black;">由于</span><span style="color: black;">描述</span>句的<span style="color: black;">道理</span>和<span style="color: black;">心情</span>是最直观的。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>前一段时间流传非常广的丧文案，它整体并<span style="color: black;">无</span>多好的创意，<strong style="color: blue;">只是把丧气的<span style="color: black;">心情</span>加入了文案，竟然就<span style="color: black;">诱发</span>了读者的共鸣，形<span style="color: black;">成为了</span>很好的传播。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ul0urmTvynVMvDmFxh0MfiaME8IMWHibvB3SHBxmLG8N6cEZmaJujgrnxQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ullM885O19ibfnj4rHmlwwzvWguRIy4xBRcAk0CH5P8HeH5DQ9KK5kJXQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，大部分的<span style="color: black;">商场</span>性的文案，还是以<span style="color: black;">知道</span>的正面<span style="color: black;">心情</span><span style="color: black;">占多数</span>，<span style="color: black;">例如</span>钉钉的这组文案，就洋溢着昂扬的<span style="color: black;">心情</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ulHOT2oYSnZ0IRCEIRAI7xEgIzUrWUCia7GkeO0R3GVVVXTcgk1C36F7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ulibeMiaQ6rrMr7FIYCicFHDRj2FZ2K8MYzZbjboO46CVyU3ISQDbzyJahw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/YXhrfKNdMibGkf4jqbhOEjm8xLSeJI8ulU5gTWIeY5zjhzBR5vuibSCmAF6iaZBpgvaYA3B2r8UovlSY19PibTvMUg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8bMSr06oNiaBMYib8H5VVmP8zXT9beyZWa2Xpn8dCLtClSTjjVZxwhsKgI0o7HeicA4xD9VvGQQstS0Ww65o0icusg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">掌控</span>句子的节奏和韵律</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在之前的<span style="color: black;">文案</span>中，论述过节奏<span style="color: black;">针对</span>文案写作的重要性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>，有节奏和韵律的文案更利于记忆</span></strong><span style="color: black;">，<span style="color: black;">例如</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>轻易背出“举头望明月，低头思故乡”<span style="color: black;">这般</span>的古诗，<span style="color: black;">或</span>“落霞与孤鹜齐飞，秋水共长天一色”<span style="color: black;">这般</span>的骈体文，但很难背出一篇散文。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二，有节奏和韵律的文案更有利于传播</span></strong><span style="color: black;">，<span style="color: black;">例如</span>儿歌之类的歌谣在跨越几十年后，依然能够口耳相传。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">商场</span>文案中，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">一样</span>学习古诗词<span style="color: black;">或</span>骈体文的方式，<span style="color: black;">经过</span>对韵脚、声调（平仄）和字数的<span style="color: black;">掌控</span>，使文字变得有节奏和韵律，让读者更顺畅的阅读，并在传播时更具“粘性”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>的<span style="color: black;">办法</span>有：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">压尾韵，这是让句子有节奏感的最简单技巧之一，多<span style="color: black;">瞧瞧</span>《中国新说唱》<span style="color: black;">能够</span><span style="color: black;">快速</span><span style="color: black;">提高</span>此项技能。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">心里的脚步，决定了向前的路。——马自达</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人生<span style="color: black;">无</span>白走的路，每一步都算数。——新百伦</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哪些</span>别人眼中的天真，都是我以梦为马的狂奔。——华为</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二个<span style="color: black;">平常</span>的是对<span style="color: black;">叫作</span>句型。</span></strong><span style="color: black;">当然<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>更高阶的“对仗”，但写文案<span style="color: black;">亦</span>不必过于考究词性和平仄，仅仅句型对<span style="color: black;">叫作</span><span style="color: black;">亦</span>能达到很好的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别把酒留在杯里，别把话放在心里。——泸州老窖</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">走场的应酬越来越多，走心的<span style="color: black;">伴侣</span>越来越少。——天猫酒水节</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间成就经典，岁月铸造永恒。——华伦天奴西服。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">顶针，<span style="color: black;">亦</span><span style="color: black;">便是</span>前一句的尾字，与后一句的<span style="color: black;">第1</span>个字相同，<span style="color: black;">因为</span>上下两句<span style="color: black;">包括</span>相同的词汇，<span style="color: black;">因此呢</span>读起来<span style="color: black;">亦</span><span style="color: black;">非常</span>顺畅。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年过节不收礼，收礼只收脑白金。——脑白金</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">贫者因书而富，富者因书而贵。——永汉书局</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">回文：把相同的词汇，在上下文中调换位置，产生首尾回环的句式，<span style="color: black;">非常多</span>古代的文人曾以“回文诗”来展示文字技巧</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">服装<span style="color: black;">便是</span>一种高明的政治，政治<span style="color: black;">便是</span>一种高明的服装。——中兴百货</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有“<span style="color: black;">兴趣</span>”来写作，写作就会<span style="color: black;">作为</span>你的<span style="color: black;">兴趣</span>。——某钢笔文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不是现实支撑了你的梦想，而是梦想支撑了你的现实。——北大宣传片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，除了以上列举的，还有<span style="color: black;">非常多</span>让文案<span style="color: black;">拥有</span>节奏感和韵律感的<span style="color: black;">办法</span>，<strong style="color: blue;"><span style="color: black;">大众</span><span style="color: black;">能够</span>多读<span style="color: black;">有些</span>在修辞方面比较考究的书籍和<span style="color: black;">文案</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在写完文案之后，<strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>尝试着大声朗读几遍，来测试一下自己的写的文案句子，<span style="color: black;">是不是</span>达到了理想的效果。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“创异”的表达</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">创意工作的本质，其实<span style="color: black;">便是</span>把别人<span style="color: black;">不可</span>联想在<span style="color: black;">一块</span>的事物，<span style="color: black;">根据</span>某种<span style="color: black;">规律</span>重新连接，制造出不<span style="color: black;">同样</span>表现<span style="color: black;">办法</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">地产文案的大佬丰信东<span style="color: black;">亦</span>说过：“<strong style="color: blue;">创意要有‘创异性’！</strong>创异性更重要的一点是：<strong style="color: blue;">不要重复<span style="color: black;">咱们</span>司空见惯的生活。</strong>” </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总结起<span style="color: black;">来讲</span>，创意文案的关键，<span style="color: black;">便是</span><span style="color: black;">必须</span>摒弃人们在惯性思维下的老生常谈，用全新的思维去<span style="color: black;">诠释</span>事物、去联系事物、去表达事物。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>当表达女性<span style="color: black;">针对</span>服装的需求时，<span style="color: black;">倘若</span>说“<span style="color: black;">女性</span>永远感觉衣服<span style="color: black;">不足</span>穿”，就属于老生常谈，<span style="color: black;">无</span>创意，<span style="color: black;">由于</span><span style="color: black;">非常多</span>人都会有类似想法和表达。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而好的创意，是摆脱掉人们的思维惯性，去创新的表达同一主题，<span style="color: black;">例如</span>“<strong style="color: blue;"><span style="color: black;">女性</span>的衣柜里永远少一件衣服</strong>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>许舜英《祖母的衣柜》TVC文案“一年买两件好衣服是道德的”<span style="color: black;">亦</span>是“创异”的，<span style="color: black;">由于</span>很少人会将“买衣服”与“道德”联系在<span style="color: black;">一块</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span><span style="color: black;">通常</span>人并不会想到将“红地毯”和“石板路”联系到<span style="color: black;">一块</span>，<span style="color: black;">然则</span>万科想到了——“<strong style="color: blue;">踩惯了红地毯，会梦见石板路</strong>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">普通人<span style="color: black;">亦</span>并不会将“战争”与“玫瑰”联系到<span style="color: black;">一块</span>，<span style="color: black;">然则</span>光耀城想到了：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">绑定某种价值观或人文精神</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上文论述的，<span style="color: black;">大都是</span>技术表现层面的技巧，而“价值观”则是文案的内核。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销大师科特勒在《营销革命3.0》中说：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销3.0，即价值驱动营销时代的兴起。在这个新的时代中，营销者<span style="color: black;">再也不</span>把顾客仅仅视为消费的人，而是把<span style="color: black;">她们</span>看做<span style="color: black;">拥有</span>独立思想、心灵和精神的完整的人类个体。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销3.0<span style="color: black;">已然</span>把营销理念<span style="color: black;">提高</span>到了一个关注人类期望、价值和精神的新高度，它认为消费者是<span style="color: black;">拥有</span>独立<span style="color: black;">认识</span>和感情的完整的人，<span style="color: black;">她们</span>的任何需求和<span style="color: black;">期盼</span>都<span style="color: black;">不可</span><span style="color: black;">忽略</span>。<span style="color: black;">因此呢</span>，营销3.0把情感营销和人文精神营销很好的结合到了<span style="color: black;">一块</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而这种现象反映到文案中，<strong style="color: blue;">就会<span style="color: black;">发掘</span><span style="color: black;">非常多</span>流行的文案句子，几乎都与某种价值观<span style="color: black;">关联</span>联，</strong>这种价值观<span style="color: black;">亦</span>许是品牌价值观，<span style="color: black;">亦</span>许是迎合了某种社会思潮。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>许舜英的“<strong style="color: blue;">三日不购物便觉面目可憎</strong>”，<span style="color: black;">便是</span>宣扬的消费主义，而当时的社会背景，<span style="color: black;">亦</span>正是消费主义盛行的年代。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿迪达斯的“<strong style="color: blue;">不太巧，这<span style="color: black;">便是</span>我</strong>”，宣扬的<span style="color: black;">便是</span>个人主义，这<span style="color: black;">亦</span>是现代的一种新兴思潮。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span>中国人所固有的故土情结：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">离开，你变成外乡的<span style="color: black;">成人</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">归来，你变回故乡的<span style="color: black;">孩儿</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">离开了家，就<span style="color: black;">起始</span>回家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而万科的<span style="color: black;">海量</span>文案句子，<span style="color: black;">更加是</span>有浓郁的人文主义精神。<span style="color: black;">例如</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卸下你心里的围墙，你会<span style="color: black;">发掘</span>生活的原味</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人生，是一场<span style="color: black;">一直</span>辗转的旅程，家是最好的依靠</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在一个面包丰盛的时代，最饥饿的，<span style="color: black;">常常</span>是精神</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总 结</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>写出<span style="color: black;">美丽</span>的文案句子的<span style="color: black;">有些</span>技巧，其核心<span style="color: black;">便是</span>使句子的内在张力大、信息传达流畅，而想要做到这两点，<span style="color: black;">能够</span>试试以下技巧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、言简义丰：用<span style="color: black;">尽可能</span>少的文字来表达最大化的信息密度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、简单句式：一是语义上的简单，二是结构上的简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、在简单顺畅的句式之上，加入<span style="color: black;">有些</span>不<span style="color: black;">那样</span>和谐的词语元素。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">知道</span><span style="color: black;">心情</span>指向性的句子，不仅<span style="color: black;">能够</span><span style="color: black;">导致</span>读者的共鸣，更为关键的是它还<span style="color: black;">能够</span>刺激读者的传播欲。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">经过</span>对韵脚、声调（平仄）和字数的<span style="color: black;">掌控</span>，使文字变得有节奏和韵律。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、好的创意，是摆脱掉人们的思维惯性，去创新的表达同一主题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、绑定某种价值观<span style="color: black;">或</span>人文精神。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考资料/引用<span style="color: black;">源自</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《营销革命3.0》菲利普·科特勒/ 《Contagious: Why Things Catch On》 Jonah Berger/《中兴百货<span style="color: black;">宣传</span>作品全集》李克/《金牌文案》金牌文案联盟/《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》丰信东/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- END -</p>
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