论坛 › 浙江 › 好文案，要“会抄”！

wloe2gf 发表于 2024-8-7 12:57:07

好文案，要“会抄”！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/5smZjoRJEh5rqr4MVt6D2dL9Wl705IJY6QWgj4z98yQuZ6vbonTxS2EYNnjZrHES4DibwrNljUQIXe0cunZ71Yw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">作者 | 欧阳睿&nbsp; &nbsp; &nbsp;</span><span style="color: black;"><span style="color: black;">源自</span> | 4A<span style="color: black;">宣传</span>文案</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>文案人<span style="color: black;">来讲</span>，最令人头秃的莫过于憋不出文案，眼见着deadline就要到了，对着空白word文档发呆，半天<span style="color: black;">亦</span>敲不出几个字。最怕听到的<span style="color: black;">便是</span>那句：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5smZjoRJEh65a4LKz6M82puR9aDFEWuc66GRZKO2nQrBSDyEicw5Aqnmyy5CUjCbrQBjZgReibcaDLL0ibgtDRjyQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别人家的文案能轻<span style="color: black;">容易</span>松刷屏，而你的文案却被批平平无奇。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无止境的加班和熬夜，文案人奔溃只<span style="color: black;">必须</span>一个瞬间。听过一句扎心的话“<strong style="color: blue;"><span style="color: black;">非常多</span>人对文字的热情，都是在写文案后破灭的</strong>。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">无</span><span style="color: black;">天分</span>能写好文案吗？写文案难道就<span style="color: black;">无</span>什么捷径？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我想说的是：<strong style="color: blue;">有！想写好文案，就得“会抄”</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看到<span style="color: black;">这儿</span>估计有人会质疑了，你这是在鼓励抄袭吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5smZjoRJEh65a4LKz6M82puR9aDFEWuc1KHBYXX4z9ciayKWaZsQeMRe9Qv0sRC1XAgdjRENURGZcnnxhvkBEzQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然不是，<strong style="color: blue;">“抄”并不等于复制，而是有技巧性地借鉴别人优秀的一面。“</strong>抄”<span style="color: black;">亦</span>是一种写<span style="color: black;">文案</span>的<span style="color: black;">办法</span>，向大师学习，<span style="color: black;">才可</span>避免走弯路。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">之<span style="color: black;">因此</span>说写文案要“会抄”，</strong><strong style="color: blue;">不仅是<span style="color: black;">由于</span><span style="color: black;">无</span>存在100%的原创，还<span style="color: black;">由于</span>完全原创是一件非常难的事，且费时费力</strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尤其</span>是<span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>，凭借一腔热血入了文案坑，在一张白纸的状态下，快速入门文案的捷径<span style="color: black;">便是</span>“抄”，牛顿<span style="color: black;">亦</span>说：“</span><span style="color: black;">我之<span style="color: black;">因此</span>能成功 ,是<span style="color: black;">由于</span>我站在巨人的肩上”，</span><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">作为</span>大师之前，最好的学习<span style="color: black;">便是</span>借鉴和模仿</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>都讲究“继承传统，推陈出新”，<span style="color: black;">那样</span>，不去借鉴，何来创新呢？</span><span style="color: black;">创新是必不可少的，<span style="color: black;">然则</span>，缺少了继承，创新便会<span style="color: black;">作为</span>无源之水，无本之木。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>大师奥格威说：“搜寻全世界，把最好的创意偷来。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5smZjoRJEh65a4LKz6M82puR9aDFEWuc5RcgTNSTBZh1GmUywbYAMtC2nic50G7tOaeM86NDNBpOC2R5gKiamWWA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《超级符号<span style="color: black;">便是</span>超级创意》里<span style="color: black;">这般</span>说道：“<strong style="color: blue;">不要以为偷的技术含量低，偷的技术含量有两大关键，一是你<span style="color: black;">晓得</span>偷什么。</strong>历史资料浩瀚如海，你得<span style="color: black;">晓得</span>哪个有用，你要偷到这行业的本质，而不是找来一堆戛纳获奖<span style="color: black;">宣传</span>，偷一堆没用的“创意”；<strong style="color: blue;">二是你的实力要和你偷的对象相当。</strong>你照搬照抄刘翔的跨栏技术，要和他跑得<span style="color: black;">同样</span>快才叫你会抄会偷。否则，就<span style="color: black;">成为了</span>东施效颦。你占有的历史资料越多，你的创意越多。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可见，<span style="color: black;">这儿</span>所说的“偷”，不是简单的剽窃别人的创意。“偷”创意并不是<span style="color: black;">那样</span>简单，厉害的“小偷”，不只会偷，还得会变。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">詹姆斯·韦伯·扬在《创意的生成》中，把创意定义为：旧元素的新组合。</span></strong><span style="color: black;">将旧的元素进行重新变换，就能产生<span style="color: black;">奥妙</span>的化学反应。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">俗话说“<strong style="color: blue;">太阳底下无新事</strong>”，创新<span style="color: black;">亦</span><span style="color: black;">必须</span>足够的旧元素。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>谁生下来就会走路，都是在<span style="color: black;">持续</span>的摸索学习中<span style="color: black;">才可</span>前进的，借鉴别人好的东西，再融入自己的思路变成新的东西，<span style="color: black;">亦</span>是一种创作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这儿</span>我所说的“抄”有两个层面的含义，一个<span style="color: black;">指的是</span>「做手抄」，讲究<span style="color: black;">累积</span>；另一个指「<span style="color: black;">怎样</span>抄」，讲究<span style="color: black;">办法</span>。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>是<span style="color: black;">累积</span>，<span style="color: black;">做为</span>一个文案人，要善于<span style="color: black;">累积</span>自己的素材库，<span style="color: black;">才可</span>为写作<span style="color: black;">供给</span>源源<span style="color: black;">持续</span>的灵感<span style="color: black;">源自</span>。</span><span style="color: black;"><span style="color: black;">宣传</span>人训练创意的一个方式<span style="color: black;">便是</span><span style="color: black;">累积</span>，<strong style="color: blue;">就像军人想要上场打仗，<span style="color: black;">无</span>自己的武器库怎么行？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">积累素材库，做手抄是一个好<span style="color: black;">办法</span>，见到好的句子摘抄下来，<span style="color: black;">能够</span>抄写<span style="color: black;">宣传</span>圈经典的长文案，不是麻木地抄，而是要带着思考。摘抄是一个认知由浅入深的过程，不是只抄表面，而是要分析其内在核心的东西。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案重在<span style="color: black;">累积</span>和创作,“<span style="color: black;">规律</span>鬼才”李诞<span style="color: black;">博客</span>就有一个固定栏目“抄台词”，从2011年6月29日<span style="color: black;">始终</span><span style="color: black;">保持</span>更新到了<span style="color: black;">此刻</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5smZjoRJEh65a4LKz6M82puR9aDFEWucjojtGUNU2kOPQuICk9l24MZYVdgY9ZpUSZhTaMQzcAxEnb3eRJsntA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抄文案的好处<span style="color: black;">便是</span>，有时候抄着抄着，灵感就来了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再说到<span style="color: black;">怎样</span>抄的问题。</span><span style="color: black;">正如那句“名言”所说：“</span><strong style="color: blue;">天下<span style="color: black;">文案</span>一大抄,看你会抄不会抄</strong><span style="color: black;">。”&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">会抄的人<span style="color: black;">能够</span>把别人的东西揉碎成自己的，再结合<span style="color: black;">自己</span><span style="color: black;">原因</span>进行再创作，不会抄的只会拼凑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">毕加索曾经说过“好的艺术家模仿皮毛，伟大的艺术家窃取灵魂”，</span><span style="color: black;">乔布斯将毕加索这句名言改为：“好的艺术家模仿，伟大的艺术家窃取。”</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这句话道出，<strong style="color: blue;">创作离不开模仿，真正会抄的，抄的是“灵魂”。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕加索绘于1907年的名画《亚维农的少女》和乔布斯的Macintosh电脑都是“窃取”他人想法创造出全新事物的范例。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5smZjoRJEh65a4LKz6M82puR9aDFEWucHoQgKB5qFbaNQnHSk3fWKXmudeHczrY9yoVKibGcsqpHUS5cspStJ3A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《亚维农的少女》</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，写文案该<span style="color: black;">怎样</span>“抄”呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、抄句式——<span style="color: black;">把握</span>多种文案写作技巧</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾经有人说到，<strong style="color: blue;">一个文案人要有200条句式<span style="color: black;">累积</span>。</strong>经典文案都有着它的句式，内容<span style="color: black;">能够</span>原创，<span style="color: black;">然则</span>有些句式是<span style="color: black;">能够</span>套用的，句式就好比数学中的公式，围绕这个公式<span style="color: black;">能够</span>变幻出<span style="color: black;">非常多</span>题目。而<span style="color: black;">把握</span>了句式，你就能更快速写出文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">热点和段子<span style="color: black;">每日</span>都在更新，但<span style="color: black;">哪些</span>经典的文案句子却被人们铭记。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>来看<span style="color: black;">有些</span>经典的句式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公益<span style="color: black;">宣传</span>《节水篇》：<strong style="color: blue;">再小的力量<span style="color: black;">亦</span>是一种支持</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>：<strong style="color: blue;">再小的个体，<span style="color: black;">亦</span>有自己的品牌</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">农夫山泉：<strong style="color: blue;"><span style="color: black;">咱们</span>不生产水，<span style="color: black;">咱们</span>只是大自然的搬运工</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5smZjoRJEh65a4LKz6M82puR9aDFEWuc3xKyn0kic22OVDyep1p5iaNjVFLMFOLFMBknabOCTOjWID9hDMHibOKuw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关爱八卦成长协会&nbsp;：<strong style="color: blue;"><span style="color: black;">咱们</span>不生产八卦,<span style="color: black;">咱们</span>只是娱乐圈的搬运工。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是一种句式？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有以下这些<span style="color: black;">咱们</span>熟知的句式：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>...，<span style="color: black;">仅有</span>...</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>懒<span style="color: black;">女性</span>，<span style="color: black;">仅有</span>丑<span style="color: black;">女性</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span><span style="color: black;">欠好</span>看的衣服，<span style="color: black;">仅有</span><span style="color: black;">欠好</span>看的身材。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">要么...，要么...</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">罗斯福总统：要么做老板 要么做<span style="color: black;">宣传</span>人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">酒<span style="color: black;">宣传</span>：要么不喝，要么喝醉。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">马云：要么电子商务,要么无商可务。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">世界上<span style="color: black;">仅有</span>两种人，一种是...，一种是...</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">世界上<span style="color: black;">仅有</span>两种人，一种是行动者，一种是观望者。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">世界上<span style="color: black;">仅有</span>两种人，一种是<span style="color: black;">爱好</span>奶茶的，一种是不<span style="color: black;">爱好</span>奶茶的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>...，就<span style="color: black;">无</span>...</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>买卖，就<span style="color: black;">无</span><span style="color: black;">损伤</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>阅读，就<span style="color: black;">无</span>美好生活。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">哪有什么...，只是...</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哪有什么天生丽质，只是<span style="color: black;">咱们</span>天天护肤。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哪有什么一蹴而就，只是<span style="color: black;">咱们</span>天天<span style="color: black;">保持</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">只要...，哪里...</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要心中有沙，哪里都是马尔代夫。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要心中有海，哪里都<span style="color: black;">能够</span>浪。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有经典语录“世界上<span style="color: black;">无</span>什么事儿是一顿烧烤<span style="color: black;">不可</span><span style="color: black;">处理</span>的。<span style="color: black;">倘若</span>有，那就两顿。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5smZjoRJEh65a4LKz6M82puR9aDFEWucGicHTOuwqAmbwsXMd6ElaSjUVK30zLLdjXricdnibCkXcXBdBmOsOsXUg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从这句话中提炼出一个“假设”句式<span style="color: black;">便是</span>“世界上<span style="color: black;">无</span>什么事儿是...<span style="color: black;">不可</span><span style="color: black;">处理</span>的，<span style="color: black;">倘若</span>有，那就...，是不是<span style="color: black;">能够</span>套用在<span style="color: black;">非常多</span><span style="color: black;">地区</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、抄经典名言——巧借东风</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">发掘</span>，如今越来越多的品牌在写文案的时候都<span style="color: black;">爱好</span>借用经典名言、诗句、歌词进行改编，<span style="color: black;">例如</span>哈尔滨啤酒的文案：“</span><strong style="color: blue;"><span style="color: black;">宅在家里我骄傲，</span><span style="color: black;">我为祖国省口罩”</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5smZjoRJEh65a4LKz6M82puR9aDFEWuc0nvquQW1gE8M3zuI3g2520icWncFKVJO0FbwFAYTSaQUWP9kHziaHw2A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">该句文案<span style="color: black;">便是</span>由经典段子”<strong style="color: blue;">我单身我骄傲，我为祖国省塑料</strong>“改编的，这种移花接木的形式<span style="color: black;">不仅</span>很好地贴合了品牌，<span style="color: black;">亦</span>因朗朗上口更易于传播。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">有些</span>经典语录，套用在<span style="color: black;">区别</span>品牌上就会产生不<span style="color: black;">同样</span>的效果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“出来混，迟早是要还的”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“进来逛，迟早是要买的”——淘宝</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“小<span style="color: black;">孩儿</span>才分对错，<span style="color: black;">成人</span>只看利<span style="color: black;">坏处</span>”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“小<span style="color: black;">孩儿</span>才做<span style="color: black;">选取</span>，<span style="color: black;">成人</span>全都要”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">春风十里，不如你——冯唐</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">春风十里，不如睡你——杜蕾斯</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><span style="color: black;">一千个读者眼里有一千个哈姆雷特”，</span><span style="color: black;">吉普汽车是这么用的:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp;“<span style="color: black;">每一个</span>人心中都有一个JEEP”</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5smZjoRJEh65a4LKz6M82puR9aDFEWucfW1EQiak9IrW31licUTPz0LD8eEd70bDh2e0sDbp4n25Hm1MzAVFH4bw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">乃至</span><span style="color: black;">能够</span>改为</span><span style="color: black;">“<span style="color: black;">每一个</span>人心中都有一座城”、“<span style="color: black;">每一个</span>人心中都有一片森林”</span><span style="color: black;">，是不是<span style="color: black;">一样</span>适用呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说出来你可能不信，下厨房的经典文案“<strong style="color: blue;">是谁来自山川湖海，却囿于昼夜、厨房与爱</strong>”，就<span style="color: black;">源自</span>于万能青年旅店的一首歌《揪心的玩笑与漫长的<span style="color: black;">白天</span>梦》 。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<img src="https://mmbiz.qpic.cn/mmbiz_jpg/5smZjoRJEh65a4LKz6M82puR9aDFEWucwtOvbnYqTtNJBpKq1dHggMnBGVPVvN7VJuBPVd2ibMwvVDRNhEhesVQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>有些AI文案不输人工文案呢，<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">容易</span><span style="color: black;">把握</span>了写文案的技巧和<span style="color: black;">招数</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">借助<span style="color: black;">有些</span><span style="color: black;">熟练</span>的语境，<span style="color: black;">亦</span>能写出不<span style="color: black;">同样</span>的文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、抄<span style="color: black;">规律</span>--挖掘文案<span style="color: black;">背面</span>写作思维</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">发掘</span>，经典文案之<span style="color: black;">因此</span>经典，是源自<span style="color: black;">背面</span>深刻的洞察，就像<span style="color: black;">宣传</span>大师Neil French，<span style="color: black;">亦</span>是前奥美<span style="color: black;">全世界</span>执行创意总监，著名的芝华士文案<span style="color: black;">便是</span>出自他之手，他的<span style="color: black;">非常多</span>文案在今天看来依旧经典，观察他的作品集，时常能给思维枯竭的<span style="color: black;">宣传</span>人带去源源<span style="color: black;">持续</span>的灵感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>Neil French为马爹利写的文案<span style="color: black;">作为</span>了后来<span style="color: black;">宣传</span>人竞相模仿的范本。就连经典文案长城干红葡萄酒文案都多多少少套用了他的思路，不信你细品这句：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要4000颗一模<span style="color: black;">同样</span>的这种葡萄<span style="color: black;">才可</span>制成一瓶金牌马爹利。换个说法：法国每年采收的上百亿颗葡萄中，<span style="color: black;">仅有</span>极小一部分能用来制造干邑；然而其中60棵葡萄中又<span style="color: black;">仅有</span>1颗<span style="color: black;">才可</span>酿造马爹利。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长城干红葡萄酒：三毫米的旅程，一颗好葡萄要走十年</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再来看一下万科的《万科在造一座城》文案：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从电梯到楼梯，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">万科用了20年。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阳光穿过3米的距离，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">万科走了20年。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让深圳人的脚步慢下来，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">万科用了20年。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找回当年的纯真，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">万科用了20年。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十七英里</p>我能与这个世界保持的距离。

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是<span style="color: black;">招数</span>都<span style="color: black;">同样</span>呢，前两个讲葡萄要制作成好的酒，要经历过层层筛选，而万科讲述的是万科的品牌的成长历程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span>我所说的抄思路。<span style="color: black;">咱们</span>写文案的时候要分析优秀文案的创作思路，为自己写作<span style="color: black;">供给</span>借鉴思路。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、抄洞察——紧紧围绕“人性”</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">任</span><span style="color: black;">何</span><span style="color: black;">出色的文案，最核心的价值<span style="color: black;">必定</span>是洞察。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写<span style="color: black;">商场</span>文案不是纯粹抒发个人情感，而是<span style="color: black;">处理</span><span style="color: black;">商场</span>问题的过程。<span style="color: black;">宣传</span>文案的<span style="color: black;">最后</span>目的还是为<span style="color: black;">商场</span>服务。</span><strong style="color: blue;"><span style="color: black;">只要人性不变,营销的本质就不会变，懂“人性”<span style="color: black;">特别有</span>必要。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">好文案都是心理学大师</span></strong><span style="color: black;">，<span style="color: black;">因此</span>写文案要懂得心理学，<span style="color: black;">例如</span>从众心理、恐惧心理、占便宜心理等等。会调动别人的<span style="color: black;">心情</span>，<span style="color: black;">才可</span>以文字打动人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">斯巴迪香烟文案：</span><span style="color: black;">一百万的人<span style="color: black;">选取</span>，是不可能错的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国电信：</span><span style="color: black;">7亿人的<span style="color: black;">选取</span>，我的<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">都是利用了人们的从众心理，即「大<span style="color: black;">都数</span>人的<span style="color: black;">选取</span>，不会错」。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">类似的<span style="color: black;">宣传</span>语还有<span style="color: black;">非常多</span>，<span style="color: black;">例如</span>，</span><span style="color: black;">“</span><span style="color: black;">3亿人都在用的拼多多</span><span style="color: black;">”，</span><span style="color: black;">香飘飘：“</span><span style="color: black;">一年卖出7亿多杯,连起来可绕地球两圈”</span><span style="color: black;">，是不是<span style="color: black;">同样</span>的文案技巧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人<span style="color: black;">爱好</span>小马宋的文案，<span style="color: black;">尤其</span>是他写的猪饲料文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在《<span style="color: black;">哪些</span>让文案绝望的文案》一书中，他讲述了这则<span style="color: black;">宣传</span>文案<span style="color: black;">背面</span>的故事。为了写好猪饲料<span style="color: black;">宣传</span>，他<span style="color: black;">首要</span>去找了参考，<span style="color: black;">发掘</span>在戛纳<span style="color: black;">宣传</span>节<span style="color: black;">得到</span>了平面创意金奖的一则<span style="color: black;">宣传</span>中，文案是<span style="color: black;">这般</span>的：“Because dogs don’t always have it easy.”（<span style="color: black;">由于</span>狗狗们<span style="color: black;">亦</span>是蛮拼的！）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示了狗狗们工作艰苦，<span style="color: black;">因此</span>要对<span style="color: black;">她们</span>好一点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是他<span style="color: black;">得到</span>了灵感，写出了“<strong style="color: blue;"><span style="color: black;">她们</span>终将为人类粉身碎骨，<span style="color: black;">因此</span>对<span style="color: black;">她们</span>要好一点</strong>”这句猪饲料文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有小马宋2004年在某财经报社做栏目主编的时候，就看到过一张宾利跑车的<span style="color: black;">宣传</span>，标题是：皇者出巡，<span style="color: black;">亦</span>未必有800匹骏马相随。于是他又写下了这句文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp;<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有这句：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">天哪，谁让我家的公猪怀孕了？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——<span style="color: black;">倘若</span>您的猪在吃壮士牌猪饲料，我想那不是怀孕，只是太胖了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正是参考的著名“世界最佳微小说”的：</span><span style="color: black;">上帝！女王怀孕了，谁干的？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">发掘</span>了吗，真正聪明的大师是抄洞察，而不是生搬硬套。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">有<span style="color: black;">办法</span>的抄是一个借鉴与学习的过程，不去看别人的文案自己闭门造车，只局限在自己的思维里是可怕的。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李白《静夜思》的“举头望明月，低头思故乡”是千古佳句。</span><span style="color: black;">但在500年前曹丕就写出了“仰看明月光，绵绵思故乡”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">王维的“返景入深林，复照青苔上”，200年前刘孝绰<span style="color: black;">亦</span>写过“返景入池林，馀光映泉石”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>说，名人<span style="color: black;">亦</span>“会抄”，关键看你怎么抄。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">总结</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">熟读唐诗三百首，不会作诗<span style="color: black;">亦</span>会诌。文案<span style="color: black;">亦</span>是如此，多看多抄写好的文案，多模仿多思考，<span style="color: black;">才可</span>更快形成自己的风格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">抄<span style="color: black;">亦</span>是门艺术，低级的文案抄文字，NB的文案抄句式、抄思路、抄洞察。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">作为</span>一个好文案，不在于你写了多少篇<span style="color: black;">文案</span>，码了多少字，而在于你文字的价值，看你<span style="color: black;">是不是</span>懂得以文案人的方式思考问题，洞察人心。</span></p><span style="color: black;">原创<span style="color: black;">很难</span>，如需转载请后台回复「转载」</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">「热</strong></span><span style="color: black;"><strong style="color: blue;">文<span style="color: black;">举荐</span></strong><strong style="color: blue;">」</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">在看</span></strong>点<span style="color: black;">这儿</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">

很甜的橙橙橙子 发表于 2024-8-29 05:08:13

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。

nqkk58 发表于 2024-9-8 09:54:07

楼主节操掉了，还不快捡起来！

mugong 发表于 2024-9-24 22:57:00

楼主继续加油啊！外链论坛加油！

nykek5i 发表于 2024-10-16 18:54:03

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

qzmjef 发表于 2024-10-19 01:57:36

你的见解真是独到，让我受益匪浅。

m5k1umn 发表于 2024-10-22 08:36:17

你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。

查看完整版本: 好文案，要“会抄”！