一个十字象限，勾勒出宣传文案的所有评判标准
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上一次咱们分享了创意文案的好坏标准，有一点<span style="color: black;">必须</span><span style="color: black;">重视</span>，一个标准体系里，<span style="color: black;">仅有</span>好坏显然<span style="color: black;">不足</span>，还有对错之分</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/8b83a55cdd5342a7a7f0de0a6c078b92~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=So6Sxcu9F%2F2ShoFueeSWdjVbCwM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如上图，我画了一个十字象限，横轴，用对错标注，纵轴，用好坏标注，<span style="color: black;">这般</span>，就产生了九种<span style="color: black;">区别</span>的<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要说下，对错，是<span style="color: black;">按照</span>文案的<span style="color: black;">商场</span>目的<span style="color: black;">评估</span>的，而好坏，是<span style="color: black;">按照</span>文案的愉悦程度，调性<span style="color: black;">是不是</span>符合判断的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我标注一的地方，<span style="color: black;">便是</span>这个文案，<span style="color: black;">欠好</span>不坏，不对不错</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说<span style="color: black;">咱们</span>是售卖剃须刀的，这个<span style="color: black;">宣传</span>是一个男人举着剃须刀说，王二狗剃须刀，你好我<span style="color: black;">亦</span>好，啥用<span style="color: black;">亦</span><span style="color: black;">无</span>，客户记不住，更不会买，<span style="color: black;">亦</span><span style="color: black;">欠好</span>看</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>，叫平庸的<span style="color: black;">宣传</span>，这简直<span style="color: black;">便是</span>在浪费时间和金钱</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/336a4ce9758d4e36b40f3ddc163d8286~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=%2BSFOl3G488DysUFj96DEEez2g1A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注二的<span style="color: black;">地区</span>，这个<span style="color: black;">宣传</span>很对，但<span style="color: black;">欠好</span>不坏</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是那个剃须刀，<span style="color: black;">她们</span>主打的是电池续航能力强，还是那个男人，举着剃须刀说，王二狗剃须刀，充电<span style="color: black;">便是</span>强，棒极了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然他把<span style="color: black;">制品</span>的卖点说出来了，但平铺直叙，毫无新意，并<span style="color: black;">不可</span>产生好的效果，我把这种<span style="color: black;">宣传</span>，<span style="color: black;">叫作</span>作应付公事，混日子</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注三的<span style="color: black;">地区</span>，<span style="color: black;">欠好</span>不坏，但它是错的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是那个男人，觉着剃须刀说，王二狗剃须刀，大品牌，值得信赖，<span style="color: black;">咱们</span>都在用</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很显然，你不是大品牌，假如人们想买剃须刀的话，又认可大品牌，那<span style="color: black;">必定</span>去<span style="color: black;">选取</span>真正的大品牌，而不是你的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>，叫渎职，写出这种<span style="color: black;">宣传</span>的人，要<span style="color: black;">思虑</span>转行了</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/46f089474e024e67b92cc00a9764c4b4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=57Us3ZHvbQfvNlfmI7QR5764kR0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/05d26285ae2841248ea84d8fe07f2a19~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=Zg6BrWyVT6dCim6KQntVUrMIJxQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注四的<span style="color: black;">地区</span>，不对不错，<span style="color: black;">然则</span>挺好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这次，<span style="color: black;">咱们</span>把那个男人换成黄渤，给他拍几组男人打拼的镜头，<span style="color: black;">而后</span>说出<span style="color: black;">宣传</span>词，男人，就应该对自己好一点，王二狗剃须刀，值得<span style="color: black;">持有</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>拍的很动人，男人确实<span style="color: black;">不易</span>，但跟你的王二狗剃须刀关系不大，<span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>，叫暴殄天物</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注五的<span style="color: black;">地区</span>，不对不错，<span style="color: black;">然则</span>很坏</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这次咱们把那个男人换成一个<span style="color: black;">此刻</span>伪娘<span style="color: black;">同样</span>的男流量明星，让他举着剃须刀说，虽然我不长胡子，但<span style="color: black;">便是</span><span style="color: black;">爱好</span>王二狗剃须刀的造型，你值得<span style="color: black;">持有</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>候，不管它的造型好坏，这款剃须刀<span style="color: black;">必定</span>会被打个标签，伪娘专用，你觉得长胡子的男人谁敢买</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这简直<span style="color: black;">便是</span>罪恶</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b7630ccac9cc4ede8dcd66053bcca263~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=e84Uv9x62xcTBdhrAST2duCs94k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注六的<span style="color: black;">地区</span>，<span style="color: black;">便是</span>又错又坏，它是从标注五的<span style="color: black;">地区</span>演化过来的，还是那个伪娘，举着剃须刀说，王二狗剃须刀，大品牌，值得信赖</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>一句是好话，既不是大品牌，还<span style="color: black;">导致</span>人们的厌烦，我觉得，这类<span style="color: black;">宣传</span>，简直<span style="color: black;">便是</span><span style="color: black;">报仇</span>，写<span style="color: black;">宣传</span>的跟商家<span style="color: black;">必定</span>有杀父之仇</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注七的<span style="color: black;">地区</span>，很坏，<span style="color: black;">然则</span>很对，这个<span style="color: black;">亦</span>容易理解，还是让伪娘上场，说出那句，王二狗剃须刀，充电五分钟，能用三个月，你值得<span style="color: black;">持有</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2bdf004f9eb941c39e4bb539769ff14b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=gOFpM7l3F2PKmbgbd9NOVUQSuvM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/06f7827220db41c98fe3d85ee0fd116d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723529014&x-signature=aTspOI%2FbRDjtskSf95lqtPUCYwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然清晰地把<span style="color: black;">制品</span>卖点表达出来，<span style="color: black;">然则</span>调性太差，我<span style="color: black;">爱好</span>续航能力，但确实讨厌伪娘，<span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>，叫罪大恶极</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标注八的<span style="color: black;">地区</span>，很好，但却是错的，这次咱们<span style="color: black;">不消</span>伪娘了，换个大牌明星</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个剃须刀是出行<span style="color: black;">必须</span>的一次性剃须刀，主打的是多次购买，咱们让陈道明先生上场，拍一组男人高品质生活的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还要拍出这个剃须刀的制作精良，工艺精湛来，让人们看了就爱不释手，恨不得<span style="color: black;">保藏</span>起来</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如人们真的认可了这组<span style="color: black;">宣传</span>，那可就麻烦大了，<span style="color: black;">由于</span>这是一次性剃须刀，可<span style="color: black;">大众</span><span style="color: black;">皆想</span><span style="color: black;">长时间</span><span style="color: black;">持有</span>，跟<span style="color: black;">商场</span>目的大相径庭了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">叫作</span>这类<span style="color: black;">宣传</span>，叫人哭笑不得</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，标注九的那个象限，咱们留个互动<span style="color: black;">专题</span>，你觉得，那个又好又对的象限，该<span style="color: black;">怎样</span><span style="color: black;">叫作</span>呼呢，欢迎留言</p>
真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。
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