划重点！北工商新传专硕334《新媒介概论》该怎么学？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天<span style="color: black;">无</span><span style="color: black;">招数</span>，上来<span style="color: black;">便是</span>干货。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">北京工商大学<span style="color: black;">资讯</span>与传播专硕考研</span> <span style="color: black;">在</span>2019<span style="color: black;">年<span style="color: black;">起始</span>，更换参考书为《新<span style="color: black;">媒介</span>概论》（匡文波版），这本书<span style="color: black;">作为</span>了<span style="color: black;">非常多</span>跨专业<span style="color: black;">朋友</span>的心病——知识点零碎、不成体系、摸不清重点、难以直接背诵……<span style="color: black;">乃至</span>版本（<span style="color: black;">到底</span>是第二版</span><span style="color: black;">/</span><span style="color: black;">第三版）都<span style="color: black;">作为</span>问题。<span style="color: black;"><span style="color: black;">倘若</span>你对</span><span style="color: black;">334</span><span style="color: black;">的备考<span style="color: black;">办法</span>有疑惑，<span style="color: black;">期盼</span>以下不完全备考攻略能够<span style="color: black;">帮忙</span>到你。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">【太长不看版】</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Part 1<span style="color: black;">：</span></span></strong><span style="color: black;"><span style="color: black;">北工商新传专硕</span><span style="color: black;">334</span><span style="color: black;">《新<span style="color: black;">媒介</span>概论》重点梳理、精选真题、拓展阅读</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Part 2<span style="color: black;">：</span></span></strong><span style="color: black;"><span style="color: black;">北工商新传专硕</span><span style="color: black;">334</span><span style="color: black;">《新<span style="color: black;">媒介</span>概论》的版本区分，第二版和第三版之间的区别？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">拓展书目《网络传播概论》是全背吗？应该<span style="color: black;">把握</span><span style="color: black;">那些</span>内容？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Part 3<span style="color: black;">：</span></span></strong><span style="color: black;"><span style="color: black;">有可能<span style="color: black;">显现</span>的实务题型有<span style="color: black;">那些</span>？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Part 4<span style="color: black;">：</span></span></strong><span style="color: black;"><span style="color: black;">获取《新<span style="color: black;">媒介</span>概论》</span><span style="color: black;">&</span><span style="color: black;">《网络传播概论》全套背诵笔记和</span><span style="color: black;">334</span><span style="color: black;">真题答案解析<span style="color: black;">途径</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part 1<span style="color: black;">：北工商新传专硕</span><span style="color: black;">334</span><span style="color: black;">《新<span style="color: black;">媒介</span>概论》重点梳理、精选真题、拓展阅读篇目（按目录<span style="color: black;">次序</span>）</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">【</span>18<span style="color: black;">个你<span style="color: black;">必要</span></span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">把握</span></span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">的</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重点</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">概念】</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>基本问题</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span><span style="color: black;">优良</span></span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><span style="color: black;"><span style="color: black;">纸媒的<span style="color: black;">将来</span></span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>受众理论</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><span style="color: black;"><span style="color: black;">网络人际传播</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span><span style="color: black;"><span style="color: black;">网络<span style="color: black;">公众</span>传播</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、</span><span style="color: black;">web2.0</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、</span><span style="color: black;"><span style="color: black;">博客</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、</span><span style="color: black;"><span style="color: black;"><span style="color: black;">博客</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十、</span></span><span style="color: black;"><span style="color: black;">门户网站</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11、</span><span style="color: black;"><span style="color: black;"><span style="color: black;">微X</span></span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12、</span><span style="color: black;"><span style="color: black;">智能手机<span style="color: black;">媒介</span>化</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13、</span><span style="color: black;"><span style="color: black;">社交网站</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14、</span><span style="color: black;"><span style="color: black;">视频网站</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>管理</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16、</span><span style="color: black;"><span style="color: black;">网络<span style="color: black;">流言</span>的传播和治理</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">17、</span><span style="color: black;"><span style="color: black;">网络<span style="color: black;">宣传</span><span style="color: black;">关联</span>内容</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">18、</span><span style="color: black;"><span style="color: black;">著作<span style="color: black;">守护</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">【</span>55<span style="color: black;">个你<span style="color: black;">必要</span><span style="color: black;">晓得</span>的重点</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">问题</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">】</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>的涵义</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>的基本问题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>的<span style="color: black;">优良</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>给传媒业带来的冲击</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><span style="color: black;"><span style="color: black;">纸质<span style="color: black;">媒介</span>的<span style="color: black;">将来</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>给<span style="color: black;">资讯</span>传播理论带来的影响</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span><span style="color: black;">科研</span>理论模型</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>时代的受众理论有何变化</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、</span><span style="color: black;"><span style="color: black;">网民的基本特征分析</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十、</span></span><span style="color: black;"><span style="color: black;">网民的心理和<span style="color: black;">行径</span>特征</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11、</span><span style="color: black;"><span style="color: black;">联系<span style="color: black;">微X</span>等社交<span style="color: black;">媒介</span>思考网络人际传播</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12、</span><span style="color: black;"><span style="color: black;">网络群体传播与网络组织传播内涵</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13、</span><span style="color: black;"><span style="color: black;">网络中的<span style="color: black;">公众</span>传播内涵和变化</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14、</span><span style="color: black;">Web2</span><span style="color: black;">.</span><span style="color: black;">0<span style="color: black;">内涵</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15、</span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>对网络信息进行过滤和分析</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16、</span><span style="color: black;"><span style="color: black;">你<span style="color: black;">爱好</span><span style="color: black;">那些</span>门户网站和<span style="color: black;">原由</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">17、</span><span style="color: black;"><span style="color: black;">你常用的搜索引擎和检索策略</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">18、</span><span style="color: black;"><span style="color: black;">分析博客对<span style="color: black;">资讯</span>传播的影响</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">19、</span><span style="color: black;"><span style="color: black;"><span style="color: black;">博客</span>的特点，<span style="color: black;">优良</span>和不足</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20、</span><span style="color: black;"><span style="color: black;">比较<span style="color: black;">微X</span>和<span style="color: black;">博客</span>的异同</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">21、</span><span style="color: black;"><span style="color: black;">比较<span style="color: black;">微X</span>和</span>QQ<span style="color: black;">的异同</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">22、</span><span style="color: black;"><span style="color: black;">试分析<span style="color: black;">微X</span>这一社交软件的利<span style="color: black;">坏处</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">23、</span><span style="color: black;"><span style="color: black;">分析社交网站对传播的影响</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">24、</span><span style="color: black;"><span style="color: black;">分析社交网站对青少年网民心里影响</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">25、</span><span style="color: black;"><span style="color: black;">分析视频网站对传播行业影响</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">26、</span><span style="color: black;"><span style="color: black;">分析各大视频网站竞争格局和策略</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">27、</span><span style="color: black;"><span style="color: black;">分析新<span style="color: black;">媒介</span>负效应和对策</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">28、</span><span style="color: black;"><span style="color: black;">分析中国政府对新<span style="color: black;">媒介</span>监管<span style="color: black;">状况</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">29、</span><span style="color: black;"><span style="color: black;">分析<span style="color: black;">全世界</span>数字鸿沟<span style="color: black;">状况</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">30、</span><span style="color: black;"><span style="color: black;">分析新<span style="color: black;">媒介</span>的双刃性</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">31、</span><span style="color: black;"><span style="color: black;">分析网络舆论的特性</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">32、</span><span style="color: black;"><span style="color: black;">网络<span style="color: black;">流言</span>的特征和<span style="color: black;">害处</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">33、</span><span style="color: black;"><span style="color: black;"><span style="color: black;">流言</span>传播的变量</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">34、</span><span style="color: black;"><span style="color: black;">塔西佗效应</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">35、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span><span style="color: black;">要求</span>下<span style="color: black;">流言</span>的应对和治理<span style="color: black;">办法</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">36、</span><span style="color: black;"><span style="color: black;">网络环境对<span style="color: black;">流言</span>传播的影响</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">37、</span><span style="color: black;"><span style="color: black;">网络<span style="color: black;">宣传</span>的类型，<span style="color: black;">优良</span>和不足</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">38、</span><span style="color: black;"><span style="color: black;">网络<span style="color: black;">宣传</span>的监督问题</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">39、</span><span style="color: black;"><span style="color: black;">你对网络<span style="color: black;">宣传</span>的态度，并说明理由</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">40、</span><span style="color: black;"><span style="color: black;">电子商务的特征，类型与盈利模式</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">41、</span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>看待手机<span style="color: black;">宣传</span></span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">42、</span><span style="color: black;"><span style="color: black;">网络传播著作权的<span style="color: black;">守护</span>面临<span style="color: black;">那些</span>问题</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">43、</span><span style="color: black;"><span style="color: black;">分析</span>“<span style="color: black;">避风港</span><span style="color: black;">”</span><span style="color: black;">与</span><span style="color: black;">“</span><span style="color: black;">红旗</span><span style="color: black;">”</span><span style="color: black;">原则关系</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">44、</span><span style="color: black;"><span style="color: black;">百度<span style="color: black;">文案</span><span style="color: black;">是不是</span>侵权的案例分析</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">45、</span><span style="color: black;"><span style="color: black;">分析电子书盗版下载版权问题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">46、</span><span style="color: black;"><span style="color: black;">新媒<span style="color: black;">身体</span>容生产有着<span style="color: black;">怎么样</span>的特点？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">47、</span><span style="color: black;"><span style="color: black;">案例分析之新<span style="color: black;">媒介</span>时代内容运营的典型案例。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">48、</span><span style="color: black;"><span style="color: black;">在新的营销环境下，传统营销方式存在的问题，举例说明。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">49、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>时代，<span style="color: black;">怎样</span>有效<span style="color: black;">提高</span>企业营销效率，举例说明。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">50、</span><span style="color: black;"><span style="color: black;">广电新<span style="color: black;">媒介</span>案例，互联网新<span style="color: black;">媒介</span>案例</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">51、</span><span style="color: black;"><span style="color: black;">结合<span style="color: black;">关联</span>案例分析网络<span style="color: black;">流言</span>的传播特点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">52、</span><span style="color: black;"><span style="color: black;">传统<span style="color: black;">媒介</span>的现代化转型，新闻集团、维旺迪、时代华纳</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">53、</span><span style="color: black;"><span style="color: black;">沉默的螺旋理论在新<span style="color: black;">媒介</span>环境下<span style="color: black;">是不是</span>失效，请表达你的观点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">54、</span><span style="color: black;"><span style="color: black;">新<span style="color: black;">媒介</span>环境下消费者有着<span style="color: black;">怎么样</span>的变化？请聚焦到某一人群深入分析</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">55、</span><span style="color: black;"><span style="color: black;">企业的营销战略面临<span style="color: black;">怎么样</span>的挑战，<span style="color: black;">怎样</span>应对？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">【</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">精选真题</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">】</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">、<span style="color: black;">资讯</span>道德规范【中山大学 </span><span style="color: black;">2017</span><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">、<span style="color: black;">资讯</span>职业道德有</span></span><span style="color: black;"><span style="color: black;">哪</span></span><span style="color: black;"><span style="color: black;">几个方面【北京体育学院</span> 2017<span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">、新媒体环境下核实<span style="color: black;">资讯</span>真实的的<span style="color: black;">办法</span>【中国人民大学</span><span style="color: black;">2017</span><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4<span style="color: black;">、结合<span style="color: black;">实质</span>谈谈新<span style="color: black;">媒介</span>对人际传播的影响【中国人民大学 </span><span style="color: black;">2017</span><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5<span style="color: black;">、跟传统<span style="color: black;">媒介</span>相比，新<span style="color: black;">媒介</span><span style="color: black;">拥有</span></span></span><span style="color: black;"><span style="color: black;">哪</span></span><span style="color: black;"><span style="color: black;">些特征</span>?<span style="color: black;">【中央民族大学 </span><span style="color: black;">2017</span><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6<span style="color: black;">、新<span style="color: black;">媒介</span>的自律和他律。【浙江大学 </span><span style="color: black;">2017</span><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7<span style="color: black;">、新<span style="color: black;">媒介</span>时代的<span style="color: black;">资讯</span>业态对经典<span style="color: black;">资讯</span>传播理论的挑战和机遇？【华东师范大学 </span><span style="color: black;">2017</span><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8<span style="color: black;">、简述新<span style="color: black;">媒介</span>时代的舆论监督特点？【中国传媒大学 </span><span style="color: black;">2017</span><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9<span style="color: black;">、</span></span><span style="color: black;"><span style="color: black;">视频网站越来越有</span>“<span style="color: black;">钱</span><span style="color: black;">”</span><span style="color: black;">景？</span></span><span style="color: black;"><span style="color: black;">【</span></span><span style="color: black;">2016 <span style="color: black;">人大学硕真题</span></span><span style="color: black;"><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10<span style="color: black;">、</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>理解</span>“IP <span style="color: black;">化</span><span style="color: black;">”</span><span style="color: black;">风潮</span></span><span style="color: black;"><span style="color: black;">【</span></span><span style="color: black;"><span style="color: black;">清华</span> 2017</span><span style="color: black;"><span style="color: black;">】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11<span style="color: black;">、</span></span><span style="color: black;"><span style="color: black;">网络小说</span> IP <span style="color: black;">的授权<span style="color: black;">作为</span>讨论热点</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">论述其内涵与外延</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">并从媒介运营方面论述它对出版</span> <span style="color: black;">的<span style="color: black;">功效</span>和价值</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">【延伸阅读】</span> </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">、到底什么是新<span style="color: black;">媒介</span> 匡文波</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2<span style="color: black;">、关于新<span style="color: black;">媒介</span>核心概念的厘清 匡文波</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">、媒介素养理论框架下的受众<span style="color: black;">科研</span>新论 张开</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4<span style="color: black;">、网络受众的定量<span style="color: black;">科研</span> 匡文波</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5<span style="color: black;">、<span style="color: black;">博客</span>热的冷思考 匡文波</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6<span style="color: black;">、借力<span style="color: black;">微X</span> 传统报业营销模式变革 匡文波</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7<span style="color: black;">、<span style="color: black;">微X</span>新<span style="color: black;">媒介</span>的新形态 匡文波</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8<span style="color: black;">、<span style="color: black;">微X</span></span><span style="color: black;">PK</span><span style="color: black;"><span style="color: black;">博客</span> 谁更凶猛 匡文波</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9<span style="color: black;">、中国<span style="color: black;">微X</span>发展的量化<span style="color: black;">科研</span> 匡文波</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10<span style="color: black;">、</span></span><span style="color: black;"><span style="color: black;">匡文波：</span>“<span style="color: black;">新<span style="color: black;">媒介</span></span><span style="color: black;">”</span><span style="color: black;">概念辨析，《国际<span style="color: black;">资讯</span>界》</span><span style="color: black;">2008 </span><span style="color: black;">年第 </span><span style="color: black;">6 </span><span style="color: black;">期</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11<span style="color: black;">、</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">诠释</span>新<span style="color: black;">媒介</span>的几个关键词</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">中国人民大学<span style="color: black;">资讯</span>学院</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">喻国明</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12<span style="color: black;">、</span></span><span style="color: black;"><span style="color: black;">《新<span style="color: black;">媒介</span>时代传统<span style="color: black;">媒介</span>路在何方》</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13<span style="color: black;">、</span></span><span style="color: black;"><span style="color: black;">张志安：<span style="color: black;">资讯</span>生产的变革，《<span style="color: black;">资讯</span>记者》</span>2011<span style="color: black;">年第</span><span style="color: black;">3</span><span style="color: black;">期</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14<span style="color: black;">、《新<span style="color: black;">媒介</span>时代舆论表达和舆论引导新格局》 童兵</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part 2<span style="color: black;">：北工商新传专硕</span><span style="color: black;">334</span><span style="color: black;">《新<span style="color: black;">媒介</span>概论》的版本区分，第二版和第三版之间的区别？</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">拓展书目《网络传播概论》是全背吗？应该<span style="color: black;">把握</span><span style="color: black;">那些</span>内容？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>问：</span><span style="color: black;">2021</span><span style="color: black;">年大纲马上就要推出了，</span><span style="color: black;">334</span><span style="color: black;">很可能从第二版换成第三版，新增了三章内容，<span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">根据</span>第三版复习，<span style="color: black;">详细</span><span style="color: black;">仔细</span>大纲见学院研招网官网。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第二问：</span>334<span style="color: black;">用第三版——练习实务，整理热点专题，</span></span><strong style="color: blue;"><span style="color: black;">《网络传播概论》</span></strong><span style="color: black;">重点看第<span style="color: black;">3、</span><span style="color: black;">9、</span>十章，<span style="color: black;">亦</span><span style="color: black;">便是</span>大纲<span style="color: black;">需求</span>的三章内容，这与新<span style="color: black;">媒介</span>概论新增的三版内容重合度很高，</span><strong style="color: blue;"><span style="color: black;">《网络传播概论》</span></strong><span style="color: black;">1、<span style="color: black;">2</span>、<span style="color: black;">5</span>、<span style="color: black;">8</span>章可供参考</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part 3<span style="color: black;">：有可能<span style="color: black;">显现</span>的实务题型有<span style="color: black;">那些</span>？</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">资讯</span>与传播专硕初试中<span style="color: black;">显现</span>过的实务题型，大概有以下几种：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>基本的<span style="color: black;">资讯</span>实务（北工商曾经考过的）</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;"><span style="color: black;">信息</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;"><span style="color: black;">博客</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">评论</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">采访提纲</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">资讯</span>类策划（北工商<span style="color: black;">亦</span>许以后会考的）</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;"><span style="color: black;">资讯</span><span style="color: black;">报告</span>策划</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">融<span style="color: black;">媒介</span>类<span style="color: black;">资讯</span><span style="color: black;">报告</span>策划（融<span style="color: black;">媒介</span>形式）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">公众号专题策划（公众号的内核）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">制品</span>及运营类策划（北工商<span style="color: black;">亦</span>许以后会考的）</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.APP<span style="color: black;">推广<span style="color: black;">方法</span>（<span style="color: black;">制品</span>运营）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;"><span style="color: black;">制品</span>设计<span style="color: black;">方法</span>（<span style="color: black;">制品</span>经理）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span><span style="color: black;">宣传</span>、文案及活动策划类</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（北工商这几年最爱考的）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">方法</span></span><span style="color: black;">/</span><span style="color: black;">营销<span style="color: black;">方法</span>策划</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;"><span style="color: black;">宣传</span>文案撰写</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3<span style="color: black;">活动策划</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>案例分析类</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（北工商这几年最爱考的）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">综艺</span><span style="color: black;">/</span><span style="color: black;">节目模式分析</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">盈利模式分析</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;"><span style="color: black;">危险</span>公关案例分析</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从近两年的趋势来看，北工商的新传专硕考研侧重于四和五，<span style="color: black;">详细</span>的模板我在前面的推送里<span style="color: black;">已然</span>有过介绍了，有<span style="color: black;">必须</span>的小伙伴<span style="color: black;">能够</span>往前翻翻，留意一下。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part 4<span style="color: black;">：获取《新<span style="color: black;">媒介</span>概论》</span><span style="color: black;">&</span><span style="color: black;">《网络传播概论》全套背诵笔记和</span><span style="color: black;">334</span><span style="color: black;">真题答案解析<span style="color: black;">途径</span></span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因为</span>公众号版面有限，请添加我的个人<span style="color: black;">微X</span>，输入关键词【</span>334<span style="color: black;">】获取一刀私藏笔记。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">【</span>334<span style="color: black;">新<span style="color: black;">媒介</span>概论全套备考资料大礼包】内含以下资料</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<span style="color: black;">、</span><span style="color: black;">2019</span><span style="color: black;">年</span><span style="color: black;">-2020</span><span style="color: black;">年</span><span style="color: black;">334</span><span style="color: black;">科目真题答案解析（<span style="color: black;">包含</span>案例分析题）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;"><span style="color: black;">《新<span style="color: black;">媒介</span>概论》</span>&<span style="color: black;">《网络传播概论》大纲考点精讲笔记</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><span style="color: black;">2020<span style="color: black;">年上半年<span style="color: black;">宣传</span>热点案例全盘点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><span style="color: black;">334<span style="color: black;">拓展阅读篇目全收录</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><span style="color: black;"><span style="color: black;">《新<span style="color: black;">媒介</span>概论》</span>100<span style="color: black;">个名词解释</span><span style="color: black;">LIST</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/XiaDeTJGpeBBMEYXpHKrz1IaRngMZh5R1A0oXZLwoZRO3G2CibX03Kf2OtAl2jyfwhq9dd6LFpQM9rTZRGdcx9OQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">回复慢，请多见谅，啾咪</span>~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【The End】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/hmLw4GibKfZhG1kut7E340veh3WjYws0y6CnbNffF5BssChXtmTXQXX5gib8XVLufbou0pr9LibtOibfTgEcE1iaUfw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
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