知识点框架｜《宣传学概论》（第3版）全书知识点复习框架
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">《<span style="color: black;">宣传</span>学概论》（第三版）全书知识点复习框架</strong></strong></span></p><strong style="color: blue;"><span style="color: black;">1、</span>关于《<span style="color: black;">宣传</span>学概论》的复习</strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6icQEtG9ltvtVorRb5tvosmFUrAcxCP5M8EjED1kSia7hMLKWzTxnmf7w/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">0<span style="color: black;">1</span>《<span style="color: black;">宣传</span>学概论》的复习策略<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（注：以下内容来自实务卷考研笔记《<span style="color: black;">宣传</span>学概论》卷首的复习<span style="color: black;">指点</span>部分）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从历年真题的<span style="color: black;">状况</span>来看，《<span style="color: black;">宣传</span>学概论》部分的分值比重变化非常大</span></strong><span style="color: black;">：分值占比高的时候不仅出名词解释，简答题，还会有道论述题，你从指定教材上基本都<span style="color: black;">能够</span>找到答案，<span style="color: black;">例如</span>2012年的学硕实务卷；分值占比低的时候，你从指定教材上<span style="color: black;">基本</span>找不到答案，<span style="color: black;">例如</span>2016年专硕实务卷，“论述文化是<span style="color: black;">宣传</span>创意的灵魂”、“从佳洁士的虚假<span style="color: black;">宣传</span>，分析<span style="color: black;">宣传</span>真实性的重要及虚假<span style="color: black;">宣传</span>的<span style="color: black;">害处</span>”，诸如此类。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">尽管如此，<span style="color: black;">咱们</span>在复习的时候仍应该把它当作实务卷最重要的指定书目之一</span></strong><span style="color: black;">。厦大</span><span style="color: black;">新传<span style="color: black;">宣传</span>学专业对外号<span style="color: black;">叫作</span>全国排名<span style="color: black;">第1</span>（尽管陈培爱老师在一次讲座中<span style="color: black;">亦</span>承认<span style="color: black;">此刻</span>实力<span style="color: black;">实质</span>上排不上<span style="color: black;">第1</span>），有着中国<span style="color: black;">宣传</span>教育“黄埔军校”之<span style="color: black;">叫作</span>，学院老师出的两本<span style="color: black;">宣传</span>教材——陈培爱老师的《<span style="color: black;">宣传</span>学概论》、黄合水老师的《<span style="color: black;">宣传</span>心理学》在国内<span style="color: black;">宣传</span>教育<span style="color: black;">行业</span><span style="color: black;">拥有</span>非常重要的地位。学院将其指定为考研参考书目，<span style="color: black;">咱们</span>在复习时把它当成实务卷的复习重点有其内在<span style="color: black;">恰当</span>性和必然性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">与<span style="color: black;">基本</span>卷注重理论视野<span style="color: black;">区别</span>，实务卷<span style="color: black;">更加多</span>的侧重于实践操作。</span></strong><span style="color: black;">但让人别扭的是，实务卷部分<span style="color: black;">亦</span>常常会出<span style="color: black;">有些</span><span style="color: black;">必须</span>死记硬背的知识点，<span style="color: black;">例如</span>2011年专硕实务卷的“<span style="color: black;">宣传</span>合同制”、“<span style="color: black;">宣传</span><span style="color: black;">机构</span>的运作流程”，2013年学硕实务卷的“<span style="color: black;">宣传</span>代理制”、2014年学硕实务卷的“<span style="color: black;">宣传</span>文案”，2015年学硕实务卷的“千人成本”和“视向测验”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>的时候，实务卷大题考查的<span style="color: black;">宣传</span><span style="color: black;">关联</span>的题目，你在《<span style="color: black;">宣传</span>学概论》上很难直接找到答案（<span style="color: black;">这儿</span>仅用近3年的考研真题来分析）</span></strong><span style="color: black;">，如：2017年专硕<span style="color: black;">基本</span>卷考查的简答题“论述文化价值观和<span style="color: black;">宣传</span>文案写作的关系”、2017年专硕实务卷中考查的案例分析题“从<span style="color: black;">宣传</span>创意和<span style="color: black;">宣传</span>代言人<span style="color: black;">方向</span>分析张靓颖代言这则<span style="color: black;">宣传</span>会产生什么效果”、2018年学硕实务卷中的简答题“2015版的《<span style="color: black;">宣传</span>法》在互联网<span style="color: black;">宣传</span>方面有<span style="color: black;">那些</span><span style="color: black;">重点</span>的规章制度”以及综合题“分析雕牌‘新家观’的整合营销传播案例”、2018年专硕实务卷中的名词解释“<span style="color: black;">宣传</span><span style="color: black;">移植</span>”以及网易云音“乐评专列”的户外<span style="color: black;">宣传</span>创意分析、2019年学硕实务卷结合罗萍老师的“<span style="color: black;">宣传</span>设计四字诀”和案例分析设计法则在<span style="color: black;">宣传</span>中的表现和启示、2019年专硕<span style="color: black;">基本</span>卷中考查的一道简答题“<span style="color: black;">宣传</span>与营销的关系”、2019专硕实务卷中的一道名词解释“<span style="color: black;">宣传</span>艺术”、案例题“结合<span style="color: black;">关联</span>理论分析百事可乐《把乐带回家之猴王世家》疯传的<span style="color: black;">原由</span>”、论述题“结合案例分析，新<span style="color: black;">媒介</span>时代<span style="color: black;">宣传</span>、公关的战略决策面临的机遇和挑战”……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2020年的真题中，《<span style="color: black;">宣传</span>学概论》一书中记忆性的知识点与拓展性的知识点相对<span style="color: black;">来讲</span>比较平衡：</span></strong></span><span style="color: black;">前者如学硕<span style="color: black;">基本</span>卷的“现代社会中<span style="color: black;">宣传</span>的功能和<span style="color: black;">功效</span>”、学硕实务卷的“<span style="color: black;">宣传</span>传播的二次创造原理”、“<span style="color: black;">宣传</span><span style="color: black;">科研</span>有<span style="color: black;">那些</span><span style="color: black;">办法</span>”，专硕<span style="color: black;">基本</span>卷的“<span style="color: black;">宣传</span>定位理论的基本内容”；后者如学硕实务卷的综合题“撰写一个<span style="color: black;">科研</span>假设，以<span style="color: black;">科研</span>思路和<span style="color: black;">科研</span><span style="color: black;">办法</span>为重点”以及专硕实务卷的“传统<span style="color: black;">宣传</span>时代和计算<span style="color: black;">宣传</span>时代<span style="color: black;">宣传</span>投放的区别以及基于大数据的<span style="color: black;">宣传</span>投放的<span style="color: black;">重视</span>事项”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">到底</span>要不要花费大力气背诵记忆《<span style="color: black;">宣传</span>学概论》和《<span style="color: black;">宣传</span>心理学》上的知识点呢？我的给出的回答是肯定的。</span></strong><span style="color: black;"><span style="color: black;">原由</span>在于：万变不离其宗，<span style="color: black;">咱们</span><span style="color: black;">仅有</span>在<span style="color: black;">基本</span>知识<span style="color: black;">牢靠</span>的前提下，<span style="color: black;">才可</span><span style="color: black;">保准</span>延伸拓展的效果，<span style="color: black;">从而</span>从容应对<span style="color: black;">各样</span>知识点考查的变化！<strong style="color: blue;"><span style="color: black;">无论是专硕还是学硕，都应该踏踏实实做好<span style="color: black;">基本</span>知识复习工作，<span style="color: black;">不可</span>一心讨巧，仅凭借一两年的考查分值变化来判断复习的轻重缓急。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，回到实务卷要不要死记硬背的问题：<strong style="color: blue;"><span style="color: black;">凡是书上<span style="color: black;">知道</span>给出定义<span style="color: black;">或</span><span style="color: black;">知道</span><span style="color: black;">显示</span>条理的知识点，参考历年真题，只要有出题的可能性，<span style="color: black;">咱们</span>就<span style="color: black;">必须</span><span style="color: black;">把握</span>。</span></strong>这个过程虽然很痛苦，但当你拆开考研的试卷袋，<span style="color: black;">发掘</span>真题上面的概念你都背的滚瓜烂熟时，你会感觉非常<span style="color: black;">幸运</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在2017年的真题中，专硕考查了案例分析题——从<span style="color: black;">宣传</span>创意和<span style="color: black;">宣传</span>代言人<span style="color: black;">方向</span>分析张靓颖代言“被吸烟，我不干”公益<span style="color: black;">宣传</span>的效果；学硕考查了USP理论以及<span style="color: black;">宣传</span>在现代社会中的功能和<span style="color: black;">功效</span>，我觉得这一部分<span style="color: black;">能够</span><span style="color: black;">重点</span>采用《<span style="color: black;">宣传</span>学概论》中的<span style="color: black;">关联</span>知识点来解答。从2018年真题的考查<span style="color: black;">状况</span>来看，学硕考查了“<span style="color: black;">宣传</span>提案”、“2015版《<span style="color: black;">宣传</span>法》在互联网<span style="color: black;">宣传</span>方面的<span style="color: black;">重点</span>规章制度”、对雕牌整合营销传播获奖<span style="color: black;">宣传</span>案例的分析；专硕考查了“<span style="color: black;">宣传</span><span style="color: black;">移植</span>”、“伏尔尼·帕尔默”的名词解释。<strong style="color: blue;"><span style="color: black;">品牌是<span style="color: black;">宣传</span>学<span style="color: black;">科研</span>的一个重要对象，<span style="color: black;">因为</span>品牌相关的知识点<span style="color: black;">更加多</span>地是在黄合水老师的《<span style="color: black;">宣传</span>心理学》中作了集中阐述，<span style="color: black;">况且</span>黄合水老师的品牌<span style="color: black;">关联</span><span style="color: black;">科研</span><span style="color: black;">亦</span>做的非常出色，因而将真题中考到的品牌<span style="color: black;">关联</span>知识归入《<span style="color: black;">宣传</span>心理学》的范畴。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6a7LicAvp7faQUlZ4bnU89on9eK4slBhLRRhaAcroCbHz1iauHaVWJjmA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">厦大新传一把刀2020版考研复习笔记中的“神预测”</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必须</span>指明的是，《<span style="color: black;">宣传</span>学概论》和《<span style="color: black;">宣传</span>心理学》都属于实务卷部分的指定书目，<strong style="color: blue;"><span style="color: black;">二者在内容上<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>交叉的<span style="color: black;">地区</span>，<span style="color: black;">因此</span>在答题时<span style="color: black;">亦</span>不必<span style="color: black;">那样</span>严格区分到底是哪一本书里面的考点</span></strong>。从便于考生复习的<span style="color: black;">方向</span>来讲，应该<span style="color: black;">选取</span>尽可能简洁、系统、易于记忆的表述来答题。<span style="color: black;">因此</span>我在笔记相应知识点的表述中<span style="color: black;">针对</span>两本书的交叉部分，都做了<span style="color: black;">举荐</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">举荐</span>有<span style="color: black;">选取</span>的取舍记忆。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">实务部分的复习，我<span style="color: black;">尤其</span>强调应该多<span style="color: black;">累积</span><span style="color: black;">有些</span>典型的案例，<span style="color: black;">宣传</span>学部分的复习尤其应该如此。</span></strong><span style="color: black;"><span style="color: black;">大众</span>在<span style="color: black;">平常</span>复习过程中，<span style="color: black;">能够</span>多<span style="color: black;">瞧瞧</span>分析<strong style="color: blue;"><span style="color: black;">介绍<span style="color: black;">宣传</span>史上经典案例的书籍</span></strong>。除了<span style="color: black;">宣传</span>史上的经典案例，<span style="color: black;"><strong style="color: blue;">近些年比较热门的<span style="color: black;">宣传</span>营销案例</strong></span>在复习中<span style="color: black;">亦</span>要时时留意，<span style="color: black;">最少</span><span style="color: black;">晓得</span>该案例是怎么操作的，有<span style="color: black;">那些</span>可取之处，又有<span style="color: black;">那些</span>不足。<span style="color: black;">例如</span>：学院曾经考查<strong style="color: blue;"><span style="color: black;">可口可乐围绕“瓶子”展开的<span style="color: black;">有些</span>列社交<span style="color: black;">媒介</span>营销活动、网易云音乐的“乐评专列”、雕牌的“新家观”整合营销传播</span></strong>等等，这些都是当年或前几年比较热门的案例，<span style="color: black;">亦</span>再次证明了案例<span style="color: black;">针对</span>实务卷解答的重要性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">另外</span>，<span style="color: black;">宣传</span>与市场营销关系密切，学院多次考查营销<span style="color: black;">行业</span>的知识点</span></strong><span style="color: black;">，如2016年学硕实务卷考查的名词解释“病毒营销”、论述题“结合<span style="color: black;">详细</span>案例分析营销和<span style="color: black;">宣传</span>的关系”、2017年的学硕实务卷考查的名词解释“数字营销”、2018年学硕实务卷考查的综合题雕牌“新家观”的整合营销传播案例、2019年专硕<span style="color: black;">基本</span>卷考查的简答题“<span style="color: black;">宣传</span>与营销的关系”，等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">还有一点，<span style="color: black;">宣传</span>既是一门科学，又是一门艺术。<span style="color: black;">宣传</span>设计、文案写作、创意分析这些<span style="color: black;">宣传</span>艺术理论的书籍<span style="color: black;">亦</span><span style="color: black;">能够</span>涉猎<span style="color: black;">有些</span></span></strong><span style="color: black;">，<span style="color: black;">意见</span><span style="color: black;">重点</span>以学院老师自己出的教材为主。2017年专硕<span style="color: black;">基本</span>卷考查的“<span style="color: black;">宣传</span>文案写作与文化价值观的关系”、2019年专硕实务卷考查的名词解释“<span style="color: black;">宣传</span>艺术”、2019学硕实务卷考查的“<span style="color: black;">宣传</span>设计四字诀”<span style="color: black;">便是</span>最好的证据。</span></p><strong style="color: blue;"><span style="color: black;">2、</span>指定书目及资料整理参考书目</strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/r3rBLDUHXqwxibhCDsPLAShGviaxURLBtzTbQKDYORY7oFdT2wOYmbHqNCPeGWwmQ3hYzHTVmGfdAEibkWaicJryxw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">0<span style="color: black;">1</span>学院指定书目<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《<span style="color: black;">宣传</span>学概论》第3版／陈培爱主编，北京：高等教育出版，2014.12</span></p>0<span style="color: black;">2</span>资料整理参考书目<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、《现代<span style="color: black;">宣传</span>通论》第3版／丁俊杰，康瑾著，北京：中国传媒大学出版社，2013，中国传媒大学<span style="color: black;">宣传</span>学专业系列教材</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、《现代<span style="color: black;">宣传</span>学》第7版／何修猛编著，上海：复旦大学出版社，2008，复旦博学·<span style="color: black;">宣传</span>学系列</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、《<span style="color: black;">宣传</span>经营学》第2版／张金海著，武汉：武汉大学出版社，2002，珞珈<span style="color: black;">宣传</span>学丛书</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、《<span style="color: black;">资讯</span>传播学大辞典》／童兵主编，北京：中国大百科全书出版社，2014</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、《<span style="color: black;">资讯</span>传播学辞典》／程曼丽，乔云霞主编，北京：新华出版社，2011</span></p><strong style="color: blue;"><span style="color: black;">3、</span>《<span style="color: black;">宣传</span>学概论》全书知识点复习框架</strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/r3rBLDUHXqwxibhCDsPLAShGviaxURLBtzTbQKDYORY7oFdT2wOYmbHqNCPeGWwmQ3hYzHTVmGfdAEibkWaicJryxw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（注：本框架中<span style="color: black;">触及</span>的非《<span style="color: black;">宣传</span>学概论》一书中的内容，即为<span style="color: black;">按照</span><span style="color: black;">以上</span>拓展书目<span style="color: black;">弥补</span>的延伸拓展知识点，复习的时候<span style="color: black;">重视</span>笔记中的<span style="color: black;">详细</span>知识点的复习<span style="color: black;">指点</span>内容）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6YKtnosMAZTPsUdKsUSdYppkGo8eEMlcPBWRSMkCwHOqONTJ4CXzOAg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6oc7iazwGRIKgntZjNgPBMQvyaSo8Cic6LbbXYh8IBPq31S0ynljEu7Zg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6NcWaiaOwZR3YandRs3ewP7ia4xZeVecWwdcCZyJvVSjPJCxleMhzHDrg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM68tY3xBdogOHEiaFKvTM5cPZI3BMkaAia1eFVdBA6LYPnPxOPdKPymg1A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6xaaoKKa3XiaVc3M7VnILBavcI5iaYtLuxznNDh7VDlo9C3yBmldrofRA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6kIcpGGJ1ccmu3klLWlwZ0vTpGjdEOmlb00xSpumQvj70OgjTJSDT1Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6aRxf36rsrDcIgpYc2g6TBtDb6xUX3nvvib4OCy9a5yxibfGbncNV2EibA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6ia7tQAiazZp9UicxJer2l5tcXyNpoEhvD5DSQtVxSHuoQyzMs3zzld7xg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6PFMSUq2UOlAxfdJauwEIIlVrTOUTrm7j3W8ImRNNcQNQmMmPiatqVUg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6SPIMNpb3MbIN8wR0LHWwobDQGgvnVr3ib1XHLwnyMcFMhB5RZ0ayluw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM62w1IaCvVYTLN2tr5tpBIS1yE5PTaSN7o2zUYv5hrMPU9azQ7V2Ozkg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6vbqh7IVPOD3mpHBflcTue17k0Aol5ADc0OOEhdROQcFicnT0ckBWNkg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6ouPfiabuo8ibibghfHm8ncNuFfMoJNm0XRvXuVXIjr4Qrb3FJJolebgrA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">尤其</span>提醒：附件中所附的威廉·阿伦斯的《当代<span style="color: black;">宣传</span>学》（第11版）在学界非常有名，厦大<span style="color: black;">宣传</span>学本科教材即为此本。<span style="color: black;">然则</span>我在资料整理过程中，<span style="color: black;">发掘</span>该书本身<span style="color: black;">针对</span>考研并无多少可借鉴的知识点，<span style="color: black;">因此</span>未<span style="color: black;">加入</span>资料整理参考书目之列，但<span style="color: black;">意见</span>广大考生<span style="color: black;">做为</span><span style="color: black;">增多</span><span style="color: black;">宣传</span>理解的拓展书目阅读。</span></strong></p><strong style="color: blue;"><span style="color: black;">4、</span>文末福利：<span style="color: black;">宣传</span>学拓展书目电子教材</strong><img src="https://mmbiz.qpic.cn/mmbiz_gif/r3rBLDUHXqwxibhCDsPLAShGviaxURLBtzTbQKDYORY7oFdT2wOYmbHqNCPeGWwmQ3hYzHTVmGfdAEibkWaicJryxw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r3rBLDUHXqxjRhMgalmebia8yd6e8XKM6ZDlfJTrKicET3VjU5vcmyJQTmYbt6E6aDwY4Ae66OWj97Q4oMGeHia5w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r3rBLDUHXqyBbWTkiadYUhcYxZmTyuEv3NwrvU3B0HhhiaO9N2R2b83dtx27THxx5yhmjBia3vgEGHt20W4IuBI7w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">虽然厦大新传一把刀的复习资料在厦大新传考研圈口碑和知名度<span style="color: black;">已然</span>非常高，但<span style="color: black;">详细</span><span style="color: black;">帮忙</span><span style="color: black;">太多</span>少人，尚未可知。于是我在2019年8月8日对比淘宝后台的订单系统和学院<span style="color: black;">颁布</span>的历年复试、录取名单，得出如下统计数据：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从2016年到2019年这4年间，厦门大学<span style="color: black;">资讯</span>传播学院每年各专业的<span style="color: black;">详细</span>人数统计<span style="color: black;">状况</span>，<span style="color: black;">能够</span>直接点击下方的历史<span style="color: black;">文案</span>推送观看：</span></p><span style="color: black;"><a style="color: black;">2019年厦大新传考研金榜｜复试、拟录取名单及录取人数统计</a></span><a style="color: black;"><span style="color: black;">2018年厦大新传考研金榜｜复试、拟录取名单及录取人数统计</span></a><a style="color: black;"><span style="color: black;">2017年厦大新传考研金榜｜复试、拟录取名单及录取人数统计</span></a><span style="color: black;"><a style="color: black;">2016年厦大新传考研金榜｜复试、拟录取名单及录取人数统计</a></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">历届考生对厦大一把刀的<span style="color: black;">评估</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自2015年8月<span style="color: black;">起始</span>到<span style="color: black;">近期</span>淘宝店铺关闭，累计</span><span style="color: black;">好评</span><span style="color: black;">1417</span><span style="color: black;">个，中评</span><span style="color: black;"> 2 </span><span style="color: black;">个</span><span style="color: black;">（快递<span style="color: black;">原由</span><span style="color: black;">引起</span>）</span><span style="color: black;">，差评</span><span style="color: black;">1 </span><span style="color: black;">个</span><span style="color: black;">（未说明<span style="color: black;">原由</span>）</span><span style="color: black;">，好评率 </span><span style="color: black;">99.79% </span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2015.08.01淘宝店铺<span style="color: black;">起始</span>营业</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淘宝店铺累计<span style="color: black;">评估</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">紧急<span style="color: black;">通告</span>！非常重要！非常重要！非常重要！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">厦大新传的2021级考生<span style="color: black;">能够</span><span style="color: black;">经过</span>如下方式直接对话厦大新传一把刀学长<span style="color: black;">自己</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、学长<span style="color: black;">微X</span>：</span><span style="color: black;">nianlinlee </span><span style="color: black;">或 </span><span style="color: black;">xdxc－ybd；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">外链</span><span style="color: black;">博客</span>：</span><span style="color: black;">厦大新传一把刀</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、腾讯QQ ：</span><span style="color: black;">1193192629</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、个人微店：</span><span style="color: black;">厦大新传一把刀</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、淘宝新店：</span><span style="color: black;">厦大新传一把刀店铺</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>新的淘宝店铺（店铺名：厦大新传一把刀店铺）<span style="color: black;">已然</span><span style="color: black;">创立</span>，<span style="color: black;">能够</span>直接下单。为防止再次被淘宝恶意封店，</span><span style="color: black;">厦大新传一把刀</span><span style="color: black;">复习资料的购买新增个人微店<span style="color: black;">途径</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span>长按识别微店小程序二维码进行2020版笔记和真题解析的购买！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新的<span style="color: black;">起始</span>，新的起点，一如寄往的专注、认真、负责！请<span style="color: black;">大众</span>相信厦大新传一把刀的口碑和力量！厦大新传考研路上，厦大新传一把刀与你<span style="color: black;">一块</span><span style="color: black;">奋斗</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容整理：厦大新传一把刀</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公号排版：厦大新传一把刀</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">—</span><span style="color: black;">END</span><span style="color: black;">—</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">给我好看！↓↓↓</span></strong></p>
这夸赞甜到心里，让我感觉温暖无比。 楼主发的这篇帖子，我觉得非常有道理。 谢谢、感谢、感恩、辛苦了、有你真好等。 “板凳”（第三个回帖的人）
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