【地产宣传】轻轨价值单图文案分析与案例参考
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NJ53elu3RSqanwdPCYmCQMViaKeiaHKLicwt4UpDZvuibCqozr58aobrDfLUI2wqxa6ADmUth6Jic3cKq5taykPKlTQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《地产创意周刊》致力于整理和分享地产创意一线的优秀作品，试图总结出一套通用<span style="color: black;">有效</span>的创作<span style="color: black;">办法</span>。<span style="color: black;">期盼</span><span style="color: black;">咱们</span>的每一篇<span style="color: black;">文案</span>，都能给小伙伴带来创作灵感，<span style="color: black;">提高</span>创作能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毋庸置疑，<span style="color: black;">轻轨</span>是<span style="color: black;">形成</span>沿线区域地产价值链中的重要一环。</span><span style="color: black;">在地产<span style="color: black;">宣传</span>中，<span style="color: black;">针对</span><span style="color: black;">轻轨</span>盘，<span style="color: black;">怎样</span>向受众传播<span style="color: black;">轻轨</span>价值，是<span style="color: black;">咱们</span>会面对的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要传播<span style="color: black;">轻轨</span>价值，<span style="color: black;">咱们</span>要先搞清楚<span style="color: black;">轻轨</span><span style="color: black;">到底</span>会带来什么价值。</span><span style="color: black;"><span style="color: black;">轻轨</span><span style="color: black;">做为</span><span style="color: black;">重点</span>的城市轨道交通工具，不仅<span style="color: black;">能够</span>改善<span style="color: black;">周边</span>区域的交通便利性，还会形成强大的聚合力，吸引市政、<span style="color: black;">商场</span>、人口等社会资源汇聚，带动周边区域土地的密集开放和促进经济的发展，从而</span><strong style="color: blue;"><span style="color: black;">有效<span style="color: black;">提高</span>周边区域的地产价值。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">轻轨</span><span style="color: black;">亦</span>在<span style="color: black;">处理</span>城市人群的一个迫切需求。</span><span style="color: black;">随着社会经济的发展，城市生活节奏越来越快，人们对时间距离的忍耐力<span style="color: black;">逐步</span>下降。</span><span style="color: black;"><span style="color: black;">轻轨</span>交通<span style="color: black;">达到</span>性高，较好地满足了城市通勤人群对便利、快速、准时的交通出行方式的需求，<span style="color: black;">极重</span>的方便了人们的工作和生活。<span style="color: black;">从而</span></span><strong style="color: blue;"><span style="color: black;">以<span style="color: black;">轻轨</span>站为中心的区域<span style="color: black;">亦</span><span style="color: black;">作为</span>人们工作和生活的集散地。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于以上<span style="color: black;">基本</span>认识，<span style="color: black;">咱们</span>把项目的基本素材搜集好，再利用上次<span style="color: black;">咱们</span><span style="color: black;">说到</span>的价值点传播创意工具<a style="color: black;">（FA</a>B模型），基本上就能写出<span style="color: black;">轻轨</span>价值的传播文案了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NJ53elu3RSoVl1ia1IhaAB6BuJ8jxCPWXVLAicXX1ZDSwGtkfqFRX3TTPia7FV4Gjw3OXia5Vyta21uNb8UcpkIpTA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>应用示例<strong style="color: blue;">第1步：F（项目价值-支撑副标题的素材）</strong>项目<span style="color: black;">位置于</span>2号线和4号线双<span style="color: black;">轻轨</span>交汇处，<span style="color: black;">距离塔谈南站仅500米。</span><strong style="color: blue;">第2步：A（价值提炼-支撑大标题的副标题）</strong>2号&4号双<span style="color: black;">轻轨</span>交汇，距离塔谈南站仅500米<strong style="color: blue;">第3步：B（用户利益-大标题）</strong>告别早高峰的拥堵，出行的路永远畅行无阻<span style="color: black;">下面，<span style="color: black;">咱们</span>看<span style="color: black;">详细</span>案例：</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NJ53elu3RSr1Awxia7ibYoeySpASgiamjibSOiazLvOwyGMiartZLhiaTQYmUTw8Pib01PL8qicGYJ22h0E8gdGfEQliaMZg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NJ53elu3RSr1Awxia7ibYoeySpASgiamjibSqZ4kaVfwYiaOorDnAL5L9mH0rMs5vol6YBlOR6ia8iaa6y3xUWvSC0t1Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NJ53elu3RSr1Awxia7ibYoeySpASgiamjibSKGoFia4DzSVh0AFCc6scpQ7JXcv1LnAka2wfWdfpwXHEc5l7132DjWw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NJ53elu3RSr1Awxia7ibYoeySpASgiamjibSfaauyiaP79bnDyOUtvyibZrpsNAtevFfJ4EJA4WNVqk1VpL6icQcBXMqg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NJ53elu3RSr1Awxia7ibYoeySpASgiamjibSOsiaaWPoBOkbplibWria3PlvOEVxgjZFfyJAEO4l5MqI29hG4gCiaGdjIQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NJ53elu3RSr1Awxia7ibYoeySpASgiamjibSBHpuY1uqLlB8n4M0dfHXI4ab4pDGwGfO2qlEZHfhNUSZbqyMcKx14g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NJ53elu3RSr1Awxia7ibYoeySpASgiamjibSnwmxxcib8vju0OeAPJv7via7kAY2sicGibyGb69Eh8YzOhp8JSmOoRhJLQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">▼往期精彩回顾<span style="color: black;">▼</span><a style="color: black;">1.价值体系梳理<span style="color: black;">办法</span>及案例参考</a><a style="color: black;">2.学区价值传播海报文案参考</a><a style="color: black;">3.物业价值传播海报文案参考</a><a style="color: black;">4.TOD模式及其创意海报参考</a><a style="color: black;">5.商铺价值刷屏海报文案参考</a><a style="color: black;">6.房地产秋分节气海报参考</a><a style="color: black;">7.<span style="color: black;">名人</span>代言海报精选参考</a><a style="color: black;">8.地产新<span style="color: black;">媒介</span>运营实战手册</a><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">备注：</span></strong><span style="color: black;">1.本文所选海报来自网络，仅作学习交流<span style="color: black;">运用</span>，无意侵犯任何人的合法权益，如有侵权，告之即删。</span><strong style="color: blue;"><span style="color: black;">2.【地产创意部落】<span style="color: black;">微X</span>群<span style="color: black;">已然</span><span style="color: black;">起始</span>搭建，群内<span style="color: black;">每日</span>都会分享优秀的策略提案、创意作品等，<span style="color: black;">亦</span>会不<span style="color: black;">定时</span>邀请圈内大咖分享，要加群的小伙伴，后台回复“加群”，添加主编<span style="color: black;">微X</span>，请备注“城市+岗位+昵<span style="color: black;">叫作</span>”申请<span style="color: black;">经过</span>。</span></strong><span style="color: black;">3.资料整理<span style="color: black;">很难</span>，<span style="color: black;">倘若</span>您有所收获，期待点个在看，分享给<span style="color: black;">更加多</span>的小伙伴！您的每一次分享，<span style="color: black;">便是</span>对<span style="color: black;">咱们</span>最大的鼓励和支持。</span>
大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 论坛外链网http://www.fok120.com/ “沙发”（SF，第一个回帖的人） 期待你更多的精彩评论，一起交流学习。 论坛外链网http://www.fok120.com/
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