引人入胜——揭秘新媒介文案营销
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">引人入胜——揭秘新<span style="color: black;">媒介</span>文案营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程背景：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">著名的营销大师科勒曾说：“<span style="color: black;">商场</span>的本质<span style="color: black;">便是</span>对群体<span style="color: black;">重视</span>力的争夺。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">放到当下环境，<span style="color: black;">能够</span>说是无比正确，以前从央视<span style="color: black;">宣传</span>，再到户外<span style="color: black;">宣传</span>、电梯<span style="color: black;">宣传</span>，再到如今以公众号、抖音为<span style="color: black;">表率</span>的新<span style="color: black;">媒介</span>时代，商家出尽奇招，让自己的品牌或<span style="color: black;">制品</span>能够出<span style="color: black;">此刻</span><span style="color: black;">公众</span>的眼中，<span style="color: black;">霸占</span>用户的心智。虽然时代在变，形式在变，<span style="color: black;">然则</span>所有的内容有<span style="color: black;">同样</span>东西<span style="color: black;">无</span>变，那<span style="color: black;">便是</span>“文案”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一条<span style="color: black;">宣传</span>语，一句<span style="color: black;">制品</span>宣传，一篇公众<span style="color: black;">文案</span>都是文案，<span style="color: black;">乃至</span>是如今如火如荼的短视频与直播，其底层内容还是文案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毫不夸张地说，无论<span style="color: black;">怎么样</span>的<span style="color: black;">媒介</span>，无论<span style="color: black;">怎么样</span>的表现形式，文案<span style="color: black;">便是</span>灵魂。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">针对</span>从事营销及<span style="color: black;">营销</span><span style="color: black;">关联</span>工作的人，文案是刚需，文案是必修课，文案是基本功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>经常说，在变化的世界中，要关注<span style="color: black;">哪些</span>不变的事物。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">学习这门文案营销课<span style="color: black;">便是</span>这个目的，当你具备卓越的文案功底时，无论营销模式怎么变化，<span style="color: black;">媒介</span>平台<span style="color: black;">怎样</span>更迭，你都能够从容应对，<span style="color: black;">乃至</span>乘风而起。<span style="color: black;">由于</span>你<span style="color: black;">已然</span><span style="color: black;">把握</span>了营销的底层<span style="color: black;">秘码</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程收益：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● </span></strong><span style="color: black;">把握</span>营销、传播、新<span style="color: black;">媒介</span>等<span style="color: black;">行业</span>的底层原理，<span style="color: black;">帮忙</span>学员能够针对企业需求生产出有创意高质量的文案；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● </span></strong><span style="color: black;">帮忙</span>学员能够针对各个新<span style="color: black;">媒介</span>平台的调性和风格进行针对性的文案创作，能够拓宽企业的新<span style="color: black;">媒介</span>平台；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● </span></strong>传授<span style="color: black;">海量</span>实用的实操技巧，并<span style="color: black;">供给</span>共计25个模型，<span style="color: black;">保准</span>学员“听得懂、学得会、拿的走”，让学员们能够运用<span style="color: black;">海量</span>实操技巧，快速上手为企业快速投入新<span style="color: black;">媒介</span>文案撰写工作；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">● </span></strong><span style="color: black;">现场学员运用9大实用工具产出短文案，<span style="color: black;">帮忙</span>学员课后能够<span style="color: black;">连续</span>输出中长类文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程时间：</span></strong><span style="color: black;">2天，6小时/天</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程对象：</span></strong>企业新<span style="color: black;">媒介</span>运营团队及市场营销团队人员等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程方式：</span></strong><span style="color: black;">现场演练+案例分析+工具运用+模型解析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程大纲</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>讲：文案营销底层<span style="color: black;">规律</span>揭秘</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">导入：</span></strong><span style="color: black;">文案是所有新<span style="color: black;">媒介</span>的灵魂</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>初识文案</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 文案的<span style="color: black;">归类</span>：<span style="color: black;">宣传</span>文案、新<span style="color: black;">媒介</span><span style="color: black;">文案</span>、短视频脚本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 用户洞察：文案写作前最重要的工作</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）用户画像：对用户进行细分聚焦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）痛点诊断：这类人群<span style="color: black;">广泛</span>面临<span style="color: black;">怎么样</span>的问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）价值<span style="color: black;">评定</span>：你的<span style="color: black;">制品</span>或观点能否<span style="color: black;">处理</span>此类问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）卖点塑造：对自己的卖点提炼成一句话</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">演练：</strong>对宝妈群体进行卖点定位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：</strong>最坏的教育博主</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">工具：</strong>STP分析法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">认识</span>文案创作的底层原则</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导入：</strong>从动员群众<span style="color: black;">能够</span>看出领袖水平的高低</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大脑决策的机理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">演练：</strong><span style="color: black;">怎样</span><span style="color: black;">经过</span>一句文案给乞丐<span style="color: black;">增多</span>收入？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二讲：<span style="color: black;">宣传</span>文案撰写</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">宣传</span>文案的<span style="color: black;">归类</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 按效果：品牌爆光类文案、带货成交类文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 按形式：短文案、长文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">宣传</span>文案撰写的三大核心法则</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">法则1：痛点启发，洞察用户的真实需求</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：</strong>汉庭<span style="color: black;">宣传</span>语的内涵</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">法则2：超级符号，依托用户<span style="color: black;">熟练</span>的事物锚定记忆点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：</strong>固安的城市营销文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">法则3：抢占心智，<span style="color: black;">尽可能</span>让用户相信你<span style="color: black;">便是</span><span style="color: black;">独一</span><span style="color: black;">选取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：</strong>江小白的成功诀窍</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>品牌类文案撰写</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技巧1：八字格模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技巧2：对仗式模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技巧3：藏头式模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技巧4：押尾韵模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技巧5：呼应式模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技巧6：防古诗模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技巧7：大白话模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">演练：</span></strong><span style="color: black;">用七大模型任一种为<span style="color: black;">机构</span>写<span style="color: black;">宣传</span>句</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>带货类短文案撰写</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">模型：</strong>马斯洛需求层次模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">类型1：生理需求类文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">类型2：安全需求类文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">类型3：社交需求类文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">类型4：尊重需求类文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">类型5：自我实现类文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">演练：</span></strong><span style="color: black;">用马斯洛需求层次模型写一句带货文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>带货类长文案写作</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">模型：</strong>AIDMA模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">要点：</strong>标题<span style="color: black;">诱发</span><span style="color: black;">重视</span>-开篇启发兴趣-正文勾起欲望-金句加强记忆-收尾<span style="color: black;">促进</span>行动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三讲：长图文类文案撰写</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导入：</strong>公众号、今日头条、知乎、豆瓣、百家号等图文平台分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>选题：文案的基因</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">原则：</strong>转发<span style="color: black;">规律</span>是长图文选题的核心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">爆款选题4要素：</strong>人群、痛点、<span style="color: black;">鲜嫩</span>感、独特性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">选题的3种类型：</strong>常规选题、热点选题、系列选题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：</strong>我的一篇过亿阅读<span style="color: black;">文案</span>是<span style="color: black;">怎样</span>选题的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">模型：</strong>四有社交货币模型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>标题：文案的颜值</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">原则：</strong>不要犯的3种错误（自嗨式错误、公文式错误、说教式错误）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">办法</span>：</strong>标题撰写7种<span style="color: black;">办法</span>（反问式、悬疑式、热点式、名人式、数字式、反常式、标签式）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">附送：</strong>630条爆款标题案例库</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">规律</span>：文案的骨架</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">原则：</strong>两种常犯的<span style="color: black;">规律</span>错误（<span style="color: black;">相关</span>性、一致性）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">骨架1：花瓣结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">骨架2：三角结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">骨架3：启发结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">骨架4：聚焦结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">骨架5：空间结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">骨架6：单车结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例演练：</strong>模仿6个爆款长文案案例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>内容：文案的血肉</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">原则：</strong><span style="color: black;">诱发</span>受众共鸣和共情的内容才是好内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>1：叙述</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>2：论述</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>3：金句</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>4：格言</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分享：</strong>我的一篇个人成长爆款文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第四讲：短视频文案创作秘籍</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>选题：选题决定了视频的覆盖人数</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">导入：</span></strong><span style="color: black;">正确选题的5要素</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>1：<span style="color: black;"><span style="color: black;">创立</span>知识素材库，将<span style="color: black;">平常</span>选题体系化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">工具：</strong><span style="color: black;">举荐</span>1个跨平台的素材库管理软件</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>2：借鉴爆款选题，模仿创新</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例演练：</strong>7种<span style="color: black;">办法</span>真实案例分享</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">办法</span>3：</strong>进行用户的特征与偏好交叉分析，创新选题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>4：对热点借题发挥，蹭热度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：</strong>我一条近千万浏览量的蹭热点视频</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">工具：</strong><span style="color: black;">跟踪</span>热点及挖掘热点的3个工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>脚本撰写：脚本是决定了视频的生命力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">办法</span>1：<span style="color: black;"><span style="color: black;">繁杂</span>的过程视角化——一目了然</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用：</span></strong><span style="color: black;">过程展示类视频</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分享：</strong>一条介绍自己<span style="color: black;">机构</span>的视频收获百万点赞</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">办法</span>2：拉<span style="color: black;">名单</span>，让观众参与互动</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用：</span></strong><span style="color: black;">任何一种类型视频模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分享：</strong>我的一条随手拍视频<span style="color: black;">容易</span>50万播放</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">办法</span>3：呈现人设，有深度展示观点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用：</span></strong><span style="color: black;">观点输出类视频</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">研讨：</strong><span style="color: black;">怎样</span>把一个社交常识拍成一个爆款？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">办法</span>4：场景预设，刺激痛点，<span style="color: black;">提高</span>含金量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用：</span></strong><span style="color: black;">知识分享、卖货类视频</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：</strong>一招减掉小肚子，你信不信？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>金句制造：金句决定了视频的<span style="color: black;">心情</span>体验</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. 黄金三秒开场金句，<span style="color: black;">提高</span>完播率</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>1：悬念法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>2：收益法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>3：反识法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>4：聚焦法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>5：场景法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2. 极品收尾金句，升华<span style="color: black;">心情</span>价值，<span style="color: black;">提高</span>转发点赞:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>1：ABBA法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>2：ABAC法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>3：同源法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>4：反差法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>5：类比法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>6：二分法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">工具：</strong>附送800条金句库</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-axegupay5k/02d60222b02345a29104bcecec9d24c1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723530976&x-signature=ERs5lHrYq8u%2BuaQ2JTxAMV7oioM%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知名IP“良大”创始人|良大商学院创始人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今日头条认证财经专栏作家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">腾讯视频号节目特约嘉宾、芒果MCN签约短视频达人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">曾任：</strong>中国<span style="color: black;">安全</span>集团（世界500强）|<span style="color: black;">途径</span>营销总监</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">『<span style="color: black;">善于</span>个人IP打造运营』</span></strong>徐大维老师有丰富的互联网营销经验，成功打造个人IP，并撰写经验成书，<span style="color: black;">得到</span>多家<span style="color: black;">媒介</span>夸赞。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">☀ <strong style="color: blue;">【<span style="color: black;">安全</span>集团明星讲师】</strong>16年<span style="color: black;">安全</span>集团经验，善于打造个人<span style="color: black;">特殊</span>，每年保持20%以上的业绩增速，连续3年被评为明星<span style="color: black;">营销</span>主管，连续6年被评为<span style="color: black;">安全</span>5星级兼职讲师</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">☀ <strong style="color: blue;">【畅销书《超级个体：打造你的多维竞争力》作者】</strong>新书多日霸占京东图书职场类热销榜<span style="color: black;">第1</span>，被多家<span style="color: black;">媒介</span>誉为“职场人士必读书籍”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">☀ <strong style="color: blue;">【多篇全网阅读量过千万网络<span style="color: black;">文案</span>作者】</strong>以“良大”为笔名，制造多篇全网阅读量过千万的网络<span style="color: black;">文案</span>，多篇<span style="color: black;">文案</span>被人民日报、中国青年报、读者、青年文摘等主流转载刊登</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">『善于创新互联网手段营销』</span></strong>分析中国<span style="color: black;">安全</span><span style="color: black;">状况</span>，创新<span style="color: black;">制品</span>及营销手段，为<span style="color: black;">安全</span>体系创新业务开创先河。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">『擅于进行新<span style="color: black;">媒介</span>宣传营销』</span></strong>针对企业需求，设计新<span style="color: black;">媒介</span>宣传内容，助力企业<span style="color: black;">提高</span>宣传效应。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">『精于设计互联网创新营销课程』</span></strong>设计<span style="color: black;">研发</span>互联网营销课程，为多家企业进行互联网培训，培训学员6w+人</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">主讲课程：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《快速突围——揭秘爆款短视频营销的打造心法》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《顺势而为——传统企业营销模式转型》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《企业新征程——新<span style="color: black;">媒介</span>营销与运营》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《无声营销——揭秘<span style="color: black;">微X</span>社群营销与运营》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《引流成客——揭秘直播营销》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《引人入胜——揭秘新<span style="color: black;">媒介</span>文案营销》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">授课风格：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容实战：</strong>老师横跨图文、短视频、直播三个<span style="color: black;">行业</span>，深谙新<span style="color: black;">媒介</span>的<span style="color: black;">各样</span>玩法和操作，有<span style="color: black;">数年</span>互联网营销经验，内容实战落地，<span style="color: black;">帮助</span>学员们<span style="color: black;">提高</span>互联网思维，<span style="color: black;">熟悉</span>运用互联网工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">氛围<span style="color: black;">容易</span>：</strong>老师授课多运用老师实操的工作案例，<span style="color: black;">容易</span>幽默的与学员互动，将互联网思维及内容<span style="color: black;">经过</span>幽默诙谐的方式带动学员的学习积极性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">部分服务企业：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国<span style="color: black;">安全</span>财产保险、中信银行、上海银行、中信银行信用卡中心、中国人民财产保险、中国太平洋财产保险、中华联合财产保险、中国人寿财产保险、鼎和财产保险、天安财产保险、亚太财产保险、国任财产保险、天平财产保险<span style="color: black;">机构</span>、中国<span style="color: black;">安全</span>健康险<span style="color: black;">机构</span>、中国<span style="color: black;">安全</span>创保<span style="color: black;">机构</span>、华大基因、中国邮政储蓄银行、招商银行、保利地产、中国邮政集团、深圳天威集团、劳易测（中国）电子、惠普、轻课、风变、南方<span style="color: black;">媒介</span>人、中国海油深燃集团、中国化工集团、金海马集团、深圳公交集团、韩国SK集团、深圳市世纪星源股份有限<span style="color: black;">机构</span>、深圳永恒集团……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">部分客户<span style="color: black;">评估</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">徐大维老师的课讲的很好，风趣幽默，并<span style="color: black;">拥有</span>实操性，员工能在愉快中吸收知识，<span style="color: black;">选取</span>他的课程<span style="color: black;">必定</span>不会错。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——劳易测电子中国区总经理 张经理</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">徐大维老师课很精彩，能把理论结合案例融会贯通，授课<span style="color: black;">亦</span><span style="color: black;">特别有</span>亲和力，很棒的体验，非常值得<span style="color: black;">举荐</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——上海银行深圳分行副行长 任行长</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">非常荣幸能请到徐老师为<span style="color: black;">咱们</span>授课，他认真负责，事前会和<span style="color: black;">咱们</span>提前沟通，<span style="color: black;">认识</span>学员背景，<span style="color: black;">亦</span>会有针对性的<span style="color: black;">调节</span>课程内容，<span style="color: black;">剧烈</span><span style="color: black;">举荐</span>他的课程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——中国人寿财产保险<span style="color: black;">机构</span>广东分<span style="color: black;">机构</span><span style="color: black;">分部</span>总经理 孙总</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">徐老师是一位负责任的老师，课程有针对性，还能利用课下时间辅导学员，<span style="color: black;">选取</span>他的课程会让你收获满满。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——中国鼎和财产保险<span style="color: black;">机构</span>重要客户业务部副总经理 杨总</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">徐大维老师的课程很值得推荐，他能把<span style="color: black;">繁杂</span>的知识变成可操作的<span style="color: black;">办法</span>论，还能<span style="color: black;">按照</span>员工的<span style="color: black;">实质</span><span style="color: black;">状况</span>进行<span style="color: black;">调节</span>。<span style="color: black;">全部</span>课程有趣、有料、有营养，员工们收获颇丰。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">——中国<span style="color: black;">安全</span>甘肃分<span style="color: black;">机构</span>总经理 韩总</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">部分授课照片：</strong></p>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/daab541ed4b5458abba2da679c354359~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723530976&x-signature=Q2P1Bv3WN6F2LmjuKCsQ47W9NmU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d8a28b649dd2497cbeffdffb663479d2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723530976&x-signature=%2Bpf3Lfo0DGV3S59Dtc7Dw8tIkX4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国人寿广东分<span style="color: black;">机构</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《社群营销及个代管理》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">安全</span>保险福建分<span style="color: black;">机构</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《新<span style="color: black;">媒介</span>运营》</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/eebef351616947ca9fb2a1c58b81e69e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723530976&x-signature=W6weDkW9sQW%2FNMPUsqcDWSXm0JA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b78a02b402454ab6b12fce6a8b827abb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723530976&x-signature=EC56vRNjzicyRTv88VWmJxYRzvc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国人民财产保险<span style="color: black;">机构</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《新<span style="color: black;">媒介</span>运营》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">安全</span>创保网</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《社群营销》</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/93bb9afae5c84872b37060c6a6e09b26~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723530976&x-signature=twWDI7m6a%2BbUNEVtX1Dz%2FCYlYRM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/08a4d235fcfb42b4820d6ea7a162f488~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723530976&x-signature=HsETzpFdkq4HRbNdz7hdDw7kpn4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">鼎和财产保险</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《社群营销》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">安全</span>银行</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">安全</span>文化及互联网转型》</p>
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楼主发的这篇帖子，我觉得非常有道理。 你的见解真是独到，让我受益匪浅。 你的话语真是温暖如春，让我心生感激。 顶楼主，说得太好了！
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