13本书6大网站，宣传文案人入门必要的利器！（内含小福利）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vW58FtSVaOzGictibBRzStAexSTbYlu48VkibziaxnviaHyq71IKYrD2HB3C6RWfA5HD04aiaBFEaib2ZvHw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一名合格的<span style="color: black;">宣传</span>文案人，不管你是新手还是老司机，都应该<span style="color: black;">贮存</span>丰富的理论知识、<span style="color: black;">把握</span><span style="color: black;">必定</span>的写作技巧、<span style="color: black;">持有</span>发散性思维以及创意的能力。这些皆<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">平常</span>的学习与训练来<span style="color: black;">累积</span>，好的学习途径又从何而来呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阅读<span style="color: black;">关联</span>书籍、浏览专业网站、模仿歌词创作是<span style="color: black;">宣传</span>文案人<span style="color: black;">提高</span>能力、快速入门、顺利进阶的三大方式。<span style="color: black;">这里</span>，我精选了13本书6大网站2大作词人<span style="color: black;">举荐</span>给<span style="color: black;">大众</span>，<span style="color: black;">期盼</span>你能够在这些工具中找到合适自己的、有用的部分，为<span style="color: black;">宣传</span>文案的创作添砖加瓦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">➤ </strong></span></strong><span style="color: black;"><span style="color: black;">宣传</span>文案人的入门与进阶书单</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">宣传</span>文案从业者，从入门到进阶最有效的途径之一<span style="color: black;">便是</span>阅读，而种类繁多的书籍无疑是最佳的读物。从阅读中，<span style="color: black;">能够</span><span style="color: black;">增多</span>专业的理论知识、<span style="color: black;">把握</span>实用的技巧、拓宽思路、启发创意、<span style="color: black;">累积</span>材料，<span style="color: black;">每一个</span><span style="color: black;">宣传</span>、文案人都应该有一份属于自己的个人书单，<span style="color: black;">能够</span>是<span style="color: black;">同期</span>符合“个人<span style="color: black;">爱好</span>+业务<span style="color: black;">必须</span>+能力<span style="color: black;">提高</span>”的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，我想给<span style="color: black;">大众</span><span style="color: black;">举荐</span>13本<span style="color: black;">相关</span>于<span style="color: black;">宣传</span>、文案、心理方面的书，是我接触过、读过的同类型书籍中<span style="color: black;">尤其</span>专业、实用的<span style="color: black;">有些</span>，<span style="color: black;">经过</span>简单的介绍以及目录展示，供<span style="color: black;">大众</span><span style="color: black;">认识</span>与参考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案与写作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">NO1.</span></strong><strong style="color: blue;"><span style="color: black;">《文案训练手册》（约瑟夫·休格曼）</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关键词：</span></strong><span style="color: black;">知识、实践、情感、心理诱因、文案要素</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★★</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIaoVzaEeGqtYZncYiaduMHwwUWT6O6oiaJ1wmlssVZMljWiaJIF6xX7uEdQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIaxBCnILN3pibxDQU3sDmspy0w3kZ0TJDcEHCdthDAfygkib236h3WVFCw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本书作者休格曼既是作家又是资深文案撰稿人，这本《文案训练手册》浓缩了他创作的精髓，不拘一格、天马行空的文案风格总能让读者倍感惊艳，从理论到实践，你将从中<span style="color: black;">认识</span>到文案写作是一段精神旅程，每一个好<span style="color: black;">宣传</span>都是词语、感受和印象的情感流露……。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《文案训练手册》能够培养你的创意和思考方式，由浅入深地带领你走进文案写作的世界，不管你之前<span style="color: black;">是不是</span>接触过专业的文案知识，都不妨碍你去阅读和理解；每一个文案技巧会配实例加以阐述，例子皆来自作者或作者身边人的亲身经历。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我认为，这是<span style="color: black;">宣传</span>文案人的入门宝典之一，认真理解并加以运用里面的<span style="color: black;">办法</span>技巧，将会<span style="color: black;">提高</span>个人文案创作的能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">PS：</span>转发这篇<span style="color: black;">文案</span><span style="color: black;">转发到<span style="color: black;">伴侣</span>圈</span>，<span style="color: black;"><span style="color: black;">而后</span>截图</span>，<span style="color: black;"><span style="color: black;">微X</span>发给草莓君</span>，<span style="color: black;"><span style="color: black;">就可</span>领取《文案训练手册》、《文案完全创作手册》、《文案发烧》、《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》、《一个<span style="color: black;">宣传</span>人的自白》、《蔚蓝诡计》、《超级符号<span style="color: black;">便是</span>超级创意》、《影响力》、《乌合之众》等9本电子书。</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO2.《文案创作完全手册》（罗伯特·布莱）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：营销力、<span style="color: black;">宣传</span>文案、标题、市场<span style="color: black;">科研</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★★</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIadYy5RSlicPbSFMbGOTtGXSNA2MX7SfmXoiajicCfFsMCq1c9fKBaQw1jQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIaxBCnILN3pibxDQU3sDmspy0w3kZ0TJDcEHCdthDAfygkib236h3WVFCw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《文案创作完全手册》是美国文案大师罗伯特·布莱结合自己<span style="color: black;">数年</span>的从业经验，以“<span style="color: black;">营销</span>力”为出发点和落脚点，撰写的一本文案实操手册。他强势主张“<span style="color: black;">宣传</span>的目的不是要讨好、娱<span style="color: black;">阳光</span>众或赢得<span style="color: black;">宣传</span>大奖，而是要把<span style="color: black;">制品</span>卖出去”，书中所教授的<span style="color: black;">宣传</span>文案创作技巧性极具<span style="color: black;">营销</span>力、说服力和命中率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容<span style="color: black;">触及</span>对<span style="color: black;">宣传</span>文案的基本理解、<span style="color: black;">拥有</span>吸引力标题的撰写、有卖点的文案写作、市场调研、多种（平面、直邮、电视、网络、公关等等）文案的创作技巧……。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO3.《超文案》（朱冰）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：创意、文案、微时代、案例精选</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIaG4siccJZOeHdGcXuG7vStrAMbqUU5Uz0A2x3eNcTuDDtTo1uf9r2F5Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIaS6abDflMwGicGpPg46G0AUfFtAIia32ktIJjrSgWwryULaqQuNqvCdEw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一本清新脱俗的文案书籍，<span style="color: black;">无</span>大篇幅的理论，优美凝练的文字、幽默有趣的文风，穿插着电影、剧本、<span style="color: black;">宣传</span>、出版物等数百个精选案例，经典如“沃尔沃汽车<span style="color: black;">宣传</span>(像恨它<span style="color: black;">同样</span>开它)”流行如“江南style”，把文案的“道”与“术”结合的春风化雨、润物无声。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span>把它当散文来看，<span style="color: black;">亦</span><span style="color: black;">能够</span>当故事去阅读，它<span style="color: black;">乃至</span>还是高级的安利读物：《纸牌屋》、《<span style="color: black;">宣传</span>狂人》、《星际穿越》、《国王的演讲》、《时间简史》、《贫民窟的百万富翁》等等电影、书籍<span style="color: black;">都在</span>其中，再加上全书的编排非常美观，视觉良好，大大的<span style="color: black;">举荐</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO4.《文案发烧》（路克·苏立文）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：<span style="color: black;">宣传</span>、创意、<span style="color: black;">宣传</span>人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIaib2h3ABe7m3S5Hia8pagAZxDb5p3G87IGwrkotOUZiaR2bmWEyyCwFXPA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIaEfuTRAcd9KWWvZVfDl6y4q4PyMicu7BG1Q8j0oRkvlj4WkkBYr1dHNg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者以<span style="color: black;">自己</span>丰富的从业经验，结合多个<span style="color: black;">区别</span>的实例，给读者阐述了关于平面、电视、广播和户外等<span style="color: black;">宣传</span>文案的撰写技巧、创作规律、操作原则及<span style="color: black;">重视</span>事项。这本书以<span style="color: black;">第1</span>人<span style="color: black;">叫作</span>作展开，<span style="color: black;">白话</span>化的语言风格，在<span style="color: black;">容易</span>自然、风趣幽默的行文中，你将<span style="color: black;">把握</span>多种创意、文案写作的实用<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO5.《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》（丰信东）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：汉语、语法、用词、用语</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIalNKvJwlpTNbgohWCU7025T1dmDTYgB2fdu0NTTw8VYeCUfibDSpWjng/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">书如其名，<span style="color: black;">便是</span>关于汉语<span style="color: black;">宣传</span>文案用词、用语的<span style="color: black;">有些</span>见解，全书共29个小节，每节的篇幅都很短，现代诗形式的排版风格，非常的别致。从“字、词、句”到“段、章、节”，从“主、谓、宾”到“名、动、副、介”，从“语速、语流、语韵”到“语气、语调、语态”……。<span style="color: black;">宣传</span>文案中<span style="color: black;">怎么样</span>的语法组合才是最佳的？<span style="color: black;">能够</span><span style="color: black;">经过</span>此书<span style="color: black;">认识</span>到文字<span style="color: black;">运用</span>、人<span style="color: black;">叫作</span>、标点等基本要素。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>与创意</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO1.《一个<span style="color: black;">宣传</span>人的自白》（大卫·奥格威）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：经典、大师；<span style="color: black;">机构</span>、客户、<span style="color: black;">宣传</span>、文案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIa8Tan0Flh23kjaxZP554ibQEvg2yXjGZUb6IyqiazDldjdeNC5siaDsHXg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIat9PDh28EaMBNhFGzV0je4Jnvg4QazunjALoicjgYmicaNty7DHbuIsTQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奥美的创始人、现代<span style="color: black;">宣传</span>教皇大卫奥格威的经典之作，<span style="color: black;">每一个</span><span style="color: black;">宣传</span>人案头<span style="color: black;">必须</span>的书籍。奥格威以<span style="color: black;">第1</span>人<span style="color: black;">叫作</span>的自白形式，讲述了他<span style="color: black;">做为</span>一个<span style="color: black;">宣传</span>人，在自己的<span style="color: black;">宣传</span>生涯中，<span style="color: black;">怎样</span>经营<span style="color: black;">宣传</span><span style="color: black;">机构</span>、<span style="color: black;">怎么样</span>和客户打交道、<span style="color: black;">怎样</span>进行文案创作以及<span style="color: black;">怎么样</span>制作高水平的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从《一个<span style="color: black;">宣传</span>人的自白》中，你能看到如今被<span style="color: black;">广泛</span>遵循的“以消费者为中心”的原则：消费者不是低能儿，她是你的妻子，别侮辱她的智商；你<span style="color: black;">亦</span>能学到<span style="color: black;">宣传</span>创作的实用技巧：成功的关机那在于允诺给消费者好处——诸如更好的味道、清洗的更白、每一加仑<span style="color: black;">能够</span>多跑些路、肤色更好等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些观点、<span style="color: black;">办法</span>、理论，直到今天仍然影响着<span style="color: black;">宣传</span>行业与每一个<span style="color: black;">宣传</span>人，被反复论证、反复<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO2.《<span style="color: black;">宣传</span>学》（吕巍）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：战略、策略、<span style="color: black;">媒介</span>、受众、预算</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIa8iaqgnQEjtdt0c80H3LNOiaAal01zTOhlj8hjqIiaUfd0OOc8aib5SMoCQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是营销学的一本教材，尽管里面的案例不算新（初版是在2006年），但它<span style="color: black;">包括</span>了<span style="color: black;">全部</span><span style="color: black;">宣传</span>体系，从理论到实践步步深入，对<span style="color: black;">宣传</span>发展的历史、<span style="color: black;">宣传</span>的基本概念、<span style="color: black;">宣传</span>战略、<span style="color: black;">宣传</span>目标与预算、<span style="color: black;">宣传</span>受众、<span style="color: black;">宣传</span>策略、<span style="color: black;">宣传</span>制作、<span style="color: black;">宣传</span>效果<span style="color: black;">评定</span>这一系列的要素都作了<span style="color: black;">仔细</span>的介绍，<span style="color: black;">海量</span>的专业术语、<span style="color: black;">平常</span>理论（5R理论、ROI理论、共鸣理论、涉入理论）都在书中一一提及。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些专业性极强的知识，<span style="color: black;">针对</span>想要从事<span style="color: black;">或</span><span style="color: black;">刚才</span>进入<span style="color: black;">宣传</span>行业的人<span style="color: black;">来讲</span>，是<span style="color: black;">必要</span>要<span style="color: black;">把握</span>好的。《<span style="color: black;">宣传</span>学》这本书理论虽多，但从表达到辅助案例解析都非常清楚，不会<span style="color: black;">显出</span>晦涩难懂，适合<span style="color: black;">做为</span>入门书籍去阅读。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO3.《<span style="color: black;">宣传</span>设计创意有道》（王欣东）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：创意、艺术、案例丰富</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIapHyAOVNvlcZyECJob3kjWWB4Mk56CummfraVgmwdR3BvzgQHRtt4vA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/eWuBC7Lb3vVQyksuqzK5xnF2JsWHEOIaUKZd57yArs5K6YztyTcKSlXUR3JVGuSgoet4RyjpJia2iaR1Lrf9E7gw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">借用“豆瓣”上关于这本书的介绍：《<span style="color: black;">宣传</span>设计创意有道》首次从艺术创作流派的独特视角出发，总结归纳了28大类、60多条通往“罗马”的创意道路，并<span style="color: black;">经过</span>精心挑选的400多幅由国际顶尖4A<span style="color: black;">宣传</span><span style="color: black;">机构</span>近年来创作的优秀获奖<span style="color: black;">宣传</span>作品诠释出来。<span style="color: black;">况且</span>，不论何种语言的<span style="color: black;">宣传</span>，《<span style="color: black;">宣传</span>设计 创意有道》都前所未有地给出“准确、生动、给力”的<span style="color: black;">宣传</span>语翻译和精彩点评。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我个人觉得，这本书在启发<span style="color: black;">宣传</span>人的创意方面，确实<span style="color: black;">供给</span>了行之有效的<span style="color: black;">办法</span>，读者在阅读过程中能够很好地拓宽思路，发散思维，产生联想。多个精彩的<span style="color: black;">宣传</span>案例不仅让人大开眼界，<span style="color: black;">亦</span>进一步丰富了<span style="color: black;">宣传</span>材料的<span style="color: black;">累积</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO4.《蔚蓝诡计》（乔治・路易斯）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：大创意、定位、客户、名人、政治</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“BIG IDEA”即“大创意”，<span style="color: black;">能够</span>看出，这是一本关于<span style="color: black;">宣传</span>创意的书籍。本书的作者乔治·路易斯被《华尔街日报》<span style="color: black;">评估</span>为“个性急而才高八斗的家伙”，在<span style="color: black;">宣传</span>世界，掀起了一阵创意的风暴，<span style="color: black;">不仅</span>对<span style="color: black;">宣传</span>的制作产生了深远的影响，<span style="color: black;">同期</span><span style="color: black;">亦</span>改变了美国人的购买习惯。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《蔚蓝诡计》路易斯的经典之作，他从一个<span style="color: black;">宣传</span>人视角记述了许多美国政客、大企业家和<span style="color: black;">宣传</span>人的奇闻逸事，讲述了美国社会中许多重大的社会事件。而<span style="color: black;">哪些</span>宝贵的<span style="color: black;">宣传</span>创意就借助这些事件一一表现了出来，他说“<span style="color: black;">宣传</span>是一种有毒气体”，认为“创意无公式”，“<span style="color: black;">倘若</span>要用户买账，<span style="color: black;">必要</span>以死要挟的话，那就以死相逼吧”。可见其个性十足的观点、大胆犀利的言论以及风格多变语言。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这本书中，你将会领略到<span style="color: black;">哪些</span>颠覆市场的<span style="color: black;">宣传</span>创意手段，你的创意思维<span style="color: black;">亦</span>将更加开阔。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO5.《超级符号<span style="color: black;">便是</span>超级创意》（华杉/华楠）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：品牌、创意、超级符号、超级话语</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一本独具中国<span style="color: black;">特殊</span>的 “品牌+创意”书籍，以<span style="color: black;">海量</span>的本土化案例，以传播学和符号学为理论<span style="color: black;">基本</span>，讲述了品牌、<span style="color: black;">制品</span>、<span style="color: black;">宣传</span>、企业战略、调研以及消费者等多方面的营销创意，而<span style="color: black;">宣传</span>文案的创意是其中的重要<span style="color: black;">构成</span>部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">行径</span>与心理</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO1.《消费者<span style="color: black;">行径</span>学》（符国群）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：消费者<span style="color: black;">行径</span>、购买、决策、心理、动机</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">推荐指数：★★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一本市场营销专业的教材书籍，全书共分为四大模块十六个章节，<span style="color: black;">仔细</span>地阐述了消费者<span style="color: black;">行径</span><span style="color: black;">科研</span>的历史、消费者决策的过程（<span style="color: black;">包含</span>信息收集、<span style="color: black;">评估</span>购买、购后<span style="color: black;">行径</span>）、影响消费者<span style="color: black;">行径</span>的个体与心理<span style="color: black;">原因</span>（资源、动机、<span style="color: black;">感觉</span>、学习、记忆、态度、个性）、影响消费者<span style="color: black;">行径</span>的环境<span style="color: black;">原因</span>（文化、社会阶层、社会群体、口传、流行、创新扩散、情景、<span style="color: black;">守护</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从内在到<span style="color: black;">外边</span>，从个人到群体，本书深入<span style="color: black;">科研</span>了消费者的<span style="color: black;">行径</span>、心理、需求与动机。消费者<span style="color: black;">做为</span><span style="color: black;">宣传</span>文案的<span style="color: black;">重点</span>受众，在营销以消费者为中心、传播以受众为导向的今天，<span style="color: black;">想要</span>创作出高质量的有效的<span style="color: black;">宣传</span>或文案，<span style="color: black;">必要</span><span style="color: black;">认识</span>消费者的心理、购买<span style="color: black;">行径</span>以及特点。《消费者<span style="color: black;">行径</span>学》<span style="color: black;">便是</span>一本不可多得的系统书籍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO2.《影响力》（罗伯特•B•西奥迪尼）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：社会心理学、互惠、<span style="color: black;">爱好</span>、权威、稀缺</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者<span style="color: black;">经过</span>3年的实验与参与式观察等<span style="color: black;">办法</span>搜集实例，结合<span style="color: black;">自己</span>的社会心理学知识和经验，撰写出这本心理学著作。全书着重阐述了互惠、承诺和一致、社会认同、<span style="color: black;">爱好</span>、权威、稀缺6大原理，深入解释了<span style="color: black;">为何</span>有些人极具说服力，而<span style="color: black;">公众</span>总是容易上当受骗。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>这些心理的特性、表现，<span style="color: black;">科研</span>其对<span style="color: black;">行径</span>产生的影响，<span style="color: black;">针对</span><span style="color: black;">宣传</span>文案从业者<span style="color: black;">来讲</span>，<span style="color: black;">拥有</span>非常重要的<span style="color: black;">道理</span>，利用人们的心理，<span style="color: black;">例如</span><span style="color: black;">爱好</span>、<span style="color: black;">例如</span>稀缺，能够创作更加贴近消费者、<span style="color: black;">诱发</span>共鸣的<span style="color: black;">宣传</span>以及文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO3.《乌合之众》（古斯塔夫·勒庞）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：<span style="color: black;">公众</span>心理学、群体、心理、意见、信念</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>指数：★★★★</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">摘自“百度百科”对本书的简介：《乌合之众：<span style="color: black;">公众</span>心理<span style="color: black;">科研</span>》是解析群体心理的经典名著，虽然是一部学术性著作，但语言生动流畅，分析鞭辟入里，入木三分。<span style="color: black;">因此呢</span>，《乌合之众》一经<span style="color: black;">面世</span>，便广受欢迎，已被译成十几种语。《乌合之众：<span style="color: black;">公众</span>心理<span style="color: black;">科研</span>》颠覆了人们<span style="color: black;">一般</span>对群体的认识，将群体的特点剖析得淋漓尽致，让人先是惊异，后是佩服。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者层层分析，逐步推进，<span style="color: black;">知道</span>指出个人一旦融入群体，他的个性便会被湮没，群体的思想便会占据绝对的统治地位，而与此<span style="color: black;">同期</span>，群体的<span style="color: black;">行径</span><span style="color: black;">亦</span>会表现出排斥异议，极端化、<span style="color: black;">心情</span>化及低智商化等特点，<span style="color: black;">从而</span>对社会产生破坏性的影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">➤ </strong></strong></span></strong>国内专业<span style="color: black;">宣传</span>/文案/设计/创意网站</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了阅读<span style="color: black;">海量</span>的专业书籍，<span style="color: black;">宣传</span>文案人还<span style="color: black;">必须</span><span style="color: black;">即时</span>地获取<span style="color: black;">鲜嫩</span>的<span style="color: black;">新闻</span>、寻找创意/写作的灵感、参考案例、分享作品，而<span style="color: black;">有些</span>垂直、专业的网站正好能够满足<span style="color: black;">这般</span>的需求。在当下，我国国内有<span style="color: black;">那些</span>比较好的<span style="color: black;">宣传</span><span style="color: black;">关联</span>网站呢？我给<span style="color: black;">大众</span><span style="color: black;">举荐</span>下面六个：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO1.TOPYS</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网址：http://www.topys.cn/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是集创意、<span style="color: black;">宣传</span>、设计、阅读、建筑、艺术、品牌等多个栏目于一体的垂直创意网站，<span style="color: black;">每日</span>都会<span style="color: black;">即时</span>更新用户的原创投稿作品，<span style="color: black;">供给</span>最新、最热的<span style="color: black;">宣传</span>与创意。在大开眼界、大饱眼福的<span style="color: black;">同期</span>，体会创意、设计中的奥妙，启发灵感，并学习到<span style="color: black;">宣传</span>、文案创作的技巧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO2.数英网</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网址：http://www.digitaling.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汇集众多营销、新<span style="color: black;">媒介</span>、文案、<span style="color: black;">宣传</span>人的互动<span style="color: black;">媒介</span>平台，收录个人用户及企业投稿的，时下最<span style="color: black;">鲜嫩</span>、最热门的<span style="color: black;">文案</span>以及项目，<span style="color: black;">包含</span><span style="color: black;">宣传</span>、文案、创意<span style="color: black;">关联</span>的<span style="color: black;">办法</span>论/技巧/作品集/视频/H5等等，形式多样、内容丰富，是<span style="color: black;">宣传</span>文案人<span style="color: black;">新闻</span>获取、创意启发、技巧<span style="color: black;">提高</span>的极佳之地。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO3.梅花网</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网址：http://www.meihua.info/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站除了<span style="color: black;">每日</span><span style="color: black;">供给</span><span style="color: black;">鲜嫩</span>的营销<span style="color: black;">新闻</span>和热点之外，还在“资源”栏目设有“中国传媒库”以及“<span style="color: black;">全世界</span>创意库”两大模块，满足<span style="color: black;">宣传</span>文案人在<span style="color: black;">新闻</span>中获取信息、在干货中学习<span style="color: black;">办法</span>技巧的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>能借助资源库更好地寻找创意灵感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">NO4.</span><span style="color: black;"><span style="color: black;">宣传</span>门</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网址：http://www.adquan.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专注于<span style="color: black;">宣传</span>、创意<span style="color: black;">行业</span>的垂直平台，<span style="color: black;">供给</span>了互联网、数码、汽车、金融、快消、时尚、家居、文化艺术等多个行业的<span style="color: black;">宣传</span>案例，影视、微电影、平面、VI、H5、交互设计、动态海报等形式应有尽有，时不时会整理<span style="color: black;">有些</span>创意、作品集供欣赏。是<span style="color: black;">宣传</span>人搜集最新材料、发散思维、寻找创意的好<span style="color: black;">地区</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO5.设计癖</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网址：http://www.shejipi.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各样</span>脑洞大开、天马行空的创意设计让人惊叹其想象力的丰富，有趣、好玩<span style="color: black;">乃至</span>奇葩的创作随处可见，<span style="color: black;">这儿</span><span style="color: black;">不仅</span>是设计师们的天堂，<span style="color: black;">亦</span>是<span style="color: black;">宣传</span>人灵感迸发的极佳之选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO6. 视觉中国设计师社区</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网址：http://www.shijue.me/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>是寻找灵感的海量资料库，<span style="color: black;">经过</span>个人以及企业用户的作品分享，保持并<span style="color: black;">持续</span>更新平台的资源。平面（logo/海报/包装/<span style="color: black;">宣传</span>）、插画、动漫、<span style="color: black;">制品</span>设计、UI设计、空间/建筑设计等应有尽有，能满足<span style="color: black;">区别</span>行业、<span style="color: black;">区别</span>表现形式的设计人员、<span style="color: black;">宣传</span>文案创作者获取创意的需求。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">➤ </strong></strong></span></strong><span style="color: black;">歌词即文案，从歌词中寻找文案灵感</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">歌词是诗歌的一种，它讲究形象、节奏、音韵、修辞、遣词炼字，善于抒情、叙事。好的歌词能<span style="color: black;">诱发</span>人的共鸣、塑造<span style="color: black;">剧烈</span>的画面感、留下深刻的记忆。这与文案有着异曲同工之妙，<span style="color: black;">经过</span><span style="color: black;">平常</span>的摘抄、诵读、模仿、修改歌词（<span style="color: black;">必定</span>要<span style="color: black;">重视</span><span style="color: black;">实质</span>运用中版权的问题），能很好地<span style="color: black;">熬炼</span><span style="color: black;">咱们</span>的文笔，触发<span style="color: black;">咱们</span>创作的灵感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这儿</span>，我想<span style="color: black;">举荐</span>2位个人最<span style="color: black;">爱好</span>的歌词创作人，<span style="color: black;">大众</span>应该<span style="color: black;">亦</span>很<span style="color: black;">熟练</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO1.方文山</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">周杰伦御用金牌作词人，有“词圣”的美誉。其<span style="color: black;">善于</span>拆解语言<span style="color: black;">运用</span>的惯性，重新浇灌文字重量，赋予其新的意义，纺织出新的质地，建构后现代新词风。其创作的词曲中有画面感和东方风，非常符合江湖的整体音乐风格。（PS：摘自百度百科）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">画面感强+遣词炼字+比喻</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《青花瓷》——周杰伦</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">色白花青的锦鲤跃然于碗底</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">临摹宋体落款时却惦记着你</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">隐匿</span>在窑烧里千年的<span style="color: black;">奥密</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">极细腻犹如绣花针落地</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">篱外芭蕉惹骤雨门环惹铜绿</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而我路过那江南小镇惹了你</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">画面感强+情感共鸣</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《东方破》——周杰伦</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一盏离愁 孤单伫立在窗口</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我在门后 假装你人还没走</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">旧地如重游 月圆更寂寞</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">夜半清醒的烛火 不忍苛责我</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一壶漂泊 浪迹天涯难入喉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你走之后 酒暖回忆思念瘦</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">NO2.林夕</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">香港著名的作词人，为张国荣、张学友、王菲等乐坛名将创作了无数脍炙人口的歌词。借用“凤凰网”对林夕的<span style="color: black;">评估</span>：擅用<span style="color: black;">各样</span>修辞描绘缱绻情感。排比、比兴、象喻是其最常用的手法，用婉转曲折<span style="color: black;">乃至</span>隐晦的方式摹饰<span style="color: black;">繁杂</span>多变的情感，更给了人们无限的想象空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">排比+情感共鸣</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《<span style="color: black;">上下</span>手》——张国荣</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从那天起我不辨别前后</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从那天起我竟调乱<span style="color: black;">上下</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">习惯都扭转了<span style="color: black;">呼气</span>都张不开口</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你离开了 却散落四周</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从那天起我恋上我左手</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从那天起我讨厌我右手</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为么</span>没力气去捉紧这一点火花</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">比喻+情感共鸣</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《我》——张国荣</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我永远都爱<span style="color: black;">这般</span>的我</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">愉快</span>是 <span style="color: black;">愉快</span>的方式不止一种</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最荣幸是 谁都是造物者的光荣</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不消</span>闪躲 为我<span style="color: black;">爱好</span>的生活而活</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不消</span>粉墨 就站在光明的角落</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">便是</span>我 是颜色不<span style="color: black;">同样</span>的烟火</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">天空海阔 要做最坚强的<span style="color: black;">泡泡</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">爱好</span>我 让蔷薇开出一种结果</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">孤独的沙漠里 <span style="color: black;">同样</span>盛放的赤裸裸</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了上面截取的这几段歌词，2位词人还创作了许多用词达意优美深刻的歌曲，直接百度搜索就能找到，要善于体会其遣词造句、修饰文辞的精妙之处，学习其情感表达、画面描述的技巧，方能无尽所用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">PS：</span>转发这篇<span style="color: black;">文案</span><span style="color: black;">转发到<span style="color: black;">伴侣</span>圈</span>，<span style="color: black;"><span style="color: black;">而后</span>截图</span>，<span style="color: black;"><span style="color: black;">微X</span>发给草莓君</span>，<span style="color: black;">就可</span>领取《文案训练手册》、《文案完全创作手册》、《文案发烧》、《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》、《一个<span style="color: black;">宣传</span>人的自白》、《蔚蓝诡计》、《超级符号<span style="color: black;">便是</span>超级创意》、《影响力》、《乌合之众》等9本电子书。</span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▽</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▽</p>▽
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
这夸赞甜到心里，让我感觉温暖无比。 楼主继续加油啊！外链论坛加油！
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