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qzmjef 发表于 2024-8-7 19:51:24

宣传文案写作冲刺知识梳理

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0Dz9sLibhULEegibgGiau1qKFFnSYj1KVs0tMyKB0go0mbC5F697DTWE2PXzzLg6LTbu2QTxxyViatWyZmEvOa1Mmg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0Dz9sLibhULEegibgGiau1qKFFnSYj1KVs0d6EWlEKnoAtJ2myibGAyQTHJajtlRX0epurCRRNhUrFR2MOrQ2FG8EA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">24级湘大新传备考QQ群：586969834</span></strong></span></p><strong style="color: blue;">“分”析真题</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认真查看真题会<span style="color: black;">发掘</span>： </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.专硕<span style="color: black;">必须</span>背诵的题<span style="color: black;">仅有</span>25分，2个名词解释，1个问答。学硕<span style="color: black;">必须</span>背诵的题有40分，2个名词解释，1个简答，1个论述。剩下的是<span style="color: black;">宣传</span>文案写作，只<span style="color: black;">必须</span>练习<span style="color: black;">累积</span>，<span style="color: black;">重视</span><span style="color: black;">有些</span>事项<span style="color: black;">就可</span>。 </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2..学硕近几年的<span style="color: black;">宣传</span>文案的题目大多源于参考书或考纲上<span style="color: black;">知道</span>提出来的，但<span style="color: black;">已然</span><span style="color: black;">显现</span>考开放性题的趋势。专硕题目由过去的偏<span style="color: black;">基本</span>，<span style="color: black;">已然</span><span style="color: black;">显现</span><span style="color: black;">海量</span>灵活性的题目，<span style="color: black;">尤其</span>是智能传播、品牌传播<span style="color: black;">关联</span>题目，<span style="color: black;">因此呢</span>，无论是学硕还是专硕，<span style="color: black;">基本</span>知识依然要<span style="color: black;">把握</span>，<span style="color: black;">基本</span>知识<span style="color: black;">一样</span>是回答开放性题目的关键。<span style="color: black;">重视</span>分点背诵的简答题<span style="color: black;">或</span>论述题，对每一点的内容要做适当拓展。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.专硕真题中，名词解释<span style="color: black;">通常</span>包含一个字母缩写。简答题较为开放，多<span style="color: black;">触及</span>创作策略分析。学硕真题中，大部分题目在考纲中<span style="color: black;">说到</span>过，<span style="color: black;">仅有</span>极个别比较偏，但<span style="color: black;">亦</span>是参考书上的知识点，要偏<span style="color: black;">大众</span>都偏，无需担心。</span></p><strong style="color: blue;">重点知识回顾</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULEtjiaMOzhDohibkLBg3Sp5A80CpK69ALQTAotmt7ChicX2A0mxY9uCvGPuJwWXlLDxQNvPia2LianmNZg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.4P</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4P理论产生于20世纪60年代的美国，随着营销组<span style="color: black;">恰当</span>论的提出而<span style="color: black;">显现</span>。麦卡锡于1960年在其《<span style="color: black;">基本</span>营销》一书中将营销要素<span style="color: black;">通常</span>地概括为4类：<span style="color: black;">制品</span>（Product）、价格（Price）、<span style="color: black;">途径</span>（Place）、促销（Promotion），即著名的4Ps【<span style="color: black;">因为</span>这四个词的英文字头都是P，再加上策略（Strategy），<span style="color: black;">因此</span>简<span style="color: black;">叫作</span>为“4Ps”】。1967年，菲利普•科特勒在《营销管理：分析、规划与<span style="color: black;">掌控</span>》<span style="color: black;">第1</span>版进一步确认了以4P为核心的营销组合<span style="color: black;">办法</span>。即：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>：注重<span style="color: black;">研发</span>的功能，<span style="color: black;">需求</span><span style="color: black;">制品</span>有独特的卖点，把<span style="color: black;">制品</span>的功能诉求放在<span style="color: black;">第1</span>位。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">价格：<span style="color: black;">按照</span><span style="color: black;">区别</span>的市场定位，制定<span style="color: black;">区别</span>的价格策略，<span style="color: black;">制品</span>的定价依据的是企业的品牌战略，注重品牌的含金量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">途径</span>：企业并不直接面对消费者，而是注重经销商的培育和<span style="color: black;">营销</span>网络的<span style="color: black;">创立</span>，企业与消费者的联系是<span style="color: black;">经过</span>分销商来进行的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">促销：企业注重<span style="color: black;">营销</span><span style="color: black;">行径</span>的改变来刺激消费者，以短期的<span style="color: black;">行径</span>促成消费的增长，吸引其他品牌的消费者或<span style="color: black;">引起</span>提前消费来促进<span style="color: black;">营销</span>的增长。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个理论的基本点是制造商<span style="color: black;">掌控</span><span style="color: black;">全部</span>流程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.AIDA</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1898年美国学者E.S.路易斯（E.S.Lewis）提出著名的AIDA理念，认为<span style="color: black;">宣传</span><span style="color: black;">想要</span>取得良好的宣传、促销效果，就<span style="color: black;">必要</span><span style="color: black;">导致</span>公众给予注意（attention）、引导公众产生兴趣（interest）、激发公众产生消费欲望（desire）并促成公众产生相应的消费<span style="color: black;">行径</span>（action）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后来有人对此法则进行<span style="color: black;">弥补</span>，<span style="color: black;">增多</span>了<span style="color: black;">加强</span>记忆（memory）、产生信任（conviction）、感到满意（satisfaction）等内容，<span style="color: black;">作为</span>AIDMA，AIDAC和AIDAS理念。还有学者在AIDA<span style="color: black;">基本</span>上提出了AIIDA，第2个I指Identification，指<span style="color: black;">宣传</span>要引导受众谋求身份认同。这些都是从心理学<span style="color: black;">方向</span>构建的<span style="color: black;">宣传</span>创意理念。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.品牌形象理论</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌形象论（Brand Image）是大卫•奥格威（David Ogilvy）在20世纪60年代提出的创意观念。品牌形象论是<span style="color: black;">宣传</span>创意策略理论中的一个重要流派，<span style="color: black;">这里</span>策略理论影响下，<span style="color: black;">显现</span>了<span style="color: black;">海量</span>优秀的、成功的<span style="color: black;">宣传</span>。品牌形象理论的基本观点是：<span style="color: black;">宣传</span>最<span style="color: black;">重点</span>的<span style="color: black;">目的</span>是为塑造品牌服务；每一个<span style="color: black;">宣传</span>都是对品牌印象的<span style="color: black;">长时间</span>投资；随着<span style="color: black;">制品</span>同质化程度的<span style="color: black;">加强</span>，<span style="color: black;">制品</span>中的差异性缩小，消费者更加注重<span style="color: black;">制品</span>的附加值和心理感受。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;4.定位理论&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定位理论，由美国著名营销专家艾•里斯（Al Ries）与杰克•特劳特（Jack Trout）于20世纪70年代提出。他俩出版的《定位——为进入人心智而战》一书，系统地阐述了定位理论。定位理论的基本观点有：（1）<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>是使某一品牌、<span style="color: black;">制品</span>、<span style="color: black;">机构</span>在消费者心目中<span style="color: black;">得到</span>一个认定的位置，即占有一席之地；（2）<span style="color: black;">宣传</span>应将火力集中在一个狭窄的<span style="color: black;">目的</span>上，在消费者的心智上下功夫；（3）打开消费者心智的常用<span style="color: black;">办法</span>有<span style="color: black;">非常多</span>，如“<span style="color: black;">第1</span>法”、“比附法”、“寻隙法”等；（4）定位一旦产生功效，无论何时何地，只要消费者产生了<span style="color: black;">关联</span>的需求，就会自然而然地<span style="color: black;">首要</span>想到这个品牌、<span style="color: black;">制品</span>或<span style="color: black;">机构</span>，达到先入为主的效果。定位理论的提出，进一步就<span style="color: black;">怎样</span><span style="color: black;">选取</span><span style="color: black;">宣传</span>信息给出了<span style="color: black;">知道</span>的意见。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.IMC</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">IMC，指整合营销传播（integrated marketing communication），是将与企业进行市场营销<span style="color: black;">相关</span>的一切传播活动一元化的过程。整合营销传播一方面把<span style="color: black;">宣传</span>、促销、公关、直销、CI、包装、<span style="color: black;">资讯</span><span style="color: black;">媒介</span>等一切传播活动都涵盖于营销活动的范围之内，另一方面则使企业能够将统一的传播<span style="color: black;">新闻</span>传达给顾客。其核心思想是以<span style="color: black;">经过</span>企业与顾客的沟通满足顾客<span style="color: black;">必须</span>的价值为取向，确定企业统一的促销策略，协调<span style="color: black;">运用</span><span style="color: black;">各样</span><span style="color: black;">区别</span>的传播手段，发挥<span style="color: black;">区别</span>传播工具的<span style="color: black;">优良</span>，从而使企业实现促销宣传的低成本化，以高强冲击力形成促销高潮。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6.网络<span style="color: black;">宣传</span>付费模式</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CPC（Cost Per Click）：点击成本，即每产生一次点击所花费的成本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CPM（Cost Per Mille）：展现成本，<span style="color: black;">或</span>叫千人展现成本，每展示1000次所要支付的<span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CPA（Cost Per Action）：每行动成本，即按行动收费，<span style="color: black;">亦</span><span style="color: black;">便是</span>按转化或交易数量计费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CPT（Cost Per Time）：每时间段成本，是一种以时间来计费的<span style="color: black;">宣传</span>，国内<span style="color: black;">非常多</span>的网站都是<span style="color: black;">根据</span>“一个星期多少钱”这种固定收费模式来收费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>还有CPI（23年专硕真题）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7.智能<span style="color: black;">宣传</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学者顾明毅结合中国<span style="color: black;">宣传</span><span style="color: black;">实质</span>提出智能<span style="color: black;">宣传</span>的概念：智能<span style="color: black;">宣传</span>（Intelligence Advertisement），基于可识别消费者的合规数据，遵循社会价值规范的算法，围绕用户接触点来定制数字品牌讯息的营销传播<span style="color: black;">行径</span>，意图<span style="color: black;">促进</span>用户参与体验和增长品牌价值。智能<span style="color: black;">宣传</span><span style="color: black;">重点</span>特征：用户识别的智能化；<span style="color: black;">宣传</span>内容生成的智能化；<span style="color: black;">宣传</span>媒介投放的智能化；<span style="color: black;">宣传</span>效果监测的智能化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除<span style="color: black;">以上</span>重要概念，还有USP、ROI、4C、CIS等。</span></p><strong style="color: blue;">简答、论述重点知识回顾</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.&nbsp;<span style="color: black;">宣传</span>文案与<span style="color: black;">宣传</span>创意的关系（2017年湘大学硕827论述题）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）文案写作与<span style="color: black;">宣传</span>创意是两个<span style="color: black;">区别</span>的过程</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">宣传</span>创意前期，<span style="color: black;">必须</span><span style="color: black;">海量</span>信息进行整理、分析，<span style="color: black;">宣传</span>文案写作是在<span style="color: black;">宣传</span>创意过程中<span style="color: black;">已然</span>对<span style="color: black;">海量</span>信息进行了整理的<span style="color: black;">基本</span>上进行的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">宣传</span>创意由多个<span style="color: black;">宣传</span>创意人员<span style="color: black;">一起</span>商讨进行，<span style="color: black;">宣传</span>文案的由一名文案写作人员完成。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③<span style="color: black;">宣传</span>创意的目的是产生<span style="color: black;">宣传</span>表现的主意，<span style="color: black;">宣传</span>文案的写作则以产生<span style="color: black;">宣传</span>文案文本为目的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">宣传</span>文案是对<span style="color: black;">宣传</span>创意的表现</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>创意的<span style="color: black;">重点</span>内容<span style="color: black;">包含</span>：<span style="color: black;">宣传</span>作品的主题、<span style="color: black;">宣传</span>作品中的形象、<span style="color: black;">宣传</span>作品的风格。<span style="color: black;">宣传</span>文案对<span style="color: black;">宣传</span>创意进行表现的过程<span style="color: black;">便是</span>将<span style="color: black;">宣传</span>创意中<span style="color: black;">包括</span>的主题的<span style="color: black;">原因</span>、形象的<span style="color: black;">原因</span>、风格的<span style="color: black;">原因</span>进行<span style="color: black;">详细</span>化的过程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）<span style="color: black;">宣传</span>创意是<span style="color: black;">宣传</span>文案写作的<span style="color: black;">基本</span>依据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">宣传</span>创意是<span style="color: black;">宣传</span>文案的主题依据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">宣传</span>创意是<span style="color: black;">宣传</span>文案的形象依据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③<span style="color: black;">宣传</span>创意是<span style="color: black;">宣传</span>文案的风格依据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">宣传</span>策划的原则</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>策划的特征决定了<span style="color: black;">宣传</span>策划的原则，<span style="color: black;">宣传</span>策划者<span style="color: black;">必要</span>遵循<span style="color: black;">必定</span>的原则从事<span style="color: black;">宣传</span>策划活动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①系统性原则。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>策划的各个要素、各个环节、各部分内容构<span style="color: black;">成为了</span>一个完整的系统。<span style="color: black;">宣传</span>策划活动本身是其各个<span style="color: black;">形成</span>要素及其关系的整体性的运作和协调过程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②可行性原则。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>可行性，<span style="color: black;">指的是</span>达到<span style="color: black;">宣传</span>策划<span style="color: black;">目的</span>的可能性、<span style="color: black;">靠谱</span>性、价值性、效益性等方面的分析、预测和<span style="color: black;">评定</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③针对性原则。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>策划<span style="color: black;">必要</span>针对企业、<span style="color: black;">制品</span>、市场等的<span style="color: black;">实质</span><span style="color: black;">状况</span>进行策划。<span style="color: black;">宣传</span>策划<span style="color: black;">必要</span>为每一个<span style="color: black;">详细</span>的客户提出针对其<span style="color: black;">实质</span><span style="color: black;">状况</span>的策略和战术，使其<span style="color: black;">拥有</span>独创性、差异性和个性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④创造性原则。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>策划的成功在于全面、切实、可行，更重要的在于策划要有新意。<span style="color: black;">宣传</span>活动的构想要与众<span style="color: black;">区别</span>，要标新立异。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤效益性原则。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲求实效是<span style="color: black;">宣传</span>策划的基本<span style="color: black;">需求</span>，经过<span style="color: black;">宣传</span>策划的<span style="color: black;">宣传</span>活动要<span style="color: black;">得到</span><span style="color: black;">宣传</span>效益。而<span style="color: black;">这儿</span>所说的<span style="color: black;">宣传</span>效益<span style="color: black;">包含</span><span style="color: black;">宣传</span>的经济效益、社会效益和心理效益。<span style="color: black;">宣传</span>策划要做到这三种效益的统一。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>学硕<span style="color: black;">必须</span>重点记忆：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.报纸<span style="color: black;">宣传</span>文案的写作<span style="color: black;">需求</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.杂志<span style="color: black;">宣传</span>文案的写作技巧</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.广播<span style="color: black;">宣传</span>文案写作<span style="color: black;">需求</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.电视<span style="color: black;">宣传</span>文案写作<span style="color: black;">需求</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">打扮</span>品<span style="color: black;">宣传</span>的诉求内容应该<span style="color: black;">包含</span>以下方面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.房地产<span style="color: black;">宣传</span>大概有以下几种诉求策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.品牌形象<span style="color: black;">宣传</span>文案写作技巧</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.系列<span style="color: black;">宣传</span>文案写作过程</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.<span style="color: black;">区别</span>主题公益<span style="color: black;">宣传</span>文案的写作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.<span style="color: black;">区别</span>诉求方式的公益<span style="color: black;">宣传</span>文案</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.网络<span style="color: black;">宣传</span>文案写作<span style="color: black;">重视</span>事项</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12.文字类自<span style="color: black;">媒介</span><span style="color: black;">宣传</span>的写作技巧</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13.视频类自<span style="color: black;">媒介</span><span style="color: black;">宣传</span>的写作技巧</span></p>
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情迷布拉格 发表于 2024-8-30 17:45:51

楼主发的这篇帖子，我觉得非常有道理。

情迷布拉格 发表于 2024-9-1 06:34:26

“NB”（牛×的缩写，表示叹为观止）‌

4zhvml8 发表于 3 天前

软文发布平台 http://www.fok120.com/

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