f9yx0du 发表于 2024-8-7 21:48:02

宣传文案策划怎么写?

<img src="https://mmbiz.qpic.cn/mmbiz_png/iaCKn9tpvk9nyFV2J7YWmSSiamkTjAatCuicYql9UdpFUB46QU855Jj9Z638NMzNLN3icRovZOuKLAiaXnNq7EtNGhA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">方法</span>不会写,看4A营销<span style="color: black;">宣传</span>圈就够了</p><img src="https://mmbiz.qpic.cn/mmbiz_png/iaCKn9tpvk9nyFV2J7YWmSSiamkTjAatCuaarKX6QXLC8wJEbGqQic3FVnDt4FmBTqniaXdd1hIfFW2iaJzBZaQSD0Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iaCKn9tpvk9llqju3FmhBumt9rjW4ibkICgkf8XblT5Tzt3Ohb3zO0kA2nqxkk2URtkXBTQ4SfKibqyYRYoJCXbHA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写<span style="color: black;">宣传</span>文案策划<span style="color: black;">便是</span>在撰写<span style="color: black;">宣传</span>文案之前,先构思好整体计划,<span style="color: black;">倘若</span><span style="color: black;">无</span>计划,只要你在写作过程中不小心失焦,忽略了各<span style="color: black;">周期</span>的目的,文案就可能直接宣告失败。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面给你一个范例,<span style="color: black;">瞧瞧</span>怎么写这个<span style="color: black;">宣传</span>文案策划。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">目录</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一,前言</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二,<span style="color: black;">宣传</span>商品</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三,<span style="color: black;">宣传</span>目的</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">四,<span style="color: black;">宣传</span><span style="color: black;">时期</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">五,<span style="color: black;">宣传</span>区域</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">六,<span style="color: black;">宣传</span>对象</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">七,策划构思</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">八,<span style="color: black;">宣传</span>策略</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">九,<span style="color: black;">宣传</span>主题表现及<span style="color: black;">媒介</span>运用</p><img src="https://mmbiz.qpic.cn/mmbiz_png/1cXRMoFZoamCZxYN6J9pCqdf9FD2JBUibp5x5ynaZ9UGpAvibCykr2vPKMdOdd0EX0xVeN92f93zkudoZvzNT64g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一,前言</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本<span style="color: black;">机构</span>代理<span style="color: black;">宣传</span>飘飘洗发水<span style="color: black;">制品</span>的全盘<span style="color: black;">宣传</span>作业,<span style="color: black;">迄今</span>已将近两年,两年来,本<span style="color: black;">机构</span>无时不以兢兢业业的敬业态度,为该系列<span style="color: black;">制品</span>的市场行销及<span style="color: black;">宣传</span>策略等做积极的策划,在<span style="color: black;">宣传</span>上除了力求表现外,更时时<span style="color: black;">协同</span>蒸蒸日上的业务,促进<span style="color: black;">制品</span><span style="color: black;">营销</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本<span style="color: black;">机构</span>代理洗发水<span style="color: black;">宣传</span>,<span style="color: black;">第1</span>年(1999)年的<span style="color: black;">宣传</span>重点是放在飘飘香皂上,<span style="color: black;">针对</span>商品知名度的扩大及印象的加深有不可轻估的贡献,该篇<span style="color: black;">宣传</span>并因而荣获经济日报主办的<span style="color: black;">宣传</span>金桥奖[“最佳创意奖”第二名]。第二年(xx)为<span style="color: black;">协同</span>贵<span style="color: black;">机构</span>的经营方针,前半年度以飘飘洗发水为<span style="color: black;">宣传</span>之主力的商品,强调头皮屑不可<span style="color: black;">忽略</span>,即采取行动,<span style="color: black;">咱们</span><span style="color: black;">选择</span>的标题是“对付头皮屑要<span style="color: black;">选取</span>好的洗发水”,教育消费者正确<span style="color: black;">选取</span>洗发水观念及<span style="color: black;">办法</span>,<span style="color: black;">亦</span>收到良好的效果,<span style="color: black;">同期</span><span style="color: black;">也</span>荣获生活日报主办的<span style="color: black;">宣传</span>最佳创意“优胜奖”。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1cXRMoFZoamCZxYN6J9pCqdf9FD2JBUib7DD4hsMsePy6sNAfJIrTXLDyM1FTzWLlnhdvhY6KD8cQ2lCTcAdDbg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二,<span style="color: black;">宣传</span>商品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广东飘飘洗发水<span style="color: black;">机构</span>——飘飘洗发水</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三,<span style="color: black;">宣传</span>目的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,促进指名购买</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,强化商品特性</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3,衔接99、xx年<span style="color: black;">宣传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4,传播影响程度:不知名—知名—<span style="color: black;">认识</span>—信服—行动</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四,<span style="color: black;">宣传</span>投放时间</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">xx年6月——xx年6月</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">五,<span style="color: black;">宣传</span>区域</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全国各地区(以城市为主)</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1cXRMoFZoamCZxYN6J9pCqdf9FD2JBUib9Y5H1oQibEfoZibLdREpFonswrtJyc0IcGDnRJYibtocTxDkXibj21Gicug/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">六,<span style="color: black;">宣传</span>对象</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有居民用户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">七,策划构思</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(一)市场<span style="color: black;">体积</span>的变化<span style="color: black;">状况</span>的两种:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a,量的变化——随着人口的自然增减而变化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b,质的变化——随着社会形态(如农业进入工业区)、价值观念、文化水准等而变化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这两种变化中同类型商品都会蒙受<span style="color: black;">一样</span>的影响,即厉害均沾,<span style="color: black;">况且</span>变化<span style="color: black;">大都是</span>渐进的,<span style="color: black;">亦</span>非单独某一品牌的力量所可<span style="color: black;">上下</span>的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(二)旧市场占有率的<span style="color: black;">提高</span>(即袭夺其它品牌的市场)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(三)<span style="color: black;">运用</span>及购买频度的<span style="color: black;">增多</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就飘飘洗发水而言,因系属<span style="color: black;">打扮</span>生活用品,为个性之商品,与<span style="color: black;">有些</span>会<span style="color: black;">引起</span>冲动购买的商品<span style="color: black;">区别</span>,故“新市场之<span style="color: black;">研发</span>”甚为<span style="color: black;">很难</span>,只得利用旧有市场的互相<span style="color: black;">通知</span>,以<span style="color: black;">增多</span>新市场,而市场本身质与量的变化所扩增的市场<span style="color: black;">亦</span>不可能<span style="color: black;">独霸</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/1cXRMoFZoamCZxYN6J9pCqdf9FD2JBUiblSL0sq7PaLicnUr8Ly3P3ictVlKSGg4TQ17KITknP4UjfsZgAEsEneMQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,<span style="color: black;">促进</span>消费者指名购买飘飘</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,<span style="color: black;">促进</span>洗发店老板主动<span style="color: black;">举荐</span>飘飘</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">八,<span style="color: black;">宣传</span>策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对消费者方面—</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,针对各阶层消费者,运用<span style="color: black;">区别</span><span style="color: black;">媒介</span>做有效的诉求。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,制作sticker张贴计程车上,公共椅背上及公共<span style="color: black;">tel</span>或<span style="color: black;">机构</span>行号的<span style="color: black;">tel</span>机上,以随时随地地提醒消费者<span style="color: black;">重视</span>,弥补<span style="color: black;">公众</span>传播<span style="color: black;">媒介</span>之不足,并<span style="color: black;">拥有</span>公益及pr<span style="color: black;">功效</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3,制作小型月历卡片,于元旦前散发赠送各界人士利用,譬如置于洗发店、<span style="color: black;">商场</span>区(服务台)供人随意索取,<span style="color: black;">亦</span>可夹于杂志页内,赠送读者。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1cXRMoFZoamCZxYN6J9pCqdf9FD2JBUib5GeefpVIq4BtgkE9KMRljf3odhVQxJkhQaWf5KfxZ8jSR6rEjhHibBg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">九,<span style="color: black;">宣传</span>主题表现及<span style="color: black;">媒介</span>运用</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(一)卡片及<span style="color: black;">宣传</span>牌的<span style="color: black;">宣传</span>内容</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的头发,<span style="color: black;">选取</span>飘飘。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">宣传</span>牌上画一个美女,重点<span style="color: black;">表现</span>在他的头发上,还有飘飘品牌。在卡片上<span style="color: black;">一样</span>如此,<span style="color: black;">不外</span><span style="color: black;">能够</span>附送试用品。让用户感受以下效果,让<span style="color: black;">她们</span>买的更<span style="color: black;">安心</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(二)电视<span style="color: black;">宣传</span>策划</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在电视台的黄金时间播出:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">画面:一个<span style="color: black;">漂亮</span>的<span style="color: black;">女子</span>,一头飘逸的长发,边走边抖动者,街上的人都回头看她,<span style="color: black;">而后</span>他说了一句,想要好的头发吗?学我啊!爱生活,爱飘飘。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(三)广播台</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广播内容<span style="color: black;">便是</span>介绍飘飘,例如请嘉宾,做一个飘飘专访。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">宣传</span>文案策划你<span style="color: black;">能够</span>根据<span style="color: black;">实质</span><span style="color: black;">状况</span>进行删减,基本框架差不多<span style="color: black;">便是</span><span style="color: black;">这般</span>,<span style="color: black;">期盼</span>对你有所<span style="color: black;">帮忙</span>!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">道叔,10年经验<span style="color: black;">宣传</span>人</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼道叔的【4A营销<span style="color: black;">宣传</span>圈】<strong style="color: blue;">行业交流</strong>群▼</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了让<span style="color: black;">大众</span>更好的交流,道叔开了一个<strong style="color: blue;"><span style="color: black;">微X</span>群</strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>有<span style="color: black;">非常多</span><strong style="color: blue;">营销、<span style="color: black;">宣传</span>、策划界</strong>的牛人聚齐<span style="color: black;">这里</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>加入进来<span style="color: black;">能够</span>资源交流、互帮互助</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">▼</span>长按二维码,添加道叔<span style="color: black;">微X</span>拉你进群<span style="color: black;">▼</span></span></strong></p>
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