汤艳艳：《宣传策划与文案》线上教育心得体会
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/c7xWcl3fBeal04Rch1hsRumiaKtv38nkP9Lo8W2qpKRpNhFHdfpgCUHxbFAfEhuicU60michCgD49vmAOKibfXT8FQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;"> 汤艳艳：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>疫情的影响，我的主讲课程《<span style="color: black;">宣传</span>策划与文案》课程的学习被迫转到了线上。《<span style="color: black;">宣传</span>策划与文案》是视觉传达设计专业的专业实践课程，课程安排为每周14节，共四周。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过四周的摸索与实践，从刚<span style="color: black;">起始</span>对线上<span style="color: black;">教育</span>的一片茫然到<span style="color: black;">教育</span>活动的顺利展开，再到收到<span style="color: black;">显著</span>的<span style="color: black;">教育</span>效果，我经历了学习——思考——实践——总结与反思——再实践的过程，<span style="color: black;">累积</span>了<span style="color: black;">有些</span>心得，下面与<span style="color: black;">大众</span>分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">ONE</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1</span></strong><strong style="color: blue;"><span style="color: black;">、<span style="color: black;">选取</span>直播授课，还原真实课堂。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚接到<span style="color: black;">必须</span>线上<span style="color: black;">教育</span>的<span style="color: black;">通告</span>，我就决定<span style="color: black;">选取</span>直播的方式，<span style="color: black;">原由</span>——当然是<span style="color: black;">由于</span>直播的课堂效果更好。时间紧迫，经过粗略的<span style="color: black;">认识</span>和直觉判断，我<span style="color: black;">选取</span>了“钉钉”这一<span style="color: black;">教育</span>平台。好在钉钉<span style="color: black;">亦</span><span style="color: black;">无</span>让我失望，实践证明，钉钉<span style="color: black;">教育</span>平台非常稳定，网络正常的<span style="color: black;">状况</span>下直播几乎<span style="color: black;">无</span><span style="color: black;">发掘</span>网络卡顿的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPvPP1TL3yBGxESu2xWd7CL4rEpRy90GMSoPL03no8YicBmYOEOLFN9icA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（学生电脑端<span style="color: black;">表示</span>的直播画面）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPKu3Y0kYkeD8gvibR4sSRGyOUDf181srXLcnlG1znJT45EibnAmotTmXA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（切换到屏幕分享模式进行ppt讲解）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPAU9BpgfWzn4Wf1BicBMcicCvENiaRiciaicjWAiacNicnvP9lkE4EfWqKDge6w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（学生在家学习，软件里的投屏功能很赞。）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">初次接触网课的<span style="color: black;">朋友</span>们比较<span style="color: black;">鲜嫩</span>兴奋，课前签到、课堂互动、课后作业，表现都<span style="color: black;">显著</span>比平时要好，<span style="color: black;">自己</span><span style="color: black;">亦</span>非常欣慰，感觉<span style="color: black;">朋友</span>们比平时可爱多了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对<span style="color: black;">朋友</span>们的高涨的学习热情，<span style="color: black;">自己</span>唯有用更加认真的<span style="color: black;">教育</span>态度给予<span style="color: black;">报答</span>，于是除了上课时间，课余的大部分时间我都用来学习、备课、磨课，力求更好的课堂呈现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 小结：</span></strong><span style="color: black;"><span style="color: black;">因为</span>线上<span style="color: black;">教育</span>学生的关注点集中，教师的一言一行的优缺点都被放大，教师<span style="color: black;">必须</span>更认真地备课，精心于<span style="color: black;">教育</span>设计；良好的<span style="color: black;">教育</span>设计又使学生的关注点<span style="color: black;">连续</span>被吸引，从而形成<span style="color: black;">教育</span>的良性循环。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">TWO</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2</span></strong><strong style="color: blue;"><span style="color: black;">、做好<span style="color: black;">教育</span>设计，进行互动<span style="color: black;">教育</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><span style="color: black;">做为</span>一门专业实践课程，无论是理论部分还是实践部分，师生的有效互动都非常重要。<span style="color: black;">尤其</span>是线上<span style="color: black;">教育</span>，学生面对的是一个电脑、一个画面，交流过程比直接面对面交流要困难得多，<span style="color: black;">倘若</span>上课形式单一的话，学生们会很难集中<span style="color: black;">重视</span>力，很难被课堂内容所吸引。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><span style="color: black;">尤其</span>是经过一段时间的学习，学生线上上课的<span style="color: black;">鲜嫩</span>感过去，学习容易产生疲态，状态有一个<span style="color: black;">显著</span>下滑的过程。这个时候，就更加<span style="color: black;">必须</span><span style="color: black;">咱们</span>进行<span style="color: black;">恰当</span>的<span style="color: black;">教育</span>设计，<span style="color: black;">能够</span>不时穿插<span style="color: black;">各样</span>形式的互动，<span style="color: black;">例如</span>：提问、讨论、头脑风暴、学生提问、<span style="color: black;">报告</span>等形式，将学生的<span style="color: black;">重视</span>力拉回课堂。</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPrgIoNuwVCib5kSaq9slJgeTiaOEtN9NUc0XNrjH1TtAovoF72vc2mrpg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">左上图：直播上课中老师聆听<span style="color: black;">朋友</span>们的ppt<span style="color: black;">报告</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">左下图：<span style="color: black;">教师在家中搭建模拟课堂，进行头脑风暴互动练习</span> </span></p><span style="color: black;">右图：视频会议中师生面对面交流</span>
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<div style="color: black; text-align: left; margin-bottom: 10px;"> <a style="color: black;"> 视频详情 </a> </div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小结：</span></strong><span style="color: black;">互动<span style="color: black;">教育</span>，让学生参与课堂，是抓住学生<span style="color: black;">重视</span>力最有效的办法。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">THREE</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 3、思维导图法整理笔记，巩固授课内容。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了巩固学生的课堂所学，杜绝学生签到后挂机的现象，授课老师<span style="color: black;">需求</span><span style="color: black;">每一个</span><span style="color: black;">朋友</span>对每一次的理论授课和<span style="color: black;">举荐</span>的精品视频课记录笔记，整理成思维导图<span style="color: black;">做为</span>平时作业，并用图文结合、设计感强的形式表现出来。<span style="color: black;">这般</span>学生即疏通课程脉络，又<span style="color: black;">熬炼</span>了专业能力。课下老师<span style="color: black;">即时</span>批改作业，并将优秀作业展示给全班<span style="color: black;">朋友</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据<span style="color: black;">表示</span>：从第三次课后，所有学生不仅满勤、在线时间饱满，<span style="color: black;">况且</span>平时作业比起传统的课堂<span style="color: black;">教育</span>，质量大大<span style="color: black;">加强</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPt9rSUyQ6zNqjp55pngicQSj5wGZg6crxPibI3YcJxqPhv7x7RcDq6Q9Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkP8IJLaOh6MzJ566nYnmlrEbkNjqaWqxOpkEoV8KmZRTAtTcII4hL5Jg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPwaWtYeBSj22V3iaAMhghNGwnpnfJdicCm3ia5ayjZNAIK20jJ8y2dSChg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPdppZvBPKpbgbWFXHriciaG8ZdnxefiaDCJYQbl1qpq0cdwPp9T5PlkzPg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">向下滑动<span style="color: black;">表示</span><span style="color: black;">更加多</span><span style="color: black;">照片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小结：</span></strong><span style="color: black;">用思维导图法整理笔记，将笔记<span style="color: black;">做为</span>平时作业进行考察并展示，是教师督促学生认真学习课堂内容的外力，<span style="color: black;">另外</span>力与充实有趣的课堂吸引的内力相结合，最大程度地<span style="color: black;">保证</span><span style="color: black;">教育</span>效果。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">FOUR</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4</span></strong><strong style="color: blue;"><span style="color: black;">、邀请专家进直播间，分享交流。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在本课程进入尾声的时候，我在<span style="color: black;">经过</span>与学生的互动交流和学生们的作品初稿等方面的总体状态分析中<span style="color: black;">发掘</span>，由于线上<span style="color: black;">教育</span>的<span style="color: black;">有些</span>限制，<span style="color: black;">例如</span>实践环节中市场调研环节的缺失，<span style="color: black;">朋友</span>们对“品牌”的认知还比较肤浅和模糊，作业水平的高度和思维的广度<span style="color: black;">不足</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对这一<span style="color: black;">状况</span>，我联系到了视传专业13届的一位优秀毕业生，邀请他进入<span style="color: black;">咱们</span>班级的直播间为<span style="color: black;">朋友</span>们分享品牌设计（<span style="color: black;">宣传</span>策划）的实战经验。这位曾经的梁<span style="color: black;">朋友</span><span style="color: black;">已然</span>是<span style="color: black;">持有</span>在济南、上海、青岛三个城市共三个<span style="color: black;">机构</span>的梁总了，他<span style="color: black;">重点</span>从事的业务正是“品牌设计”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">梁总的分享非常实用、有针对性，<span style="color: black;">朋友</span>们<span style="color: black;">经过</span><span style="color: black;">实质</span>的高水准的<span style="color: black;">商场</span>案例的讲解，对课堂理论所学进行串联，拓宽了对本课程的认知水平。（此次分享会效果超过预期，直播结束后生成的文件已分享到平行班级<span style="color: black;">一起</span>学习。）</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPRiabPj7Y6eXccENy5W8oH4QACxCH8LbAD4ljjtIEVib5jLZQlm7Io7vQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小结：</span></strong><span style="color: black;">线上<span style="color: black;">教育</span>让“教”与“学”变得<span style="color: black;">无</span>距离，资源的获取<span style="color: black;">亦</span>变得简单快捷。<span style="color: black;">怎样</span>适应线上<span style="color: black;">教育</span>，围绕课程<span style="color: black;">目的</span>，<span style="color: black;">恰当</span>有效地、多途径地利用资源，值得<span style="color: black;">咱们</span><span style="color: black;">连续</span><span style="color: black;">持续</span>地思考和探索。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWiaIzrLQw4693eljCmMt4jKL8vSleGcIyQH0RLylCNWjzNTySKKArzo3AUVev4NcZEPPicRfgS0EBTg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线上<span style="color: black;">教育</span>有<span style="color: black;">优良</span>，当然<span style="color: black;">亦</span>有<span style="color: black;">坏处</span>端。<span style="color: black;">针对</span><span style="color: black;">咱们</span>实践性操作性强的专业课程，线上作品<span style="color: black;">指点</span>确实非常困难。<span style="color: black;">指点</span>老师耗费了巨大的工作量，但效果远不如面对面的<span style="color: black;">指点</span><span style="color: black;">教育</span>，<span style="color: black;">尤其</span>是面对能力和态度较差的<span style="color: black;">朋友</span>，老师<span style="color: black;">亦</span>只能是经常望“屏”兴叹。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">总的<span style="color: black;">来讲</span>，这次突如其来的线上授课经历很难得，<span style="color: black;">亦</span>很难忘。疫情结束后，估计新一轮的<span style="color: black;">教育</span>改革<span style="color: black;">亦</span>会随之而来，期待到时有<span style="color: black;">更加多</span>更好的线上<span style="color: black;">教育</span>手段在学校课堂上得以实现和转化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 以下是部分课程作品：</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPjXNQ9WqWlLKBYfCyLzxnjXDOTbvy9UoLjQbMxHxcDCw6lg6MRxkMlg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPlczUYSIFkS5WgMGp3Cn3EBpnGXfBicvC7giaKXhgE74ZLXL4n4iczhiahQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPXp9c7RCKEer8iaC8LqDnrldzZMjsaZR0vFosFBAUWWoSiaxgPibQvLm3A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">向下滑动<span style="color: black;">表示</span><span style="color: black;">更加多</span><span style="color: black;">照片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">齐心抗疫</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">END</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">停课<span style="color: black;">一直</span>学</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/c7xWcl3fBeal04Rch1hsRumiaKtv38nkPq8o4mYia15GEFHVtcronbycsELZs5fL77LkMx8aW5CutvicM4mPu8Ufw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图文|汤艳艳</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编辑|赵佳妮</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 审核|褚春元</span></p>
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