f9yx0du 发表于 2024-8-8 11:05:46

怎么样撰写优秀的宣传文案?——从奥迪“小满”视频事件说开去

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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>声明,我不是为了蹭热点。<span style="color: black;">由于</span><span style="color: black;">近期</span>学校正在<span style="color: black;">很强</span>幅度<span style="color: black;">调节</span>专业培养<span style="color: black;">方法</span>,我个人倡导增设一门全校学生必修的写作课。<span style="color: black;">针对</span>会展经济与管理、<span style="color: black;">资讯</span>学等专业自不必说,《写作》、《内容生产与营销》等课程自然更加重要。</p>
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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是在<span style="color: black;">有些</span>经典的活动管理框架里,还是在许多大学event management专业的课程体系中,演示(presentations)、沟通(communication)和写作(writing)方面的知识和技能都<span style="color: black;">拥有</span>重要地位。</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jtBia9icezrEFnotHgkbxeF3QU8Id7rjzztOnybaAPdHichJag88BkEl5nYtordqz43AIDqMsziaHAT3OvXKDKpSHQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jtBia9icezrEFnotHgkbxeF3QU8Id7rjzzp7dJ00ibn6fu7H8Oe3LKbyYfb4ndQbmdJicxCulpPqicK2DId226Lh6pA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">其实,昨天就在<span style="color: black;">伴侣</span>圈看到<span style="color: black;">非常多</span>人都在转发奥迪的<span style="color: black;">宣传</span>(我<span style="color: black;">无</span>转发,另有<span style="color: black;">原由</span>)。平心而论,文案不错,拍摄很好,刘德华演绎得<span style="color: black;">更加是</span>堪<span style="color: black;">叫作</span>完美。但结果却很尴尬,<span style="color: black;">详细</span><span style="color: black;">原由</span>,今天北大满哥的抖音视频<span style="color: black;">已然</span>给了答案。</span><span style="color: black;">好了,说正事。我不是<span style="color: black;">宣传</span>方面的专家,只是有感而发,想到哪写哪,<span style="color: black;">大众</span>将就着看。<span style="color: black;">另一</span>,这篇<span style="color: black;">文案</span>不会介绍<span style="color: black;">宣传</span>文案策划的<span style="color: black;">详细</span>技巧,<span style="color: black;">例如</span>语言文字等。结合奥迪的“小满”视频事件,我想<span style="color: black;">尤其</span>强调以下几点:</span><span style="color: black;">1、文案要从有<span style="color: black;">道理</span>的价值出发</span><span style="color: black;">尽管每则<span style="color: black;">宣传</span>的<span style="color: black;">目的</span><span style="color: black;">区别</span>,但有<span style="color: black;">同样</span>东西不变,那<span style="color: black;">便是</span>品牌、<span style="color: black;">制品</span>或服务带给消费者或客户的价值。</span><span style="color: black;"><span style="color: black;">因此呢</span><span style="color: black;">咱们</span>常说,<span style="color: black;">宣传</span>要围绕独特的<span style="color: black;">营销</span>主张/<span style="color: black;">意见</span>(USP)展开。但随着消费观念的进阶,人们早已从对<span style="color: black;">运用</span>价值的追求发展到强调符号价值或情感价值,其直接表现是<span style="color: black;">非常多</span>时候消费者自己都不清楚<span style="color: black;">为何</span>要购买。</span><span style="color: black;">在信息爆炸、物欲横流的今天,在策划<span style="color: black;">宣传</span>文案时,只强调客户价值<span style="color: black;">已然</span>远远<span style="color: black;">不足</span>,而要和做活动<span style="color: black;">同样</span>,能创造和传递<span style="color: black;">道理</span>。</span><span style="color: black;">关于<span style="color: black;">怎样</span>创造<span style="color: black;">道理</span>?之前我写过一篇小<span style="color: black;">文案</span>。<span style="color: black;">按照</span>Diller等人(2005)的<span style="color: black;">科研</span>,人们在衡量任何形式的参与时都存在<span style="color: black;">有些</span>有<span style="color: black;">道理</span>的体验。在对1万多人进行<span style="color: black;">科研</span>的<span style="color: black;">基本</span>上,<span style="color: black;">她们</span>总结了</span><span style="color: black;">15类被选频率最高的有<span style="color: black;">道理</span>的体验</span><span style="color: black;">:</span><a style="color: black;"><span style="color: black;">设计活动中有<span style="color: black;">道理</span>的时刻<span style="color: black;">能够</span>从<span style="color: black;">那些</span>方面入手?</span></a>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成就(Accomplishment),<span style="color: black;">包含</span>达成<span style="color: black;">目的</span>、满足感等;</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美好(Beauty),即对感受或精神的愉悦之感;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社区(Community),指一种与他人在<span style="color: black;">一块</span>或<span style="color: black;">创立</span>连接的感觉;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创造性(Creation),即感觉创造出新的事物,直至产生<span style="color: black;">连续</span>的贡献;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任(Duty)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">启发(Enlightenment)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自由(Freedom)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">和谐(Harmony)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正义(Justice)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">协同性(Oneness)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">救赎(Redemption)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">安全(Security)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">真实(Truth)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">验证(Validation),指对<span style="color: black;">自己</span>价值和值得他人尊敬的识别</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">惊喜(Wonder)</span></p><span style="color: black;">和设计活动中有<span style="color: black;">道理</span>的时刻<span style="color: black;">同样</span>,“文案狗”在策划文案时<span style="color: black;">亦</span><span style="color: black;">能够</span>逐条思考<span style="color: black;">是不是</span><span style="color: black;">能够</span>在<span style="color: black;">以上</span>哪个方面实现突破。即使是头脑风暴,<span style="color: black;">亦</span>会觉得有方向。这<span style="color: black;">便是</span>理论的价值。</span><span style="color: black;">2、文案要符合影响力法则</span><span style="color: black;">品牌做<span style="color: black;">宣传</span>的目的是为了传播,<span style="color: black;">详细</span><span style="color: black;">包含</span><span style="color: black;">提高</span>形象、<span style="color: black;">加强</span>认知、推介<span style="color: black;">制品</span>、促进<span style="color: black;">营销</span>等。</span><span style="color: black;">奥迪“小满”视频之<span style="color: black;">因此</span>能被人们广泛转发,除了精彩的文案、清新的画面和华仔的加持,</span><span style="color: black;">更重要的是,它唤起了人们对人生和生活的思考及认同,<span style="color: black;">拥有</span>强大的共情力。</span><span style="color: black;">4A<span style="color: black;">机构</span>、活动管理界的同仁们,在创作文案时要深刻理解和充分运用西奥迪尼的影响力法则<span style="color: black;">(即影响人们作出顺从决定的<span style="color: black;">重点</span><span style="color: black;">原因</span>)</span>。<span style="color: black;">在策划文案和投放<span style="color: black;">宣传</span>时,</span></span><span style="color: black;">互惠、承诺和一致、社会认同、<span style="color: black;">爱好</span>、权威和稀缺</span><span style="color: black;"><span style="color: black;">这些最<span style="color: black;">平常</span>的影响力法则</span>都<span style="color: black;">能够</span>带来无限的灵感。</span><a style="color: black;"><span style="color: black;">罗伯特·西奥迪尼:影响力六大法则</span></a><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span>人会认为,抛开抄袭不谈,奥迪“小满”视频</span>在社会认同、<span style="color: black;">爱好</span>、权威3个法则上表现卓越。</span><span style="color: black;">其实,</span><span style="color: black;">我觉得是深藏在人生小满<span style="color: black;">背面</span>的“稀缺”发挥了更大<span style="color: black;">功效</span>。</span><span style="color: black;"><span style="color: black;">所说</span>稀缺法则,<span style="color: black;">便是</span>机会越少见,价值似乎就越高。人们对失去某种东西的恐惧似乎要比对<span style="color: black;">得到</span>同一物品的<span style="color: black;">巴望</span>更能激发行动力。</span><span style="color: black;">“人生小满”的<span style="color: black;">心理</span>与<span style="color: black;">行径</span>,在快节奏、功利主义盛行的今天<span style="color: black;">显出</span>弥足<span style="color: black;">宝贵</span>。尤其是在饱受疫情<span style="color: black;">困惑</span>的当下,这种“不做完美主义者”的生活哲学能给人一种<span style="color: black;">尤其</span>的力量。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、文案要<span style="color: black;">保持</span>原创和遵守知识产权<span style="color: black;">守护</span>法</span></p><span style="color: black;">在“北大满哥”对事情进行<span style="color: black;">揭发</span>后,今天上午一汽奥迪<span style="color: black;">发布</span>了一个声明。声明还算简单直接,态度诚恳。当然,对<span style="color: black;">这事</span>的看法,众说纷纭。</span><span style="color: black;">但不管真实<span style="color: black;">状况</span>是<span style="color: black;">怎么样</span>的,<span style="color: black;">宣传</span><span style="color: black;">机构</span>、活动管理<span style="color: black;">机构</span>等乙方<span style="color: black;">乃至</span>甲方M&amp;C的<span style="color: black;">分部</span>工作人员在策划<span style="color: black;">宣传</span>文案时,<span style="color: black;">必要</span><span style="color: black;">保持</span>原创和遵守知识产权<span style="color: black;">守护</span>的<span style="color: black;">相关</span>法律,这是底线。</span><a style="color: black;"><span style="color: black;">创作人<span style="color: black;">暗示</span>“谢谢客户一稿过”后,奥迪<span style="color: black;">宣传</span>片被指抄袭!</span></a>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我曾经看过一篇采访M&amp;C Saatchi<span style="color: black;">全世界</span>CEO Moray MacLennan的专访,对方<span style="color: black;">说到</span>的“</span><span style="color: black;">从意念精简到味自慢的哲学</span><span style="color: black;">”让人印象深刻。用Moray的话说,<span style="color: black;">便是</span>“把<span style="color: black;">有些</span>繁复的东西简单化,<span style="color: black;">便是</span><span style="color: black;">咱们</span>追求,是<span style="color: black;">咱们</span><span style="color: black;">尤其</span>想做的事”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但我<span style="color: black;">始终</span>想不通的是,奥迪、M&amp;C Saatchi(上思<span style="color: black;">宣传</span>)、刘德华经济人在各自的<span style="color: black;">行业</span>都是TOP级的,<span style="color: black;">为何</span>会<span style="color: black;">显现</span><span style="color: black;">这般</span>一个低级错误?不管<span style="color: black;">怎么样</span>,这种错误对各方的<span style="color: black;">损伤</span>远远大于<span style="color: black;">报答</span>,<span style="color: black;">由于</span><span style="color: black;">她们</span>都不<span style="color: black;">必须</span>借助“错误”来<span style="color: black;">加强</span>流量,<span style="color: black;">由于</span>所有人都不会<span style="color: black;">爱好</span>不诚信的品牌。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jtBia9icezrEFnotHgkbxeF3QU8Id7rjzz0s9zP2U0Ae6SUgYSF8YSgwK6CibiaiaXFBn2HCvOsCcyBibZvZqxybWFZg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">4、文案要回归品牌和<span style="color: black;">制品</span>的内核</span><span style="color: black;"><span style="color: black;"><span style="color: black;">最后一点,文案切忌花里胡哨,“意念精简”“回归本质”是<span style="color: black;">最后</span>落脚点。</span></span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从这个<span style="color: black;">方向</span><span style="color: black;">来讲</span>,我很赞同M&amp;C Saatchi中国CEO许萍芬(Angela Hsu)的一句话——“<span style="color: black;">咱们</span>的Intelligence(<span style="color: black;">分部</span>)<span style="color: black;">帮助</span>客户思考与规划(Thinking),这是一个知识积累的过程。Integration(<span style="color: black;">分部</span>)则<span style="color: black;">帮忙</span>消费者体验<span style="color: black;">咱们</span>客户的服务及<span style="color: black;">制品</span>(Experiencing)。”</span></p><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>细看小满视频,<span style="color: black;">咱们</span>会发</span><span style="color: black;">现</span><span style="color: black;">,直到最后1秒才有品牌的露出,之前<span style="color: black;">便是</span>一个高品质的vlog<img src="https://mmbiz.qpic.cn/mmbiz_png/jtBia9icezrEFnotHgkbxeF3QU8Id7rjzzG3hpMDT11aNFKUUpX5icEp3FjgctfsP3FmvzzUCKha7P2AGLlAr93og/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">,只<span style="color: black;">不外</span>主角是华仔。</span></span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jtBia9icezrEFnotHgkbxeF3QU8Id7rjzzg9ovC3uiab2W2Jqpf8B2fFPyKgnjia2ibSF8ASccV1bhKDvSdNl3ZrAhA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">关于汽车品牌营销,<span style="color: black;">这般</span>一句话说得<span style="color: black;">尤其</span>在理:汽车品牌给消费者的让渡价值是有限的,<span style="color: black;">因此</span></span><span style="color: black;"><span style="color: black;">必要</span>在有限的资源中找到人和车的最佳结合点</span><span style="color: black;">。<span style="color: black;">经<span style="color: black;">太多</span>年的耕耘,奥迪</span><span style="color: black;">品牌缔造了自己的核心价值并<span style="color: black;">选取</span>了简练而具气魄的“突破科技,启迪<span style="color: black;">将来</span>”<span style="color: black;">做为</span>概括。<span style="color: black;">长时间</span><span style="color: black;">败兴</span>,奥迪品牌营销管理的高明之处就在于<span style="color: black;">始终</span>紧扣“品牌”这一核心,把握市场机遇。</span></span><span style="color: black;"><span style="color: black;">奥迪</span><span style="color: black;"><span style="color: black;">机构</span>赋予奥迪品牌“领先、激情、人性、远见”的个性,<span style="color: black;">从奥迪小满视频的文案和内容来看,做到了。</span></span></span><span style="color: black;">这或许<span style="color: black;">亦</span>是一稿就过的重要<span style="color: black;">原由</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jtBia9icezrEFnotHgkbxeF3QU8Id7rjzzlDojI0zGqzic9MvEm3ztqTX52icD2rcKU1ZqzQcCMxyCBec4HKKVfJ3A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">结合上周五的第7期《讲述》(主题是“你是学习型的会展人吗?”)和昨天读书会的第158期线上分享(《创新与企业家精神》)的讨论,<span style="color: black;">忽然</span>蹦出一句话:</span><span style="color: black;">会展人<span style="color: black;">亦</span>好,文案狗<span style="color: black;">亦</span>罢,还是要多读书、读好书,<span style="color: black;">把握</span>必要的<span style="color: black;">办法</span>论和理论。理论和实践相结合,方能行稳走远。</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">就写到<span style="color: black;">这儿</span>,希望对<span style="color: black;">大众</span>有些启发<img src="https://mmbiz.qpic.cn/mmbiz_png/jtBia9icezrEFnotHgkbxeF3QU8Id7rjzzTfaXs3y8r5tW99Gnjhht8lN0icHZJyrJuMa2zV3dEbAyic6Q0u5qPs5A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></span></span><span style="color: black;">最后再八卦一下。</span><span style="color: black;">北大满哥在<span style="color: black;">回复</span>视频中<span style="color: black;">说到</span>,“</span><span style="color: black;">借用曾国藩先生的一句名言,我写了一首诗,‘花未全开月未圆‘……</span><span style="color: black;">“。我不<span style="color: black;">晓得</span>满哥<span style="color: black;">是不是</span>做过考证,<span style="color: black;">因此</span>想和<span style="color: black;">大众</span>再多说几句,否则对不起真正的原创者、<span style="color: black;">北宋名臣</span>蔡襄了。</span><span style="color: black;">“花未全开月未圆”出自蔡襄的《十三日吉祥探花》,全诗为</span><span style="color: black;">“花未全开月未圆,看花候月思依然。明知花月无情物,若使多情更可怜。”</span><span style="color: black;">直译过来,意思<span style="color: black;">便是</span>“花还<span style="color: black;">无</span>全开,月还<span style="color: black;">无</span>全圆,寻花待月的心情仍一如往常。但花开便谢,月满则亏,<span style="color: black;">倘若</span>明明<span style="color: black;">晓得</span>花月如此无情却还要苦苦追寻等待,那就会更<span style="color: black;">显出</span>可怜。”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jtBia9icezrEFnotHgkbxeF3QU8Id7rjzzjWUtctyzANWcS4nlH1Pmn4NKmxfFZDPMwK5VFiaF7OibEyFIqxg7q6uA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">晚清名臣</span>曾国藩从历朝历代的先贤里找到<span style="color: black;">自己</span><span style="color: black;">行径</span>的方向,其中,<span style="color: black;">尤其</span>钟爱和他有类似经历的蔡襄的这句“花未全开月未圆”。</span>他曾在写给弟弟的家信中<span style="color: black;">这般</span>写道:弟之志事,颇近春夏发舒之气,余之志事,颇近秋冬收啬之气。弟意以发舒而生机乃旺,余意以收啬而生机乃厚。平日最好昔人<strong style="color: blue;"><span style="color: black;">花未全开月未圆</span></strong>七字,以为借福之道,保泰之法,莫精于此,曾屡次以此七字教诫春霆,不知与弟道及否?<span style="color: black;">据记载,曾国藩这个弟弟,张扬进取,总想做到最大最好,难免得失心重,结果<span style="color: black;">不仅</span>心情<span style="color: black;">懊丧</span>,<span style="color: black;">况且</span>中年之后<span style="color: black;">各样</span><span style="color: black;">疾患</span>上身。曾国藩给他寄去了药,并写了这封信,大意是说:你的志向总想像春夏那样做出繁荣极致,<span style="color: black;">然则</span>我要告诉你,含蓄沉淀才是生机厚重的正途。我平生最<span style="color: black;">爱好</span>“花未全开月未圆”这句,这是惜福保养之道,<span style="color: black;">亦</span>是为人处世的道理。我曾经屡次拿这句劝人,不<span style="color: black;">晓得</span>你听说过<span style="color: black;">无</span>?</span><span style="color: black;">以上文字参考了</span><span style="color: black;">初衣胜雪</span><span style="color: black;">写于2021年1月29日的一篇<span style="color: black;">文案</span>——《被曾国藩<span style="color: black;">爱好</span>的“花未全开月未圆”,出自哪里,有何深意?》。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从这一点上来讲,北大满哥在创作时<span style="color: black;">亦</span>理应<span style="color: black;">说到</span>蔡襄。</p>
    </span><span style="color: black;">再回答奥迪小满视频事件上来,其实比较好的<span style="color: black;">处理</span><span style="color: black;">方法</span>是多方寻求谅解。</span><span style="color: black;">即<span style="color: black;">宣传</span><span style="color: black;">机构</span>应公开且真诚地道歉,并给满哥必要的经济<span style="color: black;">赔偿</span>,钱由<span style="color: black;">宣传</span><span style="color: black;">机构</span>从代理费中支出;视频继续<span style="color: black;">保存</span>和流传,毕竟内容是激励的,<span style="color: black;">署名上注明文案是“北大满哥”;德华<span style="color: black;">亦</span>省去尴尬</span>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。<span style="color: black;">这般</span>的<span style="color: black;">结果</span>,可能皆大<span style="color: black;">高兴</span>。</p>
    </span><span style="color: black;">最后再一次提醒<span style="color: black;">宣传</span>传播、会展和活动业界的筒子们,<span style="color: black;">包含</span>甲方和乙方,不管您是要参加或主持比稿,还是创作或<span style="color: black;">选取</span>文案,都要尊重原创。</span>




wrjc1hod 发表于 2024-9-28 17:10:17

大势所趋,用于讽刺一些制作目的就是为了跟风玩梗,博取眼球的作品。

b1gc8v 发表于 2024-10-4 02:30:09

楼主继续加油啊!外链论坛加油!

1fy07h 发表于 2024-10-17 19:58:44

软文发布平台 http://www.fok120.com/

4zhvml8 发表于 2024-10-29 15:56:15

我完全同意你的观点,说得太对了。
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