nqkk58 发表于 2024-8-8 12:44:16

【有意思】诠释房地产宣传哪些文案里的潜台词！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<span style="color: black;">点上面</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/q9MbVvASxdqYezUWU7rCkc23MA38sONojHskz6dDjRq2pLtmCakZZHXs33zWHvc1qVgFaXcEEqwtSEiaX5AXeIQ/0?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></strong></span></strong></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">蓝字</span></strong></span></strong></strong></strong></strong></span></strong></span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">寻遍重庆</span>”</span></strong></span></strong></strong></strong></strong></span></strong></span></strong></span></strong></span><strong style="color: blue;"><span style="color: black;">关注<span style="color: black;">咱们</span>！</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/q9MbVvASxdqYezUWU7rCkc23MA38sONogaChUFW7ndsCuHM2CgeY3xTiaic1MztHO7zH8ECjTLSXN3RUILW2BcAA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">买房是人生中的一件大事</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">仅有</span>全面<span style="color: black;">认识</span>才敢<span style="color: black;">安心</span>掏钱</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但来到售楼部</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">置业顾问递上来的宣传页<span style="color: black;">通常</span>都长<span style="color: black;">这般</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4ib3eV8ib9fNjentMJJLZAXo7g9MWmfkMOxvqHibAicFy2IZHp3qLbnIGX1U3zm1eCEqrNA2kCibOM3JDusRsCVoPUA/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4ib3eV8ib9fNjentMJJLZAXo7g9MWmfkMO9Ro2leZz87V6iaCm2L9WInsY5C3VPpQeIJ0JJiaAQgeuP4Twr81DmmzQ/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4ib3eV8ib9fNjentMJJLZAXo7g9MWmfkMOia6A3WfPnWLBVRTQEzmIKGB9PeyCibRva0BtM3ibUH1syMT67wfHmTVug/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">华丽丽的词藻<span style="color: black;">各样</span>形式变换组合</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">堆砌在大同小异的楼书上</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看完后你估计是<span style="color: black;">满脸</span>懵逼</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4ib3eV8ib9fNjentMJJLZAXo7g9MWmfkMOc7Ricb3W8FovR279iaaS14YModhW1nFgKOI2C1kKUhLoaTLqgLY7NepQ/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面，m-cases就用最通俗的语言</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为你<span style="color: black;">诠释</span><span style="color: black;">哪些</span>云里雾里的房地产文案</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到底写的是个啥意思&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">—</span></strong><span style="color: black;"><strong style="color: blue;">—<span style="color: black;"><span style="color: black;">诠释</span></span></strong></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">远离闹市，静享安谧<span style="color: black;">—<span style="color: black;">— 地段偏远</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">告别城市的喧嚣与雾霾&nbsp;<span style="color: black;">—<span style="color: black;">— 地段不是<span style="color: black;">通常</span>的偏远</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回归自然，享受田园风光&nbsp;<span style="color: black;">—<span style="color: black;">— 楼盘在乡镇郊区</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与世界接轨 —<span style="color: black;">— 离机场近</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">立体交通&nbsp;<span style="color: black;">—</span></span><span style="color: black;">— 门口有<span style="color: black;">轻轨</span>站<span style="color: black;">或</span>高架桥</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">距市中心15分钟车程 —</span><span style="color: black;">— 到市中心<span style="color: black;">最少</span>半小时</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">新老城区的黄金旺角&nbsp;<span style="color: black;">—</span></span><span style="color: black;">— 到新城区和到老城区距离<span style="color: black;">同样</span>远</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">文案—</span></strong><span style="color: black;"><strong style="color: blue;">—<span style="color: black;">诠释</span></strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">把家安在花园里—</span><span style="color: black;">—旁边有个街心公园</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人文气息浓厚—</span><span style="color: black;">—旁边有个学校</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">CBD核心区—</span><span style="color: black;">—旁边有几栋写字楼</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">紧邻中央商务区—</span><span style="color: black;">—旁边有个银行</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开窗满目见绿 —<span style="color: black;">— 旁边一片荒地</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拥抱健康，安享生活 —</span><span style="color: black;">— 旁边有诊所</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">文案—</span></strong><span style="color: black;"><strong style="color: blue;">—<span style="color: black;">诠释</span></strong></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">湖景美宅—<span style="color: black;">—挖了个水池子</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自由式供暖系统—</span><span style="color: black;">—没暖气</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">24小时管家式服务—</span><span style="color: black;">—有保安</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">千亩大盘 —</span><span style="color: black;">— <span style="color: black;">研发</span>周期长，隔壁永远在盖房</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">滨水公园式生态居住社区—</span><span style="color: black;">— 挨着小水沟，种着两排树</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">集餐饮、休闲、娱乐于一体 —</span><span style="color: black;">— 楼下有沙县小吃、阿明发廊、棋牌室</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案—</span></strong><span style="color: black;"><strong style="color: blue;">—<span style="color: black;">诠释</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">森系高层—</span><span style="color: black;">—七层以上</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">花语洋房—</span><span style="color: black;">—六层以下，没电梯</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">墅级臻品—</span><span style="color: black;">—总价贵</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">精致公寓—</span><span style="color: black;">—40年产权，<span style="color: black;">商场</span>水电</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">双品牌实力运作—</span><span style="color: black;">—有俩<span style="color: black;">研发</span>商</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不负土地深情—</span><span style="color: black;">—容积率大</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">邻里亲近，重拾温馨—</span><span style="color: black;">—楼间距小</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案—</span></strong><span style="color: black;"><strong style="color: blue;">—<span style="color: black;">诠释</span></strong></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">托斯卡纳风格—</span><span style="color: black;">—楼面贴彩砖的</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">哥特式风格—</span><span style="color: black;">—屋顶是尖的</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">巴洛克风格—</span><span style="color: black;">—屋顶是圆的</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">奢阔景观露台—</span><span style="color: black;">—屋顶是平的</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案—</span></strong><span style="color: black;"><strong style="color: blue;">—<span style="color: black;">诠释</span></strong></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">周边配套甄熟—</span><span style="color: black;">—配套<span style="color: black;">设备</span>年代久远</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尽享城市繁华—</span><span style="color: black;">—紧邻闹市</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">严控空间面积—</span><span style="color: black;">—户型小</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百变户型—</span><span style="color: black;">—户型烂</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">风情<span style="color: black;">商场</span>步行街—</span><span style="color: black;">—底层是商铺</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">持有</span>知识，<span style="color: black;">持有</span>世界—</span><span style="color: black;">—户型设计有书房</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案—</span></strong><span style="color: black;"><strong style="color: blue;">—<span style="color: black;">诠释</span></strong></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首开体验式示范区—</span><span style="color: black;">—欢迎参观样板间</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">蓄势待发，闪耀全城—</span><span style="color: black;">—<span style="color: black;">累积</span>客户<span style="color: black;">便是</span>不卖</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">暖冬大放价—</span><span style="color: black;">—金九银十过了<span style="color: black;">起始</span>准备打折</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">报答</span>客户—</span><span style="color: black;">—卖不动了<span style="color: black;">起始</span>打折</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">报答</span>社会—</span><span style="color: black;">—还卖不动继续打折</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">极具投资价值—</span><span style="color: black;">—准备涨价</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">熟读牢记！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从此再<span style="color: black;">亦</span>不担心被<span style="color: black;">研发</span>商<span style="color: black;">招数</span>了！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（<span style="color: black;">源自</span>：<span style="color: black;">宣传</span><span style="color: black;">亦</span>疯狂）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">—— END ——</strong></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/q9MbVvASxdqYezUWU7rCkc23MA38sONogKTz40AJicJQQP30Wrsgw46L3piapQVicYePSn9Ym7DPxrEdIkpca63AA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




dhfgh 发表于 2024-9-6 14:33:29

期待更新、坐等、迫不及待等。

1fy07h 发表于 2024-11-7 11:20:45

你的见解真是独到，让我受益良多。
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