网络宣传类型相关名词解释
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本期推文为<span style="color: black;">大众</span>整理了网络<span style="color: black;">宣传</span>类型<span style="color: black;">关联</span>名词解释，学硕的<span style="color: black;">朋友</span>要认真背，专硕的<span style="color: black;">朋友</span><span style="color: black;">亦</span>要理解哦！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">横幅<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>叫旗帜<span style="color: black;">宣传</span>、网幅<span style="color: black;">宣传</span>，是最早的网络<span style="color: black;">宣传</span>形式，是以GIF、JPG、SWF等格式<span style="color: black;">创立</span>的图像文件，定位在网页首页、频道、子频道等各级页面或文本页面的最上方，浏览者将最先<span style="color: black;">重视</span>到这个位置的<span style="color: black;">宣传</span>。横幅<span style="color: black;">宣传</span>位置醒目<span style="color: black;">明显</span>，加上动画、闪烁、色彩、声音等元素，使其<span style="color: black;">作为</span>网页里的亮点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">横幅<span style="color: black;">宣传</span>文案<span style="color: black;">必要</span>文字简短、内容精炼、结构简单、直入主题、吸引眼球。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">通栏<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">通栏<span style="color: black;">宣传</span>是横幅<span style="color: black;">宣传</span>的升级。随着人们对横幅<span style="color: black;">宣传</span><span style="color: black;">起始</span>有些审美疲劳，于是便<span style="color: black;">研发</span>了通栏<span style="color: black;">宣传</span>，它比横幅<span style="color: black;">宣传</span>更长，面积更大，更<span style="color: black;">拥有</span>表现力，更吸引人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">通栏<span style="color: black;">宣传</span><span style="color: black;">能够</span>在网页的中部、底部，<span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">资讯</span><span style="color: black;">最后</span>页顶部。<span style="color: black;">一般</span>出<span style="color: black;">此刻</span>首页以及各频道的中间<span style="color: black;">明显</span>位置，大多以 FLASH形式<span style="color: black;">显现</span>，<span style="color: black;">宣传</span>面积<span style="color: black;">很强</span>，能够较好地展示<span style="color: black;">宣传</span>信息，规格相当于两条橫式横幅<span style="color: black;">宣传</span>的<span style="color: black;">体积</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">按钮<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按钮<span style="color: black;">宣传</span>即图标<span style="color: black;">宣传</span>，是用来宣传<span style="color: black;">宣传</span>主的商标或品牌等的特定标志。<span style="color: black;">一般</span>是一个链接<span style="color: black;">机构</span>主页或站点的标志。它像个按钮<span style="color: black;">同样</span>分布在网页的<span style="color: black;">区别</span>位置，就像报花<span style="color: black;">宣传</span><span style="color: black;">同样</span>，所占面积很小。按钮<span style="color: black;">宣传</span>是一个<span style="color: black;">宣传</span>的标志，<span style="color: black;">亦</span>是<span style="color: black;">宣传</span>的入口，点击后进入第二层、第三层页面，<span style="color: black;">仔细</span>内容都在里面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>主<span style="color: black;">能够</span>购买连续位置的几个按钮<span style="color: black;">宣传</span><span style="color: black;">构成</span>双按钮<span style="color: black;">宣传</span>、三按钮<span style="color: black;">宣传</span>，以加强宣传效果。按钮式<span style="color: black;">宣传</span><span style="color: black;">通常</span>容量比较小，<span style="color: black;">平常</span>的有JPEG、GIF、 FLASH三种格式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">文字链接<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文字链接<span style="color: black;">宣传</span>采用文字链接标识，点击<span style="color: black;">就可</span>连接<span style="color: black;">宣传</span>内容，是对浏览者干扰较少但却有效的网络<span style="color: black;">宣传</span>文案形式，极具成本效益的推广方式，精彩的文字创意<span style="color: black;">一样</span>会收到意想不到的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文字链接<span style="color: black;">宣传</span>位的安排非常灵活，<span style="color: black;">能够</span>在站点的首页，<span style="color: black;">亦</span><span style="color: black;">能够</span>在频道首页的<span style="color: black;">举荐</span>位置，<span style="color: black;">亦</span><span style="color: black;">能够</span>出<span style="color: black;">此刻</span>页面的任何位置，<span style="color: black;">能够</span>竖排<span style="color: black;">亦</span><span style="color: black;">能够</span>横排，每一行<span style="color: black;">便是</span>一个<span style="color: black;">宣传</span>，点击每一行都<span style="color: black;">能够</span>进入相应的<span style="color: black;">宣传</span>页面。文字<span style="color: black;">通常</span>为12至16个字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">电子邮件<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电子邮件<span style="color: black;">宣传</span><span style="color: black;">便是</span>指<span style="color: black;">经过</span>互联网将<span style="color: black;">宣传</span>发送到用户电子邮箱的网络<span style="color: black;">宣传</span>形式，它针对性强，传播面广，信息量大，其形式类似于直邮<span style="color: black;">宣传</span>。电子邮件<span style="color: black;">宣传</span>文案<span style="color: black;">拥有</span>针对性强、<span style="color: black;">花费</span><span style="color: black;">优惠</span>的特点、广告内容不受限制，<span style="color: black;">尤其</span>是针对性强的特点，<span style="color: black;">能够</span>针对<span style="color: black;">详细</span>一个人发送是哪个特定的<span style="color: black;">宣传</span>。电子邮件文案的写作<span style="color: black;">需求</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）发送当前<span style="color: black;">热榜</span>的<span style="color: black;">专题</span>，<span style="color: black;">或</span>与<span style="color: black;">目的</span>群体<span style="color: black;">相关</span>的<span style="color: black;">专题</span>，<span style="color: black;">导致</span>受众对<span style="color: black;">关联</span>品牌<span style="color: black;">或</span><span style="color: black;">制品</span>的关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）加入紧急性词语，使接受者感到事情紧迫，<span style="color: black;">必要</span>打开看一看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）事务性主题，<span style="color: black;">便是</span>务实非务虚，让接受者认为该邮件传达的是一件有<span style="color: black;">道理</span>的事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）让用户感觉自己很特殊，受到了对方的关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）<span style="color: black;">加强</span>对企业的关注，即在主题栏加入<span style="color: black;">宣传</span>主名<span style="color: black;">叫作</span>或商标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（6）诚实，信息要真实<span style="color: black;">靠谱</span>、简明扼要，让接受者对企业产生好感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（7）加入促销信息，要针对<span style="color: black;">目的</span>受众准确发送，<span style="color: black;">况且</span>是接受者<span style="color: black;">必须</span>的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">（2020年湘大专硕名词解释：CPC）</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>叫“搜索引擎<span style="color: black;">宣传</span>”，是利用搜索引擎或门户网站的链接，到达企业主页或<span style="color: black;">制品</span>营销网站。</span><span style="color: black;"><span style="color: black;">针对</span>这些<span style="color: black;">拜访</span>者<span style="color: black;">来讲</span>，<span style="color: black;">因为</span>有<span style="color: black;">知道</span>的目的性，深入而<span style="color: black;">仔细</span>的信息会有<span style="color: black;">很强</span>的影响力。</span><span style="color: black;">它<span style="color: black;">表示</span>在搜索结果页面的网站链接中，属于CPC（cost- per-click）收费制，即按点击次数收取<span style="color: black;">宣传</span>费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">宣传</span>（adwords）<span style="color: black;">亦</span><span style="color: black;">叫作</span>“关键词搜索<span style="color: black;">宣传</span>”，<span style="color: black;">便是</span>当用户利用某一关键词进行检索时，在检索结果页面会链接一个与该关键词<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>内容。<span style="color: black;">因为</span>关键词<span style="color: black;">宣传</span>是在进行特定关键词的搜索时才出<span style="color: black;">此刻</span>搜索结果页面的<span style="color: black;">明显</span>位置，<span style="color: black;">因此</span>其针对性非常高，被<span style="color: black;">叫作</span>为性价比较高的网络推广方式。<span style="color: black;">平常</span>的关键词<span style="color: black;">宣传</span>类型：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）关键词<span style="color: black;">照片</span><span style="color: black;">宣传</span>。输入关键词，在搜索结果页面中<span style="color: black;">显现</span><span style="color: black;">照片</span>形式的<span style="color: black;">宣传</span>。该<span style="color: black;">照片</span><span style="color: black;">因为</span>面积小，<span style="color: black;">亦</span>只能写入一句<span style="color: black;">宣传</span>语，<span style="color: black;">或</span><span style="color: black;">tel</span>号码，<span style="color: black;">或</span>企业名<span style="color: black;">叫作</span>等。<span style="color: black;">认识</span><span style="color: black;">仔细</span>内容可点击进入链接的页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）关键词文字<span style="color: black;">宣传</span>。输入关键词，在搜索结果页面中<span style="color: black;">显现</span>文字形式的<span style="color: black;">宣传</span>。这些文字都是一个链接按钮，点击可进入相应的页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）关键词赞助商<span style="color: black;">宣传</span>。输入关键词，在搜索结果页面右侧<span style="color: black;">显现</span>赞助商的文字链接<span style="color: black;">宣传</span>，一个关键词对应最多8个<span style="color: black;">宣传</span>位，先到先得。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">宣传</span><span style="color: black;">拥有</span>较准确的定位，<span style="color: black;">能够</span><span style="color: black;">供给</span>即时的点击率结果，<span style="color: black;">能够</span>随时修改关键词，收费<span style="color: black;">亦</span>比较<span style="color: black;">恰当</span>，因而<span style="color: black;">逐步</span><span style="color: black;">作为</span>搜索引擎营销的常用形式。写作关键词<span style="color: black;">宣传</span>，重要的是要写好关键词。关键词选得好，能够最大程度地吸引专业客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">归类</span><span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络<span style="color: black;">归类</span><span style="color: black;">宣传</span>是将<span style="color: black;">各样</span><span style="color: black;">宣传</span>信息综合起来，<span style="color: black;">根据</span><span style="color: black;">制品</span>和服务的类别进行<span style="color: black;">仔细</span><span style="color: black;">归类</span>，向网民<span style="color: black;">供给</span><span style="color: black;">各样</span>各样的<span style="color: black;">宣传</span>信息。网络<span style="color: black;">归类</span><span style="color: black;">宣传</span>是传统<span style="color: black;">道理</span>上的<span style="color: black;">归类</span><span style="color: black;">宣传</span>以互联网为载体的表现，一方面它<span style="color: black;">能够</span>使<span style="color: black;">宣传</span>主在互联网上发布各类<span style="color: black;">制品</span>信息和服务信息，另一方面<span style="color: black;">能够</span>满足广大网民对消费和服务信息的需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络<span style="color: black;">归类</span><span style="color: black;">宣传</span><span style="color: black;">源自</span>于报纸<span style="color: black;">归类</span><span style="color: black;">宣传</span>，它最早出<span style="color: black;">此刻</span>西方，是报纸发展到<span style="color: black;">必定</span><span style="color: black;">周期</span>之后适应市场需求的产物。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络<span style="color: black;">归类</span><span style="color: black;">宣传</span>有以下特点：实用、主动、规模、<span style="color: black;">低价</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">画中画<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">画中画<span style="color: black;">宣传</span><span style="color: black;">指的是</span>在<span style="color: black;">文案</span>里加入<span style="color: black;">宣传</span><span style="color: black;">照片</span>，这些<span style="color: black;">宣传</span>和<span style="color: black;">文案</span>混杂在<span style="color: black;">一块</span>，读者有时<span style="color: black;">没法</span>辨认是<span style="color: black;">资讯</span><span style="color: black;">照片</span>还是<span style="color: black;">宣传</span>。该<span style="color: black;">宣传</span>可链接到<span style="color: black;">宣传</span>主的网站，<span style="color: black;">加强</span><span style="color: black;">宣传</span>的命中率。<span style="color: black;">通常</span>为360×300像素，<span style="color: black;">乃至</span><span style="color: black;">达到</span>到360×408像素，在内页中可产生很大的吸引力，加上<span style="color: black;">运用</span> FLASH的动态与声音效果，点击率比横幅<span style="color: black;">宣传</span>高。<span style="color: black;">重点</span>在网站的内容页面投放。浏览者在阅读<span style="color: black;">文案</span>时<span style="color: black;">能够</span>看到该<span style="color: black;">宣传</span>，<span style="color: black;">因此</span><span style="color: black;">宣传</span>的阅读次数<span style="color: black;">亦</span>较多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">对联<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对联<span style="color: black;">宣传</span>，<span style="color: black;">指的是</span>利用网站页面<span style="color: black;">上下</span>两侧的竖式<span style="color: black;">宣传</span>位置而设计的<span style="color: black;">宣传</span>形式，以GIF、JPG等格式<span style="color: black;">创立</span>的图像文件。这种<span style="color: black;">宣传</span>形式<span style="color: black;">能够</span>做<span style="color: black;">制品</span><span style="color: black;">宣传</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>做品牌<span style="color: black;">宣传</span>。无论做什么<span style="color: black;">宣传</span>，都不可能对卖点进行<span style="color: black;">仔细</span>的说明，只能彰显亮点，放大卖点，<span style="color: black;">明显</span>核心信息。<span style="color: black;">因为</span>不影响读者阅读网页其他内容，<span style="color: black;">况且</span>位置显眼，设计醒目，<span style="color: black;">宣传</span>表现空间充分，视觉冲击力强，<span style="color: black;">因此</span>对联<span style="color: black;">宣传</span>能有效地吸引眼球，有效地传播<span style="color: black;">宣传</span>讯息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">10</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">弹出<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">弹出<span style="color: black;">宣传</span><span style="color: black;">亦</span>叫插播<span style="color: black;">宣传</span>，发布在网络的首页、<span style="color: black;">资讯</span>中心或各频道首页，在页面<span style="color: black;">显现</span>的<span style="color: black;">同期</span>弹出，有点像电视<span style="color: black;">宣传</span>，都是打断正常节目，强制性收看，吸引浏览者点击浏览。<span style="color: black;">体积</span>为250×190像素，<span style="color: black;">能够</span>采用SWF、GIF、JPG等文件格式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">弹出<span style="color: black;">宣传</span>不超过35K，优先出<span style="color: black;">此刻</span>页面顶部。弹出式<span style="color: black;">宣传</span>有<span style="color: black;">各样</span>尺寸，有全屏的<span style="color: black;">亦</span>有小窗口的，<span style="color: black;">况且</span>互动的程度<span style="color: black;">亦</span><span style="color: black;">区别</span>，从静态的到<span style="color: black;">所有</span>动态的都有。浏览者<span style="color: black;">能够</span><span style="color: black;">经过</span>关闭窗口将其关闭，<span style="color: black;">然则</span>肯定能看到，适用于新品上市、有奖活动宣传、促销<span style="color: black;">宣传</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宽屏<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宽屏<span style="color: black;">宣传</span><span style="color: black;">位置于</span>页面<span style="color: black;">第1</span>屏醒目位置，有很强的视觉冲击力，表现形式多样，适合新品上市宣传，促销活动等。网络宽屏<span style="color: black;">宣传</span>其实<span style="color: black;">亦</span>是平面<span style="color: black;">宣传</span>，除了发布的<span style="color: black;">媒介</span><span style="color: black;">区别</span>以外，其他写法与平面<span style="color: black;">宣传</span>文案写作没有多大区别。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">12</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">擎天柱<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">擎天柱<span style="color: black;">宣传</span><span style="color: black;">亦</span>叫摩天大楼<span style="color: black;">宣传</span>，是利用网站页面左侧或右侧的竖式<span style="color: black;">宣传</span>位置设计的<span style="color: black;">宣传</span>形式，<span style="color: black;">由于</span>不是<span style="color: black;">上下</span>各一个，<span style="color: black;">因此</span><span style="color: black;">不可</span><span style="color: black;">叫作</span>对联<span style="color: black;">宣传</span>。这种<span style="color: black;">宣传</span>文案简单，<span style="color: black;">不可</span>传达<span style="color: black;">仔细</span>信息，<span style="color: black;">然则</span><span style="color: black;">宣传</span>的面积<span style="color: black;">很强</span>，<span style="color: black;">能够</span>制作成互动格式，<span style="color: black;">因此呢</span>，<span style="color: black;">能够</span>广泛应用于<span style="color: black;">制品</span>促销、品牌宣传、市场调查等<span style="color: black;">行业</span>。文案写作简单，文字简练，<span style="color: black;">一般</span>仅<span style="color: black;">包括</span>一个企业或品牌名<span style="color: black;">叫作</span>，一个事项，一个<span style="color: black;">tel</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">13</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">悬浮<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">悬浮<span style="color: black;">宣传</span><span style="color: black;">亦</span>叫浮动<span style="color: black;">宣传</span>、游标<span style="color: black;">宣传</span>，是<span style="color: black;">能够</span>在网页浮动的图标<span style="color: black;">宣传</span>。它<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">宣传</span>主的<span style="color: black;">需求</span>设计悬浮轨迹，<span style="color: black;">能够</span>沿着固定曲线浮动，<span style="color: black;">亦</span><span style="color: black;">能够</span>随着浏览器滚动条做直线上下浮动，其表现形式灵活，能够满足<span style="color: black;">宣传</span>主宣传形象的<span style="color: black;">必须</span>。该类型<span style="color: black;">宣传</span>突破传统<span style="color: black;">宣传</span>形式，不再固定在某一位置，而是随鼠标拖动而动，<span style="color: black;">增多</span><span style="color: black;">揭发</span>率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">14</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">全屏/半屏<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全屏/半屏<span style="color: black;">宣传</span>，是覆盖全屏或半屏网页的<span style="color: black;">宣传</span>。它在尺寸上突破了传统旗帜<span style="color: black;">宣传</span>，在主页打开之前，<span style="color: black;">首要</span><span style="color: black;">显现</span>一个全屏或半屏的<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>是静态画面，<span style="color: black;">亦</span><span style="color: black;">能够</span>是动态的FLASH效果。几秒钟后，<span style="color: black;">宣传</span>就会自下而上<span style="color: black;">逐步</span>缩小，最后停在页面上方，<span style="color: black;">作为</span>一个大的旗帜<span style="color: black;">宣传</span>。这种<span style="color: black;">宣传</span>醒目大气，有较强的视觉冲击力，给人留下深刻印象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">15</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视频贴片<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频贴片<span style="color: black;">宣传</span>指的是在视频片头播放的<span style="color: black;">宣传</span>以及背景<span style="color: black;">宣传</span>，有强迫收看的性质，<span style="color: black;">因此呢</span><span style="color: black;">亦</span>受到网民的诟病，<span style="color: black;">宣传</span>效果并不很好。从<span style="color: black;">宣传</span>注重与受众沟通的<span style="color: black;">方向</span>看，在线视频<span style="color: black;">宣传</span>的发展趋势应该是发挥网络<span style="color: black;">媒介</span>的互动性功能，让网民自主地<span style="color: black;">选取</span><span style="color: black;">是不是</span>观看视频<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>的视频贴片<span style="color: black;">宣传</span>为5-18秒，其写作遵循电视<span style="color: black;">宣传</span>规则，<span style="color: black;">亦</span><span style="color: black;">必须</span>写出<span style="color: black;">宣传</span>分镜头脚本，音乐、音响、人声、镜头、字幕、风格等与传统影视<span style="color: black;">宣传</span><span style="color: black;">需求</span>一致。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-END-</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【往期<span style="color: black;">举荐</span>】</p>
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