宣传语怎么写？从词性入手
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案是<span style="color: black;">宣传</span>作品的脊梁，是传递<span style="color: black;">宣传</span>信息的<span style="color: black;">重点</span>承担者。<span style="color: black;">针对</span><span style="color: black;">宣传</span>文案<span style="color: black;">来讲</span>，语言是其创作的<span style="color: black;">利刃</span>，语言在<span style="color: black;">宣传</span>中运用得好坏直接影响着<span style="color: black;">宣传</span>的优劣。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f570b3649e33443eaaa2eeb9c8176e5c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=KHn7Pl1zwoYOtnMT1ws5ysGNbGg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">真正能促进<span style="color: black;">营销</span>的文案，不是卖弄文字和技巧，而是<span style="color: black;">精细</span>地<span style="color: black;">选取</span>每一个词语进行创作，要做到缺一个字不可，多一个字<span style="color: black;">负担</span>，这就<span style="color: black;">需求</span>文案的语言要准确规范、简明精炼。<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">累积</span><span style="color: black;">海量</span>的词汇，并且<span style="color: black;">熟练</span>这些词汇的含义和感情色彩，<span style="color: black;">才可</span>在描述<span style="color: black;">制品</span>、概念和<span style="color: black;">心情</span>时，进行恰当的<span style="color: black;">选取</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8048ac12d15e445297e7d0e941ec8835~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=4LUK%2F3tHyITdv0ox7VI%2BTI4p5iY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">动词是文案的点睛之笔</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">动词是一个句子的点睛之笔。文案由语言<span style="color: black;">形成</span>，恰当地运用动词，能使文案“活”起来，赋予文案生命力。将某种<span style="color: black;">制品</span>、概念或<span style="color: black;">心情</span>描述得淋漓尽致，自然离不开文案人员对生活的细致观察和思考。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/330d84a02e154e30824be6b1d35004d3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=JzB6x6WdMc%2FEqPrv1GcIiSQCVi0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：经典的巧克力<span style="color: black;">宣传</span>语只溶在口，不溶在手，用了一个“溶”字，将巧克力在口中溶化且不愿意让它在手上停留<span style="color: black;">稍许</span>的画面浮<span style="color: black;">此刻</span>受众的脑海中。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/183740979d914d8da9ac4613a4c0b39a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=2sBo%2BVYtz6SwgRXWPQ10XRLt8i0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">再如：别赶路，去感受路是沃尔沃在推出新款车型时喊出的口号。文案中用了两个动词“赶”和“感受”，“赶”给人急促的感觉，而“感受”一词给人慢的感觉；<span style="color: black;">经过</span>两个动词的鲜明对比，会给受众一个“释放内心，慢下来去享受”的心理暗示，从而<span style="color: black;">经过</span>文案更好地<span style="color: black;">表现</span><span style="color: black;">制品</span>精神，<span style="color: black;">加强</span>人们好感度和车的影响力。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1d1babb5cd2845b0adfd5e86a28fcc5e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=oOxsGd5Xo8ZkQXq5kEDmzTviEto%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">都数</span>动词能够带来<span style="color: black;">详细</span>联想，<span style="color: black;">例如</span>驾驶、坠落、切、涂、压、倒、拉、蹲、站、打等等。但诸如完毕、遗失、发扬、贡献之类的词汇则属于抽象化动词。<span style="color: black;">因此呢</span>，在撰写<span style="color: black;">宣传</span>文案时，<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">首要</span>弄清楚<span style="color: black;">那些</span>动词是具象的，<span style="color: black;">那些</span>动词是抽象的，<span style="color: black;">才可</span>避免因<span style="color: black;">运用</span>抽象的动词而<span style="color: black;">导致</span>文案空洞无物。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4bad5e7a088145da91397b23794184c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=JSTxvuZm3SO3Dwdhp%2FVZmtTInt0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 名词的精髓在具象化的比喻</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">名语大<span style="color: black;">都数</span>都是形象、简短的具象化名词，<span style="color: black;">这般</span>的词汇<span style="color: black;">更易</span>被消费者理解和记忆，并且这些名词大部分都<span style="color: black;">运用</span>了比喻的修辞手法，它们用简单易懂的东西，去比喻另一种陌生或<span style="color: black;">繁杂</span>的东西，从而在消费者心中<span style="color: black;">创立</span>新的联想和认知。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2d767766550244168e813d92e14e284a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=8TcNOctyRrA9FJKioiWzFvgESec%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：某婴儿速溶奶粉，曾<span style="color: black;">由于</span>一句成功的文案“酷似母乳”，而在短短几个月内就<span style="color: black;">增多</span>了50% 的销量，看似简单的4个字，却是<span style="color: black;">宣传</span>文案人员对消费者内心需求的深刻洞察。<span style="color: black;">她们</span><span style="color: black;">发掘</span>在消费者心中，母乳是婴儿成长最安全、最完美的天然<span style="color: black;">食品</span>，<span style="color: black;">她们</span><span style="color: black;">期盼</span>奶粉能尽可能地接近母乳的标准，给婴儿<span style="color: black;">供给</span>全面的营养。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c55b9c94ed0b44ba9c5f05e2662ebfd2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=%2FEK%2Fq%2BcLlxe%2FemPLDCReh%2F0Mf90%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在创作<span style="color: black;">宣传</span>文案时，<span style="color: black;">运用</span>比喻的修辞手法，<span style="color: black;">能够</span>让受众<span style="color: black;">更易</span>理解<span style="color: black;">宣传</span>文案，从而<span style="color: black;">加强</span>文案的沟通效率。当受众在阅读不<span style="color: black;">熟练</span>的专业词汇和抽象的形容词时，很容易产生疑惑，<span style="color: black;">亦</span>很难在脑海中联想到清晰的画面，但一个栩栩如生的比喻却能让<span style="color: black;">她们</span>茅塞顿开。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/44fc4a5abe224824b647a7f8be768c45~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=GCZEIo1WVkybgRb1oxsbs88MZwQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">形容词是“花拳绣腿”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>受众而言，<span style="color: black;">她们</span>最关心的是<span style="color: black;">宣传</span>实质信息，而不是<span style="color: black;">哪些</span>华丽的形容词。一则<span style="color: black;">宣传</span>文案，<span style="color: black;">倘若</span>堆积了<span style="color: black;">太多</span>的形容词，只会让受众感到空洞乏味，缺少对<span style="color: black;">制品</span>特点的诠释及受众心理需求的满足。在文案创作中，<span style="color: black;">运用</span><span style="color: black;">太多</span>的形容词会降低受众对<span style="color: black;">宣传</span>信息的信任，会让受众觉得自己被<span style="color: black;">宣传</span>文案<span style="color: black;">诈骗</span>了。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7919af84e7074ebcb202193f89f6a755~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=cyOH%2FrWXILOeJdEC4zqURa96DMw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除此之外，形容词还会让受众掉进抽象化的“陷阱”，当受众读完由形容词所堆积的华丽文案后，在<span style="color: black;">她们</span>的脑海中难以产生限定的联想，更不可能形成一个具象生动的画面，这些文案所传达的信息是朦胧的、空洞的、令人匪夷所思的。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c7ed91e73d974d26ad06554d6bb631a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=5pfLirG0HOCuzJ6fSWrB96HjSfk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>想要文案像苍耳那样，浑身带钩，紧紧附着在受众的记忆中，就要尽可能地少用、慎用形容词，多用具象化的名词和动词。<span style="color: black;">非常多</span>时候，形容词会分散受众的<span style="color: black;">重视</span>力，没办法让受众接收到关键的信息内容，从而影响<span style="color: black;">宣传</span>信息的传播效果。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f1784032cec4a61a079c9da49eaf4b0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=s5NLx5C6elvDSxftCBLn%2BPgTwYU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">巧用拟声词</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拟声词是模拟自然界声音的一种词汇，让语言的表达更加生动逼真。在撰写文案时，恰当地<span style="color: black;">运用</span>拟声词，能让文案更<span style="color: black;">拥有</span>吸引力，<span style="color: black;">经过</span>声音文案的传递，<span style="color: black;">更易</span>产生场景画面，将受众带入其中。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2b766d9153b943518de00a291152d3da~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=lJr0wtj%2F97IC4T%2FH6ELiztCJYHA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">宣传</span>文案写作中运用拟声词，<span style="color: black;">必定</span>要从<span style="color: black;">制品</span>场景出发，<span style="color: black;">能够</span>是<span style="color: black;">制品</span>的<span style="color: black;">运用</span>场景，<span style="color: black;">亦</span><span style="color: black;">能够</span>是<span style="color: black;">制品</span>的生产场景，<span style="color: black;">或</span>是<span style="color: black;">制品</span>的传播场景。要<span style="color: black;">按照</span><span style="color: black;">制品</span>的场景找声音，<span style="color: black;">而后</span><span style="color: black;">按照</span>声音<span style="color: black;">选取</span>恰当的拟声词，再将其运用到<span style="color: black;">宣传</span>文案中。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6fea6509c9be4690816b29df1260f1e7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=ZykoIkomCIv3E8%2FY8xchpWyzcWE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">宣传</span>文案写作中，<span style="color: black;">想要</span>在最短的时间内让受众理解并记忆信息，<span style="color: black;">必须</span>优先<span style="color: black;">运用</span>具象化动词和具象化名词，<span style="color: black;">尽可能</span>少用、慎用形容词。<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">制品</span>的场景找声音，巧用拟声词，让文案变得更具活力和感染力。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/34ad1f4317e44f77b28d44b0913e372b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723534750&x-signature=qlgxoz9yQ2LElpRh5L7O1EQ78fM%3D" style="width: 50%; margin-bottom: 20px;"></div>
“NB”（牛×的缩写，表示叹为观止）
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