宣传文案内容太多？一文告诉你怎么样抓重点
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0Dz9sLibhULGjzUAahktibNjZqvx09sYDQPVauybEVhJ3Db5dgq0AeINPWF9ySpNOwmSjKIj7faRB0jvLYEu6uUA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">23级湘大新传考研QQ交流群：554781335</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>文案写作理论课程<span style="color: black;">已然</span>开讲，面对如此多的内容，<span style="color: black;">怎样</span>定位出高频考点？<span style="color: black;">是不是</span><span style="color: black;">必须</span>面面俱到？别急，<span style="color: black;">咱们</span>从真题入手寻找备考策略。</p>
<strong style="color: blue;">0</strong><strong style="color: blue;">1</strong>专硕真题<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">22</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：</span><span style="color: black;">SEO</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">问答：某些<span style="color: black;">宣传</span>以扩大品牌影响力位<span style="color: black;">目的</span>，说一下这一类<span style="color: black;">宣传</span>的创作要点？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">21</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：</span><span style="color: black;">USP</span><span style="color: black;">理论、<span style="color: black;">宣传</span>主</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">问答：<span style="color: black;">评估</span>“重复型文案”？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">20</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：<span style="color: black;">宣传</span>语、</span><span style="color: black;">CPC</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">问答：你认为<span style="color: black;">评估</span>一则<span style="color: black;">宣传</span><span style="color: black;">是不是</span>优秀的最首要<span style="color: black;">原因</span>是什么？</span></span><span style="color: black;">（考纲原话：</span><span style="color: black;">联系<span style="color: black;">实质</span>，领会好文案的<span style="color: black;">评估</span>标准）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">19</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：理性诉求、</span><span style="color: black;">ROI</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">问答：<span style="color: black;">宣传</span>口号的内容<span style="color: black;">选取</span>技巧？</span><span style="color: black;">（属于<span style="color: black;">宣传</span>口号的写作技巧）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">17</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：<span style="color: black;">宣传</span>标题、系列<span style="color: black;">宣传</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">问答：<span style="color: black;">宣传</span>口号的写作原则？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">16</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：电视<span style="color: black;">宣传</span>分镜头脚本、品牌形象</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">问答：服饰<span style="color: black;">宣传</span>文案的诉求？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">15</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：非主流<span style="color: black;">宣传</span>文案、报眼<span style="color: black;">宣传</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">问答：酒类文案写作<span style="color: black;">平常</span>主题？</span></span></p><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong>学硕真题<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">22</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：<span style="color: black;">宣传</span>主题、自<span style="color: black;">媒介</span><span style="color: black;">宣传</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">简答：简述<span style="color: black;">宣传</span>创作时要把握受众什么消费心理特征？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">论述：论述自<span style="color: black;">媒介</span><span style="color: black;">宣传</span>的缺陷和应对<span style="color: black;">办法</span>？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><span style="color: black;">应用题：在新型<span style="color: black;">宣传</span>宣传理念下，<span style="color: black;">宣传</span>宣传中<span style="color: black;">怎样</span>实现好社会语境和受众的匹配，从<span style="color: black;">宣传</span>创意和<span style="color: black;">宣传</span>投放来谈？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">21</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：理性诉求、横向构思方式</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">简答：<span style="color: black;">宣传</span>文案的写作特点？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">论述：<span style="color: black;">打扮</span>品<span style="color: black;">宣传</span>的写作<span style="color: black;">需求</span>？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">20</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：<span style="color: black;">宣传</span>文案、<span style="color: black;">宣传</span>口号</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">简答：<span style="color: black;">宣传</span>文案的风格类型？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">论述：广播<span style="color: black;">宣传</span>文案的写作<span style="color: black;">需求</span>？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">19</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：<span style="color: black;">宣传</span>标题、非主流<span style="color: black;">宣传</span>文案</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">简答：<span style="color: black;">怎样</span>进行感性诉求？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">论述：电视<span style="color: black;">宣传</span>文案的写作技巧？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">17</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：<span style="color: black;">宣传</span>主题、理性诉求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">简答：<span style="color: black;">宣传</span>文案写作的<span style="color: black;">详细</span>原则？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">论述：<span style="color: black;">宣传</span>文案和<span style="color: black;">宣传</span>创意的关系？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">16</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：<span style="color: black;">宣传</span>附文、企业软<span style="color: black;">宣传</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">简答：餐饮<span style="color: black;">宣传</span>文案的<span style="color: black;">重点</span>诉求？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">论述：系列<span style="color: black;">宣传</span>文案的构思方式？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">15</span><span style="color: black;">年真题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">名词解释：<span style="color: black;">宣传</span>准口号、感性诉求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">简答：报眼<span style="color: black;">宣传</span>的特点？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">论述：<span style="color: black;">怎样</span>写作房地产<span style="color: black;">宣传</span>文案？</span></span></p><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong>真题分析<span style="color: black;">认真查看真题会<span style="color: black;">发掘</span>：</span><span style="color: black;"><span style="color: black;">1.</span><span style="color: black;">学硕近几年的<span style="color: black;">宣传</span>文案的题目大多源于</span><span style="color: black;">参考书</span><span style="color: black;">或</span><span style="color: black;">考纲上<span style="color: black;">知道</span>提出来的，但<span style="color: black;">已然</span><span style="color: black;">显现</span>考开放性题的趋势</span><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">专硕题目由过去的偏<span style="color: black;">基本</span>，<span style="color: black;">已然</span><span style="color: black;">显现</span><span style="color: black;">海量</span>灵活性的题目，<span style="color: black;">尤其</span>是智能传播、品牌传播<span style="color: black;">关联</span>题目，<span style="color: black;">因此呢</span>，<span style="color: black;">基本</span>知识依然要<span style="color: black;">把握</span>，<span style="color: black;">基本</span>知识<span style="color: black;">一样</span>是回答开放性题目的关键。要<span style="color: black;">重视</span>专硕<span style="color: black;">必须</span>背诵的题<span style="color: black;">仅有</span></span><span style="color: black;">25</span><span style="color: black;">分</span><span style="color: black;">，</span><span style="color: black;">2</span><span style="color: black;">个名词解释</span><span style="color: black;">，</span><span style="color: black;">1</span><span style="color: black;">个问答</span><span style="color: black;">。学硕<span style="color: black;">必须</span>背诵的题有</span><span style="color: black;">40</span><span style="color: black;">分</span><span style="color: black;">，</span><span style="color: black;">2</span><span style="color: black;">个名词解释</span><span style="color: black;">，</span><span style="color: black;">1</span><span style="color: black;">个简答</span><span style="color: black;">，</span><span style="color: black;">1</span><span style="color: black;">个论述</span><span style="color: black;">。剩下的是<span style="color: black;">宣传</span>文案写作，只<span style="color: black;">必须</span>练习<span style="color: black;">累积</span>，<span style="color: black;">重视</span><span style="color: black;">有些</span>事项<span style="color: black;">就可</span>。</span></span><span style="color: black;"><span style="color: black;">3.</span><span style="color: black;">专硕真题中，名词解释<span style="color: black;">通常</span><span style="color: black;">包括</span>一个字母缩写。简答题较为开放，多<span style="color: black;">触及</span>创作策略分析。学硕真题中，大部分题目在考纲中<span style="color: black;">说到</span>过，<span style="color: black;">仅有</span>极个别比较偏，但<span style="color: black;">亦</span>是参考书上的知识点，</span><span style="color: black;">要偏<span style="color: black;">大众</span>都偏，无需担心</span><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">4.</span></span><span style="color: black;">背诵要敢舍敢得，<span style="color: black;">保准</span>全面，但要敢于舍弃。</span><strong style="color: blue;">0</strong><strong style="color: blue;">4</strong>背诵重点<span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">笔记内容<span style="color: black;">那样</span>多，<span style="color: black;">必须</span><span style="color: black;">所有</span>背诵吗？</p>
</span><span style="color: black;">1.不是的，<span style="color: black;">针对</span><span style="color: black;">基本</span>重要考点是<span style="color: black;">必要</span>要背诵的，<span style="color: black;">针对</span>低频考点，<span style="color: black;">意见</span><span style="color: black;">大众</span>理解就好，<span style="color: black;">尤其</span>是专硕<span style="color: black;">朋友</span>，面对25分<span style="color: black;">必须</span>背诵的题目，要注重性价比。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.全程班<span style="color: black;">朋友</span><span style="color: black;">根据</span><span style="color: black;">咱们</span>下发的背诵<span style="color: black;">名单</span>进行背诵<span style="color: black;">就可</span>，低频考点<span style="color: black;">咱们</span>课上<span style="color: black;">亦</span>简单讲过了，<span style="color: black;">大众</span>课下简单回顾<span style="color: black;">就可</span>，重要考点<span style="color: black;">必须</span>认真背诵。</p>
</span><span style="color: black;">3.其他<span style="color: black;">朋友</span>要<span style="color: black;">重视</span>，基于考纲来划背诵重点，考纲<span style="color: black;">说到</span>的<span style="color: black;">必要</span>背诵，专硕<span style="color: black;">朋友</span>要<span style="color: black;">尤其</span><span style="color: black;">重视</span>字母类名词解释以及创作技巧类问答题，学硕<span style="color: black;">朋友</span>则要认真看《<span style="color: black;">宣传</span>文案写作教程》参考书，结合考纲<span style="color: black;">保准</span>面面俱到。</span>-End-<img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucCiarJLJwgCTRhhwzKov4vribfeWib90zMEMHPC4DFlcAgCjE8q1xkiaFj4AVwL2M9U85rtl8uBtQSg9Ww/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">考研成绩喜报</strong></span><a style="color: black;">22级喜报</a><a style="color: black;">21级喜报</a><span style="color: black;">20级</span><a style="color: black;"><span style="color: black;">喜报</span></a><span style="color: black;"><strong style="color: blue;">
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你的见解真是独到，让我受益匪浅。 你的话语真是温暖如春，让我心生感激。 期待更新、坐等、迫不及待等。 你的见解真是独到，让我受益匪浅。
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