宣传语的招数！宣传文案写作技巧！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>文案在<span style="color: black;">宣传</span>活动中的地位和<span style="color: black;">功效</span>越来越受到人们的<span style="color: black;">注重</span>。<span style="color: black;">宣传</span>文案的写作成功与否，直接关系到<span style="color: black;">宣传</span>传播效果。在<span style="color: black;">宣传</span>文案写作中，巧妙地运用文案写作技巧，则<span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">宣传</span>文案的可读性、趣味性、形象性和感染力，<span style="color: black;">能够</span>使得<span style="color: black;">宣传</span>文案能更好地<span style="color: black;">帮忙</span>受众记忆、联想和回忆，从而更好地、更有效地实现传播目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdtHyV0FnID2rh81wRjOaLjLXEbJ7icRRooQE15Dnmib9QdLD3Eib7icx6wFQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">比喻</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比喻是<span style="color: black;">宣传</span>文案写作中最常用的修辞方式之一。它是依据<span style="color: black;">宣传</span>传播的信息主体与另一事物之间的某种<span style="color: black;">类似</span>性，用另一事物来比况该信息主体的修辞方式。运用这种修辞方式，<span style="color: black;">能够</span>把抽象陌生的事物表现得形象亲切，化平淡无奇为生动有趣，吸引受众的<span style="color: black;">重视</span>，加深受众的印象，实现<span style="color: black;">宣传</span>的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdtgmlic3G2ziaZ5X83sp5kXt8SNDM8puZiaFND2aqInublicrRtJ4ptJKAPQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像母亲的手<span style="color: black;">同样</span>柔软！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某儿童鞋<span style="color: black;">宣传</span>这则运用了明喻的儿童鞋<span style="color: black;">宣传</span>贴切生动、情感真挚、准确地传播了儿童鞋的 特点—“柔软”。喻体“母亲的手”使人产生温馨的联想，母爱是人世间最温柔、最深沉的情感+母亲对<span style="color: black;">孩儿</span>的关爱是最细心、最体贴的。这种形象的比喻所唤起的深厚的亲情，会使受众对儿童鞋产生美好的印象，从而激发起购买的欲望，<span style="color: black;">引起</span>购买的行动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdtXxl5fxRx1R10bDVnwhahcuvlg7qHAmDRRmZtUWGA1ErGwdOlt8914A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">排比</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">排比是<span style="color: black;">运用</span>频率很高的一种修辞方式。它是用三个或三个以上结构相同或<span style="color: black;">类似</span>、<span style="color: black;">道理</span><span style="color: black;">关联</span>、语气一致的的词组或句子，来加强表达效果的修辞方式。这种方式运用得好+能够在视觉上形成强大的冲击力，在语气上形成逼人的气势，使受众在不知不觉之中被感染、被吸引。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdtwmN08kgZIdlibEhrszQmf7fx6fGmdtEXg1JZLkyHsVdysoTV6ibyTicKQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">春季给您带来沉醉,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">夏季给您带来欣慰,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">秋季给您带来甜美,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">冬季给您带来回味。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新飞冰箱<span style="color: black;">宣传</span>，将春、夏、秋、冬四季的美好感受铺排在<span style="color: black;">一块</span>，浓墨重彩地烘托出舒适、温馨的生活氛围，冰箱的美好印象便深深的烙印在受众的脑海中了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdtJicMPpBHf45ic6puaBGXBkns0hqWl26oQLLwkKbHybcwBTPGaXUGvnXw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">感叹</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感叹是一种用呼声或类似呼声的词句表达含义的修辞方式。在<span style="color: black;">宣传</span>文案写作中运用感叹,能<span style="color: black;">加强</span>文案的情感性,拉近与受众的距离,感染受众,从而实现<span style="color: black;">宣传</span>目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdtlkWlzibCW7fZpQaBib0TvtwZaSuqL760dh3hEkCIDa4ia6NReLkGlFEqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">味道好极了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">雀巢咖啡<span style="color: black;">宣传</span>，这是人们最<span style="color: black;">熟练</span>的一句<span style="color: black;">宣传</span>，<span style="color: black;">亦</span>是人们最<span style="color: black;">爱好</span>的一句<span style="color: black;">宣传</span>。发自肺腑，脱口而出，正是其经典之所在。以至于雀巢以重金在<span style="color: black;">全世界</span>征集新<span style="color: black;">宣传</span>时，<span style="color: black;">发掘</span><span style="color: black;">无</span>一句比这句更经典，<span style="color: black;">因此</span>就永远地<span style="color: black;">保存</span>了它。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdt92xU4tF5Zsb4CEic2lvWicEVmARwPHiclA4v1V9xZ10TxMg9P0TPr17qw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">对偶</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对偶是一种<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">宣传</span>文案的艺术性和趣味性的修辞方式。它是<span style="color: black;">经过</span>把两组字数相等、结构相同或相近的词句成对比地<span style="color: black;">摆列</span>在<span style="color: black;">一块</span>，来表达相同、<span style="color: black;">关联</span>或相反的含义的修辞方式。在<span style="color: black;">宣传</span>文案的写作中，恰当地运用对偶句，<span style="color: black;">能够</span>使<span style="color: black;">宣传</span>文案句式整齐、音韵和谐、文意流畅、文气饱满、便于记忆和传播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdt0uSXOeGX0T25yLGrULcs6RoLurzEt7kewklNiaFbAwEfOia7iarzUVvug/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顺水推舟，随波逐流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某航运<span style="color: black;">机构</span><span style="color: black;">宣传</span>，此<span style="color: black;">宣传</span>巧妙地运用了两个成语进行对仗，别出心裁，而又妙趣横生。既有可读性，又具艺术性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdtrAiaqmYJtDAiaNV4giaxnVCUlPRxwYP1CLdOjGd0Azx5IKwyde1QDJ1rA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">双关</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">双关是一种<span style="color: black;">能够</span>使<span style="color: black;">宣传</span>文案<span style="color: black;">拥有</span>含蓄美和幽默感的修辞方式。它是<span style="color: black;">经过</span>借助语音或词意的联系，故意使语言<span style="color: black;">相关</span>到两种事物，使语句<span style="color: black;">形成</span>双重<span style="color: black;">道理</span>的修辞方式。运用这种修辞方式写作<span style="color: black;">宣传</span>文案，<span style="color: black;">能够</span>使<span style="color: black;">宣传</span>文案<span style="color: black;">拥有</span>委婉含蓄、幽默风趣的特点，收到一石二鸟、一箭双雕的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdt7icALOdOScCWxwxsLG6QibyMPqppwFjeicm7NN9Bj1P75MqBYVJ7icSqDQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">丰华正茂！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">丰华圆珠笔<span style="color: black;">宣传</span>，这是谐音双关。它利用“丰华 ”的“丰 ”与“风华正茂 ”的“风”同音，使文案<span style="color: black;">拥有</span>双重含义：①“丰华 ”牌圆珠笔的产销“正”处在“茂”盛时期，深受消费者欢迎、 ②<span style="color: black;">运用</span>“ 丰华 ”圆珠笔，会<span style="color: black;">显出</span>“ 风 ”采 飞扬,才“华”横溢。含蓄隽永、富有感染力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdttPperwzw7zv0clZ6iamPicVjdX2Hxgs5Q8kEye7JDbib1VpAWKQWAsUag/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">飞白</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">飞白是一种故意运用白字的修辞方式。“白字”即“别字”。有意将词语写错、读错或故意仿效错误的词语的<span style="color: black;">办法</span>+便是飞白。飞白修辞方式的运用+能使<span style="color: black;">宣传</span>文案收到趣味盎</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然的效果+让受众留下深刻的印象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/I016Cgw6f0WgBYWr9BxBlyXjcF0t4qdtgx9gsBkvzKv7zT6KGKWS6qfHdf0ZGeictDjT1SiboUScXicib2UBKFmjWg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">默默无“蚊”的奉献。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电蚊香<span style="color: black;">宣传</span>。<span style="color: black;">这儿</span>是用飞白的修辞方式进行成语、俗语活用。故意将“闻”写成“蚊”，“ 默默无‘蚊’的奉献”一方面<span style="color: black;">显示</span>了该电蚊香驱蚊效果好，寂静无声。有助<span style="color: black;">睡觉</span>的特点，以及企业默默无闻地为消费者服务的诚意，契合了文案的诉求点。另一方面又让受众感到巧妙有趣、过目难忘。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">回环</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回环是讲究词序有回环往复之趣的修辞方式。它是把词或词组的先后<span style="color: black;">次序</span>颠倒过来之后，仍能<span style="color: black;">形成</span>一个新的<span style="color: black;">道理</span>的<span style="color: black;">办法</span>。在<span style="color: black;">宣传</span>文案的写作中，运用回环法，<span style="color: black;">便是</span>对<span style="color: black;">宣传</span>信息进行有变化的重复，回环往复地传达信息，以<span style="color: black;">加强</span>表达效果，<span style="color: black;">导致</span>受众的关注和兴趣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">万家乐 乐万家 -- 万家乐热水器<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长城电扇，电扇长城 -- 长城电扇<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">值得<span style="color: black;">重视</span>的是，回环的<span style="color: black;">功效</span>在于揭示信息内在的联系，<span style="color: black;">倘若</span>不<span style="color: black;">重视</span>信息内在的联系，而单纯在词序上做<span style="color: black;">文案</span>，就容易陷入文字游戏之中而偏离<span style="color: black;">宣传</span>目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">宣传</span>文案的写作实践中，经常是双重、<span style="color: black;">乃至</span>是多重修辞的综合运用。如：“长城电扇+ 电扇长城”既是回环，又是比喻。多重修辞综合运用，<span style="color: black;">能够</span>收到更加<span style="color: black;">明显</span>的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">版权声明：图文无关，转载此文是出于传递<span style="color: black;">更加多</span>信息之目的。若有<span style="color: black;">源自</span>标注错误或侵犯了您的合法权益，请作者持权属证明与我联系，<span style="color: black;">咱们</span>将<span style="color: black;">即时</span>更正、删除，谢谢。</span></strong></p>
请问、你好、求解、谁知道等。 你的见解真是独到，让我受益良多。 “BS”（鄙视的缩写） 期待你更多的精彩评论，一起交流学习。
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