4zhvml8 发表于 2024-8-8 15:34:28

细数哪些宣传的文案写作招数


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>运营人员经常<span style="color: black;">必须</span>写<span style="color: black;">有些</span>标题，而<span style="color: black;">宣传</span>语的文案<span style="color: black;">常常</span>能给运营文案写作带来非常好的思路。<span style="color: black;">那样</span>，今天<span style="color: black;">咱们</span>就<span style="color: black;">来讲</span>一说<span style="color: black;">宣传</span>语文案的撰写技巧。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从小到大，<span style="color: black;">咱们</span><span style="color: black;">每一个</span>人心目中都或多或少的记着有<span style="color: black;">有些</span>经典的<span style="color: black;">宣传</span>语，每当你<span style="color: black;">必须</span>买同类东西的时候，总是情不自禁的想起这些<span style="color: black;">宣传</span>。<span style="color: black;">咱们</span>之<span style="color: black;">因此</span>能够记住这些<span style="color: black;">宣传</span>，除了<span style="color: black;">由于</span><span style="color: black;">媒介</span>（电视、广播、电影等）、户外<span style="color: black;">宣传</span>在<span style="color: black;">咱们</span>的<span style="color: black;">周边</span>一遍遍的轰炸强化记忆以外，<span style="color: black;">哪些</span>经典的<span style="color: black;">宣传</span>词<span style="color: black;">亦</span>起到了<span style="color: black;">极重</span>的<span style="color: black;">功效</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span><span style="color: black;">状况</span>下，一个成功的<span style="color: black;">宣传</span>语<span style="color: black;">拥有</span>以下三个特点：&nbsp;</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点鲜明、便于记忆。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">明显</span><span style="color: black;">提高</span>消费者的<span style="color: black;">针对</span><span style="color: black;">制品</span>的好感度，和同类<span style="color: black;">制品</span>形成<span style="color: black;">显著</span>的差异化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">缩短消费者的购买决策路径。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>做到呢？ 以下<span style="color: black;">便是</span><span style="color: black;">招数</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. &nbsp;从<span style="color: black;">制品</span>所处的行业出发，做内涵延伸。</strong>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">宣传</span>语<span style="color: black;">运用</span>最广泛，且最典型的是体育用品行业，就有<span style="color: black;">非常多</span><span style="color: black;">咱们</span>耳熟能详的品牌<span style="color: black;">宣传</span>语：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿迪达斯—— “impossible is nothing”</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dGTOlwTGgicbJwwUY4Y0X8ibgwBL31prYbzADUNOBiatUSAibQYAzCibbdXsRJtASAtEVGOCfHI4vBHFRiaqnZ0QD8Yg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">安踏——“永不止步”【Keep Moving】。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dGTOlwTGgicbJwwUY4Y0X8ibgwBL31prYbJEWooUrGg5EQSKk6icjPiagawgS7bOjIRlyNibKgO3RhNLfkrEzaicEqzw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单从这些品牌生产和<span style="color: black;">营销</span>的<span style="color: black;">制品</span>（T恤、鞋子、运动服等）本身的功能和质量来看，这些品牌和竞争对手相比并<span style="color: black;">无</span><span style="color: black;">显著</span>的<span style="color: black;">优良</span>，<span style="color: black;">因此</span><span style="color: black;">宣传</span>语的宣传上加入了体育这个广阔的内涵和外延 - “更高、更快、更强”。这些<span style="color: black;">宣传</span>激发了人们<span style="color: black;">针对</span>健康、坚韧、奋斗等积极向上的精神追求，<span style="color: black;">极重</span>的<span style="color: black;">提高</span>了消费者<span style="color: black;">针对</span><span style="color: black;">制品</span>的认可和友好度。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. &nbsp;从<span style="color: black;">制品</span>功能出发，实现与竞品的差异化。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">宣传</span>语创作<span style="color: black;">办法</span>适用于绝大<span style="color: black;">都数</span>行业，<span style="color: black;">这儿</span>我以日化行业为例，<span style="color: black;">例如</span>保洁旗下<span style="color: black;">持有</span>多个洗发水品牌 - 飘柔、海飞丝、潘婷等。下面是我摘取出来的<span style="color: black;">宣传</span>语，非常<span style="color: black;">显著</span>的<span style="color: black;">能够</span>看出来。这三个品牌分别<span style="color: black;">选取</span>了3个打动消费者的功能宣传方向：柔顺、去头屑、强韧（断发）。</p><strong style="color: blue;">飘柔<span style="color: black;">宣传</span>语 -&nbsp;</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">飘柔， <span style="color: black;">便是</span><span style="color: black;">这般</span>自信</p><img src="http://mmbiz.qpic.cn/mmbiz_png/dGTOlwTGgicbJwwUY4Y0X8ibgwBL31prYbkNMBYLwFkeuficmhY4bicbqPo65atdc16Xj3K1f96Oy0XDCe2g45NXQQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">海飞丝<span style="color: black;">宣传</span>语：</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">头屑去无踪，秀发更出众</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去除头屑的<span style="color: black;">困惑</span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dGTOlwTGgicbJwwUY4Y0X8ibgwBL31prYbVkvIeUQz5o2ptOnJFZzryD519ziahZTz4iaDL3AwEicXribOr458gGQibvw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">潘婷<span style="color: black;">宣传</span>语：</strong>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内在强韧，外在柔韧</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">秀发强韧，想多长留多长？</p><img src="http://mmbiz.qpic.cn/mmbiz_png/dGTOlwTGgicbJwwUY4Y0X8ibgwBL31prYbKr4BJp7oKPicIcZS9Aicdd5eqHvq22lq55Gd29B7qEXnql30RWic0sB4Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. &nbsp;从消费者的自我情感出发，拓展<span style="color: black;">制品</span>外延</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">宣传</span>语的创作<span style="color: black;">办法</span><span style="color: black;">一般</span>不会局限于<span style="color: black;">制品</span>和行业本身，而是从消费者情感出发，激发用户的购买欲望。<span style="color: black;">因为</span>这种方式和<span style="color: black;">制品</span>本身<span style="color: black;">无</span>直接的联系，<span style="color: black;">况且</span><span style="color: black;">经过</span>唤起消费者心中的某种特定情感来隐喻<span style="color: black;">制品</span>，一旦创意独特，这些<span style="color: black;">宣传</span><span style="color: black;">常常</span>令人耳目一新，很容易在消费者心中留下深刻的印象。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优乐美奶茶 - 捧在手心里的爱 【唤起消费者心中<span style="color: black;">针对</span>爱人的亲密感】</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dGTOlwTGgicbJwwUY4Y0X8ibgwBL31prYboGsVjnic72KGaxAEaLRPq5CJ9gHaSvHiaN5x2Mk7TJYVc1Be9icVC3ZeQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三全食品 - 吃点好的，<span style="color: black;">特别有</span>必要 【唤起消费者心中<span style="color: black;">针对</span>高品质生活的追求】</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dGTOlwTGgicbJwwUY4Y0X8ibgwBL31prYbKz8aC4fnMbsvakPnrKicGCHAWvebC51eyiaESVw89ryr7jwBWz8zKepA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">南方黑芝麻糊 - 一股浓香、一缕温暖【唤起人们心中<span style="color: black;">针对</span>妈妈的爱和怀旧的情节】</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/dGTOlwTGgicbJwwUY4Y0X8ibgwBL31prYbk0PibWtshHcRgfqkKDy7tH6zuZ2bwMKl3YacpAmwBKGhl29IMKteHLw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，这三种<span style="color: black;">办法</span><span style="color: black;">亦</span><span style="color: black;">能够</span>应用到你的运营文案写作中哦，有<span style="color: black;">无</span>想好今天的活动标题是什么呢？ 欢迎<span style="color: black;">大众</span>在评论区回复<span style="color: black;">哪些</span>你耳熟能详的<span style="color: black;">宣传</span>语，并和我交流关于运营文案的写作<span style="color: black;">招数</span>。</p>
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m5k1umn 发表于 2024-10-9 06:32:43

楼主发的这篇帖子，我觉得非常有道理。

nykek5i 发表于 2024-10-9 08:06:06

你的言辞如同繁星闪烁，点亮了我心中的夜空。

b1gc8v 发表于 2024-10-17 13:05:04

大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。

m5k1umn 发表于 2024-10-23 23:55:07

谷歌外链发布 http://www.fok120.com/

nqkk58 发表于 2024-10-30 23:00:58

请问、你好、求解、谁知道等。
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