论坛 › 福建 › 地产宣传文案，你真的懂它背面的道理吗？

esc0rp 发表于 2024-8-8 20:51:06

地产宣传文案，你真的懂它背面的道理吗？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/B8W0HiaiajgfCNz800eZ7XApbibSFPcRIG28cjcayq4cDiaVK1D5VgsLuzbe5gMJCC9DjcYneddc7DVn9ytGVpbltA/0?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>人，早上好</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>是北京时间08点整</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一早</span><span style="color: black;">房产<span style="color: black;">中间商</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就<span style="color: black;">起始</span>了疯狂的假日营销</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一张关于“<span style="color: black;">为何</span>要买房”的图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">火速在<span style="color: black;">伴侣</span>圈流行</span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/B8W0HiaiajgfCNz800eZ7XApbibSFPcRIG2cciaqOuxGcGGuicgiarSjje3BbwOQ3PiclJmKLKhic9fdht83g1rRKtcJwA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看完后</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">博主</span>的心<span style="color: black;">亦</span>是拔凉拔凉的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是时候得去买个排屋住住了</span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/B8W0HiaiajgfCNz800eZ7XApbibSFPcRIG2rlITYakcpznnJ8327OqCOLJfLcUiaJjVFm0mGfOPkXQ8hxg3AUz2Y6A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但买房却是人生中的一件大事</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不可</span>总听着<span style="color: black;">研发</span>商忽悠</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对吧？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面，就带<span style="color: black;">大众</span><span style="color: black;">瞧瞧</span><span style="color: black;">哪些</span>年忽悠人的地产文案</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">附上终极版：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">地段篇：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">远离闹市，静享安谧&nbsp;<span style="color: black;">—<span style="color: black;">— 地段偏远</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">告别城市的喧嚣与雾霾&nbsp;<span style="color: black;">—<span style="color: black;">— 地段不是<span style="color: black;">通常</span>的偏远</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回归自然，享受田园风光&nbsp;<span style="color: black;">—<span style="color: black;">— 楼盘在乡镇郊区</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与世界接轨 —<span style="color: black;">— 离机场近</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">立体交通&nbsp;<span style="color: black;">—</span></span><span style="color: black;">— 门口有<span style="color: black;">轻轨</span>站<span style="color: black;">或</span>高架桥</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">距市中心15分钟车程 —</span><span style="color: black;">— 到市中心<span style="color: black;">最少</span>半小时</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新老城区的黄金旺角&nbsp;<span style="color: black;">—</span></span><span style="color: black;">— 到新城区和到老城区距离<span style="color: black;">同样</span>远</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">滨水公园式生态居住社区—</span><span style="color: black;">— 挨着小水沟，种着两排树</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">配套篇：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把家安在花园里—</span><span style="color: black;">—旁边有个街心公园</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人文气息浓厚—</span><span style="color: black;">—旁边有个学校</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CBD核心区—</span><span style="color: black;">—旁边有几栋写字楼</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">紧邻中央商务区—</span><span style="color: black;">—旁边有个银行</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开窗满目见绿 —<span style="color: black;">— 旁边一片荒地</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拥抱健康，安享生活 —</span><span style="color: black;">— 旁边有诊所</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">周边配套甄熟—</span><span style="color: black;">—配套<span style="color: black;">设备</span>年代久远</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽享城市繁华—</span><span style="color: black;">—紧邻闹市</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">集餐饮、休闲、娱乐于一体 —</span><span style="color: black;">— 楼下有沙县小吃、阿明发廊、棋牌室</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">物业篇：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">湖景美宅—<span style="color: black;">—挖了个水池子</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自由式供暖系统—</span><span style="color: black;">—没暖气</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">24小时管家式服务—</span><span style="color: black;">—有保安</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">千亩大盘 —</span><span style="color: black;">— <span style="color: black;">研发</span>周期长，隔壁永远在盖房</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">双品牌实力运作—</span><span style="color: black;">—有俩<span style="color: black;">研发</span>商</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">楼层篇：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">森系高层—</span><span style="color: black;">—七层以上</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花语洋房—</span><span style="color: black;">—六层以下，没电梯</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精致公寓—</span><span style="color: black;">—40年产权，<span style="color: black;">商场</span>水电</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不负土地深情—</span><span style="color: black;">—容积率大</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">邻里亲近，重拾温馨—</span><span style="color: black;">—楼间距小</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">风格篇：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">托斯卡纳风格—</span><span style="color: black;">—楼面贴彩砖的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哥特式风格—</span><span style="color: black;">—屋顶是尖的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">巴洛克风格—</span><span style="color: black;">—屋顶是圆的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">奢阔景观露台—</span><span style="color: black;">—屋顶是平的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">户型篇：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">严控空间面积—</span><span style="color: black;">—户型小</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百变户型—</span><span style="color: black;">—户型烂</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">风情<span style="color: black;">商场</span>步行街—</span><span style="color: black;">—底层是商铺</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">持有</span>知识，<span style="color: black;">持有</span>世界—</span><span style="color: black;">—户型设计有书房</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">价格篇：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">墅级臻品—</span><span style="color: black;">—总价贵</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首开体验式示范区—</span><span style="color: black;">—欢迎参观样板间</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">蓄势待发，闪耀全城—</span><span style="color: black;">—<span style="color: black;">累积</span>客户<span style="color: black;">便是</span>不卖</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">暖冬大放价—</span><span style="color: black;">—金九银十过了<span style="color: black;">起始</span>准备打折</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">报答</span>客户—</span><span style="color: black;">—卖不动了<span style="color: black;">起始</span>打折</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">报答</span>社会—</span><span style="color: black;">—还卖不动继续打折</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">极具投资价值—</span><span style="color: black;">—准备涨价</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">熟读牢记！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从此再<span style="color: black;">亦</span>不担心被<span style="color: black;">研发</span>商忽悠了！</span></p>▼<span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>文案圈</strong></span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/B8W0HiaiajgfAKKiau99rsibGlA9wYxvw6yrjicvdEmxwSmXL4wCCgCzqsUjK8e0jQ7ou9fCHF4iaUyCibXmlicoz5yyKg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按，识别二维码，加关注！</span></p>

流星的美 发表于 2024-9-7 17:01:35

我完全同意你的观点，说得太对了。

流星的美 发表于 2024-9-10 07:55:35

seo常来的论坛，希望我的网站快点收录。

nykek5i 发表于 2024-10-15 08:28:19

我完全同意你的观点，说得太对了。

wrjc1hod 发表于 2024-11-7 09:54:41

认真阅读了楼主的帖子，非常有益。

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