宣传婶:次世代宣传审核办法(的形成部分)
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/jCYv5eria11v6hw2tVxYt9RARbJSuiaWKsuEpTRyzluOnKexoRiakk7WLU5X6vFibxLKAWUQAR9sZyiay5ZB1fMW8pQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>背景</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在一个法律科技群里,看到有群友问有<span style="color: black;">那些</span><span style="color: black;">宣传</span>审核的AI<span style="color: black;">制品</span><span style="color: black;">能够</span><span style="color: black;">举荐</span>,我的<span style="color: black;">第1</span>反应<span style="color: black;">便是</span>某法律数据库的<span style="color: black;">宣传</span>审核工具。但转念一想,<span style="color: black;">此刻</span><span style="color: black;">各样</span>AI工具这么先进,我<span style="color: black;">好似</span><span style="color: black;">亦</span>能自己“手搓”一个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>审核是一项刚需。哪怕是知名品牌,<span style="color: black;">宣传</span>翻车的案例<span style="color: black;">亦</span><span style="color: black;">不堪</span>枚举,这<span style="color: black;">亦</span>让<span style="color: black;">宣传</span>内容的审核是法务的一项<span style="color: black;">重点</span>任务。<span style="color: black;">宣传</span>是品牌与公众的媒介,<span style="color: black;">宣传</span>审核不仅<span style="color: black;">触及</span><span style="color: black;">许多</span><span style="color: black;">宣传</span>的法规,更<span style="color: black;">必须</span>对案例<span style="color: black;">持续</span>更新,并<span style="color: black;">即时</span>关注舆情的发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>,我利用各个平台的AI智能体(Agent)工具,搭建了一个<span style="color: black;">宣传</span>审核的AI——“<span style="color: black;">宣传</span>婶”。我承认,这个名<span style="color: black;">叫作</span>有玩谐音梗的<span style="color: black;">成份</span>~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">宣传</span>婶怎么审</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单<span style="color: black;">来讲</span>,你只要把<span style="color: black;">必须</span>审核的文案或<span style="color: black;">照片</span>上传,它就会返回审核意见。<span style="color: black;">倘若</span>你<span style="color: black;">能够</span>再简单介绍一下<span style="color: black;">机构</span>所在的行业,<span style="color: black;">宣传</span>的背景,它就会更加<span style="color: black;">精细</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这听上去<span style="color: black;">好似</span>和直接问AI<span style="color: black;">同样</span>嘛。但<span style="color: black;">实质</span>上,直接问AI的话,AI的思路<span style="color: black;">常常</span>思路更加发散<span style="color: black;">有些</span>,有时<span style="color: black;">必须</span><span style="color: black;">经过</span>多轮对话让问题聚焦。<span style="color: black;">然则</span>,<span style="color: black;">经过</span>智能体,<span style="color: black;">咱们</span><span style="color: black;">能够</span>提前预设、调试好AI的关注重点和知识库,并且对回答的结构进行设定,让审核意见更符合<span style="color: black;">大众</span>的工作思路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/jCYv5eria11v6hw2tVxYt9RARbJSuiaWKsOEicbu26YQTCCV2h94Xic4PxDlJ1XoN9BFwiaiaGLSWzDSuqMlY9N9xT3A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(coze基于Moonshot的回答)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它的反馈采用固定模块,分为多个部分:<span style="color: black;">首要</span>会告诉你审核的意见,再对<span style="color: black;">宣传</span>内容的合规性进行分析,最后<span style="color: black;">倘若</span>有不合规之处则会给出优化<span style="color: black;">意见</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">审核的法律依据不只<span style="color: black;">包含</span>《<span style="color: black;">宣传</span>法》,还<span style="color: black;">包含</span><span style="color: black;">许多</span>执法细则,以及<span style="color: black;">区别</span>行业<span style="color: black;">宣传</span>的特殊监管<span style="color: black;">需求</span>,<span style="color: black;">咱们</span><span style="color: black;">亦</span>纳入审核依据,<span style="color: black;">例如</span><span style="color: black;">触及</span>“红领巾”、健康医药行业、绝对化用语、道德风尚<span style="color: black;">关联</span><span style="color: black;">宣传</span>内容,<span style="color: black;">宣传</span>婶都有能力识别出<span style="color: black;">关联</span>的<span style="color: black;">宣传</span><span style="color: black;">危害</span>。</span><span style="color: black;"><span style="color: black;">例如</span>有一次,我用一张明星代言的海报做合规测试,<span style="color: black;">宣传</span>婶会提示我<span style="color: black;">重视</span>肖像权的<span style="color: black;">危害</span>,知识<span style="color: black;">把握</span>还挺全面的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>,它还会依据执法案例优化合规意见。</span>我一度测试过让<span style="color: black;">宣传</span>婶就审核意见<span style="color: black;">亦</span><span style="color: black;">供给</span>参考案例,但这方面“幻觉”还比较严重,<span style="color: black;">因此呢</span>暂时不开放这方面的能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">宣传</span>婶,瞬息“全”平台</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我基于<span style="color: black;">区别</span>的AI平台打造了<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>婶,虽然有着相同的内核,但表现能力却并不相同,给出的意见<span style="color: black;">亦</span>可能<span style="color: black;">区别</span>。<span style="color: black;">日前</span>我<span style="color: black;">重点</span>基于OpenAI的ChatGPT、智谱清言和coze(<span style="color: black;">重点</span>依赖Moonshot模型)三个平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/jCYv5eria11v6hw2tVxYt9RARbJSuiaWKsia5apAVWv1koftXF4Y0CFV8pmXPRUicquszMfftvjjBVibogGxlZgLSxA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(智谱清言的回答)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中OpenAI给的审核意见中,分析是最全面的,给的审核结论<span style="color: black;">亦</span>偏向于保守,但<span style="color: black;">常常</span>能够准确识别到<span style="color: black;">有些</span>冷门法规中的义务。智谱清言<span style="color: black;">重点</span>基于自家模型,在<span style="color: black;">一般</span><span style="color: black;">状况</span>下给的结论我都比较认可,<span style="color: black;">运用</span>起来<span style="color: black;">亦</span>比较容易。coze则是一个集<span style="color: black;">成为了</span>多家大模型的工具平台,给出的回答相对言简意赅,但可扩展性相当高,我会探索<span style="color: black;">瞧瞧</span>利用这个平台<span style="color: black;">是不是</span>还<span style="color: black;">能够</span>做出更有趣的工具和玩法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/jCYv5eria11v6hw2tVxYt9RARbJSuiaWKsL71OKsVAVz31DZcibjiaFBKkfBK6hZricXAqnibHWtI8GY3FtHfcBKAm8w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">(ChatGPT的回答)</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在审核的时候,最好描述一下背景,把文案用引号(“”)括起来,并<span style="color: black;">需求</span>AI审核。<span style="color: black;">例如</span>:</span></p><span style="color: black;">请审核<span style="color: black;">宣传</span>文案“XXX”,这是<span style="color: black;">机构</span>拟发布的互联网<span style="color: black;">宣传</span>的宣传文案。</span><span style="color: black;">请审核上传的<span style="color: black;">照片</span>,这是<span style="color: black;">咱们</span>设计的电梯<span style="color: black;">宣传</span>样图。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>理想中的<span style="color: black;">宣传</span>审核是<span style="color: black;">怎么样</span>的?</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">期盼</span><span style="color: black;">经过</span><span style="color: black;">这般</span>的工具,让<span style="color: black;">宣传</span>文案审核的工作能够多一道关口,<span style="color: black;">帮忙</span>法务做一轮初筛,把<span style="color: black;">宣传</span>婶的反馈意见<span style="color: black;">供给</span>给审核人员参考,而不是让<span style="color: black;">宣传</span>审核的<span style="color: black;">所有</span>工作都甩手给AI。AI的审核既<span style="color: black;">不可</span><span style="color: black;">保准</span><span style="color: black;">无</span>漏网之鱼,<span style="color: black;">亦</span><span style="color: black;">不可</span><span style="color: black;">保准</span><span style="color: black;">无</span>“错杀”,<span style="color: black;">区别</span>模型的性能<span style="color: black;">亦</span>千差万别,<span style="color: black;">区别</span>AI的审核结果打架<span style="color: black;">亦</span>时有<span style="color: black;">出现</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>审核工作会<span style="color: black;">海量</span>在企业内部完成,能拿出来咨询律师的,<span style="color: black;">一般</span>是疑难、<span style="color: black;">繁杂</span>的<span style="color: black;">宣传</span>场景。律师<span style="color: black;">更加多</span>参与的是<span style="color: black;">帮忙</span>企业<span style="color: black;">创立</span>自己的<span style="color: black;">宣传</span>审核制度,<span style="color: black;">咱们</span><span style="color: black;">此刻</span>能够做的是<span style="color: black;">经过</span>AI工具,让审核人员手头的工具更加<span style="color: black;">叫作</span>手。并<span style="color: black;">帮忙</span>企业迭代AI<span style="color: black;">背面</span>的数据库以及审核<span style="color: black;">规律</span>,<span style="color: black;">即时</span>加入新的法规、案例、舆情动态。这种更新迭代,<span style="color: black;">亦</span>绝不是简单地更新“<span style="color: black;">敏锐</span>词<span style="color: black;">名单</span>”,而是与过滤机制<span style="color: black;">协同</span><span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这可能是AI赋能法律工作的路径之一,结合文本的输入与输出,最大程度利用现有的工具,<span style="color: black;">提高</span>工作效率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>,智谱清言和coze的<span style="color: black;">运用</span><span style="color: black;">能够</span>开放给<span style="color: black;">大众</span>以供测试,其中coze版本的链接是:https://www.coze.cn/store/bot/7385034403103293494。<span style="color: black;">能够</span>在飞书中<span style="color: black;">运用</span>,<span style="color: black;">已然</span>加入coze商店。ChatGPT的版本,<span style="color: black;">由于</span>众所周知的<span style="color: black;">原由</span>,暂不对外<span style="color: black;">供给</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">智谱清言的版本:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>FAQ</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">问:<span style="color: black;">宣传</span></span>婶<span style="color: black;">收费吗?</span><span style="color: black;">答:这个版本不收,<span style="color: black;">亦</span>没这个打算。后续不排除有<span style="color: black;">商场</span>化的威力加强版。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问:威力加强版会是什么样子?</p>答:结合法律服务<span style="color: black;">一块</span>卖,流程,定制行业+案例,更高的安全性。这是<span style="color: black;">日前</span>能想到的。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问:<span style="color: black;"><span style="color: black;">宣传</span></span>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">婶<span style="color: black;">能够</span>识别<span style="color: black;">照片</span><span style="color: black;">宣传</span>吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答:<span style="color: black;">能够</span>,效果还挺惊艳的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问:<span style="color: black;">能够</span>识别视频<span style="color: black;">宣传</span>吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答:不<span style="color: black;">晓得</span>,我还没试过。但<span style="color: black;">通常</span>平台的上传会有体积的限制,<span style="color: black;">因此</span>不<span style="color: black;">意见</span>上传视频。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问:我用<span style="color: black;">宣传</span>婶审核后,还<span style="color: black;">必须</span>自己再审吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答:<span style="color: black;">必须</span>。AI<span style="color: black;">不可</span>取代人的工作,<span style="color: black;">宣传</span>婶<span style="color: black;">亦</span><span style="color: black;">不可</span>去“背锅”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问:你能够<span style="color: black;">保准</span>我上传内容的<span style="color: black;">商场</span><span style="color: black;">奥密</span>不被<span style="color: black;">泄密</span>吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答:<span style="color: black;">不可</span>,<span style="color: black;">宣传</span>婶是基于SaaS的服务。我这边看不到用户上传的任何内容。平台<span style="color: black;">是不是</span>会利用上传的内容,请直接参考平台的信息安全规则,我不做任何背书。<span style="color: black;">另一</span>,请不要上传任何个人信息或隐私信息,这些与<span style="color: black;">宣传</span>无关。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问:<span style="color: black;">宣传</span>婶的免费版本有进一步更新的计划吗?</p>答:除了<span style="color: black;">持续</span>扩充知识库以外,还有<span style="color: black;">有些</span>思路,<span style="color: black;">例如</span>引入多智能体(agent),<span style="color: black;">期盼</span>能补完这个审核工具。<span style="color: black;">史宇航:法学博士,执业律师,注册信息安全专业人员(CISP),注册信息隐私管理人员(CIPM)。</span>
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