招商推广投放获客时，文案该怎么写？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放<span style="color: black;">宣传</span>，<span style="color: black;">针对</span>招商的品牌方<span style="color: black;">来讲</span>，是获取客源非常重要的<span style="color: black;">途径</span>。有的品牌方投入产出比<span style="color: black;">能够</span>达到1:10，效果非常好。有的则是1:1，<span style="color: black;">乃至</span>还亏本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导致</span>这么大差距的<span style="color: black;">原由</span>，除了项目本身外，另一个重要<span style="color: black;">原因</span><span style="color: black;">便是</span>推广文案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">自己</span>有一家手工酸奶品牌，<span style="color: black;">日前</span>全国复制了100多家门店，仅靠我一个人就办到了，我来分享下文案怎么写更吸引人，并且<span style="color: black;">增多</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">目的</span>受众</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广<span style="color: black;">必定</span>要做离<span style="color: black;">精细</span>用户<span style="color: black;">近期</span>的事情，<span style="color: black;">首要</span>要分析你的客户是谁、什么年龄段、什么消费层次、<span style="color: black;">那些</span>城市、性别等等，<span style="color: black;">亦</span>要<span style="color: black;">认识</span><span style="color: black;">她们</span>的痛点在哪里。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有了这些数据支撑，你才<span style="color: black;">能够</span><span style="color: black;">精细</span>的做推广投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、语言风格</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管是70后、还是80后、90后、<span style="color: black;">乃至</span>是00后，<span style="color: black;">每一个</span>年代的人，都有自己的语言风格。<span style="color: black;">针对</span>90和00后，更<span style="color: black;">爱好</span>网络梗，这种语言让<span style="color: black;">她们</span>觉得有趣，更愿意看完你的文案。<span style="color: black;">针对</span>70后<span style="color: black;">来讲</span>，<span style="color: black;">她们</span>比较成熟稳重，你的文案要专业，<span style="color: black;">才可</span>得到<span style="color: black;">她们</span>的认可。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并且文案要<span style="color: black;">运用</span>简洁、直接且富有吸引力的语言，避免<span style="color: black;">繁杂</span>的行业术语，让受众能够<span style="color: black;">容易</span>理解你的<span style="color: black;">制品</span>或服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、文案结构</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个引人注目的标题能够瞬间抓住读者的眼球，让<span style="color: black;">她们</span>愿意继续阅读下去。接下来，<span style="color: black;">仔细</span>而清晰地介绍你的<span style="color: black;">制品</span>或服务，<span style="color: black;">明显</span>其独特之处和<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240729/e14f168f37894f9c9e12ba5a0c89e081.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、真诚</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">任何年代，<span style="color: black;">连续</span><span style="color: black;">挣钱</span>的品牌都信奉一点：真诚是成交环节的必杀技。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>品牌为了快速招商，<span style="color: black;">常常</span>在文案<span style="color: black;">其中</span>夸大其词，<span style="color: black;">短期</span>确实能吸引客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今信息透明的时代，客户绝不是<span style="color: black;">白痴</span>，和你接触几次，就<span style="color: black;">晓得</span>你们的真假。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>一<span style="color: black;">起始</span>，你<span style="color: black;">便是</span>靠真诚的推广文案吸引客户，做到的知行合一，成交自然不在话下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、痛点文案</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打动人心的文案，<span style="color: black;">必定</span>是<span style="color: black;">处理</span>用户的某个痛点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">告诉<span style="color: black;">她们</span><span style="color: black;">选取</span>你的<span style="color: black;">制品</span>或服务将带来<span style="color: black;">那些</span><span style="color: black;">实质</span>的好处和改变。为了<span style="color: black;">加强</span>说服力，<span style="color: black;">能够</span>加入<span style="color: black;">有些</span>社会证明，如客户<span style="color: black;">评估</span>或成功案例，让潜在客户更加信任你。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上5点，不仅在投放<span style="color: black;">宣传</span>适用，<span style="color: black;">经过</span>自媒体打造品牌ip<span style="color: black;">亦</span><span style="color: black;">一样</span>适用。总之推广文案就一句话：你对你的用户<span style="color: black;">认识</span>有多少，就能达到多大的效果!</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者介绍：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">招商小话匣，全网同名ip名字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某品牌创始人，全国100多家门店，<span style="color: black;">善于</span>自<span style="color: black;">媒介</span>招商。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
认真阅读了楼主的帖子，非常有益。
页:
[1]