论坛 › 天涯娱乐 › 餐厅不会做营销？这有一整套360度营销引流文案拿去用！

ikkhksvu 发表于 2024-8-9 07:14:33

餐厅不会做营销？这有一整套360度营销引流文案拿去用！

<img src="https://mmbiz.qpic.cn/mmbiz_jpg/Opud1ia6QxJHdDia4RubTrrzUG36JGxgc629ntNuXmsSkKtVFINoDQeRib4YpmIW3BpttEM9tn6VOoiblv4aHkVOJQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/AEfhCFwOTVm2hmCOM0g239wbKEAMwdAqXd8oibRejJUgqR93p20wnQribBY9bdOnZ2mybwsgfdVIVzCcIL2X6Otg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文丨尖刀文案 西塘</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>用一整套餐厅引流文案<span style="color: black;">帮忙</span>餐厅实现销量逆袭，你用还是<span style="color: black;">不消</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">必要</span>用啊，还要马上用！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天笔者就为<span style="color: black;">大众</span>分享一套为餐厅引流的文案<span style="color: black;">办法</span>，<span style="color: black;">期盼</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>到<span style="color: black;">更加多</span>的餐饮人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Opud1ia6QxJEu5EJkJ9ichCtKHU6RZ590aBJH3TJw5G3ZJDJtKNIQJQc88BR4KFkwoiaEvorpLzemkdtT7Mjp1tzw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">餐厅<span style="color: black;">想要</span>多<span style="color: black;">挣钱</span>，</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必要</span>学会360度营销自己</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">必定</span>看过马蜂窝和boss直聘的<span style="color: black;">宣传</span>，<span style="color: black;">这般</span>的<span style="color: black;">宣传</span>烦不烦人？简直是咆哮体<span style="color: black;">宣传</span>。可是像他们这么有钱又花重金请<span style="color: black;">宣传</span><span style="color: black;">机构</span>，<span style="color: black;">为何</span>愿意用这么烦人的<span style="color: black;">宣传</span>形式呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AEfhCFwOTVlnLWnNGPpqJODkptcXZSCMiaJqLuFdAmAdTtcwXbez3DX7k1JJETJxFM3Y9ZiaiccbrgYHXialnlxCQw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">答案很简单，<span style="color: black;">由于</span>有效！</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">咆哮体<span style="color: black;">便是</span><span style="color: black;">经过</span><span style="color: black;">短期</span>内多次提醒重复<span style="color: black;">自己</span>卖点，来达到<span style="color: black;">霸占</span>用户心智的效果，<span style="color: black;">乃至</span>催眠顾客，让顾客自愿关注你。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，比起<span style="color: black;">她们</span>，<span style="color: black;">非常多</span>餐饮品牌花不起巨额<span style="color: black;">宣传</span>费。能<span style="color: black;">不可</span>挖掘低成本<span style="color: black;">宣传</span>位，<span style="color: black;">从而</span>360度宣传自己的餐厅？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然<span style="color: black;">能够</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Opud1ia6QxJEu5EJkJ9ichCtKHU6RZ590a2T5dx5VNzibJaokskkicwQVc4k2bhGYKI0PbcjgEMdqjzDqiaXcJU22tQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">不放过任何<span style="color: black;">移植</span><span style="color: black;">宣传</span>文案的<span style="color: black;">地区</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要</span>用餐饮文案为餐厅引流，<span style="color: black;">必要</span>先<span style="color: black;">陈列</span>出餐厅<span style="color: black;">能够</span><span style="color: black;">移植</span><span style="color: black;">宣传</span>文案的<span style="color: black;">地区</span>。<span style="color: black;">咱们</span>不妨把自己想象成一位顾客，你正在逛街<span style="color: black;">或</span>进入一家商场。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个时候，你的<span style="color: black;">选取</span>非常多，<span style="color: black;">各样</span>玲琅满目的餐厅在你眼前，你该<span style="color: black;">怎样</span><span style="color: black;">选取</span>呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时，你的目光所到之处<span style="color: black;">便是</span><span style="color: black;">宣传</span>文案的投放阵地。从餐厅远处、近处、引导牌、门头、海报、菜品灯箱、电视屏、吊旗、墙面、地面、桌面、菜单、桌牌等这些<span style="color: black;">地区</span>都<span style="color: black;">能够</span><span style="color: black;">移植</span><span style="color: black;">宣传</span>文案。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的餐厅<span style="color: black;">是不是</span><span style="color: black;">这般</span>做了？<span style="color: black;">倘若</span>还<span style="color: black;">无</span>做到<span style="color: black;">亦</span>不必担心，下面我逐个分析下<span style="color: black;">怎样</span>进行<span style="color: black;">宣传</span>文案<span style="color: black;">移植</span>和应用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p><strong style="color: blue;"><span style="color: black;">餐厅户外引流<span style="color: black;">宣传</span></span></strong><span style="color: black;">餐厅户外引流<span style="color: black;">宣传</span>，巴奴做的最到位。<span style="color: black;">常常</span>会在自家餐厅<span style="color: black;">周边</span>，<span style="color: black;">长时间</span>密集的投放<span style="color: black;">宣传</span>，达到引流的目的。这种<span style="color: black;">宣传</span>引流效果非常强，但<span style="color: black;">必须</span>花费<span style="color: black;">必定</span>的资金，比较适合中大型餐厅品牌。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Opud1ia6QxJEqsvDT7cIIzP0fXXvBq9FlUyMSPCnqzEmHZP2XZgr5rdCbuPYh9IttAvK8ibicyd5h0muMf9HONMwA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p><strong style="color: blue;"><span style="color: black;">商场内部引流<span style="color: black;">宣传</span></span></strong><span style="color: black;">商场内部引流<span style="color: black;">宣传</span><span style="color: black;">重点</span>有巨型吊旗、刀旗、围栏<span style="color: black;">宣传</span>等。这些<span style="color: black;">通常</span>是针对入驻到商场内的餐饮品牌，品牌知名度<span style="color: black;">体积</span>不限，<span style="color: black;">针对</span>逛商场的顾客有非常强的引导效果。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AEfhCFwOTVlnLWnNGPpqJODkptcXZSCMfTnKKGsGlHtYnQ566jHiaYl9eX4tiboLyUDTqEibs9pKEpseoIQia9XWCA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲西贝莜面村的巨幅吊旗<span style="color: black;">宣传</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AEfhCFwOTVm2hmCOM0g239wbKEAMwdAq1c4a6JicjXrhKpuicPXliaKWibgTgw0F8jmh4wYmzdCcqEmEDIRWXmlfcA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲鹅夫人的楼梯扶手<span style="color: black;">宣传</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/AEfhCFwOTVlnLWnNGPpqJODkptcXZSCMwDibSiaQdbC12MicfAMeSfqMqI6Ej7RJtEXTNVf7oqn3liaiaB91rxrnbwg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲焦耳食堂在商场内的刀旗<span style="color: black;">宣传</span></span><span style="color: black;">很多餐饮品牌商场店采用导视系统，在餐厅<span style="color: black;">周边</span>用大幅标识来引导顾客，这类文案很简单，有品牌名字和引导语。目的是告诉顾客，我就在<span style="color: black;">周边</span>，找到我很简单。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AEfhCFwOTVlnLWnNGPpqJODkptcXZSCMyXLYjichbFMYrV4ttRiaOibDFnGR0jpqvJ4s18NVmcRACjeK7Um3AtBmQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲巴奴进京后的围挡<span style="color: black;">宣传</span>文案</span><span style="color: black;">宣传的范围越大，才有可能抓住<span style="color: black;">更加多</span>的顾客，前提是顾客按着简单的引导语能够找到你，为<span style="color: black;">她们</span>带来方便而不是麻烦。</span><span style="color: black;">哪里是<span style="color: black;">能够</span>用的<span style="color: black;">宣传</span>位呢？人在哪里，<span style="color: black;">宣传</span>就要放在哪里。<span style="color: black;">例如</span>在餐厅有效辐射范围内，任何顾客可能停下几秒钟的<span style="color: black;">地区</span>，都<span style="color: black;">能够</span><span style="color: black;">安置</span>易拉宝<span style="color: black;">或</span>展架，用文案和顾客<span style="color: black;">出现</span>交流。</span><span style="color: black;">商场中庭空间、电梯箱四周、扶梯侧面、墙壁转角处等，都<span style="color: black;">能够</span>设置品牌的温馨提示和引导语等，<span style="color: black;">容易</span>做软广。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p><strong style="color: blue;"><span style="color: black;">餐厅门头<span style="color: black;">宣传</span>和门头海报</span></strong><span style="color: black;">顾客在远处时可能<span style="color: black;">重点</span><span style="color: black;">经过</span>颜色和符号来识别品牌。当他们路过你的餐厅，能<span style="color: black;">不可</span>拖住顾客的脚，就看门头和外壁海报的吸引力。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AEfhCFwOTVlnLWnNGPpqJODkptcXZSCMmQAN5FQ9GJJ7jWuIhgz662AeyN01hkOokWoYGLzxevQ7uwcQf5fDnw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲西贝莜面村的门头两侧大海报</span><img src="https://mmbiz.qpic.cn/mmbiz_png/AEfhCFwOTVlnLWnNGPpqJODkptcXZSCMz6HosibbqPLzn59k3n5mP9yNcP86e1M2r4B8ohgqjjjNw8J1WETQQlw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲老碗会门口大灯箱<span style="color: black;">宣传</span></span><strong style="color: blue;"><span style="color: black;">对外要抢眼，<span style="color: black;">倘若</span>餐厅是街边店，<span style="color: black;">能够</span>利用外壁<span style="color: black;">宣传</span>，起到让顾客路过就<span style="color: black;">重视</span>到的效果。</span></strong><span style="color: black;">顾客站在街道上，你的餐厅和别的餐厅<span style="color: black;">一块</span>，都是<span style="color: black;">摆设</span>在货架上的货物，<span style="color: black;">怎样</span>让顾客能一眼看见你，并且愿意拿起来仔细琢磨，<span style="color: black;">最后</span><span style="color: black;">选取</span>你，取决于货物上的标签。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AEfhCFwOTVm2hmCOM0g239wbKEAMwdAqnPW9Xvn7iaQ29x3NeVLQ8fpD4gMxDnr903ANfkYwhHNWlDYGAVpzq8A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲老娘舅新版门头</span><strong style="color: blue;"><span style="color: black;">门头是一个餐厅的免费<span style="color: black;">宣传</span>牌，<span style="color: black;">必定</span>要醒目，尽可能展示品牌的核心信息，你是谁，你有什么，给顾客留下最直接的印象。</span></strong><span style="color: black;">虽然上图老娘舅的门头被<span style="color: black;">非常多</span>人喷，但从<span style="color: black;">宣传</span>引流<span style="color: black;">方向</span>来讲，是非常成功的。</span><span style="color: black;">当顾客靠近，最先看到的<span style="color: black;">便是</span>餐厅的脸面——门头。门头是品牌和顾客<span style="color: black;">第1</span>次正面交流，品牌要做好自我介绍。</span><span style="color: black;">符号化的LOGO 、易识别的品牌名、主打品类名<span style="color: black;">或</span>品牌口号，你的门头给顾客什么感觉，你的品牌形象在顾客印象里<span style="color: black;">便是</span>什么样子。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p><strong style="color: blue;"><span style="color: black;">地面、墙面、天花板、吧台<span style="color: black;">宣传</span></span></strong><span style="color: black;">一旦顾客走进门店的时候，才是品牌真正展示自己的时候。门店<span style="color: black;">做为</span>一个整体的品牌形象，<span style="color: black;">更易</span>对顾客形成全方位的刺激。</span><span style="color: black;"><span style="color: black;">例如</span>杨记兴臭鳜鱼，还未进入餐厅，地面就有<span style="color: black;">宣传</span>灯文案。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AEfhCFwOTVlnLWnNGPpqJODkptcXZSCMUd2ff2kgB6xzDPU6NdyJoMkAH8u2Pv0Pt6eiaU4MjXfGs5qj8EQLa7Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲杨记兴臭鳜鱼地面<span style="color: black;">宣传</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/AEfhCFwOTVlnLWnNGPpqJODkptcXZSCMVibE70oF13tv6mQkUQa2WfkpLAWLXQ0ucstpiaeFcZiakVlwC3UkQUyDg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲巴奴墙面<span style="color: black;">宣传</span>文案的<span style="color: black;">移植</span></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲巴奴食材展示区<span style="color: black;">宣传</span>文案</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲巴奴等候区<span style="color: black;">宣传</span>文案</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲巴奴明档上方<span style="color: black;">宣传</span>文案</span><span style="color: black;">在<span style="color: black;">宣传</span>文案硬<span style="color: black;">移植</span>方面，巴奴毛肚火锅做的炉火纯青。这么多卖货文案360度朝顾客涌过来，顾客早就被催眠了，加上过硬的菜品，顾客还能有别的<span style="color: black;">选取</span>吗？</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲巴奴新品<span style="color: black;">宣传</span>文案</span><span style="color: black;">除了地面、墙面，天花板<span style="color: black;">亦</span><span style="color: black;">不可</span>放过，天花板上<span style="color: black;">能够</span>做吊旗，让顾客抬眼望去，再次吸引<span style="color: black;">重视</span>力。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲杨记兴天花吊旗<span style="color: black;">宣传</span>文案</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲愚掌柜的隔断、门上布满<span style="color: black;">宣传</span></span><span style="color: black;">偶然在<span style="color: black;">公众</span>点评看到这家餐厅，谁说铺满<span style="color: black;">宣传</span>的餐厅<span style="color: black;">能够</span>失去美？愚掌柜<span style="color: black;">便是</span>一个特例，店家在门上做了信任状“掌柜三绝”，在隔断上<span style="color: black;">亦</span>放着餐厅的logo、口号和主打菜品的海报，可谓心机满满的全方位营销，不放过任何一个角落。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05</strong></p><strong style="color: blue;"><span style="color: black;">餐厅桌面<span style="color: black;">宣传</span>营销文案打造</span></strong><span style="color: black;">当顾客落座以后，<span style="color: black;">咱们</span>还<span style="color: black;">不可</span>放过文案营销的机会，<span style="color: black;">由于</span>顾客坐下来后的用餐时间是最长的。<span style="color: black;">倘若</span>之前的<span style="color: black;">宣传</span><span style="color: black;">行径</span>仅仅为了引流吸引<span style="color: black;">重视</span>力，<span style="color: black;">那样</span>顾客落座就餐才是真正的文案营销大戏。</span><span style="color: black;">从落座、等餐、就餐、餐毕，这一系列过程<span style="color: black;">其中</span>，会营销的餐饮品牌是不会放过任何一个营销自己的机会。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲西贝<span style="color: black;">安置</span>在餐桌的新品<span style="color: black;">宣传</span></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲蔡澜牛肉粉的桌牌新品<span style="color: black;">宣传</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06</strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">菜单营销文案打造</span></strong></span><span style="color: black;">好的菜单文案是餐厅品牌宣讲师。顾客到餐厅的<span style="color: black;">重点</span>目的是用餐，能<span style="color: black;">不可</span>找到自己满意的饭菜，很大程度上取决于菜单文案的介绍。让菜单讲出你的卖点和<span style="color: black;">特殊</span>，讲出你的品牌价值，讲出顾客<span style="color: black;">选取</span>你的理由，才算完成菜单的使命。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲杨记兴菜单<span style="color: black;">宣传</span>文案</span><span style="color: black;">除了菜单本身，你再<span style="color: black;">亦</span><span style="color: black;">无</span>机会在<span style="color: black;">短期</span>内向<span style="color: black;">她们</span>高频率地介绍自己。菜单在顾客手里停留时间长，<span style="color: black;">因此</span>一张会营销的菜单尤为重要。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲巴奴在一张A4纸上尽展文案技能</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">巴奴之<span style="color: black;">因此</span>牛，是<span style="color: black;">由于</span><span style="color: black;">非常多</span>细节做的太厉害，一张小小A4纸上，重要的菜品都做了文案描述，让顾客点菜的时候<span style="color: black;">亦</span>要看。&nbsp;</p>
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">07</strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">菜品仪式营销文案打造</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">非常多</span>餐厅上菜品<span style="color: black;">便是</span>上菜品，但在谭鸭血火锅，每上一个锅底，都有开锅文案<span style="color: black;">移植</span>，再次给顾客一个惊喜。</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▲谭鸭血的“开锅营销文案”</span><span style="color: black;">谭鸭血火锅<span style="color: black;">每一个</span>锅底都带有封套，红红火火的喜庆感扑面而来，独特的仪式感吸引顾客自不必说，单是这么一个小小封套上，<span style="color: black;">亦</span>不忘了展示品牌文案。</span><span style="color: black;">有的顾客会说，这么多<span style="color: black;">地区</span>要宣传，我写什么呢？要写的内容太多了，<span style="color: black;">例如</span>餐厅限时限量的优惠活动，是不是要和顾客们强调一下？<span style="color: black;">例如</span>餐厅的爆款菜，是不是<span style="color: black;">能够</span>重复宣传一下？</span><span style="color: black;">在<span style="color: black;">这儿</span><span style="color: black;">咱们</span>提一个小技巧，重复不<span style="color: black;">必定</span>是一模<span style="color: black;">同样</span>的照搬，<span style="color: black;">咱们</span><span style="color: black;">能够</span>换<span style="color: black;">方向</span>去讲同一件事情。</span><span style="color: black;"><span style="color: black;">例如</span>你是一家做海鲜的餐厅，要强调自己的海鲜干净<span style="color: black;">新鲜</span>，<span style="color: black;">能够</span>说“采自国家自然<span style="color: black;">守护</span>区水源地、2小时从湖里到餐桌、不会蹦的不下锅”。<span style="color: black;">这般</span>的表达，既不会让顾客觉得烦，又强调了<span style="color: black;">制品</span>卖点。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">08</strong></p><strong style="color: blue;"><span style="color: black;">打造有声宣传的活<span style="color: black;">媒介</span>文案</span></strong><span style="color: black;">除了静态的文案系统，服务员和餐厅的循环播放系统是有声的推销员。</span><span style="color: black;">顾客在吃饭时，大<span style="color: black;">都数</span>状态下<span style="color: black;">处在</span>非常放松的状态，<span style="color: black;">重视</span>力集中时间短暂又不定，<span style="color: black;">因此</span>循环播放系统<span style="color: black;">做为</span>顾客打发时间的工具，<span style="color: black;">同期</span>能够宣传品牌，可谓一举两得。</span><span style="color: black;"><span style="color: black;">倘若</span>为品牌独特的工艺流程和严格的食材<span style="color: black;">选取</span>标准配上文字解说，顾客头脑中留下的画面<span style="color: black;">亦</span>自带画外音，生动又持久，比服务员的介绍更加可信。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">从进门的迎宾语到点菜、上菜、送客离店，服务员<span style="color: black;">亦</span>是品牌的具象<span style="color: black;">表率</span>。服务员对品牌的宣传<span style="color: black;">不消</span>太多，但<span style="color: black;">必定</span>是最画龙点睛、最能够让顾客感受到品牌价值主张的一个环节。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">09</strong></p><strong style="color: blue;"><span style="color: black;">打造<span style="color: black;">能够</span>带走的营销文案</span></strong><span style="color: black;">顾客就餐完毕要离开餐厅时，<span style="color: black;">同样</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span>物料的文案来延伸品牌的影响。</span><span style="color: black;"><span style="color: black;">例如</span>顾客打包带走的菜品，你的包装袋上有品牌宣传文案吗？还有<span style="color: black;">平常</span>的优惠券，除了优惠<span style="color: black;">要求</span>，是不是有<span style="color: black;">更加多</span>的文案来吸引顾客再次消费呢？</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">餐厅售卖的其他<span style="color: black;">制品</span>，介绍和宣传文案都<span style="color: black;">必要</span>和品牌保持统一调性，扩大品牌的影响力，为品牌增势。</span><span style="color: black;">在扩大知名度<span style="color: black;">周期</span>，品牌宣传就要“见缝插针”，把一套经过系统策划的文案内容展示在店外、店内的免费<span style="color: black;">宣传</span>位。</span><span style="color: black;">从菜品品类、品牌特性、品牌文化到爆品卖点、权威背书，多<span style="color: black;">方向</span>刺激顾客视觉和听觉，足以打造出360度立体循环<span style="color: black;">宣传</span>片，让你的品牌名声不胫而走。&nbsp;</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小结</span></strong></span><span style="color: black;">餐厅门店的自传播在品牌宣传途径中占据一半的权重，充分挖掘门店的免费<span style="color: black;">宣传</span>位，导入核心文案语言，让顾客深入<span style="color: black;">认识</span>品牌，带动顾客的二次传播，是最<span style="color: black;">基本</span>最有效的品牌宣传策略。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">正文 end</strong></span><strong style="color: blue;">一个好店长，能让餐厅营业额快速增长！</strong><strong style="color: blue;">职业店长训练营第77期3.14长沙开课！</strong><strong style="color: blue;">赶紧报名吧！</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">-END-</span><span style="color: black;">编辑丨陈美玲</span><span style="color: black;">（图文<span style="color: black;">源自</span>网络【侵删】）</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>阅读</strong></span><a style="color: black;"><span style="color: black;">开餐厅<span style="color: black;">忽略</span>了这件事，多少年</span></a>心血全白费！一篇<span style="color: black;">文案</span>搞懂餐饮商标<span style="color: black;">守护</span>！<a style="color: black;"><span style="color: black;">设计菜单用“11233”模板，让餐厅菜品销量翻一番</span></a><a style="color: black;"><span style="color: black;">餐厅没客人时，我用这4个小技巧成功吸引客流！</span></a><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></h1>

情迷布拉格 发表于 2024-9-3 08:18:06

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听听海 发表于 2024-9-10 07:29:26

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7wu1wm0 发表于 2024-10-7 20:38:31

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查看完整版本: 餐厅不会做营销？这有一整套360度营销引流文案拿去用！