219mze 发表于 2024-8-9 07:32:56

“睡在山海间,住在人情里”这些租房网站的文案,咔咔的!


    <div style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“睡在山海间,住在人情里。”</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是短租平台Airbnb的经典文案,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>是m-cases非常<span style="color: black;">爱好</span>的一句文案。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然Airbnb的中文名字“爱彼迎”,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">听起来真的很尬,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但就冲这句文案,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有生之年<span style="color: black;">必定</span>要<span style="color: black;">运用</span>一次Airbnb,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">或许,这<span style="color: black;">便是</span><span style="color: black;">所说</span>的“文案的杀伤力”。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ed00003c2d2cfc52629~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=uLEOrmAKkaAQ1xgjAbJtyQcT0h4%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话说,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了Airbnb,在租房界,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有<span style="color: black;">那些</span>品牌的文案值得一读呢?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">m-cases<span style="color: black;">近期</span>稍作整理了一番,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>!</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">StreetEasy</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p6-sign.toutiaoimg.com/3f260001a8a1b65dfd06~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=G7XFG9p3hoZj6e2u%2FYawCCdF6Ak%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">纽约的500平方英尺,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比任何<span style="color: black;">地区</span>的都更大些。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ecf0003c45e42d748eb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=kKaojC2JKyhkvAtDBCa88NAy4eo%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>连床都不合适,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卧室还配<span style="color: black;">叫作</span>为卧室吗?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3f260001a89eb7c16478~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=4XOur7ZOWevtanrDW9jAa0DBmAA%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没错,你打开窗只能看见一堵墙,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但在墙的后面,是纽约。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ed00003c2d517f05d81~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=AyA0k3WjgFyxQVEzqfL8GtkmFmQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">住在<span style="color: black;">无</span>电梯的公寓里,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爬<span style="color: black;">每一个</span>台阶都让人觉得<span style="color: black;">哀伤</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ed00003c2d957c22058~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=SdVLUcM3c3xJUa2rPJ6%2Bb1wBbOw%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这座城市里,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">持有</span>一台洗衣机<span style="color: black;">或</span>干衣机,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就意味着成功。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(P.S.<span style="color: black;">由于</span>这两种家电占位置比<span style="color: black;">很强</span>,</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>出租屋中都<span style="color: black;">无</span>)</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">StreetEasy是纽约知名的房地产服务平台,上面这一组文案的主题是「Buy,rent&amp;live as you pleases in NYC」。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了以上几张海报,这次的营销中还有一则文案让人印象深刻:</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">咱们</span><span style="color: black;">始终</span>在寻觅室友分摊房租?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">咱们</span><span style="color: black;">每一个</span>人的房间每张床都差不多?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>有一台洗衣机或干衣机就<span style="color: black;">尤其</span>牛X?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">由于</span>你身在纽约。</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这是地球上最好的城市,<span style="color: black;">无</span>之一。</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人说,这组文案一不小心就扎了“北漂”的心,但m-cases觉得,在扎心之余,<span style="color: black;">亦</span>透露着美国人独有的幽默,既有不满足于<span style="color: black;">状况</span>的“小<span style="color: black;">心情</span>”,<span style="color: black;">亦</span>有放眼<span style="color: black;">将来</span>的“大格局”,<span style="color: black;">因此</span>,尽管文案很丧,却并不让人感到绝望,<span style="color: black;">乃至</span>还能从中感受到一种正能量和自豪感。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小猪短租</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3f2500023bbf7999ab28~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=ehC7uEFu1osQweQ40MXPtIi%2Fcww%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3f260001a8aa1e4f8d9a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=Ek3enytOIq%2B2ql96IwYZ9IHG%2FW8%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3f240003a02ec0c314f4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=b5CW%2BTaPiabTTjld1h9ZyTJaNNM%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p9-sign.toutiaoimg.com/3ed10003c0015000484a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=quI8F5xgl%2BgkLTwARxoCvYTar7E%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ece0003cd1f590363c9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=YNT0XS450dWSw4Nuyg3jeHJPov8%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/3ed10003c005c94c10a7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723544235&amp;x-signature=Nhb04En0h7%2BYVDSTnEx%2B9thFXLs%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小猪短租的文案和自如的文案在策略上非常<span style="color: black;">类似</span>,都是找用户来讲故事,切入点<span style="color: black;">亦</span>都是强调平台为用户带来的生活上的改变。<span style="color: black;">区别</span>的是,自如重格调,小猪短租则<span style="color: black;">重点</span>强调便利性,给人的感觉<span style="color: black;">亦</span>更加温馨。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>,相比StreetEasy和自如,小猪短租在创意和文案质量方面虽然略逊一筹,但贵在诉求<span style="color: black;">知道</span>,“民宿短租,就找小猪”,虽朴实却一语中的,让人想起了文案大师伯恩巴克的一句话:“我有个最厉害的花招,让<span style="color: black;">咱们</span>实话实说吧。”</p>
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m5k1umn 发表于 2024-9-5 05:26:40

哈哈、笑死我了、太搞笑了吧等。

7wu1wm0 发表于 2024-9-28 19:30:10

你的见解真是独到,让我受益匪浅。

wrjc1hod 发表于 2024-9-29 22:55:08

我完全赞同你的观点,思考很有深度。

nykek5i 发表于 2024-10-3 18:20:48

外贸网站建设方法 http://www.fok120.com/

b1gc8v 发表于 2024-10-8 10:22:48

你的话深深触动了我,仿佛说出了我心里的声音。

wrjc1hod 发表于 2024-10-25 07:50:19

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上,我们要把这种精神传递下去。
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