汽车界的文字创意 回顾十条经典的宣传语
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一段好的文案<span style="color: black;">能够</span>给人一种<span style="color: black;">剧烈</span>的代入感，<span style="color: black;">乃至</span>浮想联翩、过目不忘。汽车界<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>有意思的文案，用<span style="color: black;">非常</span>简单的一句话<span style="color: black;">明显</span>自己的<span style="color: black;">制品</span>。今天车德钢带<span style="color: black;">大众</span>扒一扒<span style="color: black;">哪些</span>出色的营销文案，<span style="color: black;">瞧瞧</span>哪辆车让您过目不忘!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宝马MINI</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">天马行空，不如和我去仰望星空。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/75501a7c17974065b6061a44ce43dd15~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=lrQ%2FnUqbZ%2FsJL49b8lZoHFeWQuk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一句话，就说出了MINICOUNTRYMAN的属性，<span style="color: black;">能够</span>去野、去<span style="color: black;">各样</span>想去的<span style="color: black;">地区</span>，再天马行空<span style="color: black;">亦</span><span style="color: black;">能够</span>到达。<span style="color: black;">而后</span><span style="color: black;">经过</span>全景天窗<span style="color: black;">一块</span>仰望星空，既<span style="color: black;">显示</span>了空间大又<span style="color: black;">明显</span>了配置，<span style="color: black;">亦</span><span style="color: black;">非常</span>符合<span style="color: black;">青年</span>小资浪漫主义的购买人群定位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">奥迪TTRS</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">闪烁疾驰，用尾灯为对手照亮前路。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f05afdaaba9d418a9b49002311ab0937~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=NiLANm1rSHasmuMx00fORyYtUTY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">奥迪到底是灯厂，OLED尾灯璀璨夺目足，那怎么给别人照亮前路?当然是超过他!<span style="color: black;">因此呢</span>奥迪TTRS的性能就展现出来了，2.5T的400马力五缸发动机可不是吃素的!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宝马i3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">别以为所有惊喜，他都能悄悄送到</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9f80a6b418ea452289581c4a41ce4b50~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=bEr3ehc2sfCbH7EUS8JO2Vv8z54%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个海报<span style="color: black;">明显</span>了宝马i3的纯电动属性——安静，圣诞的夜里静悄悄即使圣诞老人都要驾驶i3悄悄地送上礼物。<span style="color: black;">另一</span>对开门的i3，空间大方便拿取行李物品和上<span style="color: black;">落车</span>的<span style="color: black;">优良</span><span style="color: black;">亦</span>凸显其中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">奥迪A6L</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">先于时代所见</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8f8acfe879d345b7a19a30aefc41838e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=Dr6CvR%2Fx656I7PQ6dLIBaeZF%2Fgg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">有些</span>大品牌的文案很简单，奥迪的<span style="color: black;">宣传</span>语是：“突破科技启迪<span style="color: black;">将来</span>”，<span style="color: black;">那样</span>A6L就把<span style="color: black;">更加多</span>的前瞻科技融入一身，先于时代所见。于是矩阵式LED大灯、三联屏、夜视系统等等高科技全都来吧!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">起动，即非凡</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">奔驰AMG-A35</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/61872f1545634ff3a6a1ebad1e807388~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=unulE6xGEuxBKgfzKySjbPHAIb4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">奔驰最便宜的AMG跑车，A35只<span style="color: black;">必须</span>不到40万元就能买到。起动并非<span style="color: black;">起步</span>，<span style="color: black;">便是</span>动起来的那一刻，即是非凡时刻。<span style="color: black;">明显</span>了这台车的两个特性，其一0-100km/h加速仅需4.7秒，2.0T的306匹马力发动机可不是假的!其二<span style="color: black;">便是</span>开起来，别看是辆小车可<span style="color: black;">亦</span>是非凡之物，<span style="color: black;">便是</span><span style="color: black;">那样</span>与众<span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Jeep</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">不是所有吉普都叫Jeep</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/391ecfef546a4d27b3813f32638fd18f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=8sj6RBZ1mTPLHzYqRZs4aI5zP0U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一句简单的话，吉普车的定义<span style="color: black;">便是</span>硬派、翻山越岭、性能卓越!<span style="color: black;">然则</span>越来越多的车<span style="color: black;">叫作</span>自己为吉普，唯独Jeep<span style="color: black;">保持</span>走硬派越野吉普的路线。正好利用自己的品牌LOGO中文谐音，<span style="color: black;">明显</span>了Jeep的强大越野能力和在吉普车中的地位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">吉利帝豪GS</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么最让人遗憾?不是失败，是——我本<span style="color: black;">能够</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9f78a099cda94889b78e2326fcbe3c0b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=o%2BwORyk8SnPzFGzdIPHX%2FtlFEgM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">帝豪GS定位都市运动跨界SUV，吸引无数<span style="color: black;">青年</span>人纷纷为之买单。<span style="color: black;">青年</span>人最爱说的话是什么?我本<span style="color: black;">能够</span>……确实只是本<span style="color: black;">能够</span>做到的事却没来得及做，<span style="color: black;">作为</span>了遗憾。为了<span style="color: black;">再也不</span>遗憾，买一台帝豪GS吧，不要以后<span style="color: black;">懊悔</span>了说我本<span style="color: black;">能够</span>买一台帝豪GS，却没买!<span style="color: black;">作为</span>遗憾!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一汽丰田卡罗拉</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">MyWay为爱行我路</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2ae18c91d0384f51849379327617c455~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=%2Bzhla0HD0Fpbx6vWmMJ1XJrthOM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卡罗拉<span style="color: black;">做为</span>一款任劳任怨的家庭轿车<span style="color: black;">能够</span>说相当<span style="color: black;">叫作</span>职，超低的养护成本、皮实耐用的品质表现、<span style="color: black;">恰当</span>适当的配置水平。买这个车的都是<span style="color: black;">哪些</span>老实爱家的新好男人，<span style="color: black;">因此呢</span>为爱行我路，爱家与责任兼具才是卡罗拉的购车人群。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">荣威W5</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">不必<span style="color: black;">持有</span>一辆中国车，但<span style="color: black;">必要</span><span style="color: black;">持有</span>一颗中国心</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5b47687d41e840218e40461be1b8cf9a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=a31iUebYHs%2FamG1X52%2FC5wyGHog%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">早些年的荣威宣扬了<span style="color: black;">非常多</span>爱国主义，与MG走的英伦风格<span style="color: black;">区别</span>，荣威<span style="color: black;">重点</span>宣<span style="color: black;">叫作</span>的<span style="color: black;">便是</span>国产自主品牌。当年有1.8T和3.2L两款发动机，其中1.8T发动机是荣威自主<span style="color: black;">开发</span>的，<span style="color: black;">因此呢</span>中国自主品牌，中国自主发动机当然是一颗中国心!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上汽<span style="color: black;">公众</span>桑塔纳</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">持有</span>桑塔纳，走遍天下都不怕</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6979778e5b1e47809d7494887473d009~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723544654&x-signature=RTw5rTJZpOijmdbUXMDrQaUsVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是90年代流行的一句<span style="color: black;">宣传</span>语，照片<span style="color: black;">已然</span>模糊不清，<span style="color: black;">然则</span><span style="color: black;">便是</span><span style="color: black;">那样</span>简单的一句话。桑塔纳畅行在中国的大江南北，无论是领导、企业老板、公务用车、婚车、家庭轿车….<span style="color: black;">持有</span>桑塔纳，走遍天下都不怕!出色的性能和社会广泛的认可，以及那段特殊历史时期下开桑塔纳的荣耀全都<span style="color: black;">表现</span>了出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">车德钢总结：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">汽车的文案还有<span style="color: black;">非常多</span>，今天就不一一列举了。这几个文案属于比较经典的，当然还有很<span style="color: black;">大都是</span>那种撕逼文案，那就<span style="color: black;">更加是</span>经典<span style="color: black;">其中</span>的经典。<span style="color: black;">非常多</span>时候，真的只是<span style="color: black;">由于</span>那句打动你的话让你选了一台车。总之优秀的汽车文案<span style="color: black;">便是</span>字很少<span style="color: black;">然则</span>能让你想得多!<span style="color: black;">大众</span>想想还有<span style="color: black;">那些</span>优秀汽车文案呢?</p>
我赞同你的看法，你的智慧让人佩服，谢谢分享。
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