这些文案模板，便是好用
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在互联网时代，文案应该是<span style="color: black;">每一个</span>人的基本技能——工作中一份策划案、PPT <span style="color: black;">能够</span><span style="color: black;">作为</span>你职业生涯的助推器；生活中你<span style="color: black;">能够</span><span style="color: black;">经过</span>文字打造个人影响力，<span style="color: black;">乃至</span>创造额外收益。即使在<span style="color: black;">微X</span>、<span style="color: black;">博客</span>抒发感想，<span style="color: black;">亦</span><span style="color: black;">必须</span>良好的文字表达能力，<span style="color: black;">才可</span>有效地传情达意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，文案<span style="color: black;">亦</span>是营销人的<span style="color: black;">奥密</span>武器。凭借<span style="color: black;">优秀</span>的营销文案，杜蕾斯<span style="color: black;">制品</span><span style="color: black;">揭发</span><span style="color: black;">提高</span>了 10 倍，江小白<span style="color: black;">短期</span>内卖出 5 个亿，网易云的热评<span style="color: black;">更加是</span>刷爆了杭州的<span style="color: black;">轻轨</span>站。这些无一不在证明：</span><span style="color: black;"><strong style="color: blue;">好文案是<span style="color: black;">能够</span>创造真金白银的</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但我<span style="color: black;">发掘</span>，在写文案的过程中，<span style="color: black;">大众</span>还是会遇到<span style="color: black;">这般</span>或那样的问题：</span></p><span style="color: black;">写了又删，删了又写，枯坐了一天，只写出一个开头；</span><span style="color: black;">书和案例都没少<span style="color: black;">瞧瞧</span>，但写出来的<span style="color: black;">文案</span>还是反响平平，转化率差强人意；</span><span style="color: black;"><span style="color: black;">熟练</span>的文风单一，<span style="color: black;">没法</span>驾驭<span style="color: black;">区别</span>类型的文案；</span><span style="color: black;">标题想到头秃，结果<span style="color: black;">文案</span>打开率还不到 1%。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，<span style="color: black;">大众</span>遇到这些问题并不奇怪，这些问题<span style="color: black;">亦</span>是<span style="color: black;">非常多</span>文案创作者的通病。<span style="color: black;">那样</span>到底怎么<span style="color: black;">处理</span>这些问题才是关键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是，能写<span style="color: black;">文案</span>，就能写出好文案？辞藻华丽，<span style="color: black;">便是</span>好文案？我认为，要写出爆款文案，最关键的是，<span style="color: black;">咱们</span>在写文案的过程中，<span style="color: black;">必须</span><span style="color: black;">把握</span>“爆”<span style="color: black;">背面</span>的<strong style="color: blue;"><span style="color: black;"><span style="color: black;">规律</span>和写作规律。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案的创作不像编程、算法这种专业的技术，有科班教育和系统全面的课程帮<span style="color: black;">咱们</span>从0<span style="color: black;">把握</span>这门技能。恰恰相反，爆款文案的写作大多都是<span style="color: black;">咱们</span>一次次试错的成果，<span style="color: black;">持续</span>的自己去总结和梳理，<span style="color: black;">持续</span>的对比每篇<span style="color: black;">文案</span>的<span style="color: black;">规律</span>，<span style="color: black;">每一个</span>标题的点击率，<span style="color: black;">才可</span>模糊的<span style="color: black;">晓得</span>哪个方向是用户愿意去点击的。<span style="color: black;">然则</span>，<span style="color: black;">这般</span><span style="color: black;">必须</span>投入<span style="color: black;">极重</span>的精力和时间成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">这儿</span>，<span style="color: black;">举荐</span>你<span style="color: black;">瞧瞧</span>刷屏级文案 6C 法则，基本涵盖了所有爆款文案的写作<span style="color: black;">招数</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0jvj34lVVib8sLOM59RQhXwicKibFmuC6tuibumwbohBcXzdHGAlWug9dDDmFxnoER26ibkuqFSjl4FpLXb2Kkgica9w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个 6C 法则是<strong style="color: blue;"><span style="color: black;">乐剑峰</span></strong>老师整理的，他将自己20<span style="color: black;">数年</span>的文案与创作经验，经过提炼，总结<span style="color: black;">成为了</span>刷屏级文案所应<span style="color: black;">把握</span>的6种基本法则：文字传播力、问题洞察力、经典<span style="color: black;">诠释</span>力、内容构建力、视觉表现力和创意发想力。精辟的技巧总结加精心<span style="color: black;">选取</span>的案例，跳脱教科书式框架，实用有效，切实助力文案与创意能力<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，为了让<span style="color: black;">更加多</span>的人<span style="color: black;">能够</span>理解和学习刷屏级文案6C法则的精髓，他推出了视频课<strong style="color: blue;"><span style="color: black;">《爆款文案修炼手册》</span></strong>，我<span style="color: black;">第1</span>时间就订阅了。在课程里，他会<span style="color: black;">详细</span>介绍6种基本法则的使<span style="color: black;">运用</span><span style="color: black;">办法</span>，还会结合经手的国内外成功营销案例，用通俗易懂的方式讲解 6C 法则，<span style="color: black;">经过</span> 30+ 刷屏级经典案例拆解，带你深入挖掘用户心理，写出“叫好又卖座”的文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">秒杀+<span style="color: black;"><strong style="color: blue;">口令</strong></span>「paperwork」</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">到手仅 ¥89</strong></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅限<strong style="color: blue;">前 50 </strong>个名额有效</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9cPfr0IHgYFiajEaE5zDtdIj1K5l5sIq2sJqzs2CswIVqlmKwu64gDs8poRch7yibKvMVMg6f5chy6mMTao6iaicEA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">乐剑峰是谁？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他是前奥美、盛世长城等国际 4A 资深创意策划，<span style="color: black;">亦</span>是“CCTV 国家品牌计划”视觉总策划，浙江卫视《奔跑吧，中国蓝》、<span style="color: black;">公众</span> POLO 汽车幕后推手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">09年的时候，他<span style="color: black;">按照</span><span style="color: black;">数年</span>的大学讲课和企业培训教案，出版了《<span style="color: black;">宣传</span>文案》一书，被誉为“<span style="color: black;">第1</span>本文案写给文案的创意攻略”，在这本书里，他就<span style="color: black;">说到</span>了近550则<span style="color: black;">宣传</span>案例。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年，他还创办“读加创意学院”，以幽默风趣的<span style="color: black;">教育</span>风格、<span style="color: black;">鲜嫩</span>丰富的实战案例，让<span style="color: black;">学习者<span style="color: black;">能够</span><span style="color: black;">快速</span><span style="color: black;">加强</span>协同思考与作战能力，并激发出学员的自我潜能。</span></span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">他<span style="color: black;">怎样</span>教你写出刷屏级爆款文案？</strong></span></p>
</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>，课程是以 6C 法则为框架来构建的，乐老师从文字传播、问题洞察、经典<span style="color: black;">诠释</span>、内容构建、视觉表现、创意发想 6 大维度，将顶尖文案的写作技巧拆解成 <strong style="color: blue;"><span style="color: black;">29 种<span style="color: black;">办法</span>论</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之前，文案类的教程<span style="color: black;">亦</span>看了不少。但乐老师这个课让我觉得最宝贵的，是他总结了<span style="color: black;">非常多</span><span style="color: black;">办法</span>论模板，<strong style="color: blue;"><span style="color: black;">像一个个<span style="color: black;">能够</span>拿来即用的工具</span></strong>，不论是 4W 原则，得奖创意 6 大模板，5 个结尾技巧，还是 8 个让长文案更好读的<span style="color: black;">办法</span>，都是工作中<span style="color: black;">能够</span>随时套用的。<span style="color: black;">近期</span>我按里面讲解的<span style="color: black;">办法</span>尝试了一下，别说，是挺好用，应了那句“<span style="color: black;">办法</span>用对，事半功倍”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>，“视觉表现力”这个章节<span style="color: black;">亦</span>让我很惊喜，<span style="color: black;">经过</span>分析排版、视觉展示等<span style="color: black;">原因</span>，找到吸引读者眼球和<span style="color: black;">提高</span>打开率的<span style="color: black;">办法</span>，让图文结合，产生 1+1＞2 的效果，<span style="color: black;">亦</span>是非常全面了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/5OvKQNibd1NyK1EtUfFibkuvMKnqKnjV5bVmjhxZElMDXP8rY92vlL4don647EH4W1WklZhhcJzTzfwbib01nNdCQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整体跟下来，让我收获很大，不仅系统<span style="color: black;">把握</span>了文案写作的技巧，还找到了刷屏级作品的“本源”，让文案创意更有章法，以后无论写哪种风格的文案，都<span style="color: black;">能够</span><span style="color: black;">按照</span>课程中的<span style="color: black;">办法</span>进行二次创新，<span style="color: black;">详细</span>反三，<span style="color: black;">保准</span><span style="color: black;">连续</span>、稳定地输出。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更加多</span>课程内容，<span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>目录：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/0jvj34lVVib8sLOM59RQhXwicKibFmuC6tun21XKubtoCj5zSzzvYglAhLYRM8y7tsV0kbM4vCQibKBe8nic9HxZNJQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个时代，你<span style="color: black;">必定</span>要<span style="color: black;">把握</span><span style="color: black;">有些</span>营销技能，而这其中，文案能力是最基本的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论你<span style="color: black;">是不是</span>从事<span style="color: black;">关联</span>的职业，优秀的文案能力都会让你从工作或面试脱颖而出。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">顶尖文案粉丝专属福利</span></strong></span><span style="color: black;"><strong style="color: blue;">新人首单，仅 <span style="color: black;">¥59.9</span></strong></span><span style="color: black;">前50名，输入专属优惠口令</span><span style="color: black;">「paperwork」</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">到手仅 ¥89</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9cPfr0IHgYFiajEaE5zDtdIj1K5l5sIq2Gakm6ODLkHhRqoGz8FMmZiaIhrHAXkVwoS2DL6FnfzNktNPicQ6esMwQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">温馨提示：</span></strong></span><span style="color: black;">订阅后可<span style="color: black;">经过</span>「极客时间 App」或「极客时间小程序」我的-已购，学习已订阅的专栏。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">—End—</p>
</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">举荐</span>阅读：</span><a style="color: black;"><span style="color: black;">《2020年我最<span style="color: black;">爱好</span>的100句好文案》</span></a><a style="color: black;"><span style="color: black;">《2020年度十大文案榜单》</span></a><a style="color: black;"><span style="color: black;">《100句冬天的文案》</span></a><a style="color: black;"><span style="color: black;">《100句秋天的文案》</span></a></h2><a style="color: black;"><span style="color: black;">《100句夏天的文案》</span></a><a style="color: black;"><span style="color: black;">《28句春天的文案》</span></a>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><a style="color: black;">《100句值得<span style="color: black;">宣传</span>人<span style="color: black;">保藏</span>的诗》</a></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/9cPfr0IHgYEibvib0aBYakbyPPBRpG1oqbtMkzDZEXp6fOickSNC2hSJRaedGIhCW4M8pvJmfJKOLS4sVvnvQdleg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></strong></span></h2><span style="color: black;"> 你的见解独到，让我受益匪浅，非常感谢。 软文发布论坛开幕式圆满成功。 http://www.fok120.com 你的见解真是独到，让我受益匪浅。
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