软文｜以《陋室铭》为模板，看宣传人怎么写好地产文案
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/MUu776l6BlaIFAvyuwrzWoZyT4RoKiaJhRLyHMWc4sedVRRf6EHQqnYX1MW1K1cdicUfClVWRmJs3OzFibSjUd8Jw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全世界</span>好文案</strong>（glogocopy）</span><strong style="color: blue;">——<span style="color: black;">好文案的传播者，文案垂直<span style="color: black;">行业</span><span style="color: black;">第1</span>微刊<span style="color: black;">！</span></span></strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">做为</span><span style="color: black;">宣传</span>人，怎么写好地产文案?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">殊不知这个问题，早有人给出了最有力的答案，他<span style="color: black;">便是</span>金牌地产文案刘禹锡。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想当初<span style="color: black;">咱们</span>的大诗人在被派到分<span style="color: black;">机构</span>做顾问的岁月里，被分<span style="color: black;">机构</span>的经理一逼再逼，直到写出千古最佳地产文案——《陋室铭》。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9Aq36MyO7Qjbr08fQYgaXF3WCFiaLzep43wCITOJa6P1Q6mp212AekVBA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9AYSXI9FvH5KCxaN1nVjJR0RHMNXh0pUicPsJAo0H7bA8ibRVTicgicnMPibA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他再一次被贬，而去年刘禹锡还在蜀道难的夔州跟白居易对酒当歌。阳光让树枝上的叶儿颜色由深至浅，他卷起铺盖，再次踏上前程，孤帆涉水到达流放地和州。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">彼时<span style="color: black;">刘禹锡<span style="color: black;">亦</span>只是个犯了错误下放的顾问，</span>和州的县接待了他。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然来了就来了吧！<span style="color: black;">首要</span>得安排住宿的问题，于是，县令给刘禹锡安排到城南，面江而居，<span style="color: black;">能够</span>看到滚滚长江，片片孤影，意境虽美，可是潮气<span style="color: black;">亦</span>大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9A7ic4cPMVx01KVze5LU5Hck5BBl6HoapvZO21XuwlKgOxlV7AKibgUGMQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好在咱伟大的诗人，有<span style="color: black;">发掘</span>美的眼睛，他眺望长江，水天一线，顿时豪情万丈，大笔一挥留下：<span style="color: black;">面对大江观白帆,身在和州争思辩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从此人们便有了对江景房的向往。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9AE51KdXia6ZeicBAavaSDxou8cBHu3DtcN6Ud37S2voFWFdo4HJdRqs4Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘无锡住着舒坦了，咱县令可不干了，说着就给刘禹锡搬到了城北。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9AKgEaibqINibee2yjcCXZdjqWHqTYDLyIgNbGCnUWChQ5ks4ttkuI04Hw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乔迁新居，<span style="color: black;">要求</span>却差了一大截。一间半的小瓦房，彻底与豪宅告了别，长江<span style="color: black;">亦</span>在视线里远去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">绕屋而过的是胜河，只是在浩瀚的长江面前<span style="color: black;">亦</span>只<span style="color: black;">不外</span>跟只小蚯蚓<span style="color: black;">通常</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">河边杨柳依依，虽<span style="color: black;">叫作</span>不上大雅，好歹<span style="color: black;">亦</span>是一翻景致。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9A6oDJz7icr64LvfE53S9uNqvAPFOqkc4eQCECSKLibzIOXJKVHOdxV2Jg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">诗性大发的他<span style="color: black;">随手写下一联：杨柳青青江水平,人在历阳心在京。想毕刘禹锡是见景思乡了吧~长安的柳絮<span style="color: black;">亦</span>该纷飞了，只是自己身处他乡为异客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三线城市的普通安居房生生给写出了首都豪宅的味道，要<span style="color: black;">否则</span>说刘禹锡是才情<span style="color: black;">第1</span>的房地产文案呢，这思路<span style="color: black;">亦</span>却是被后辈小生们奉为房地产文案主流<span style="color: black;">招数</span>，流传千年。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9AbhKpyIh1Afh5EiaibzgCqTJgxGyUSAq3NZ0oA6JRfJw1ibrSW9YA5WPEQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知县再一次怒了，上面要我“善待你”，你好歹低调一点，露出点思过之意啊~<span style="color: black;">这般</span>搞的我很难做人嘛，没办法再知县的<span style="color: black;">帮忙</span>下，咱大诗人又一次乔迁新居。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9A9V5h7qmodeXQfEIbJ3HS2eGJ1GD7jaVRrichaIKVsuianicSiaEGRPs17A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘禹锡来到合州的第三个安身立命的<span style="color: black;">地区</span>，就只茅屋一间，一床一桌一椅。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的房子要怎么包装?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">得，<span style="color: black;">无</span>什么能难住，大诗人刘禹锡。只见他环顾四周，这次要水没水，绿化没绿化，只是满眼颓唐。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9AKbB9FAvJ0RAiae6vVkib9ViaFYpGMRtS4VFZa5k9nJr6jTWFHrQazgJ9A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">性格开朗的大诗人刘禹锡摇了摇头，只是微微一笑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">于是，旷古耀今的<span style="color: black;">第1</span>傲气文，即使你当时没理解，但<span style="color: black;">亦</span>背的掉的《陋室铭》横空出世。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9Aciav2Mhcm4dvFWkR7jFg5qpBlAQBGlzq0icVqBAFCw2dsuJ54yIpCIicA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到<span style="color: black;">无</span>，我<span style="color: black;">这里</span>山，此山<span style="color: black;">便是</span>昆仑，我<span style="color: black;">这里</span>水，此水<span style="color: black;">便是</span>长江黄河，我在这间小小的房里，这<span style="color: black;">便是</span>世间极好的房子。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个感觉太牛了，用景色，用配套来包装房地产的，终究是落了俗套，用文化包装的，才是真正的<span style="color: black;">高挑</span>上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可是，<span style="color: black;">咱们</span>的知县呢?这所有的创意都来自他的刁难，<span style="color: black;">为何</span>这篇《陋室铭》不附署个创意<span style="color: black;">供给</span>者?</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9Aloa6uK0bMmEM01IV8ibNU1PaW1qIgVFUCCFz7IxHYzKP6KnagTENgow/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不是刘禹锡不讲究。而是<span style="color: black;">由于</span>，从始至终，刘禹锡的眼里都<span style="color: black;">无</span>知县这个人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知县接近于疯了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我已经替他换了他三个<span style="color: black;">地区</span>，<span style="color: black;">为何</span>还<span style="color: black;">无</span>击垮他?我没别的意思，只想好好的<span style="color: black;">损伤</span>一个人啊。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9AZaIWTOLGAtEAr7kV9CacLCMicYDlAibG9gYicYygUuSAE1lUcjJljbDog/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知县<span style="color: black;">这般</span>抓狂实在是知识有短板。他不<span style="color: black;">晓得</span>，人之<span style="color: black;">因此</span>被<span style="color: black;">损伤</span>，更<span style="color: black;">大都是</span>感觉被<span style="color: black;">损伤</span>，而感觉被<span style="color: black;">损伤</span>，<span style="color: black;">最后</span>的<span style="color: black;">原由</span>是内心<span style="color: black;">不足</span>强大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而人，永远<span style="color: black;">没法</span><span style="color: black;">损伤</span>一个内心比自己还要强大的人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你能<span style="color: black;">掠夺</span>的，永远只是外在的东西，你永远都<span style="color: black;">没法</span>触及我的内心，一颗高傲的心。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9AL93y6UPXtzmW9zbdVft9f17XwOkdqh7M2bqp7JBljAcTyWuznlicalA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的傲娇不是说有就有的，<span style="color: black;">想要</span>做<span style="color: black;">这般</span>一个内心傲娇的人。<span style="color: black;">最少</span>得经历两样东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>要看过高山之巅的风景。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">793年，刘禹锡高中进士，这一年，大唐的辉煌<span style="color: black;">已然</span>过去了，诗的辉煌似乎<span style="color: black;">亦</span>结束了，李白的清呤只剩下回声，杜甫咳出的血干了，王维的田园风尘尽染。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但就<span style="color: black;">这里</span>时，唐朝的文学圈<span style="color: black;">忽然</span>复苏了。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9A2qVMoGD5PRoaGcYEibXcfgdUcFMnfYoXEcFa57vXhDMXbmJ4cXB7xDw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我想做一个古人的韩愈站到了长安街头。我跟野生动物永州之蛇有个约会的柳宗元来了，才华<span style="color: black;">能够</span>当首付的白居易买了长安一套房，曾经沧海难为水，除却巫山不是云的元稹踏着云雨而来……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，刘禹锡<span style="color: black;">亦</span>来了。带着他<span style="color: black;">尤其</span>的利落。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">连白居易震惊了。他说，<span style="color: black;">咱们</span>都是诗中的文艺小青年，<span style="color: black;">仅有</span>刘禹锡，才是诗中的豪杰。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9Acror1J00HaQRqsgATTdLzxNfQUiaWFDtAPGO3LndS9HdF6fVR0nB07g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内心傲骄的养成，还<span style="color: black;">必须</span>第二件东西：挫折。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">805年，刘禹锡<span style="color: black;">第1</span>次被贬。<span style="color: black;">原由</span>是他与柳宗元们跟着当时的一位大佬王叔文搞了一场永贞革新的线下活动。<span style="color: black;">最后</span>活动以城管杀到清场结束。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9Afq0rXXPnN7elfibabm0fDYG3eA8iaKBp7uJw8YovicCAJibT2jcb7qXhXg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">政治很<span style="color: black;">繁杂</span>，诗人永远都不懂。刘禹锡<span style="color: black;">亦</span>没搞懂，他<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>，那一年几乎是他政治生涯的结束。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘禹锡去了今天的常德，柳宗元去了永州……，一共八人，个个下放为司马，人人有份，史<span style="color: black;">叫作</span>八司马事件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从此，刘禹锡就<span style="color: black;">起始</span>了公费的全国司马OR刺史游。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BQLl2Eo7ibVQaEEWzHNIYvlZspmwapg9APP8oqK7cF64iauI49JQWxEsRF7T3Baic0KO7YX90eVao6C79ko5q2iaEg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">他亲证了，旧时王谢的堂前燕飞入寻常<span style="color: black;">大众</span>家，他望到金陵的王气在故垒的废墟上飘荡。天下都<span style="color: black;">能够</span>去，唯有长安变<span style="color: black;">成为了</span>野望。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> ……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一游就二十年， 他蹉跎了岁月，<span style="color: black;">亦</span>磨励着心志。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经历了这一切，他<span style="color: black;">才可</span>站在那一居室前，骄傲的说：何陋之有。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：星美传媒 荐稿：梭鱼</span></p>
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