u1jodi1q 发表于 2024-8-9 10:30:29

憋不出信息流宣传文案？这有模板直接套！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/fbac17wmeIELJy72LIt39P4ibxFlOtmibs0KmfJ6qbHMxRBhGaZRImvmP1K7A30t7ic1f0FpTKpwPXRl6Px105ricA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIEa1ssbKCrVqmbZ5zy4gk9k7zl2k7nQcT7Nz18TbCMdmhxUWrGCgwvZ6eJTyu1iaIrSIfJgwrN5F0g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><a style="color: black;">点<span style="color: black;">这儿</span>对接<strong style="color: blue;">U<span style="color: black;">途径</span></strong>高返点<span style="color: black;">宣传</span>服务商</a></span><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>小伙伴经常会吐槽：“信息流文案技巧什么的都是耍流氓！我看了这么多干货，还是不会写！”</span></span><span style="color: black;"><span style="color: black;">其实大部分人，都<span style="color: black;">无</span>系统的学过<span style="color: black;">宣传</span>心理以及文案的撰写技巧，尤其是乙方<span style="color: black;">朋友</span>和<span style="color: black;">刚才</span>跳槽换了行业的小伙伴，<span style="color: black;">那样</span></span></span><span style="color: black;">，当<span style="color: black;">咱们</span>面对一个全新的行业和<span style="color: black;">制品</span>时，<span style="color: black;">怎样</span>快速<span style="color: black;">有效</span>的撰写出精彩的信息流文案呢？</span><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">数年</span>的培训管理经验，我<span style="color: black;">发掘</span><span style="color: black;">非常多</span>新人在写文案时总会<span style="color: black;">显现</span><span style="color: black;">这般</span>那样的问题，而这些问题不是个例，<span style="color: black;">例如</span>不知<span style="color: black;">怎样</span>入手、<span style="color: black;">没法</span>切入痛点等等。</span><span style="color: black;"><span style="color: black;">那样</span>，结合这些问题，我整理出了</span><strong style="color: blue;"><span style="color: black;">一套快速</span><span style="color: black;"><span style="color: black;">有效</span>写文案的<span style="color: black;">办法</span></span></strong><span style="color: black;">，专治“写不出”、“写的慢”以及“没灵感”，相信对你<span style="color: black;">必定</span>有所<span style="color: black;">帮忙</span>。</span><span style="color: black;"><span style="color: black;">起始</span>进入正题！</span><span style="color: black;">以下是</span><span style="color: black;">我</span><span style="color: black;"><strong style="color: blue;">写文案的5个<span style="color: black;">过程</span>：</strong></span><strong style="color: blue;">1、确定推广内容</strong><strong style="color: blue;">2、<span style="color: black;">陈列</span><span style="color: black;">关联</span>属性</strong><strong style="color: blue;">3、<span style="color: black;">选取</span>属性</strong><strong style="color: blue;">4、联想文案</strong><strong style="color: blue;">5、优化文案</strong><span style="color: black;">看起来有点抽象，但接下来我会用两个案例逐一解释，相信<span style="color: black;">把握</span>了这五个<span style="color: black;">过程</span>，你<span style="color: black;">必定</span>能快速的写出想要的文案！</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p><span style="color: black;"><strong style="color: blue;">旅游APP的信息流<span style="color: black;">宣传</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步：确定推广内容</span></strong><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>从旅游<span style="color: black;">关联</span><span style="color: black;">制品</span>下手，例如：</span><span style="color: black;">门票，周边游，机票酒店等。</span><strong style="color: blue;"><span style="color: black;">第二步：<span style="color: black;">陈列</span>关键词&nbsp;</span></strong><span style="color: black;">关键词分为<span style="color: black;">制品</span>关键词，用户关键词和表达技巧。</span><span style="color: black;">表达技巧<span style="color: black;">能够</span>理解为<span style="color: black;">制品</span>属性跟用户属性之间的联系方式&nbsp;</span><strong style="color: blue;">1）先<span style="color: black;">陈列</span><span style="color: black;">制品</span>属性&nbsp;</strong><strong style="color: blue;">品类</strong><span style="color: black;">：</span><span style="color: black;">app，机票，酒店，周边游，国内游，跟团游，高铁票，景区门票，亲子游等。</span><strong style="color: blue;">价格</strong><span style="color: black;">：</span><span style="color: black;">5折，满xx减xx，送xx，低至xx，福利等等。</span><strong style="color: blue;">特点</strong><span style="color: black;">：</span><span style="color: black;">纯玩，无强制消费，活动多，平台大，<span style="color: black;">制品</span>线丰富，<span style="color: black;">靠谱</span>，优惠多。</span><strong style="color: blue;">挑战品</strong><span style="color: black;">：</span><span style="color: black;">线上旅游<span style="color: black;">机构</span>（携程，途牛旅等），传统旅行社，宅家的人。</span><span style="color: black;">......&nbsp;</span><strong style="color: blue;">2）再<span style="color: black;">陈列</span>出人群属性&nbsp;</strong><strong style="color: blue;">第三人<span style="color: black;">叫作</span></strong><span style="color: black;">：</span><span style="color: black;">空姐，航空<span style="color: black;">机构</span>，酒店前台，闺蜜，小王小李，老马，老板，美女。</span><strong style="color: blue;">群体</strong><span style="color: black;">：</span><span style="color: black;">70后，80后，大学生，某区域的，蓝领，白领，有车的，有小孩的，某星粉丝等。</span><strong style="color: blue;">年龄</strong><span style="color: black;">：</span><span style="color: black;">30岁，20岁，58岁之类。</span><strong style="color: blue;">场景</strong><span style="color: black;">：</span><span style="color: black;">上班，上学，工作，娱乐，运动，<span style="color: black;">休憩</span>，空间场景（室内室外，家里，<span style="color: black;">机构</span>）。</span><strong style="color: blue;"><span style="color: black;">行径</span></strong><span style="color: black;">：</span><span style="color: black;">预定，报名，逛街，下载，购买，<span style="color: black;">举荐</span>，游玩，旅游，上课，工作，运动，学习等。</span><strong style="color: blue;">结果</strong><span style="color: black;">：</span><span style="color: black;"><span style="color: black;">得到</span>优惠，玩得开心，<span style="color: black;">举荐</span><span style="color: black;">伴侣</span>。</span><span style="color: black;">......&nbsp;</span><strong style="color: blue;">3）最后<span style="color: black;">陈列</span>表达技巧：</strong><span style="color: black;">以下是我个人总结的20种表达技巧，基本所有的信息流文案都离不开这20个技巧：</span><span style="color: black;">对比，夸张，激将刺激法，与用户互动，制造落差；</span><span style="color: black;">承诺一致，制造冲突，<span style="color: black;">通告</span>，提出悬念，制造疑问；</span><span style="color: black;">攻略秘籍，指出行动<span style="color: black;">方法</span>，行动简单化，排行榜；</span><span style="color: black;">标题党，场景化，形象化，蹭热点ip，讲故事；</span><span style="color: black;">直戳痛点，直接描述<span style="color: black;">制品</span>或特点；</span><span style="color: black;"><span style="color: black;">奥秘</span>感，归属感，<span style="color: black;">典范</span>的力量。</span><strong style="color: blue;"><span style="color: black;">第三步：<span style="color: black;">选取</span>属性</span></strong><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>从<span style="color: black;">制品</span>属性，用户属性以及表达技巧里面去挑选自己想<span style="color: black;">保存</span>的，<span style="color: black;">每一个</span><span style="color: black;">方向</span>挑选几个点！</span><span style="color: black;">假如，表达技巧<span style="color: black;">选取</span>“对比”，<span style="color: black;">能够</span>是这个旅游app对比别家的<span style="color: black;">优良</span>。</span><span style="color: black;">假如，表达技巧<span style="color: black;">选取</span>“夸张”，<span style="color: black;">能够</span>是这个旅游app的特点在哪里，<span style="color: black;">而后</span>夸张化。</span><span style="color: black;">假如，表达技巧<span style="color: black;">选取</span>“刺激激将法”，<span style="color: black;">能够</span>是刺激用户还在用传统的方式去旅游，过时了，out了。</span><span style="color: black;">假如，表达技巧<span style="color: black;">选取</span>“与用户互动”，<span style="color: black;">能够</span>是 提出一个用户容易参与的<span style="color: black;">行径</span>，<span style="color: black;">例如</span>测一测，评论留言等。</span><span style="color: black;">假如，<span style="color: black;">制品</span>属性<span style="color: black;">选取</span>“80后”，<span style="color: black;">那样</span>后面对应的内容要跟80后<span style="color: black;">关联</span>的。</span><span style="color: black;">假如，用户属性<span style="color: black;">选取</span>“价格”，<span style="color: black;">那样</span>文案要相应的<span style="color: black;">表现</span>出折扣<span style="color: black;">关联</span>信息。</span><strong style="color: blue;"><span style="color: black;">第四步：联想文案</span></strong><span style="color: black;">1、<span style="color: black;">例如</span>我<span style="color: black;">选取</span>“80后，上海，损失厌恶症，优惠”组合起来是不是<span style="color: black;">能够</span>联想到：</span><span style="color: black;">“上海80后还不<span style="color: black;">晓得</span>这个app太可惜了！</span><span style="color: black;">出境旅游满xx减xx！</span><span style="color: black;">”&nbsp;</span><span style="color: black;">2、<span style="color: black;">例如</span>我<span style="color: black;">选取</span>“80后有当妈的群体，<span style="color: black;">而后</span><span style="color: black;">亦</span><span style="color: black;">选取</span>损失厌恶症状以及优惠”，还<span style="color: black;">选取</span>了直接描述<span style="color: black;">制品</span>或特点，组合起来是不是就<span style="color: black;">能够</span>联想到：</span><span style="color: black;">“杭州80后妈妈下载app，带娃旅游x折，仅限今日！</span><span style="color: black;">”&nbsp;</span><span style="color: black;">3、<span style="color: black;">例如</span>我<span style="color: black;">选取</span>“经常出差的人，北京区域，制造冲突，以及<span style="color: black;">通知</span>或<span style="color: black;">通告</span>信息”，组合起来是不是就<span style="color: black;">能够</span>联想到这个：</span><span style="color: black;">“北京商旅人士别花冤枉钱了，在<span style="color: black;">这儿</span>动车票<span style="color: black;">亦</span><span style="color: black;">能够</span>打折！</span><span style="color: black;">”&nbsp;</span><span style="color: black;">4、<span style="color: black;">例如</span>我<span style="color: black;">选取</span>“上海区域，归属感，直接描述<span style="color: black;">制品</span>或特点，损失厌恶正”，组合起来是不是就<span style="color: black;">能够</span>联想到这个：</span><span style="color: black;">“上海<span style="color: black;">爱好</span>旅游用户的福利，满xx减xx，不来就亏大了！</span><span style="color: black;">”&nbsp;</span><strong style="color: blue;"><span style="color: black;">第五步：优化文案</span></strong><span style="color: black;">有些文案联想出来后，不符合用户习惯，<span style="color: black;">或</span>违背常理<span style="color: black;">或</span>策略不对，<span style="color: black;">那样</span>这个时候就<span style="color: black;">必须</span>进行优化！</span><span style="color: black;">1、上海用户的福利！</span><span style="color: black;"><span style="color: black;">爱好</span>旅游却不<span style="color: black;">晓得</span>这个app可就亏大了！</span><span style="color: black;">2、xx后妈妈带娃旅游x折，仅限今日，app专享！</span><span style="color: black;">（修改措辞）</span><span style="color: black;">3、别花冤枉钱了，在<span style="color: black;">这儿</span>动车票<span style="color: black;">亦</span><span style="color: black;">能够</span>打折！</span><span style="color: black;">（人群扩大到所有群体，<span style="color: black;">隐匿</span>了人群主语）</span><span style="color: black;">到此，<span style="color: black;">鲜嫩</span>文案便出炉了。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span></p><span style="color: black;"><strong style="color: blue;">贷款类信息流<span style="color: black;">宣传</span></strong></span><span style="color: black;">关于“贷款”，自然联想到受众群体xx后，<span style="color: black;">而后</span>想出了<span style="color: black;">运用</span>“激将刺激”法。</span><span style="color: black;">“xx后”，“钱”，“刺激” 这三个关键词让我想到了“xxx后还在找<span style="color: black;">伴侣</span>借钱？</span><span style="color: black;">”</span><span style="color: black;">既然<span style="color: black;">选取</span>了刺激用户并提出了疑问，那肯定还要给个说法是不是！</span><span style="color: black;">联想下，<span style="color: black;">咱们</span>平常是因<span style="color: black;">为何</span><span style="color: black;">原由</span>会找<span style="color: black;">伴侣</span>借钱的？</span><span style="color: black;">应该是<span style="color: black;">伴侣</span>方便，没利息，找<span style="color: black;">公司</span>借钱太<span style="color: black;">繁杂</span>，重点<span style="color: black;">便是</span>找<span style="color: black;">公司</span>借钱太麻烦，<span style="color: black;">况且</span>还有利息。</span><span style="color: black;">写到此处，</span><span style="color: black;">我想到了“行动简单化”以及“直接描述<span style="color: black;">制品</span>特点”这两个点。</span><strong style="color: blue;"><span style="color: black;">咱们</span>组合起来：</strong><span style="color: black;">“xxx后还在找<span style="color: black;">伴侣</span>借钱？</span><span style="color: black;">+行动简单化+<span style="color: black;">制品</span>特点</span><span style="color: black;">“xxx后还在找<span style="color: black;">伴侣</span>借钱？</span><span style="color: black;">凭xx就可办理，+<span style="color: black;">制品</span>特点</span><span style="color: black;">优化后<span style="color: black;">便是</span>“xxx后还在找<span style="color: black;">伴侣</span>借钱？</span><span style="color: black;">凭xx就可贷xx元，日（月）息x元！</span><span style="color: black;">怎么样，看完是不是觉得so easy呢？</span><span style="color: black;"><span style="color: black;">那样</span>，赶紧<span style="color: black;">根据</span>以上<span style="color: black;">过程</span>试一试吧！</span><span style="color: black;">文案<span style="color: black;">针对</span><span style="color: black;">区别</span>的人，<span style="color: black;">区别</span>的场景会有<span style="color: black;">区别</span>的<span style="color: black;">功效</span>效果，对<span style="color: black;">制品</span>属性，用户属性的拆解尤其重要，<span style="color: black;">尽可能</span>把能扯上关系的都列出来，<span style="color: black;">而后</span><span style="color: black;">按照</span>你的<span style="color: black;">必须</span>进行挑选，最后<span style="color: black;">协同</span>上<span style="color: black;">区别</span>的表达技巧，就会有<span style="color: black;">各样</span><span style="color: black;">方向</span>类型的文案。</span><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIFkhyiclgwaHDK0WK54tCacMwBVT9VVRVNYHOyK837weNhPjAUDiawXvawsrE0cwZnriafUmdshrbm6A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><img src="https://mmbiz.qpic.cn/mmbiz_gif/CLauOrx24mCojoszybREAZJiaubYZctkfORaBuLyelboquC4X4SiaBKjh2V1wl4fXbWE51dKLnRCDdOrDYfriaPPQ/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点分享</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/CLauOrx24mCojoszybREAZJiaubYZctkfyerkPb4dzAE0s2NIZ2iathRFFKWtgpV5YuEaUBgQDEBRNae2krajYKw/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点点赞</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/CLauOrx24mCojoszybREAZJiaubYZctkflU0OOHiatzBI9GxIdvh8LONZ87DDFBMtjU9yWQJRf9omwZMD41fQAAA/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点在看</span>




1fy07h 发表于 2024-10-15 03:19:46

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qzmjef 发表于 2024-10-16 13:57:50

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m5k1umn 发表于 2024-10-17 10:01:12

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m5k1umn 发表于 2024-10-25 05:38:39

顶楼主，说得太好了！
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