1fy07h 发表于 2024-8-9 11:35:51

三得利精彩户外宣传设计欣赏


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>设计创意</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这张三得利乌龙茶的<span style="color: black;">轻轨</span><span style="color: black;">宣传</span>，视觉上令人印象深刻。<span style="color: black;">宣传</span><span style="color: black;">经过</span>一瓶乌龙茶漂浮在波光粼粼的水面上，营造出一种清新、纯净的感觉。<span style="color: black;">宣传</span>文案“这一瓶纯粹 0糖 0脂 0能量”强调了<span style="color: black;">制品</span>的健康属性，传递出零<span style="color: black;">包袱</span>的饮用体验。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/c5e4e440983246bca82974f6119babd8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723546772&amp;x-signature=GlrtTH7OpHUplg5hIg54T%2Bl6Hcs%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视觉元素</strong>：<span style="color: black;">宣传</span>利用了水面和光线的反射效果，背景色调<span style="color: black;">重点</span>以蓝色和白色为主，传递出清凉、纯净的感觉。乌龙茶瓶身在水中漂浮，<span style="color: black;">显出</span>格外显眼，吸引了观众的目光。茶叶的细节更增添了一份自然感和真实感。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">文字设计</strong>：<span style="color: black;">宣传</span>文字采用简洁明了的字体，<span style="color: black;">明显</span>了“纯粹”和“0糖 0脂 0能量”这几个关键点。这种简洁的表达方式，<span style="color: black;">协同</span>清新的视觉设计，使得<span style="color: black;">宣传</span>信息传递更为有效。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌标识</strong>：品牌标识<span style="color: black;">位置于</span><span style="color: black;">宣传</span>的左上角，清晰可见。<span style="color: black;">这般</span>的布局既不会干扰主视觉，又能<span style="color: black;">保准</span>品牌的<span style="color: black;">揭发</span>度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">轻轨</span><span style="color: black;">宣传</span>与户外<span style="color: black;">宣传</span>的差异化表现</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">轻轨</span><span style="color: black;">宣传</span>和户外<span style="color: black;">宣传</span>虽然都是<span style="color: black;">平常</span>的<span style="color: black;">宣传</span>形式，但在设计和效果上有<span style="color: black;">显著</span>的差异。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">轻轨</span><span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">环境特性</strong>：<span style="color: black;">轻轨</span>环境相对封闭，观众<span style="color: black;">一般</span>是在等车或乘车过程中<span style="color: black;">重视</span>到<span style="color: black;">宣传</span>。这使得<span style="color: black;">轻轨</span><span style="color: black;">宣传</span><span style="color: black;">必须</span>在<span style="color: black;">短期</span>内<span style="color: black;">快速</span>抓住观众的<span style="color: black;">重视</span>力，并传递出核心信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">人流量大</strong>：<span style="color: black;">轻轨</span>站点<span style="color: black;">每日</span>都有<span style="color: black;">海量</span>的乘客流动，<span style="color: black;">因此呢</span><span style="color: black;">宣传</span><span style="color: black;">能够</span>被<span style="color: black;">海量</span>人群反复看到，<span style="color: black;">加强</span>品牌<span style="color: black;">揭发</span>率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">近距离接触</strong>：<span style="color: black;">轻轨</span><span style="color: black;">宣传</span><span style="color: black;">一般</span>与观众的距离较近，细节展示清晰，适合设计精美、信息量<span style="color: black;">很强</span>的<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">户外<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">环境特性</strong>：户外<span style="color: black;">宣传</span><span style="color: black;">一般</span>设置在开放的环境中，如高速公路、建筑外墙等。观众<span style="color: black;">一般</span>是在行走或驾驶过程中<span style="color: black;">重视</span>到<span style="color: black;">宣传</span>，这要求<span style="color: black;">宣传</span>能够在较远的距离内吸引<span style="color: black;">重视</span>力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视觉冲击力</strong>：户外<span style="color: black;">宣传</span><span style="color: black;">必须</span>有较强的视觉冲击力，设计上多采用大幅画面和醒目的颜色，以便在<span style="color: black;">短期</span>内吸引观众。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">广泛覆盖</strong>：户外<span style="color: black;">宣传</span>覆盖面广，<span style="color: black;">能够</span>在多个地点同步投放，<span style="color: black;">增多</span>品牌的触达率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结论</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三得利乌龙茶的<span style="color: black;">轻轨</span><span style="color: black;">宣传</span><span style="color: black;">经过</span>精美的视觉设计和简洁有力的文案，成功传达了<span style="color: black;">制品</span>的健康属性。<span style="color: black;">轻轨</span><span style="color: black;">宣传</span>的封闭环境和高人流量特性，使得这种<span style="color: black;">宣传</span>形式能够有效抓住观众的<span style="color: black;">重视</span>力，并反复传递品牌信息。相比之下，户外<span style="color: black;">宣传</span><span style="color: black;">必须</span>更强的视觉冲击力和更广泛的覆盖面，<span style="color: black;">才可</span>在开放的环境中达到<span style="color: black;">一样</span>的效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>，三得利乌龙茶的<span style="color: black;">轻轨</span><span style="color: black;">宣传</span>设计在细节和整体效果上都表现出色，充分利用了<span style="color: black;">轻轨</span><span style="color: black;">宣传</span>的<span style="color: black;">优良</span>，是一次成功的品牌传播尝试。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">北斗设计x三得利<span style="color: black;">宣传</span>分享</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/36143f8c05a14a5d8831766229cb7cec~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723546772&amp;x-signature=zp5cCVd8083z0eZK6oDIEC4c2Wc%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3f5b653ebf49444aa27952a925160248~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723546772&amp;x-signature=mqMD8%2FPt5JabBiMcamROV9G5bSc%3D" style="width: 50%; margin-bottom: 20px;"></p>




星☆雨 发表于 2024-9-3 13:09:53

“NB”（牛×的缩写，表示叹为观止）‌

aikangjian 发表于 2024-9-9 02:39:43

期待与你深入交流，共探知识的无穷魅力。

qzmjef 发表于 2024-10-11 07:41:45

外链发布社区 http://www.fok120.com/

qzmjef 发表于 2024-10-18 17:39:56

谢谢、感谢、感恩、辛苦了、有你真好等。

1fy07h 发表于 2024-11-11 11:47:39

你的努力一定会被看见，相信自己，加油。
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