经典宣传案例赏析
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">正文<span style="color: black;">起始</span>之前，先放一下前两周<span style="color: black;">连续</span>做的一个专题：</span><strong style="color: blue;"><span style="color: black;">机构</span><span style="color: black;">怎么样</span><span style="color: black;">才可</span>在</strong><strong style="color: blue;"><span style="color: black;">公关</span></strong></span><strong style="color: blue;">市场上推出并<span style="color: black;">创立</span>一个有效的定位。</strong></span><span style="color: black;"><span style="color: black;">共分为五部分，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">感兴趣的小伙伴<span style="color: black;">能够</span>戳下面。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;">定位专题之一|<span style="color: black;">怎样</span>开展和<span style="color: black;">创立</span>品牌定位？</strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;">定位专题之二|<span style="color: black;">怎样</span>识别竞争者和分析竞争者？</strong></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;">定位专题之三| <span style="color: black;">怎样</span>识别最佳差异点和<span style="color: black;">一起</span>点？Part1</a></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;">定位专题之三|<span style="color: black;">怎样</span>识别最佳差异</strong></span></a><strong style="color: blue;">点和<span style="color: black;">一起</span>点？Part2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><a style="color: black;">定位专题之四|<span style="color: black;">怎样</span><span style="color: black;">选取</span>差异点和<span style="color: black;">一起</span>点？Part1</a></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;">定位专题之四|<span style="color: black;">怎样</span><span style="color: black;">选取</span>差异点和<span style="color: black;">一起</span>点？Part2</strong></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;">定位专题之五|<span style="color: black;">怎样</span>界定品牌真言？</strong></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好啦，废话不多说，上案例。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwcUnNd3HyeCYkPueHDvjtZxd5s0UqDW59rdVYJMNBTT4H5Q9bvicyzHqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Mylanta胃药<span style="color: black;">宣传</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这则<span style="color: black;">宣传</span>有点无厘头。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消化不良、肠胃<span style="color: black;">欠好</span>，结果不小心“泄气”给自己带来了尴尬。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不想在别人面前有此等尴尬，那就赶紧找Mylanta胃药帮忙吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwc0l9v3D72wicCNdvXgb3OcpBBISteF6NseY7mYydjsQDRjaD0HqiaDrSA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">佳能相机<span style="color: black;">宣传</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">智能手机功能的完善，令智能手机的普及度日益增大，<span style="color: black;">同期</span>许多用户<span style="color: black;">亦</span>都养<span style="color: black;">成为了</span>用手机拍照的习惯。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">只是，手机毕竟是手机，有可能你在<span style="color: black;">捉捕</span>一张好画面的时候，<span style="color: black;">忽然</span>来了一通<span style="color: black;">tel</span>，一张摄影好相片<span style="color: black;">亦</span>就此泡汤。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">佳能相机的这则<span style="color: black;">宣传</span>就从该立意点出发，<span style="color: black;">宣传</span>画面相当有趣。</p>
<strong style="color: blue;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwcMUMs4Iha5ZvibLhmH07rpzwAiaKBEfiajZhUXODtKUYib6X5JjbxKSGiaZQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Topline Gums口香糖<span style="color: black;">宣传</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接吻时荷尔蒙急速<span style="color: black;">提升</span>会带来甜蜜感和快感。</span><span style="color: black;"><span style="color: black;">宣传</span>便以接吻来比喻Topline Gums口香糖的味道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>创意的切入点很好，一目了然，但执行上却弱了点，吹出的泡泡头完全<span style="color: black;">能够</span>设计地更加黯然销魂点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwc6R6GGxVgJ5Ts69n8G6heOaaOQqUSichyejAqRoYDYo0lUkhAMcsyZMQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">GNC Burn 60减肥药<span style="color: black;">宣传</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三月不减肥，四月徒伤悲，五月路人雷，六月男友没……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于减肥，总是有<span style="color: black;">各样</span>段子可谈，<span style="color: black;">因此呢</span>减肥药之类的<span style="color: black;">宣传</span>从来都不缺创意灵感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此次，GNC Burn 60减肥药<span style="color: black;">宣传</span>提出瘦子活的更久的理念。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从这组<span style="color: black;">宣传</span>看来，确实是如此，本来在鳄鱼、原始人、抓奸者面前有一线生机的，却被大大的肚腩给出卖了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个理念虽 然有点极端，但<span style="color: black;">宣传</span>制作得极有喜感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwc8e8dmJwQib31nu5eQTYc84w5aBolbOSzb06phjgGm6re8zaibkEnicwDg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿司匹林止痛药<span style="color: black;">宣传</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你有压力，我有压力，人人都背负压力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">压力之下，身体<span style="color: black;">亦</span>难免<span style="color: black;">显现</span><span style="color: black;">有些</span><span style="color: black;">情况</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不想忍受着揪心的头痛上班，那就试试阿司匹林，让它帮你缓解阵痛，助你工作一臂之力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">极有画面张力的一组<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwciaib1ibozMXmXLy53U0WV48W6AyMW9WfkWxPB1DKC24YdR1Srh81sqp9Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿司匹林止痛药<span style="color: black;">宣传</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这是阿司匹林止痛药的<span style="color: black;">另一</span>一则<span style="color: black;">宣传</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>画面的设计风格有点暗黑系，尤其新娘的那张海报设计很类似僵尸新娘。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">生活难免有<span style="color: black;">各样</span>不如意， <span style="color: black;">每一个</span>人<span style="color: black;">亦</span>都是天使与魔鬼的综合体。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">健康时，<span style="color: black;">咱们</span>是天使；头疼时，谁能不说<span style="color: black;">咱们</span>有魔鬼倾向呢？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没关系</span>，让阿司匹林帮你缓解头疼吧。</p>
<img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwcubFOTuENfaHTCNNcAUfwTLxT141EPuO0wekErsicfqP084UagP2EAjQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Passa Facil喷雾<span style="color: black;">宣传</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Passa Facil应该是一种有助于令衣物顽固褶皱被熨烫平整的喷雾。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本<span style="color: black;">宣传</span>采用了拟人化的趣味表现手法。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从大打出手的囚犯到站如松的武僧，从疯狂的摇滚乐队到整 齐划一的合唱团，从调皮捣蛋的学生到飒爽军姿的童子军，形象到位的表现让人忍俊不禁，更简单<span style="color: black;">赢得</span>好感。</p>
<img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwcF1VSVOxhJqUNcqrEm0uejicB8BkwZkGCNdaK0Y92u6vhO1qEAxU9KDQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Povna Chasha洗洁精<span style="color: black;">宣传</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>文案是Fat no more（<span style="color: black;">再也不</span>油腻）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意指Povna Chasha洗洁精的去油腻的能力非常强，用在长满肥膘的动物身上，瘦的就只剩下腱子肉了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，<span style="color: black;">倘若</span>不告诉你是洗洁精的<span style="color: black;">宣传</span>，这个创意<span style="color: black;">亦</span><span style="color: black;">能够</span>应用在健身 室或减肥<span style="color: black;">制品</span>上。</p>
<img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwcfVrdOZiaf0OsTnkhvicCVQbeahln8ychsmnQcJqw9q6LdhDxrr8ZgicCA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">LG微波炉<span style="color: black;">宣传</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微波炉加热的<span style="color: black;">食品</span>容易变干变硬。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">LG的这组<span style="color: black;">宣传</span>便抓住了这点来进行创作，<span style="color: black;">倘若</span>你不想牛奶喝起来是拖鞋味儿，猪肉吃起来是橡皮味儿，鱼啃起来像在咬轮胎，那就赶紧<span style="color: black;">运用</span>LG微波炉。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>LG微波炉能让<span style="color: black;">食品</span>保持原味。</p>
<img src="http://mmbiz.qpic.cn/mmbiz_jpg/PjX1MNeYCHJy8QfgHx0WgYUkp3SIDhwcQcAkuryeib2EEhfu7L4u9PF5xgsQJRmhIehbgXy3BdIRLE321CzKEDA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Fuego Azteca辣椒酱<span style="color: black;">宣传</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这则<span style="color: black;">宣传</span>是文案比画面更加出彩的一则<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>用比喻来描绘味觉，文案<span style="color: black;">第1</span>句比喻辣酱给味蕾带来的<span style="color: black;">剧烈</span>刺激，文案第二句则比喻辣 酱带来的酣畅淋漓的美食享受。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很辣，<span style="color: black;">然则</span>很爽，<span style="color: black;">宣传</span>演绎地很到位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>则：我刷爆了你的信用卡——买了件非常性感的内衣。</span></p>
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我深受你的启发，你的话语是我前进的动力。 “板凳”（第三个回帖的人） 谷歌外链发布 http://www.fok120.com/
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