219mze 发表于 2024-8-10 23:18:43

TikTok 数据分析保母级教程！怎么样从数据方面优化你的账号？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TikTok，一个在 2017 年 5 月上线的短视频平台，短短几年经历了爆发性的增长。<span style="color: black;">按照</span> oberlo <span style="color: black;">供给</span>的数据， 2021 年 3 月，TikTok 的</span><strong style="color: blue;"><span style="color: black;">月活用户</span></strong><span style="color: black;">达到了惊人的 </span><strong style="color: blue;"><span style="color: black;">689M</span></strong><span style="color: black;">（6 亿 9800 万）人次！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对这个数字没概念？参考一个数据：Instagram 最新月活人数为 10 亿人。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dc486c8fa2494d34bfbe9d3777f32961~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=vxJbPc2MLZwNMjwgtirHek4GSmg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/64b70512ef6c4b76bc94b2ccafccfce4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=8CL%2B4hj52YgveXq5OUUZznN6OKg%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（TikTok 有直逼 Instagram 霸主地位的势头）</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从上图数据<span style="color: black;">能够</span>看出，TikTok 势头很猛，直逼 Instagram 等老牌社媒的霸主地位，是跨境人不可<span style="color: black;">忽略</span>的</span><strong style="color: blue;"><span style="color: black;">流量池</span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了<span style="color: black;">帮忙</span>跨境卖家更好地运用 TikTok 做营，店匠带来一款 TikTok 数据分析工具——TikTok Analytics 的<span style="color: black;">运用</span>教程，</span><strong style="color: blue;"><span style="color: black;">只要跟踪正确的指标，你就可能在自己的赛道中抢占先机，赢得市场</span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这篇<span style="color: black;">文案</span>会<span style="color: black;">帮忙</span>你<span style="color: black;">认识</span>：应该跟踪<span style="color: black;">那些</span> TikTok 重要指标，在哪里<span style="color: black;">能够</span>找到对应指标，以及<span style="color: black;">怎样</span>利用它们来发挥自己的<span style="color: black;">优良</span>。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>获取 TikTok Analytics <span style="color: black;">拜访</span>权</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你的账户是普通用户账户，<span style="color: black;">那样</span><span style="color: black;">第1</span>步<span style="color: black;">必须</span>做的<span style="color: black;">便是</span>将账户切换为 Pro 账户。TikTok Pro 账户相当于 Instagram Creator（创作者）帐户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">操作指南：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.转到个人资料设置，点击“管理我的帐户（Manage my account）”选项，页面<span style="color: black;">转</span>后，点击“切换到专业版帐户（Switch to Pro Account）”。⬇️</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/40284d91e6d448d7ae8121988b7da802~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=5rCwmDhF8qlYeSZICqEDVoFqJyY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.系统会提示你为帐户<span style="color: black;">选取</span>一个<span style="color: black;">特殊</span>类别（Choose a category）。类别<span style="color: black;">包含</span>公众<span style="color: black;">名人</span>，个人博客，教育，<span style="color: black;">媒介</span>，娱乐等，你<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的账号类型<span style="color: black;">自动</span><span style="color: black;">选取</span>。⬇️</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8f3647f38692419983ebae0c36883956~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=aZ0Sm7OCWzZz2Q3c6ENZAR7fQJM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.输入帐户的<span style="color: black;">tel</span>号码，<span style="color: black;">而后</span>输入<span style="color: black;">经过</span> SMS 收到的验证码。（点击获取：<span style="color: black;">怎样</span><span style="color: black;">得到</span>一个稳定的国外<span style="color: black;">tel</span>号码）⬇️</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f706204767704fcbb36ddb2927dbd23a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=tbljIxWtclld4I54Xd86XT%2BQYno%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.设置好 Pro 帐户后，导航回到“设置”菜单，你<span style="color: black;">此刻</span>将看到一个 Analytics（分析）选项。点击此选项就<span style="color: black;">能够</span>打开你的 TikTok 分析仪表板。⬇️</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7c19a55c593c45889a19d58b627b8943~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=Q1RHCVvsb%2F4eC%2B1da15P0%2B8e040%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>TikTok Analytics 数据拆解</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">切换到 Pro 帐户后， TikTok 分析才会<span style="color: black;">起始</span>记录数据——<span style="color: black;">倘若</span>你<span style="color: black;">刚才</span>才将普通账号转为 Pro 账号后，最多还<span style="color: black;">必须</span>等待</span><strong style="color: blue;"><span style="color: black;"> 7 天</span></strong><span style="color: black;">的时间，帐户<span style="color: black;">才可</span>生成足够的数据以供分析。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这里</span><span style="color: black;">时期</span>，<span style="color: black;">意见</span>发布尽可能多的内容，以便<span style="color: black;">得到</span>更精细的分析结果</span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">温馨提示：TikTok Analytics 数据表格只能在 TikTok 网页端下载。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">登录到 TikTok，点击头像，<span style="color: black;">而后</span><span style="color: black;">选取</span>查看分析（View Analytics）。（点击图中的Download data，<span style="color: black;">就可</span>下载。）</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dff6a65d444749eeb0ef297ec3caa65c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=vRST7N70G36wdPa%2B64WDSUQvL2g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一旦你<span style="color: black;">得到</span>了<span style="color: black;">必定</span>量的数据，就<span style="color: black;">能够</span>深入<span style="color: black;">认识</span>自己的帐户<span style="color: black;">状况</span>。与所有分析<span style="color: black;">同样</span>，随着发布内容的<span style="color: black;">增加</span>，这些数据将随着时间的推移变得更加准确。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TikTok Analytic的分析<span style="color: black;">重点</span>针对以下三个维度：</span><strong style="color: blue;"><span style="color: black;">TikTok 账号概述</span></strong><span style="color: black;">（Overview）、</span><strong style="color: blue;"><span style="color: black;">TikTok 内容分析</span></strong><span style="color: black;">（Content）和 </span><strong style="color: blue;"><span style="color: black;">TikTok 粉丝分析</span></strong><span style="color: black;">（Follower）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、账号概述（Overview）：制作你的用户漏斗。</span></strong></span></p><span style="color: black;"><span style="color: black;">视频观看量（Video Views）</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Overview 选项卡的顶部会<span style="color: black;">表示</span>总视频浏览量，这是你的 TikTok 视频在过去 7 或 28 天内被浏览的总次数。这些数据是按天划分的。</span></span></p><span style="color: black;"><span style="color: black;">粉丝数量（Followers）</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">粉丝关注图表<span style="color: black;">表示</span>了过去 7 天或 28 天<span style="color: black;">时期</span>的关注者总数。你<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">显著</span>的粉丝增长/下降来反推受众的内容<span style="color: black;">爱好</span>，<span style="color: black;">按照</span>追随者的变化<span style="color: black;">调节</span><span style="color: black;">将来</span>发布的内容。</span></span></p><span style="color: black;"><span style="color: black;">主页资料查看次数（Profile Views）</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Profile Views 指标是你的 TikTok 主页资料在过去 7 或 28 天内被浏览的次数。<span style="color: black;">一样</span>地，你<span style="color: black;">能够</span><span style="color: black;">经过</span>反推<span style="color: black;">晓得</span>是什么内容驱<span style="color: black;">运用</span>户<span style="color: black;">拜访</span>你的资料。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a6e426d0720547b7b289d1e06611bf0d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=61zJbGE7iP3WTSA1av%2F1y1rG6Iw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最重要的一点，这些数据能<span style="color: black;">帮忙</span>你制<span style="color: black;">功效</span>户漏斗</span></strong><span style="color: black;">。从<span style="color: black;">起始</span>看到内容的用户（Total Video Views），到查看主页信息的用户（Profile Views），最后到粉丝（Profile Followers）。<span style="color: black;">经过</span>这个漏斗，你会得出你的</span><strong style="color: blue;"><span style="color: black;">账号“转化率”</span></strong><span style="color: black;">，方便你在宏观上<span style="color: black;">评定</span>账号<span style="color: black;">状况</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1b65944fb61b463f9e22ad612a07b00d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=9JV4mcauTCGWpjoVrdfCZWo31GM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、内容分析（Content）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">转</span>到内容分析页面，你<span style="color: black;">能够</span>点开任意一个视频，以下是<span style="color: black;">必须</span>重点关注的数据：</span></span></p><span style="color: black;"><span style="color: black;">平均观看时间（Average watch time）：人们观看你的视频的平均时间。这个数据将<span style="color: black;">能够</span><span style="color: black;">做为</span>一个<span style="color: black;">评定</span>视频内容的标准，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">小于</span>这个时间的内容可能是不太受欢迎的</span></strong><span style="color: black;">，以后少发布<span style="color: black;">关联</span>内容。</span></span><span style="color: black;"><span style="color: black;">流量<span style="color: black;">源自</span>类型（Average watch time）：账号内容的流量来自哪里。流量<span style="color: black;">源自</span><span style="color: black;">包含</span></span><strong style="color: blue;"><span style="color: black;">系统<span style="color: black;">举荐</span></span></strong><span style="color: black;">（For You）、</span><strong style="color: blue;"><span style="color: black;">主页页面</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">歌曲</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">搜索结果</span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;">标签</span></strong><span style="color: black;">（hashtag）。<span style="color: black;">倘若</span>你想<span style="color: black;">运用</span>标签或歌曲来<span style="color: black;">增多</span><span style="color: black;">揭发</span>率，这个数据能<span style="color: black;">帮忙</span>你<span style="color: black;">评定</span><span style="color: black;">关联</span>标签或音乐的效果。</span></span><span style="color: black;"><span style="color: black;">受众区域（Traffic source types）:这个部分<span style="color: black;">表示</span>了<span style="color: black;">每一个</span>视频受众都来自哪里。<span style="color: black;">倘若</span>你在某个特定的地点发布了视频或活动，你<span style="color: black;">能够</span>在<span style="color: black;">这儿</span>看到它<span style="color: black;">是不是</span>能到触达当地的受众。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，分析粉丝至关重要，<span style="color: black;">倘若</span>你的真实受众与预测受众有悖，你<span style="color: black;">能够</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">即时</span><span style="color: black;">调节</span>内容策略/用户画像，让品牌定位更加<span style="color: black;">精细</span></span></strong><span style="color: black;">。除此之外，你还<span style="color: black;">能够</span>看到粉丝感兴趣的其他内容，这会<span style="color: black;">作为</span>你</span><strong style="color: blue;"><span style="color: black;">内容灵感的良好<span style="color: black;">源自</span></span></strong><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、粉丝分析（Follower）</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/72bebb122bc24aacb2c04b39377396a0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611202&amp;x-signature=VnIkW038pVuzUYfdMzRVIyU3Bq4%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;"><span style="color: black;">性别（Gender）:</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span>你能看到粉丝性别分布百分比，这能<span style="color: black;">帮忙</span>你判断自己的细分市场<span style="color: black;">是不是</span>能迎合粉丝，<span style="color: black;">倘若</span><span style="color: black;">不可</span>的话，</span><strong style="color: blue;"><span style="color: black;">要<span style="color: black;">思虑</span><span style="color: black;">调节</span>品类或内容策略</span></strong><span style="color: black;">。</span></span></p><span style="color: black;"><span style="color: black;">最热门地区（Top Territories）:</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你的粉丝所在地理位置，按国家排名。在内容创作和网红合作时，请记住这些<span style="color: black;">地区</span>，以便</span><strong style="color: blue;"><span style="color: black;">对内容和推广进行本地化</span></strong><span style="color: black;">。（最多会列出五个国家）</span></span></p><span style="color: black;"><span style="color: black;">粉丝活动（Follower Activity）:</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">表示</span>你的粉丝在 TikTok 上最活跃的时间段和天数。你<span style="color: black;">能够</span>寻找你的</span><strong style="color: blue;"><span style="color: black;">粉丝活跃度高的时段</span></strong><span style="color: black;">，并<span style="color: black;">按时</span>在这个时间段发布内容，以<span style="color: black;">得到</span>更高<span style="color: black;">揭发</span>。</span></span></p><span style="color: black;"><span style="color: black;">你的关注者观看的视频（Videos your follower watched）:</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个部分<span style="color: black;">能够</span>让你<span style="color: black;">认识</span>最受粉丝欢迎的内容。经常<span style="color: black;">瞧瞧</span>这部分，或许能激发出内容创作的灵感。除此之外，</span><strong style="color: blue;"><span style="color: black;">这<span style="color: black;">亦</span>是寻找潜在合作者（网红）的好<span style="color: black;">地区</span></span></strong><span style="color: black;">。</span></span></p><span style="color: black;"><span style="color: black;">你的粉丝听过的歌曲/声音（Sounds your followers listened）:</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">查看你的粉丝听过的最热门的音乐。TikTok的趋势变化<span style="color: black;">火速</span>，<span style="color: black;">因此</span>一旦<span style="color: black;">发掘</span>了<span style="color: black;">潜能</span>的热门歌曲，就要快速转变你下一个内容的 BGM。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>TikTok营销干货？请<span style="color: black;">连续</span>关注<span style="color: black;">咱们</span>，带你探索流量风口！</span></strong></span></p>




m5k1umn 发表于 2024-10-18 09:32:16

感谢楼主分享，祝愿外链论坛越办越好！
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