u1jodi1q 发表于 2024-8-11 01:07:48

「值得保藏」TikTok企业账户干货分享


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ef15fa552d324202b156016fa4db87a8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611869&amp;x-signature=ouc8FpqDlHBgpKmLBChO17D%2BMlY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">大众</span>好，我是TikTok大表姐，一条致力于TikTok出海掘金的锦鲤</h1>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5f8cbde087f5446baa0d23bb95e27325~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611869&amp;x-signature=7S%2BURFUv5Ho0EeblOsQZv8Iun4M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d3c514c94af94c479db73a1d5a01fecb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611869&amp;x-signature=ps3PHe%2FfQ91Fqx8M1j4wZINwhjY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">越来越多的中国品牌入驻TikTok，<span style="color: black;">一样</span>越来越多的企业<span style="color: black;">起始</span>接触投放TikTok for Business<span style="color: black;">宣传</span>，<span style="color: black;">宣传</span>的即时效果确实很好，<span style="color: black;">然则</span><span style="color: black;">针对</span>出海品牌<span style="color: black;">来讲</span>，TikTok企业号<span style="color: black;">做为</span>一个品牌内容营销<span style="color: black;">途径</span>，<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主<span style="color: black;">处理</span>从品牌传播、粉丝互动与沉淀，到<span style="color: black;">最后</span>完成转化的<span style="color: black;">所有</span>营销需求。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">今天<span style="color: black;">咱们</span>就来讲一讲TikTok企业号入门</span></span><span style="color: black;">。<span style="color: black;">为何</span>要运营TikTok企业账户，TikTok企业号和普通账号有什么区别，<span style="color: black;">怎样</span><span style="color: black;">作为</span>TikTok企业号？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>要运营TikTok企业账户</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">TikTok是全世界领先的手机端短视频平台，<span style="color: black;">日前</span>TikTok<span style="color: black;">全世界</span>月活已达到</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">10亿</span></span></strong><span style="color: black;"><span style="color: black;">用户，遍布</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">150+</span></span></strong><span style="color: black;"><span style="color: black;">个国家和地区，用户群体<span style="color: black;">重点</span>是Z时代和千禧世代的<span style="color: black;">青年</span>人。TikTok平台上<span style="color: black;">每日</span>都有激发无限创意的新视频给用户带来无限乐趣。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">正<span style="color: black;">由于</span>用户在TikTok上享受了无限的乐趣，<span style="color: black;">因此</span><span style="color: black;">她们</span><span style="color: black;">亦</span>会主动分享给亲朋好友并参与创作新的视频。在TikTok内容上的<span style="color: black;">持续</span>深耕，<span style="color: black;">亦</span>成功吸引了用户的<span style="color: black;">重视</span>力，让TikTok<span style="color: black;">作为</span>移动时代娱乐首选。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">在TikTok原生视频引领下，让品牌或<span style="color: black;">制品</span>无<span style="color: black;">认识</span>进入了用户身边，深入到用户的生活中，<span style="color: black;">最后</span>达到让品牌或<span style="color: black;">制品</span><span style="color: black;">明显</span>营销的新境界。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">◆ 品牌或企业运营TikTok企业账户价值</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">长时间</span>价值</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌或企业<span style="color: black;">能够</span>利用TikTok企业账户<span style="color: black;">研发</span>新的客户，<span style="color: black;">同期</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>潜在人群。<span style="color: black;">经过</span>内容、互动（评论、点赞、转发）、品牌<span style="color: black;">制品</span>和服务<span style="color: black;">持续</span>吸引粉丝，<span style="color: black;">最后</span>形成粉丝跟品牌的粘性和忠诚度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">商场</span>投入助益</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拥有</span>放大和<span style="color: black;">连续</span>营销效果，对<span style="color: black;">提高</span>ARPU（单用户/粉丝对品牌的贡献）及拉长用户生命周期<span style="color: black;">拥有</span><span style="color: black;">连续</span><span style="color: black;">道理</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TikTok企业号是什么？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">TikTok企业号被看<span style="color: black;">做为</span>品牌官方营销阵地，<span style="color: black;">能够</span><span style="color: black;">经过</span>原创内容与海外用户零距离互动，或<span style="color: black;">经过</span>强原生<span style="color: black;">宣传</span>、挑战赛、直播等形式<span style="color: black;">得到</span>粉丝增长，<span style="color: black;">最后</span>实现从粉丝到消费者的转化。</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TikTok企业号和普通账号有什么区别</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TikTok企业账号和普通账号<span style="color: black;">区别</span>，是一类被官方所认可的账号。</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">TikTok企业号<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业更加<span style="color: black;">方便</span>的进行推广。账号<span style="color: black;">能够</span><span style="color: black;">持有</span>蓝V认证标志，可享受<span style="color: black;">更加多</span>企业权益，<span style="color: black;">经过</span>内容发布、用户互动等形式打造品牌传播。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TikTok企业账号<span style="color: black;">持有</span>的权益</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 品牌形象</span></strong>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TikTok企业号<span style="color: black;">能够</span>在主页设置品牌名<span style="color: black;">叫作</span>、头像、简介和联系电子邮箱，在主页还可展示落地页链接，引导用户进一步<span style="color: black;">认识</span>品牌查看<span style="color: black;">制品</span>。</p>

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/048d8afd85ba4610947ae38ba400663f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611869&amp;x-signature=KHmBTv4M2R0CQYTu%2B%2BicviFUVXQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 蓝v标识</span></strong>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在达到<span style="color: black;">必定</span><span style="color: black;">需求</span>后，TikTok企业号<span style="color: black;">能够</span>申请蓝V账户。成功申请蓝v的账号除了普通企业号<span style="color: black;">持有</span>的联系电子邮件、主页落地页链接、置顶视频、商用音乐库外，还<span style="color: black;">持有</span>专属蓝V标志，在主页设置APP的下载链接的功能。</p><strong style="color: blue;"><span style="color: black;">3. 数据统计及分析</span></strong>企业账户<span style="color: black;">能够</span><span style="color: black;">拜访</span>“分析Analytics”页面，<span style="color: black;">这里</span>页面<span style="color: black;">能够</span>看到关于账户增长、受众<span style="color: black;">怎样</span>消费您的内容以及粉丝人口统计特征的深入分析。

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d893bcfd9a0a4087bc74416f40e955bf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723611869&amp;x-signature=m4MTasoDhAgwmAJlIzgyLha3eXw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“分析”页面<span style="color: black;">包括</span>概览、内容、粉丝和LIVE四个选项卡。在概览中您<span style="color: black;">能够</span>查看7天、28天、60天或60天范围内自定义<span style="color: black;">时期</span>的视频播放量、粉丝和主页浏览次数。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容中<span style="color: black;">能够</span>查看近7天发布视频的<span style="color: black;">详细</span>数据及热门视频。粉丝总数达到100以上后<span style="color: black;">能够</span>查看受众的统计信息；粉丝数量达到1000以上后<span style="color: black;">能够</span>开通直播功能<span style="color: black;">同期</span><span style="color: black;">能够</span><span style="color: black;">拜访</span>“LIVE”选项卡。</p><strong style="color: blue;"><span style="color: black;">4. 帖子排期</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>TikTok网页或桌面版<span style="color: black;">拜访</span>，<span style="color: black;">能够</span><span style="color: black;">运用</span>视频排期工具，在发布前<span style="color: black;">最少</span>提前15分钟，最多提前10天给帖子排期。</p><strong style="color: blue;"><span style="color: black;">5. 置顶<span style="color: black;">优秀</span>视频</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>普通账户<span style="color: black;">亦</span><span style="color: black;">能够</span>置顶视频了哦，不是蓝v专属啦，TikTok企业号最多可置顶3个视频，方便TikTok<span style="color: black;">宣传</span>主呈现主页最<span style="color: black;">优秀</span>、热门的视频。</p><strong style="color: blue;"><span style="color: black;">6. 商用音乐库</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TikTok企业号<span style="color: black;">持有</span>100000多首歌曲的<span style="color: black;">拜访</span>权限，这些歌曲可<span style="color: black;">以避免</span><span style="color: black;">花费</span>于原生TikTok视频，无需<span style="color: black;">得到</span>任何额外<span style="color: black;">准许</span>。</p><strong style="color: blue;"><span style="color: black;">7. 创意中心</span></strong>TikTok企业号在企业套件中<span style="color: black;">能够</span><span style="color: black;">拜访</span>企业创意中心(Business Creative Hub)，<span style="color: black;">包括</span><span style="color: black;">商场</span>内容指南（Business Content Guide）和视频案例展示（Video Showcase）两部分内容。品牌<span style="color: black;">能够</span>从中获取近期流行热门趋势，学习视频内容创意策略，<span style="color: black;">帮忙</span>激发创意思路。
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8. 软广豁免专审队列</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">持有</span><span style="color: black;">商场</span>权益的账号的视频在发布后，会进入专审队列，对<span style="color: black;">包括</span>软广元素的视频进行免于流量打压的豁免，<span style="color: black;">针对</span>硬广以及其他违反社区规则的视频给予正常的审核处理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">05</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">蓝V认证资料</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.蓝v需要确认的<span style="color: black;">基本</span>信息</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 确认TikTok主页年龄<strong style="color: blue;"><span style="color: black;">18+</span></strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● TikTok<span style="color: black;">必须</span>有账户头像、完整简介、昵<span style="color: black;">叫作</span>、外链的网址（IG/YouTube等，如有）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● <strong style="color: blue;"><span style="color: black;">6个月内</span></strong>登陆过。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● <span style="color: black;">最少</span>有1个post。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 有公共主页。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.申请蓝V所需资料，满足申请的账户进一步<span style="color: black;">需求</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 4份<span style="color: black;">媒介</span>覆盖</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下为<span style="color: black;">媒介</span>覆盖定义：近6个月内关于该<span style="color: black;">公司</span>的<span style="color: black;">媒介</span><span style="color: black;">报告</span>，<span style="color: black;">必须</span>声誉好的<span style="color: black;">媒介</span>发布，以该<span style="color: black;">公司</span>为<span style="color: black;">重点</span><span style="color: black;">报告</span>对象的<span style="color: black;">文案</span>，提交<span style="color: black;">区别</span>的<span style="color: black;">媒介</span>需<span style="color: black;">报告</span>该<span style="color: black;">公司</span><span style="color: black;">区别</span>的方面，而不只是同一个<span style="color: black;">方向</span>的<span style="color: black;">报告</span>。其他不论几个社交<span style="color: black;">媒介</span>的认证<span style="color: black;">能够</span>算作1份<span style="color: black;">媒介</span>覆盖（Ins、FB、Twitter、YouTube or Twitch)。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 官方网址</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● 官方营业执照（<span style="color: black;">重视</span>：一个账号对应一个品牌，<span style="color: black;">无</span>备用账号）</span></p>




364463952 发表于 2024-8-24 09:45:03

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qzmjef 发表于 2024-11-7 17:44:04

你说得对，我们一起加油，未来可期。
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