TikTok全世界Top10用户数东南亚占据五位
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01 东南亚TikTok用户<span style="color: black;">基本</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">全世界</span>TikTok用户数量排名前十的国家;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(1)美国:<span style="color: black;">持有</span>超过1.434亿TikTok用户</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(2)</span><strong style="color: blue;"><span style="color: black;">印度尼西亚:紧随美国之后,<span style="color: black;">持有</span>约1.065亿用户</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(3)巴西:<span style="color: black;">持有</span>9496万用户,排名第三</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(4)墨西哥:<span style="color: black;">持有</span>6889万用户,排名第四</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(5)</span><strong style="color: blue;"><span style="color: black;">越南:<span style="color: black;">持有</span>6262万用户,排名第五</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(6)俄罗斯:<span style="color: black;">持有</span>5912万用户,排名第六</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(7)</span><strong style="color: blue;"><span style="color: black;">菲律宾:<span style="color: black;">持有</span>3984万用户,排名第七</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(8)巴基斯坦:<span style="color: black;">持有</span>4812万用户,排名第八</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(9)</span><strong style="color: blue;"><span style="color: black;">泰国:<span style="color: black;">持有</span>3808万用户,排名第九</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(10)</span><strong style="color: blue;"><span style="color: black;">马来西亚:<span style="color: black;">持有</span>2676万用户,排名第十</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">以上</span>数据<span style="color: black;">能够</span>看出,top10国家东南亚占据5个,且数据还在<span style="color: black;">连续</span>攀升,<span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">全部</span>东南亚<span style="color: black;">日前</span>近7亿人口基数,TikTok用户数占据总人口数近</span><strong style="color: blue;"><span style="color: black;">40%</span></strong><span style="color: black;">;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02 东南亚TikTok Shop交易额规模</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2022年TikTok Shop在<span style="color: black;">全部</span>东南亚地区的商品交易总额(GMV)44亿美元;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2023年据 Yipit Data 发布了<span style="color: black;">相关</span> TikTok 电<span style="color: black;">商场</span>务的最新数据,数据<span style="color: black;">表示</span>;2023 年<span style="color: black;">时期</span>,TikTok <span style="color: black;">全世界</span>电商 GMV 约为</span><strong style="color: blue;"><span style="color: black;"> 136 亿美元</span></strong><span style="color: black;">,其中东南亚地区贡献值超 </span><strong style="color: blue;"><span style="color: black;">90%</span></strong><span style="color: black;">,<span style="color: black;">亦</span><span style="color: black;">便是</span>说高达120亿+美元;</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">下单国家GMV占比</span></span></strong><span style="color: black;">PH30.65%</span><span style="color: black;"><span style="color: black;">SG6.45%</span></span><span style="color: black;">VN11.59%</span><span style="color: black;"><span style="color: black;">TH22.85%</span></span><span style="color: black;">MY28.46%</span></span><span style="color: black;"><span style="color: black;">(以上不含印尼市场,跨境默认印尼市场禁售,仅本土企业入驻;印尼市场占东南亚总交易额30%)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03 东南亚TikTok Shop入驻<span style="color: black;">要求</span>以及成本</span></strong></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">商家入驻标准:</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">a. 企业营业执照</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">b.同执照/同法人第三方平台经营资质</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境:</p>Shopee/Lazada/Amazon/AliExpress/Wish/Shein/Ebay/Shopify/Mercado/Alibaba .com/Temu/Ozon
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">国内:拼多多/淘宝/天猫/京东/抖音/快手/1688</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">c.正在经营电商平台店铺综合评分大于4.3<span style="color: black;">或</span>90%</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">d.入驻<span style="color: black;">保准</span>金:90美金/单国家</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(<span style="color: black;">重视</span>点:店铺账号注册环节手机号、邮箱<span style="color: black;">必须</span>全网<span style="color: black;">独一</span>)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">e.平台佣金:</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/a95e4de6205542d99bf4719718f49992~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723613606&x-signature=wnPVidKyg4vsgNwdgCwJV4Aiwzs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04 东南亚TikTok Shop发货方式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">国内直发:商家<span style="color: black;">必须</span>在买家付款后的48小时内完成包裹打包和发运,并<span style="color: black;">保证</span>包裹自寄包裹在72小时内被送到指定仓库</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/712dab7f787746cba399c26ecb815b7b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723613606&x-signature=FBZzEzc%2B%2BJKITEmPdO5RRHYTa9w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">海外仓发货:官方<span style="color: black;">日前</span>有第三方认证仓,60天内免仓储<span style="color: black;">花费</span></span></span></p>
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