爆卖2.34万件！TikTok卖家将一件“旧品”打爆了
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近两周，一件印有 12 种泡菜品牌的奶油色“泡菜罐运动衫”算是彻底火出了圈。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">在小哥发布的上周 TikTok Shop 美国小店榜单中，这件“泡菜罐运动衫”还创下单周爆卖 1.9 万件的<span style="color: black;">营销</span>佳绩。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">在 TikTok 上，<span style="color: black;">专题</span>标签 #picklesweatshirt 的浏览量已超 1.42 亿次，众多 TikTok 创作者跟风购卖制作评测视频，而不少博主<span style="color: black;">亦</span>跟风对该热度的崛起做了一系列的分析，进一步推动了““泡菜罐运动衫”的<span style="color: black;">专题</span>影响力。</span></span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df21b81c06b047c9bb447220c6d675ed~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=h66ZJX8Rjn1vqtYqx8%2BMR0MUnq8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">与此<span style="color: black;">同期</span>，这款<span style="color: black;">制品</span>的热度<span style="color: black;">亦</span>蔓延到 Instagram、X（以前<span style="color: black;">叫作</span>为 Twitter）等其他社媒平台上，<span style="color: black;">得到</span>众多<span style="color: black;">青年</span>人的追捧和分享，<span style="color: black;">作为</span>近期海外热度极高的一件爆品。</span></span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3bd00d69fbea4fbca74b084138bf16c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=hfG9RgZw9012OJ12qo6lGqvbXLc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>这件平平无奇的“泡菜罐运动衫”<span style="color: black;">为么</span>能<span style="color: black;">快速</span>走红<span style="color: black;">作为</span>爆品，在海外社交<span style="color: black;">媒介</span>形成强大的影响力，小哥深扒了该爆品卖家在 TikTok 的爆品打造和营销模式，<span style="color: black;">发掘</span>了<span style="color: black;">非常多</span>值得借鉴的经验供卖家参考实践。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TikTok 商家半年打造一件爆款"旧品"</span></span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">"泡菜罐运动衫"在设计上并不算有多新意，严格<span style="color: black;">来讲</span>，它其实是一件“旧品”。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">早在 2022 年 10 月，服饰零售品牌 Bellelement 率先在网上推出了一款 4*3 方格泡菜罐复古运动衫，<span style="color: black;">制品</span>标价 33.65 欧元。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>自上市后，这款运动衫在互联网的<span style="color: black;">显现</span>，并未激起多大的水花。</span></span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fb09ac832d0b469aa8cde60a59dff02a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=v6lhQreerfuPN13BTtedo9eP3fI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然而在今年年初，一位商家抓住了 TikTok 容易打造爆品的属性，一步步打造强<span style="color: black;">揭发</span>，使其<span style="color: black;">作为</span>今夏现象级爆款<span style="color: black;">制品</span>。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2023 年 1 月 29 日，一家名为 Bad Addiction Boutique 的品牌卖家<span style="color: black;">亦</span><span style="color: black;">起始</span>在品牌独立站和 TikTok 小店上架<span style="color: black;">营销</span>同款泡菜运动衫，并利用自己的 TikTok 账号 @badaddictionboutique 进行视频带货，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">并分别<span style="color: black;">得到</span>了 190 万、13 万、590万次的播放量，<span style="color: black;">起始</span>在 TikTok 形<span style="color: black;">成为了</span>小规模的热度。</span></span></strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1ac9e1e2ba4d45238b7084e7cc7eaac5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=i9zQ%2FFdmmUttbsW5qGjrq6dgB8k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">从前期这几个视频的评论区里来看，TikTok 用户对这款运动衫的热情非常高，留言求购的用户比比皆是，曾一度卖到脱销。</span></span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ff4776eb1a444a25a8ecea27c4dee9e3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=7m3aZpSVtaDXD8PBn2gE1FoHUIE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">之后在接下来的几个月里，@badaddictionboutique 频频发布这款运动衫的<span style="color: black;">关联</span>带货视频，还创建了 </span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">#picklesweatshirt</span></span></strong><span style="color: black;"><span style="color: black;"> <span style="color: black;">专题</span>标签，这些视频<span style="color: black;">亦</span>相继<span style="color: black;">显现</span>了不少达百万播放的视频，使得<span style="color: black;">制品</span>热度再度发酵，<span style="color: black;">逐步</span>受到部分 TikTok 用户的关注。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如在 6 月 3 日，她们的发布的这段视频在近两个月播放数超 </span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">600 万次</span></span></strong><span style="color: black;"><span style="color: black;">，而在 7 月 16 日发布的另一段视频<span style="color: black;">亦</span><span style="color: black;">快速</span><span style="color: black;">作为</span>爆款，其观看次数</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">超 880 万次。</span></span></strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ede3a64bb2374d229bf62ca4b4f7efdf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=Xy%2BJjhSA7ikqUZEHtLo2FlD1amo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">直至近两个月，这款毛衣在 TikTok 的<span style="color: black;">揭发</span>频率越来高，除了 @badaddictionboutique 之外，TikTok <span style="color: black;">持续</span><span style="color: black;">显现</span>不少<span style="color: black;">持有</span><span style="color: black;">必定</span>粉丝<span style="color: black;">基本</span>的KOL 加入泡菜罐运动衫大潮，纷纷发布这款<span style="color: black;">制品</span>的促销信息视频。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如在 7 月 31 日，TikTok 博主 @ttaylorolsen 发布了一段自己穿着该<span style="color: black;">制品</span>的视频，该视频在三周内<span style="color: black;">得到</span>了</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">超过 560 万次观看</span></span></strong><span style="color: black;"><span style="color: black;">；</span></span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e360ce2471a449e58d5b98ceb43077d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=8pzJ2eRUS%2B1jSz89U%2FuPo7ec%2Fgk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而在 8 月 9 日，另一位 TikToke 博主 @cranberryraisin 的博主发布的一条<span style="color: black;">制品</span>的评测视频意外大爆，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">不仅<span style="color: black;">得到</span>了 2830 万次播放，<span style="color: black;">同期</span>把这款运动衫的热度推至高峰，引得多家海外<span style="color: black;">媒介</span>进行了<span style="color: black;">关联</span><span style="color: black;">报告</span>。</span></span></strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e5d9ab62055d49e2b7939f39e28170a5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=El%2FeQr0%2FInKCLE%2BSN3mPuKL68%2Fw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">顺着时间梳理了"泡菜罐运动衫"的走红流程，<span style="color: black;">能够</span><span style="color: black;">显著</span><span style="color: black;">发掘</span>品牌方 Bad Addiction Boutique <span style="color: black;">怎样</span>一步步从试品，到<span style="color: black;">连续</span>为<span style="color: black;">制品</span>造热，最后凭借在 TikTok 搭建<span style="color: black;">专题</span>社区和达人营销的形式造出<span style="color: black;">这般</span>一款现象级爆品的能力。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">巧用达人种草 + 投流<span style="color: black;">宣传</span>引爆流量</span></span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近些年来，TikTok 之<span style="color: black;">因此</span>越来越受到卖家的欢迎，一是<span style="color: black;">由于</span>自带的<span style="color: black;">海量</span>流量<span style="color: black;">揭发</span>能形成<span style="color: black;">必定</span>的<span style="color: black;">营销</span>转化。二是在“内容电商”场景下，消费者的转化链路更短、冲动性消费<span style="color: black;">更加多</span>。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span> TikTok For Business 早前的数据<span style="color: black;">表示</span>，49%的用户<span style="color: black;">暗示</span>在 TikTok 上<span style="color: black;">发掘</span>感兴趣的<span style="color: black;">制品</span>，便会立即购买。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">“泡菜罐运动衫”的走红，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">是商家凭借 TikTok 达人发视频种草 + 视频投流<span style="color: black;">宣传</span>形成<span style="color: black;">海量</span><span style="color: black;">揭发</span>，<span style="color: black;">移植</span><span style="color: black;">制品</span><span style="color: black;">专题</span>筛选<span style="color: black;">精细</span>流量，导入 TikTok Shop 小店<span style="color: black;">快速</span>缩短消费转化链路的方式，成功打造了这件风靡全网的爆款<span style="color: black;">制品</span>。</span></span></strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/77704f77e52747f4927359370c349a7c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=aykTm3XPEvXtbmdi5Jg12zV%2Foxs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span> TikTok <span style="color: black;">宣传</span>数据的投流<span style="color: black;">表示</span>，今年 5 月 8 日— 8 月 25 日<span style="color: black;">时期</span>，@badaddictionboutique 就<span style="color: black;">起始</span>为多条“运动衫带货视频”进行了数轮<span style="color: black;">宣传</span>投放，<span style="color: black;">重点</span>投放地区为美国。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">品牌方<span style="color: black;">重点</span>对<span style="color: black;">有些</span></span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">“<span style="color: black;">平常</span>打包发货”、“泡菜衫的制作过程”</span></span></strong><span style="color: black;"><span style="color: black;">等偏幕后故事类的视频进行<span style="color: black;">宣传</span>投放，所<span style="color: black;">得到</span>的<span style="color: black;">揭发</span>量极高，最高一条的<span style="color: black;">宣传</span>展现量达 2000 万点击，<span style="color: black;">日前</span>总展现量已超 3000 万次。</span></span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a05acc6650854bcc9ce3c2ffd26279fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=AoWRhurNOhBva3iIM4dRHUZ1YT4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">除了<span style="color: black;">宣传</span>投流，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">她们还<span style="color: black;">供给</span> 50 美元的优惠券 + 佣金的形式招募带货达人进行全平台种草。</span></span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">始终</span><span style="color: black;">败兴</span>，高品牌<span style="color: black;">揭发</span>率、高<span style="color: black;">制品</span>复购率、高粉丝互动率等<span style="color: black;">优良</span>，让达人<span style="color: black;">作为</span>众多品牌商家营销推广首选对象。数据<span style="color: black;">表示</span>，借助TikTok达人营销，品牌好感度<span style="color: black;">增多</span>26%，品牌<span style="color: black;">举荐</span>度<span style="color: black;">增多</span>了22%，用户对<span style="color: black;">制品</span>购买意向<span style="color: black;">提高</span>了22%。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">品牌方在达人的挑选上品牌方并未进行限制，小到数万粉丝的 KOC 达人，大到数百万粉丝的评测达人都对进行过带货内容的创作。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这些带货短视频中，小哥<span style="color: black;">发掘</span>了几个<span style="color: black;">重点</span>的内容营销点：</span></span></span></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">借助美食生活博主“跨界”分享<span style="color: black;">制品</span>，吸纳泡菜<span style="color: black;">兴趣</span>者<span style="color: black;">发掘</span>这件<span style="color: black;">制品</span>并产生兴趣；</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">时尚博主演示搭配秘诀，例如这款泡菜罐运动衫适合穿搭的服装风格，激发用户购物欲。</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">明显</span><span style="color: black;">制品</span>外观细节和搭配效果，还原真实的买家秀场景，分享上身感官效果<span style="color: black;">诱发</span>用户消费。</span></span></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>第三方数据检测报告，小店的流量有 34.53% 来自于<span style="color: black;">举荐</span>人，有 64.47%来自于直接流量。</span></span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/38109b5d618447ab9854fcbd2a85a0c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=INPlRjJFoSOXRmTLSzazFyaR04M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">截止</span>上周五，共计有 91 位 KOL 美国达人参与过品牌带货，<span style="color: black;">相关</span>视频 102 个，共有 3 条爆款视频播放量破千万，其中最高的一条已接近 3000 万人次观看。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">值得一提的是，在 8.15-16 <span style="color: black;">时期</span>，平台上<span style="color: black;">关联</span>联的带货视频达 20 条，使其在 16 日内店铺大爆，共计卖出 16137 件<span style="color: black;">制品</span>。</span></span></strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a03bfda4454c4a86b2f58ca4cf131874~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=oNHRAHKF22BiLLTiZ72BGC9rk18%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，这件在 TikTok Shop 美国小店零售价 44 美元的<span style="color: black;">制品</span>，近 7 天内共计卖出 3100 件，<span style="color: black;">营销</span>额约 13.5 万美元，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">制品</span>总销量已 2.34 万件，总<span style="color: black;">营销</span>额达到惊人的 100 万美元。</span></span></strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/69041919ae22489bb95589d5a2388943~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723616528&x-signature=NACZuluMDlMWahsmsjWUggBBvDw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>说，依托于 TikTok 营销的强大<span style="color: black;">优良</span>，品牌方 Bad Addiction Boutique 让一件平平无奇“泡菜罐运动衫”成功引爆全网。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">TikTok内容爆发力带来<span style="color: black;">更加多</span>爆品机会</span></span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近几年来，依<span style="color: black;">附着</span> TikTok 的流量<span style="color: black;">优良</span>和内容爆发力打造爆品早已不是什么<span style="color: black;">鲜嫩</span>事，达人短视频营销<span style="color: black;">常常</span>能为卖家带来更高的流量，和更广的爆品机会，<span style="color: black;">针对</span>跨境商家而言，完全能利用 TikTok 的爆品趋势做好跨境电商的生意。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">在“泡菜运动衫”走红的这段时间里，其实<span style="color: black;">亦</span>涌现出不少来自 TikTok Shop 品牌商家成功打造出来的爆品。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">就拿<span style="color: black;">近期</span>的例子<span style="color: black;">来讲</span>，在上个月，一家名为 Alexander Jane 的品牌小店<span style="color: black;">亦</span>凭借达人营销带火了一款水洗 Becca 高圆领文胸内衣，单周售出近 9000 件，总<span style="color: black;">营销</span>额超 16.6 万美元。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">还有在本月初，口腔护理品牌 MySmileUS 在 TikTok 上以 45 美元<span style="color: black;">上下</span>的价格爆卖 1.5 万件，总<span style="color: black;">营销</span>额超 100 万美元。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>这<span style="color: black;">针对</span>卖家将是一个潜在的机遇，<span style="color: black;">是不是</span><span style="color: black;">能够</span>抓住平台特点发掘爆款<span style="color: black;">乃至</span>制造爆款，还是非常值得卖家期待和尝试的。</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">【原创<span style="color: black;">源自</span>/雨果跨境合作观察员公众号—留美小哥玩社交（探索海外TikTok最新消费趋势，分享选品思路）】</span></span></span></span></p>
楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/ 回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 感谢您的精彩评论，为我带来了新的思考角度。 楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/ 期待楼主的下一次分享！”
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