TikTok Shop正式上线美国站，预计10月初全面开放
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">近期</span>，TikTok Shop正式上线美国站。</strong>这项服务此前<span style="color: black;">已然</span>在部分美国用户中进行了数月的测试，<span style="color: black;">此刻</span><span style="color: black;">已然</span>有40%的TikTok美国用户在其首页界面看到了“商城”入口。预计到10月初，所有美国用户都能够在其首页看到这个入口。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e86c01da7bbd4297853036ee611ccb04~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723617423&x-signature=QgZB5oVkdDIBPEdabdHphcXgSVI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TikTok Shop<span style="color: black;">经过</span><span style="color: black;">供给</span>视频和直播购物服务，<span style="color: black;">运用</span>户能够直接从“For You”动态中的视频和直播中购买标记的<span style="color: black;">制品</span>。<span style="color: black;">针对</span>商家和内容创作者，TikTok Shop<span style="color: black;">供给</span>了一系列服务，<span style="color: black;">包含</span><strong style="color: blue;">商品展示页面、商城以及“联盟计划”</strong>。<span style="color: black;">另外</span>，TikTok还推出了一项<span style="color: black;">帮忙</span>商家存储、挑选、包装并配送商品的“TikTok履约计划”，以及与第三方合作<span style="color: black;">研发</span>的安全支付体系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>，<span style="color: black;">日前</span><span style="color: black;">已然</span>有超过20万家商家入驻了TikTok Shop，其中<span style="color: black;">包含</span>欧莱雅、贝玲妃、OLAY等知名品牌。<span style="color: black;">另外</span>，超过10万名TikTok内容创作者<span style="color: black;">亦</span>参与了TikTok Shop服务。这些创作者<span style="color: black;">经过</span>发布有趣的视频和直播内容来吸引用户关注，并在视频和直播中展示和<span style="color: black;">举荐</span>商品。用户<span style="color: black;">能够</span>在浏览视频和直播的过程中直接购买标记的商品，非常方便快捷。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3b16a28333f84321ae4dc822211f7e43~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723617423&x-signature=7drA2D79kzSJa%2FHohKe91b%2B%2Bla0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了简化商家和内容创作者的运营，TikTok还推出了<strong style="color: blue;">商务合作伙伴和<span style="color: black;">途径</span>合作伙伴</strong>等服务。针对全<span style="color: black;">途径</span>运营的商家，TikTok已与多个多<span style="color: black;">途径</span>平台达成合作，如Channel Advisor、Feedonomics等，以方便商家运营。这些合作伙伴关系将为商家<span style="color: black;">供给</span><span style="color: black;">更加多</span>机会，让<span style="color: black;">她们</span>能够更好地管理其商品库存、订单处理和客户关系管理等运营环节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据统计，有70%的用户<span style="color: black;">暗示</span><span style="color: black;">她们</span>在TikTok上<span style="color: black;">发掘</span>了新的品牌和商品，而83%的用户<span style="color: black;">暗示</span>TikTok在<span style="color: black;">她们</span>的购买决策中发挥了<span style="color: black;">功效</span>。这些数据<span style="color: black;">显示</span>，TikTok<span style="color: black;">已然</span><span style="color: black;">作为</span>一个重要的购物平台，对用户购买决策产生了积极的影响。这<span style="color: black;">亦</span>进一步证明了TikTok Shop的<span style="color: black;">商场</span>价值和潜力。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2de4cc7f2bab4e9db9445d8cddf1c990~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723617423&x-signature=D8LDBe%2BsQIrcn2bR2QMlTMJyf9k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">据彭博社<span style="color: black;">报告</span>，预计<span style="color: black;">截止</span>2023年年底，TikTok的商品<span style="color: black;">营销</span>额将翻两倍，达到200亿美元。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>，TikTok Shop的正式推出将为美国用户带来更加丰富和<span style="color: black;">方便</span>的购物体验，<span style="color: black;">亦</span>为商家<span style="color: black;">供给</span>了更广阔的<span style="color: black;">营销</span><span style="color: black;">途径</span>。随着时间的推移，<span style="color: black;">咱们</span><span style="color: black;">能够</span>期待看到<span style="color: black;">更加多</span>的品牌、商家和内容创作者加入TikTok Shop平台，为用户<span style="color: black;">供给</span><span style="color: black;">更加多</span><span style="color: black;">优秀</span>的<span style="color: black;">制品</span>和服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于星途</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">星途领航</strong>是国内领先的跨境咨询、跨境培训、品牌孵化的专业咨询<span style="color: black;">公司</span>。团队成员均<span style="color: black;">持有</span>丰富的海内外电商和品牌出海咨询辅导实战经验，每位老师都是<strong style="color: blue;">操盘千万项目</strong>的舵手，<span style="color: black;">持有</span>完整的<strong style="color: blue;">从0-1运营TikTok的项目经验，累计服务客户1000+，成功打造了多个千万粉丝的账号矩阵。</strong><span style="color: black;">经过</span><span style="color: black;">各样</span>课程，<span style="color: black;">咱们</span>为企业量身定做服务<span style="color: black;">方法</span>，针对<span style="color: black;">制品</span>和行业规划账号定位和内容策划，由专业运营一对一辅导，<span style="color: black;">经过</span><span style="color: black;">有效</span>学习，助力企业打通海外业务新<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过去一年，<strong style="color: blue;">星途领航</strong>的运营团队，打造超强账号矩阵，涵盖母婴、女装、美妆、美甲、饰品、箱包、3C、家居等类目。自营孵化<strong style="color: blue;">1000万+</strong>粉丝账号，单条视频播放量最高<strong style="color: blue;">2亿+</strong>，当日最高<strong style="color: blue;">14万+</strong><span style="color: black;">制品</span>短视频成交额，单场新品直播<strong style="color: blue;">5万+</strong>成交额，<span style="color: black;">作为</span>2022母婴类目<strong style="color: blue;">头部MCN<span style="color: black;">公司</span></strong>，TikTok2022年度榜单<strong style="color: blue;">TOP10优秀MCN</strong>，拿下<strong style="color: blue;">Google中国区一代</strong>。<span style="color: black;">咱们</span>和Google、TikTok 亚马逊等多家平台深度链接，赢得了平台和客户的高度认可。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/432d82b5ae7e46609ccd286b3cc43575~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723617423&x-signature=4n%2FN%2B00PXcvx5RE%2BYD5Ez7BgoE4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">星途领航</strong>始终以<strong style="color: blue;">助力中国品牌出海、创造<span style="color: black;">更加多</span>社会就业为己任</strong>，期望与合作伙伴<span style="color: black;">一起</span>成长，为中国品牌出海，构筑<span style="color: black;">全世界</span>互通的服务生态而<span style="color: black;">奋斗</span>。<span style="color: black;">将来</span>，<span style="color: black;">咱们</span>将<span style="color: black;">连续</span><span style="color: black;">提高</span>服务生态，助力客户实现更大的增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这里</span><strong style="color: blue;">星途领航</strong><span style="color: black;">亦</span>遥祝各位学员能够抓住流量风口，实现业绩快速增长。感谢<span style="color: black;">选取</span><strong style="color: blue;">星途领航</strong>，<span style="color: black;">将来</span>的路，<span style="color: black;">咱们</span>将与你同行。</p>
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