b1gc8v 发表于 2024-8-11 20:14:45

TikTok跨境电商篇——2021亲测干货，万字详解


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>2020年<span style="color: black;">能够</span>算作Tk的元年，<span style="color: black;">由于</span>在这一年了Tk，在所有的手机应用平台上，<span style="color: black;">能够</span>说是出尽风头，在下载安装量<span style="color: black;">独霸</span>鳌头，呈现出一个蝉联榜首的强势姿态。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后随着Tk的发展，又在部分地区<span style="color: black;">持续</span>推出了购物车及Paid Ads功能，这<span style="color: black;">亦</span>使得Tk这一本是社交基因的SNS平台，摇身一变<span style="color: black;">作为</span><span style="color: black;">持有</span>转化率极高的的电商平台。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">继而使得Facebook都已瑟瑟发抖，从而不得不急忙推出Shopping功能，从这一方面<span style="color: black;">咱们</span><span style="color: black;">亦</span>看出了Tk<span style="color: black;">日前</span>在海外的影响力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但可悲的是，<span style="color: black;">由于</span><span style="color: black;">各样</span>款式的Tk营销大师们的错误引导，<span style="color: black;">引起</span>国内的跨境卖家，在Tk上的营销策略<span style="color: black;">已然</span>与主流方式背道而驰了，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成功的从一条光明大道走上了崎岖的独木桥，从内容生产-圈粉-自建粉丝群体尝试变现，<span style="color: black;">不仅</span>耗时、高成本、低效，<span style="color: black;">最后</span>可能会<span style="color: black;">引起</span>卖家血本无归。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">本篇<span style="color: black;">文案</span>目录--</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span> 正确认知Tk<span style="color: black;">针对</span>跨境电商的重要流量价值</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（一）Tk的主流内容形式有<span style="color: black;">那些</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（二） Tk的流量峰值<span style="color: black;">怎样</span>呈现？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">经过</span>发布挑战赛</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.对口型的假唱形式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.以Tk为内容基地，同步其他SNS上打造一体流量池的高端玩法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（三）Tk极为特殊的用户人群画像</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>跨境卖家<span style="color: black;">怎样</span>在Tk进行正确推广营销？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（一） Tk推广营销的常用途径</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.国内跨境卖家<span style="color: black;">经过</span>复制国内<span style="color: black;">已然</span>成熟的“微商路线”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.与海外Tik Tok红人合作推广（效率高，无门槛）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（二） <span style="color: black;">怎么样</span>才是Tk营销的正确姿势？</span></p><span style="color: black;"><span style="color: black;">红人营销的黄金法则：<span style="color: black;">关联</span>性比影响力更重要</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">怎么样</span>搜索到正确的红人候选人？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span> <span style="color: black;">怎样</span>“生产”高流量转化的Tk内容？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（一）Tk内容建设的<span style="color: black;">第1</span>原则：go viral</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（二）<span style="color: black;">怎么样</span>生产出popular &amp; shareable的Tk内容？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（三）Tk<span style="color: black;">优秀</span>高流量转化内容具备<span style="color: black;">那些</span>特征？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（四）<span style="color: black;">怎么样</span><span style="color: black;">才可</span>上热门视频页面ForYou page？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span><span style="color: black;">怎样</span>为跨境<span style="color: black;">制品</span>及品牌视频打上热门主题标签hashtags?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（一）<span style="color: black;">怎样</span>搜索trendinghashtags</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（二）<span style="color: black;">怎样</span>从行业KOL的内容发布搜刮热门标签</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（三）直接<span style="color: black;">运用</span>通用热门标签generalpopular hashtags</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span> <span style="color: black;">怎样</span>在web页面编辑发布跨境视频内容？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（一）Tk<span style="color: black;">怎样</span>批量生产上传视频</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（二）<span style="color: black;">怎样</span>安装<span style="color: black;">安排</span>Fanbooster应用？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（三）认知Fanbooster的强大功能及操作<span style="color: black;">过程</span>截屏演示</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.上传视频内容以及附带的文字或hashtags</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）录制好的<span style="color: black;">或</span>实时拍摄的视频</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）对视频进行的编辑，<span style="color: black;">包含</span> -music, captions, cuts, special effects,filters</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）short description</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）Relevant hashtags</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 从Fanbooster拉起Tik Tok应用</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 确认或再次编辑短视频内容及设置</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. 尝试添加、编辑<span style="color: black;">更加多</span>富<span style="color: black;">媒介</span>设置</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">6、</span><span style="color: black;">怎样</span>投放Tik Tok<span style="color: black;">宣传</span>？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（一）Tk<span style="color: black;">宣传</span>形式有<span style="color: black;">那些</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.“Video Creation Kit”（视频创建工具包）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.“Automated Creative Optimization”（自动创新优化）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. Tk<span style="color: black;">宣传</span>的4种展示位置</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）开屏<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）信息流<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）挑战赛</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）贴纸</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（二）<span style="color: black;">怎样</span>设置并投放Tk<span style="color: black;">宣传</span>？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.推广<span style="color: black;">目的</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.支持的出价方式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">宣传</span>的投放位置</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（三）Tk Ad Targeting</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（四）Tk<span style="color: black;">宣传</span>效果<span style="color: black;">评定</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. Tk pixel</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. <span style="color: black;">运用</span>第三方工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（五）<span style="color: black;">怎样</span>开通Tk<span style="color: black;">宣传</span>功能</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">7、</span>跨境电商常用工具</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（一）社交平台管理工具</span></p><span style="color: black;"><span style="color: black;">Hootsuite</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（二）云端视频制作工具</span></p><span style="color: black;"><span style="color: black;">Wevideo</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（三）<span style="color: black;">照片</span>处理工具大集合</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.在线<span style="color: black;">照片</span>编辑</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.动图制作工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">照片</span>水印工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（四）物流工具大集合</span></p><span style="color: black;"><span style="color: black;">E邮宝</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. Dhlink</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（五）营销工具大集合</span></p><span style="color: black;"><span style="color: black;">Google Trends</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. Alexa</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（六）社交<span style="color: black;">媒介</span>分析类工</span></p><span style="color: black;"><span style="color: black;">Social Report</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. Social Mention</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. Simply Measured</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. Cyfe</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5. Sprout Social</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6. SumAll<span style="color: black;">倘若</span><span style="color: black;">此刻</span>还有跨境卖家，<span style="color: black;">无</span>入驻Tk这个<span style="color: black;">已然</span>席卷<span style="color: black;">全部</span>海外社交<span style="color: black;">媒介</span>平台，<span style="color: black;">那样</span>老A觉得，你<span style="color: black;">必须</span>重新规划你的<span style="color: black;">营销</span>策略了，并且要<span style="color: black;">注重</span><span style="color: black;">怎样</span><span style="color: black;">经过</span>Tk的视频内容进行推广策略了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tk是2020年下载次数最多的应用程序，据官方数据，每月<span style="color: black;">持有</span>约8.39亿活跃用户，和20亿应用商店下载量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">寓意</span>着Tk的注册用户数，<span style="color: black;">已然</span>高于Twitter和Pinterest的总和。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>正确认知Tk<span style="color: black;">针对</span>跨境电商的重要流量价值</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6290bc2d4a814450b0fd6894d730e842~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723629674&amp;x-signature=Wn1wddeN1g6alCL5z4uaUMUNK0E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tk<span style="color: black;">能够</span>说是一个非常适合跨境电商，用来推广自己<span style="color: black;">制品</span>的短视频社交平台，卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>在短视频内展示自己<span style="color: black;">制品</span>，<span style="color: black;">而后</span>进行<span style="color: black;">有些</span>简单的处理就<span style="color: black;">能够</span>进行发布，从而触达用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然跨境卖家<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>和Tk上面的Content creators（内容创作者）合作，并<span style="color: black;">经过</span>添加<span style="color: black;">关联</span>的热门标签（hashtags），将视频判定到相对应的标签之中，<span style="color: black;">而后</span>在经系统推送到<span style="color: black;">关联</span>用户上，这<span style="color: black;">便是</span>玩转Tk流量的基本途径。</span><strong style="color: blue;"><span style="color: black;">（一） Tk的主流内容形式有<span style="color: black;">那些</span>？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>Tk上面的大部分视频内容都是搞笑视频comedic-kind，就像Twitter推出的Vine<span style="color: black;">同样</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他的主流内容<span style="color: black;">包含</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">情景短剧short skits，口型同步、前卫视频、操作指南、以及分享类视频，表现形式<span style="color: black;">一般</span>为分享<span style="color: black;">有些</span><span style="color: black;">关联</span>知识经验等等。对比<span style="color: black;">全部</span>互联网中社交<span style="color: black;">媒介</span>的传播速度和用户粘度来看，Tk用其独有的病毒式传播方式，所带来的传播速度和用户粘度，那是非常恐怖的，并且已将渐渐的形<span style="color: black;">成为了</span>习惯，日前据<span style="color: black;">关联</span>权威<span style="color: black;">公司</span>统计，<span style="color: black;">全世界</span>Tk用户大概<span style="color: black;">每日</span>都会用近一个小时的时间来刷视频。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>该怎么做<span style="color: black;">才可</span><span style="color: black;">快速</span>在Tk上做出爆款视频，从而聚集流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老A在经过一段时间的测试后，给<span style="color: black;">大众</span>总结出了以下3种视频形式是比较容易获流量峰值的：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">经过</span>发布挑战赛</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在刷Tk的时候<span style="color: black;">能够</span>清楚的看到，Tk上面会<span style="color: black;">显现</span><span style="color: black;">海量</span>的<span style="color: black;">包括</span>“挑战”的视频。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个例子，Tk曾经为美国的一个音乐创建了一个挑战，当时仅<span style="color: black;">经过</span>几个达人参与拍摄视频，<span style="color: black;">而后</span>该挑战经过一天时间的酝酿，累计吸引了近千名 视频创作者跟风进行创作，1500 多个视频激发了100多w的互动量，成功斩获3000多万浏览量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是老A截止到<span style="color: black;">日前</span>所测试到Tk上流量传播最大，<span style="color: black;">亦</span>是相对<span style="color: black;">来讲</span>最适合跨境电商的玩法。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>以后在Tk上发视频的时候<span style="color: black;">尽可能</span>要贴近比较热门的标题来进行发送，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>蹭上一波热度了。</span><strong style="color: blue;"><span style="color: black;">2.对口型的假唱形式</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tk是<span style="color: black;">准许</span>用户对流行歌曲，创建对口型的同步视频，这<span style="color: black;">亦</span>为Tk在海外发展的奠定了坚实的<span style="color: black;">基本</span>（这个玩法其实是和国内抖音一致的，其实Tk上的<span style="color: black;">非常多</span>玩法都是照搬<span style="color: black;">或</span>稍微修改后就拿到Tk上进行发布了，<span style="color: black;">因此</span><span style="color: black;">倘若</span><span style="color: black;">熟练</span>国内短视频平台上电商<span style="color: black;">招数</span>的会更好发展些，<span style="color: black;">然则</span><span style="color: black;">亦</span>不<span style="color: black;">同样</span>毕竟文化背景是不<span style="color: black;">同样</span>的，可能会<span style="color: black;">显现</span><span style="color: black;">有些</span>偏差，在这个方面上老A还是<span style="color: black;">意见</span><span style="color: black;">大众</span>进行一下系统的学习，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>批量账号进行测试，只<span style="color: black;">不外</span>这个<span style="color: black;">办法</span>毕竟浪费时间<span style="color: black;">罢了</span>）。</span><strong style="color: blue;"><span style="color: black;">3.以Tk为内容基地，同步其他SNS上打造一体流量池的高端玩法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>sync<span style="color: black;">或</span>第三方同步工具，将<span style="color: black;">咱们</span>在Tk上发布的视频同步到其他社交<span style="color: black;">媒介</span>平台，例如Instagram、Twitter和Facebook等社交平台，这<span style="color: black;">亦</span>是非常受海外用户<span style="color: black;">爱好</span>的一种玩法（其实<span style="color: black;">便是</span>将Tk<span style="color: black;">做为</span>内容生产基地，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>俗<span style="color: black;">叫作</span>的首发平台，<span style="color: black;">而后</span>再同步到其他社交平台实现多点开花的一种打一体化流量池的玩法，<span style="color: black;">然则</span>老A在<span style="color: black;">这儿</span>提醒<span style="color: black;">大众</span>，<span style="color: black;">运用</span>这种玩法的用户，<span style="color: black;">必须</span>格外<span style="color: black;">重视</span>其他社交平台的<span style="color: black;">举荐</span>机制和算法，<span style="color: black;">由于</span><span style="color: black;">倘若</span>算法判断<span style="color: black;">经过</span>其他社交平台通的视频不急于推送的话，<span style="color: black;">那样</span>这个<span style="color: black;">办法</span><span style="color: black;">便是</span>行不通的了，例如日前Facebook<span style="color: black;">已然</span>宣布<span style="color: black;">起始</span>测试自己的新算法，该算法中视频<span style="color: black;">经过</span>Tk同步过来的话，将会减少推送，甚者<span style="color: black;">不可</span>出<span style="color: black;">此刻</span>站内的搜索页面中）。</span><strong style="color: blue;"><span style="color: black;">（三） Tk极为特殊的用户人群画像</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tk的受众人群<span style="color: black;">日前</span><span style="color: black;">重点</span>集中在16至26岁之间的人群，据<span style="color: black;">关联</span>权威<span style="color: black;">公司</span>统计该人群占据Tk总用户60%以上，而<span style="color: black;">按照</span>Tk官方发布的数据<span style="color: black;">表示</span>，Tk的所有用户中有高达80％以上的人群在16-36岁这个年龄段中，<span style="color: black;">况且</span>Tk用户男女比例差距<span style="color: black;">亦</span>是很大的，例如美国的Tk用户中男女比例达到了1（男）:2（女）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">这般</span>一系列的数据，<span style="color: black;">咱们</span><span style="color: black;">能够</span>清晰的分析出，<span style="color: black;">那些</span><span style="color: black;">制品</span>是不适合在Tk上进行推广的，例如，<span style="color: black;">咱们</span>在Tk上推广的<span style="color: black;">制品</span>是面向年龄<span style="color: black;">很强</span>的用户的话，推广的效果肯定会不尽人意，<span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">咱们</span>推广的是偏<span style="color: black;">青年</span>话的女生用品，<span style="color: black;">那样</span>操作得当的话，爆单的几率还是非常之大的。</span></p>




fate 发表于 2024-9-7 20:55:08

感谢楼主分享，祝愿外链论坛越办越好！

7wu1wm0 发表于 2024-10-4 17:34:09

外链发布论坛学习网络优化SEO。

nqkk58 发表于 2024-10-7 03:43:36

可以发布外链的网站 http://www.fok120.com/

1fy07h 发表于 2024-10-9 04:02:46

系统提示我验证码错误1500次 ＼~゛，

4zhvml8 发表于 2024-10-19 22:13:27

你的话语如春风拂面，让我感到无比温暖。

wrjc1hod 发表于 2024-10-25 19:22:57

“沙发”（SF，第一个回帖的人）‌

nykek5i 发表于 2024-11-8 08:37:13

我赞同你的看法，你的智慧让人佩服，谢谢分享。
页: [1]
查看完整版本: TikTok跨境电商篇——2021亲测干货，万字详解