TikTok Shop东南亚峰会:跨境电商增长的四种路径揭秘
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">想要获取<span style="color: black;">更加多</span>出海营销干货,私信我,回复“干货”,免费送你一份海外营销干货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">刚才</span>结束的2024年TikTok Shop东南亚跨境电商年度峰会上,品牌营销策略专家Anthony Shi<span style="color: black;">经过</span>“ACE指标体系和经营<span style="color: black;">办法</span>论”,即货架(Assortment)、内容(Content)和营销(Empowerment),分享了关于跨境商家的四种增长模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>这些模式,商家<span style="color: black;">能够</span>找到适合自己的发展路径,<span style="color: black;">提高</span>市场竞争力。<span style="color: black;">那样</span>,<span style="color: black;">到底</span>是哪四种模式呢?兔克带<span style="color: black;">大众</span><span style="color: black;">一块</span>来深入<span style="color: black;">认识</span>下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240628/409fd2b334e74d3e92c874e951e09896.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>四种增长模式详解</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、商城冷启模式(A货架+C内容)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>商家在进入一个全新市场时,都会面临一个问题,<span style="color: black;">怎样</span>快速<span style="color: black;">起步</span><span style="color: black;">营销</span>?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>就<span style="color: black;">能够</span>适用商城冷启模式,<span style="color: black;">经过</span><span style="color: black;">创立</span>一个完善的货架系统,<span style="color: black;">保证</span>商品能够顺利上架和<span style="color: black;">营销</span>,<span style="color: black;">而后</span>再用内容吸引用户的<span style="color: black;">重视</span>力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式适合新进入市场的商家,<span style="color: black;">帮忙</span><span style="color: black;">她们</span>快速<span style="color: black;">起步</span>并<span style="color: black;">创立</span>初步的用户<span style="color: black;">基本</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">实施要点:</strong>构建<span style="color: black;">有效</span>的货架系统,制作高质量的内容,吸引并留住用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、联盟达人带动商城模式(C内容+A货架)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TikTok卖家在步入正轨后,或多或少都会<span style="color: black;">经过</span>与本地达人合作来推广商品。<span style="color: black;">此时</span>就<span style="color: black;">能够</span>适用联盟达人带动商城模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式是<span style="color: black;">经过</span>内容直接冷<span style="color: black;">起步</span>,再用货架系统加速<span style="color: black;">营销</span>。其关键在于运营好本地联盟,<span style="color: black;">经过</span>与当地的达人合作,利用<span style="color: black;">她们</span>的影响力来推动商品的<span style="color: black;">揭发</span>和<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">实施要点:</strong>与当地达人合作,创建吸引用户的内容;<span style="color: black;">保证</span>货架系统的完备性,将流量转化为<span style="color: black;">实质</span><span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240628/6a804ce75fa74807ac3b774cffd00688.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、内容带爆营销加速模式(C内容+E营销)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容带爆营销加速模式,<span style="color: black;">能够</span>适用于运动、快消品、美妆等类型的品牌商家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种模式是<span style="color: black;">经过</span>制作爆款内容吸引用户关注,<span style="color: black;">同期</span><span style="color: black;">协同</span>强有力的营销活动来加速<span style="color: black;">营销</span>增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">实施要点:</strong>创造<span style="color: black;">诱发</span>用户广泛传播的内容;<span style="color: black;">经过</span><span style="color: black;">精细</span>的营销策略,将内容热度转化为<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、整合营销全域增长模式(A货架+C内容+E营销)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">已然</span>在市场上有<span style="color: black;">必定</span><span style="color: black;">基本</span>的成熟品牌<span style="color: black;">来讲</span>,整合营销全域增长模式无疑是最优<span style="color: black;">选取</span>。这一模式<span style="color: black;">需求</span>货架、内容和营销三者协同发力,全面整合,<span style="color: black;">提高</span>整体<span style="color: black;">营销</span>业绩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即商品在货架上<span style="color: black;">摆列</span>整齐,内容营销<span style="color: black;">亦</span>做得有声有色,再<span style="color: black;">协同</span><span style="color: black;">精细</span>的<span style="color: black;">宣传</span>投放,将<span style="color: black;">全部</span>品牌的知名度和<span style="color: black;">营销</span>额双双<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">实施要点:</strong><span style="color: black;">创立</span>完善的货架系统,制作高质量内容,实施精细化营销活动,<span style="color: black;">提高</span>整体<span style="color: black;">营销</span>业绩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240628/4fe3826d6bf747fbaf8d723307b952ef.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">TikTok Shop东南亚品牌营销策略专家 Anthony</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">选取</span>适合的增长路径</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Anthony Shi<span style="color: black;">暗示</span>:“<span style="color: black;">咱们</span>总结出来了四个关键的路径,当然<span style="color: black;">咱们</span><span style="color: black;">亦</span>相信商家在TikTok Shop的增长路径是不拘一格的,还会有<span style="color: black;">更加多</span>的路径。<span style="color: black;">然则</span>回归到商家的品牌类型,以及商家在东南亚跨境电商的成熟度,是<span style="color: black;">能够</span>去<span style="color: black;">选取</span>不<span style="color: black;">同样</span>的路径。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每种增长路径都有其独特的<span style="color: black;">优良</span>和适用场景,商家应<span style="color: black;">按照</span><span style="color: black;">自己</span>品牌的特点和在东南亚市场的成熟度,<span style="color: black;">选取</span>最适合自己的路径。<span style="color: black;">同期</span>,随着市场的发展和商家经验的<span style="color: black;">累积</span>,还<span style="color: black;">能够</span><span style="color: black;">持续</span><span style="color: black;">调节</span>和优化策略,以实现更好的增长效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240628/149422e7b83444f6b8a5902d5f34b93d.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">TikTok Shop东南亚跨境电商总负责人 Adam</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在峰会上,还有知名跨境电商分享了<span style="color: black;">她们</span><span style="color: black;">运用</span>ACE模式所带来的成效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如,新兴头部美妆品牌MISTINE,它在2023年入驻TikTok Shop东南亚跨境电商后,<span style="color: black;">经过</span>“内容带爆营销加速模式”在<span style="color: black;">短期</span>内实现了销量的爆发增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">MISTINE<span style="color: black;">经过</span>自播短视频,以及与知名美妆博主合作的方式,制作了一系列爆款视频,<span style="color: black;">快速</span>吸引了<span style="color: black;">海量</span>关注,并<span style="color: black;">经过</span><span style="color: black;">精细</span>的营销活动,将这些关注转化为<span style="color: black;">实质</span><span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">使得营销活动GMV增长、拉新增长200%,<span style="color: black;">最后</span>实现了2024年一季度环比增长近150%的成绩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">MISTINE美妆品牌的负责人<span style="color: black;">暗示</span>:“<span style="color: black;">咱们</span>的成功离不开TikTok Shop<span style="color: black;">供给</span>的平台和工具,<span style="color: black;">经过</span>精心策划的内容和<span style="color: black;">精细</span>的营销,<span style="color: black;">咱们</span>不仅<span style="color: black;">提高</span>了品牌知名度,更实现了销量的飞跃。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240628/a4a35e999f3b4ab68c22690af964087e.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">东南亚市场是跨境电商的热土,充满了机遇与挑战。<span style="color: black;">经过</span>TikTok Shop<span style="color: black;">供给</span>的四种增长模式,商家<span style="color: black;">能够</span>找到适合自己的发展路径,并在激烈的市场竞争中脱颖而出。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>为了<span style="color: black;">促进</span>跨境品牌成长,TikTok Shop东南亚跨境电商在<span style="color: black;">刚才</span>结束的峰会上,还发布了一项专门为出海东南亚市场的商家所推出的“飞轮计划”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该计划致力于为<span style="color: black;">区别</span>类型、<span style="color: black;">区别</span>发展<span style="color: black;">周期</span>的商家<span style="color: black;">供给</span>针对性服务和支持。计划将<span style="color: black;">包括</span>开店,经营,支付结算和物流,全方位为商家<span style="color: black;">供给</span>更完善的基建内容,以期<span style="color: black;">帮忙</span>商家抓住机遇,并进一步实现生意增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>B2B出海营销打法,关注公众号:兔克出海</strong><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛:www.fok120.com</span>,查</span></a>看<span style="color: black;">更加多</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑:网友投稿</span></p>
谷歌外贸网站优化技术。 楼主节操掉了,还不快捡起来! 论坛外链网http://www.fok120.com/ 软文发布论坛开幕式圆满成功。 http://www.fok120.com 对于这个问题,我有不同的看法... 一看到楼主的气势,我就觉得楼主同在社区里灌水。 “BS”(鄙视的缩写)
页:
[1]