tiktok账号分析，新手做号必看
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tiktok就和两年前的抖音<span style="color: black;">同样</span>，初期流量红利，<span style="color: black;">然则</span>流量不稳定，原创作者少等<span style="color: black;">状况</span>。拿国内玩家<span style="color: black;">来讲</span>，大多视频都早早被搬运过了，还是停留在<span style="color: black;">基本</span>搬运，肯定是走不通。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>留言给TK研习社这边问怎么做TK，太乐这边<span style="color: black;">意见</span>是做精品号矩阵，打造垂直<span style="color: black;">特殊</span>的店铺。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b67e29f43a4b415496fa34b763552370~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723638955&x-signature=CmN7w%2FTlBorVaQWdLQmhH0YNic4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>tiktok账号做矩阵</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span><span style="color: black;">日前</span>还是属于初期<span style="color: black;">周期</span>，现<span style="color: black;">周期</span>的话<span style="color: black;">能够</span>低成本试错以及探索。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">怎样</span>打造账号呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>你得<span style="color: black;">知道</span>你运营的该账号的目的是什么：涨粉？带货？还是IP打造？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>要<span style="color: black;">按照</span>自己的运营<span style="color: black;">目的</span>来确定账号<span style="color: black;">归类</span>，精细粉运营账号矩阵，必然是以后的一条大道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>账号<span style="color: black;">归类</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①流量号，追求<span style="color: black;">揭发</span>量，<span style="color: black;">通常</span>是撸创作者基金，<span style="color: black;">或</span>创作者市场接<span style="color: black;">宣传</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②带货号，追求爆款，追求转化率，<span style="color: black;">通常</span>以呈现<span style="color: black;">制品</span>卖点为主；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③IP号，追求IP个性统一，有<span style="color: black;">长时间</span>价值；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④引流号，追求私域转化，追求落地页打开率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">区别</span>类别账号的<span style="color: black;">功效</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①涨粉号/<span style="color: black;">宣传</span>号：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">涨粉号的<span style="color: black;">重点</span>目的，并不是为了点击率，而是为了粉丝数量的增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，关注账号的粉丝数量越多，账号的运营人员越开心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类账号会在账号介绍、视频文案、评论区等<span style="color: black;">地区</span>，刻意引导用户进行关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当粉丝数量多了以后，就会给商家打<span style="color: black;">宣传</span>，从而赚取相应的<span style="color: black;">宣传</span><span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">涨粉号大部分以泛娱乐内容为主，<span style="color: black;">例如</span>宠物、搞笑段子、时尚街拍等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②带货型：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以导流到商城或shopify为<span style="color: black;">目的</span>。<span style="color: black;">意见</span><span style="color: black;">按照</span>自己的<span style="color: black;">制品</span>，反推客户群体的用户画像等特征，<span style="color: black;">按照</span>客户特征来定自己的内容方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">将来</span>TikTok的变现方式<span style="color: black;">重点</span><span style="color: black;">经过</span>商城和shopify,<span style="color: black;">因此</span>在内容上，<span style="color: black;">尽可能</span>以<span style="color: black;">制品</span>的价值展示为主，<span style="color: black;">经过</span>醒目的视频字幕、标题来引导用户，直白清晰地告诉他去哪里购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带货类型的大部分账号涨粉速度较慢，但粉丝增长快慢不是目的，单个视频的<span style="color: black;">揭发</span>、引来<span style="color: black;">海量</span>的流量到直链，才是目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③IP型：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类账号的价值会随着用户<span style="color: black;">累积</span>越来越大，内容本身的价值很高。<span style="color: black;">经过</span>IP的打造，树立人性化的品牌形象， 更能够拉近与用户之间的距离，<span style="color: black;">加强</span>粉丝黏性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>账号内容细分</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、搞笑类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搞笑类短视频是较为<span style="color: black;">广泛</span>的，<span style="color: black;">亦</span>容易涨粉，但变现方式较少，<span style="color: black;">能够</span>赚创作者基金。粉丝多的话，还<span style="color: black;">能够</span>接<span style="color: black;">宣传</span>，带货转化难度<span style="color: black;">很强</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、美女类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类视频比较<span style="color: black;">广泛</span>，纯原创的较少，大<span style="color: black;">大都是</span>banyun。<span style="color: black;">倘若</span>是展示个人的话，<span style="color: black;">能够</span>靠创作者基金变现，还<span style="color: black;">能够</span>直播，或服装电商等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、健身类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">健身类视频属于垂直细<span style="color: black;">归类</span>，<span style="color: black;">能够</span>做健身、瑜伽等课程，<span style="color: black;">亦</span><span style="color: black;">能够</span>转化私教，<span style="color: black;">或</span>带货健身<span style="color: black;">器具</span>、增肌等<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、宠物类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宠物类<span style="color: black;">倘若</span>不是实拍个人的宠物，banyun视频则容易重复。变现<span style="color: black;">重点</span>是创作者基金，接<span style="color: black;">宣传</span>，带货宠物粮食和玩具等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、特效类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类视频有<span style="color: black;">必定</span>的门槛，<span style="color: black;">能够</span>快速吸引<span style="color: black;">大众</span>的目光，赚创作者基金不错。后期<span style="color: black;">能够</span>卖特效课，引流私域等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、好物类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">家居、时尚、小家电……视频内容越垂直，变现效果越好。好物类<span style="color: black;">尤其</span>适合想做电商变现的<span style="color: black;">伴侣</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、剪辑类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">影视剪辑作品<span style="color: black;">始终</span>深受网友的<span style="color: black;">喜欢</span>，但<span style="color: black;">区别</span>地区的人群，内容的<span style="color: black;">爱好</span>度<span style="color: black;">亦</span>不<span style="color: black;">同样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">影视剪辑作品适合赚创作者基金，<span style="color: black;">亦</span>挺好涨粉的，<span style="color: black;">欠好</span>的一点是容易<span style="color: black;">触及</span>版权问题；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、美食类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">民以食为天！美食类涨粉快，<span style="color: black;">亦</span>容易接<span style="color: black;">宣传</span>，菜谱、试吃、探店……就看<span style="color: black;">大众</span>怎么去做定位了；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、育儿类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容<span style="color: black;">重点</span>是亲子<span style="color: black;">平常</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>是萌娃展现，后期变现除了赚基本的创作者基金，还<span style="color: black;">能够</span>做幼儿教育、母婴电商等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十、</span>手工类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手工制作者<span style="color: black;">能够</span>展现自己的工艺品，<span style="color: black;">通常</span>都<span style="color: black;">拥有</span>鉴赏价值和创意，这些手工艺品除非量产，<span style="color: black;">否则</span>变现是有限的；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11、运动类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">徒步、蹦极、滑雪……涨粉快，<span style="color: black;">能够</span><span style="color: black;">经过</span>创作者基金变现。<span style="color: black;">倘若</span>是个人IP，还<span style="color: black;">能够</span>后期直播变现；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12、游戏类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要看做什么内容，<span style="color: black;">能够</span>是游戏精彩剪辑，<span style="color: black;">亦</span><span style="color: black;">能够</span>是游戏攻略，除了赚创作者基金，还<span style="color: black;">能够</span>接<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13、明星类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多发<span style="color: black;">有些</span>外国人<span style="color: black;">爱好</span>的明星，这类视频涨粉快，但变现能力弱，适合赚创作者基金；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14、猎奇类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">涨粉快，但内容容易<span style="color: black;">显现</span>不<span style="color: black;">举荐</span>或被删除的<span style="color: black;">状况</span>，变现<span style="color: black;">途径</span>较少，<span style="color: black;">重点</span>是创作者基金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15、魔术类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">魔术类视频浏览量会高，涨粉<span style="color: black;">亦</span>快，变现有创作者基金，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>魔术道具的电商带货；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16、美妆类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仿妆、美妆知识、美妆测评……美妆类<span style="color: black;">能够</span>变现的<span style="color: black;">途径</span>多，内容做得足够垂直细分，后期美妆电商带货是不错的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有不少类目<span style="color: black;">咱们</span><span style="color: black;">无</span>说到，以上16种热门类目仅供<span style="color: black;">大众</span>参考！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span><span style="color: black;">选取</span>合适的赛道</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">玩TikTok<span style="color: black;">必要</span>清楚<span style="color: black;">晓得</span>自己合适做哪个赛道</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、涨粉流量型，你要给客户什么内容，怎么变现？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、带货型，<span style="color: black;">制品</span><span style="color: black;">优良</span>在哪，能够输出高质量<span style="color: black;">制品</span><span style="color: black;">关联</span>内容？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、IP型，团队实力<span style="color: black;">是不是</span>足够完成IP的沉淀<span style="color: black;">累积</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要做TikTok，<span style="color: black;">首要</span><span style="color: black;">必定</span>要给自己的账号定位再精细化运营，不要<span style="color: black;">茫然</span>乱做。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定位好了，接下来该怎么去运营，留意TK研习社<span style="color: black;">更加多</span>干货，带你玩转Tiktok。</span></p>
你的见解独到，让我受益匪浅，非常感谢。 “BS”（鄙视的缩写）
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