5个月卖出13万件，隐形胸贴成TikTok爆款|跨境资讯
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/687651a9c345403291f6d71bc0990f78~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723641953&x-signature=yKq%2Brbxc3HS90UT9O7eNwjYYUHg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Kalodata日报</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2024年7月8日</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.</span></strong><span style="color: black;">5个月卖出13万件，隐形胸贴成TikTok爆款</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.</span></strong><span style="color: black;">范冰冰入驻TikTok开启出海带货</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.</span></strong><span style="color: black;">泰国推出货到付款模式</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.</span></strong><span style="color: black;">Shopee在越南5大电商平台中市场份额<span style="color: black;">第1</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.</span></strong><span style="color: black;">71%印尼消费者<span style="color: black;">爱好</span>全<span style="color: black;">途径</span>购物</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.5个月卖出13万件，隐形胸贴成TikTok爆款</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/acb9dcd427004703a4cd467a0920aad1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723641953&x-signature=g9UMQ5LEwcFrTpi14BHvUhIv6gM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：kalodata</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TikTok </span></strong><span style="color: black;">在互联网和社交<span style="color: black;">媒介</span>的推动下，CAKES body隐形胸贴在美国TikTok上销量激增，平均单价27.18美元，总销量超13万件，GMV达363.56万美元。该<span style="color: black;">制品</span><span style="color: black;">供给</span>多种颜色和尺寸，注重舒适度，满足了<span style="color: black;">区别</span>女性需求。网红如@Taylor Capuano<span style="color: black;">经过</span>视频对比，为<span style="color: black;">制品</span>带来巨大流量和销量，预估GMV70万美元。这反映出健康生活方式和女性自我表达的<span style="color: black;">注重</span>，以及对舒适自由穿着体验的追求，隐形胸贴市场<span style="color: black;">潜能</span>巨大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.范冰冰入驻TikTok开启出海带货</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">TikTok</span></strong><span style="color: black;">范冰冰<span style="color: black;">近期</span>加入了TikTok，计划分享美妆护肤<span style="color: black;">制品</span>和保养心得，被看作是为其美妆品牌Fan Beauty Diary的海外扩张铺路。Fan Beauty Diary自2018年创立<span style="color: black;">败兴</span>，已在多个电商平台设立店铺，并采用店播方式带货。尽管范冰冰未直接参与直播，但她<span style="color: black;">经过</span>社交平台积极宣传，带动了品牌销量。品牌在618大促<span style="color: black;">时期</span>取得优异成绩，GMV连续三年增长，2023年超过11亿。全网粉丝超700万，淘宝旗舰店粉丝最多。范冰冰入驻TikTok，意在借助海外影响力，推动品牌出海，拓展国际市场。这反映了国内MCN<span style="color: black;">公司</span>和品牌在电商市场成熟后，寻求海外发展机会的趋势，TikTok<span style="color: black;">供给</span>了<span style="color: black;">这般</span>的平台。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.泰国推出货到付款模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">泰国</span></strong><span style="color: black;">泰国消费者<span style="color: black;">守护</span>委员会办公室针对消费者投诉，推出新规支持货到付款（COD）模式下的先验货后付款。新规<span style="color: black;">需求</span>卖家发货前<span style="color: black;">知道</span>标注<span style="color: black;">制品</span>细节，消费者有权在<span style="color: black;">发掘</span>问题时退回商品拒付款。Dee-Delivery计划规定快递<span style="color: black;">机构</span>需暂扣货款五天，确认无误后再划转给卖家，以<span style="color: black;">守护</span>消费者免受欺诈。此举旨在<span style="color: black;">处理</span>网购投诉，<span style="color: black;">保证</span>消费者权益，预防网络诈骗。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.Shopee在越南5大电商平台中市场份额<span style="color: black;">第1</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">越南</span></strong><span style="color: black;">2024年上半年，越南五大电商平台（Shopee、Lazada、Tiki、Sendo、TikTokShop）总收入预计为156万亿越南盾（约61.2亿美元），同比增长78%，远超预期的35%。Shopee以53.74万亿越南盾<span style="color: black;">营销</span>额和67.9%市场份额领先，TikTok Shop以18.36万亿越南盾和23.2%市场份额位居第二。Lazada和Tiki分别占据7.6%和1.3%的市场份额。这一数据<span style="color: black;">表示</span>越南电商市场增长迅猛，Shopee和TikTok Shop表现尤为<span style="color: black;">明显</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.71%印尼消费者<span style="color: black;">爱好</span>全<span style="color: black;">途径</span>购物</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">印尼</span></strong><span style="color: black;">尼尔森调查<span style="color: black;">发掘</span>，2023年71%的印尼人采用全<span style="color: black;">途径</span>购物，<span style="color: black;">显示</span><span style="color: black;">她们</span>对线上线下结合的购物体验有很高需求。尼尔森总监Rusdy Sumantri强调，商家<span style="color: black;">必须</span><span style="color: black;">持续</span>创新，<span style="color: black;">供给</span>原创<span style="color: black;">制品</span>和更完善的支付方式，以优化全<span style="color: black;">途径</span>购物体验。Blibli<span style="color: black;">经过</span>全<span style="color: black;">途径</span>战略，从电商扩展到<span style="color: black;">持有</span>172家实体店和63家高级超市的全<span style="color: black;">途径</span>商务。2016年推出的Blibli InStore<span style="color: black;">处理</span><span style="color: black;">方法</span>，以及新增的Click&Collect服务和以旧换新计划，都旨在提供更灵活、更便利的购物体验，并<span style="color: black;">保证</span>100%正品。</span></span></p>
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