论坛 › 澳门 › 【干货】详解电商详情页设计规范

j8typz 发表于 2024-8-12 01:05:32

【干货】详解电商详情页设计规范

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一个好的<span style="color: black;">制品</span><span style="color: black;">倘若</span><span style="color: black;">无</span>好的详情页来支撑，转化率就会很低，获取的流量就会减少，<span style="color: black;">倘若</span><span style="color: black;">不可</span><span style="color: black;">加强</span>转换率，淘宝店铺就会面临淘汰。以下针对零<span style="color: black;">基本</span>的入门小白的，电商行业大佬们可会心一笑，当然有错误的<span style="color: black;">地区</span><span style="color: black;">亦</span><span style="color: black;">哀告</span>指正。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>详情页<span style="color: black;">功效</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>把<span style="color: black;">咱们</span>的店铺比作实体商铺的话，详情页就相当于是<span style="color: black;">咱们</span>店铺的导购员，热情服务的<span style="color: black;">最后</span>目的是为了把东西卖出去，<span style="color: black;">那样</span>线上线下有着异曲同工之妙，详情页的<span style="color: black;">功效</span>大致分为：</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加强</span>转化率的入口、激发用户的消费欲望、<span style="color: black;">创立</span>客户对店铺的信任感、打消顾客疑虑、最后<span style="color: black;">促进</span>顾客下单</span></strong><span style="color: black;">。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/24ff0dc276754def9f029ca5148ee6c3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=H6gVIjl1T%2F9DqedoMFlXZGfKZdE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>详情页尺寸</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">淘宝：</span></strong><span style="color: black;">宽750px*高度不限</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">天猫：</span></strong><span style="color: black;">宽790px*高度不限</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里巴巴：</span></strong><span style="color: black;">宽750px*高度不限</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">京东</span></strong><span style="color: black;">：宽990px*高度不限</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一号店：</span></strong><span style="color: black;">宽750px*高度不限</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">唯品会：</span></strong><span style="color: black;">宽990px*高度不限</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">蘑菇街：</span></strong><span style="color: black;">宽720x*高度不限</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">意见</span>：</span></strong><span style="color: black;">总长度总高度最好不超过两万像素，单张切片高度不超过1500像素。<span style="color: black;">倘若</span>一家<span style="color: black;">机构</span>天猫和淘宝都有店铺，应该先做天猫的，最后把790PX<span style="color: black;">照片</span>同比例缩小到750PX，平时我以PC最小字体像素<span style="color: black;">不可</span><span style="color: black;">少于</span>14PX，移动端在最小20PX进行设计。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b9879307881a4f93bc693aa40b9744ae~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=ji7BAr0ahM8p4JCOAWXub4w8kxI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>详情页卖点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>卖家<span style="color: black;">发掘</span>宝贝详情页转化率不高，其实可能是详情页卖点没写好。<span style="color: black;">那样</span>什么是卖点？其实<span style="color: black;">所说</span>的卖点<span style="color: black;">便是</span><span style="color: black;">大众</span>常讲的痛点！<span style="color: black;">因此</span>得清楚用户对什么感兴趣，他是一个注重品质的还是一个只看价格的还是一个看口碑的买家，那其实这些都是<span style="color: black;">有些</span>卖点，商场如战场，兵家有句名言为知己知彼，百战不殆！所有的卖点的提炼，都<span style="color: black;">必要</span>有所凭仗，<span style="color: black;">或</span>有依托，可信，而不是凭空捏造本不存在的功能、性能、用途，<span style="color: black;">否则</span>，描述不符，可能不宜取信买家，<span style="color: black;">乃至</span>会给后续运营<span style="color: black;">导致</span><span style="color: black;">阻碍</span>。<span style="color: black;">尤其</span>是要造概念的时候，更应该要明白，<span style="color: black;">必要</span>有相应的依托，<span style="color: black;">否则</span><span style="color: black;">便是</span>失败的。下面<span style="color: black;">陈列</span>几个<span style="color: black;">平常</span>的卖点，都是<span style="color: black;">经过</span>阿里指数大数据<span style="color: black;">陈列</span>的最多卖点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、利益引流</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">利益<span style="color: black;">引诱</span>是<span style="color: black;">非常多</span>商家都会去用的一个卖点，简单来讲<span style="color: black;">便是</span></span><strong style="color: blue;"><span style="color: black;">打折、包邮、低价、买赠</span></strong><span style="color: black;">等方式，<span style="color: black;">经过</span>走底价的方式吸引用户，<span style="color: black;">例如</span>线下<span style="color: black;">平常</span>的清仓甩卖，全场十元，而等你进去后<span style="color: black;">发掘</span>都是不十块的，其实<span style="color: black;">此时</span>候人家<span style="color: black;">已然</span>成功将你拉进来了这<span style="color: black;">亦</span>是它“全场十元”目的。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/10e2460343504362a83f98c85b57e3b5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=z80aYvxTxu%2BQDJQM3lmWF9qRJEQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、功能材料</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">功能材料很好理解，<span style="color: black;">便是</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span><span style="color: black;">是由于</span>什么材料制作的，这种材料你<span style="color: black;">运用</span>了会怎么样，都有<span style="color: black;">那些</span>功能，能帮你带来什么好处。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c3acff8bdf2f451cb2ab3f6e63372545~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=5qpsRWxmkevN7A0xrTtc7DG%2B%2FLM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：某某剃须刀它是采自南极寒冰之下的千年玄铁。经过七七四十九天<span style="color: black;">而后</span>再捶打九九八十一次制成的剃须刀，<span style="color: black;">运用</span>后<span style="color: black;">持有</span>洁净面庞赢娶白富美走上人生巅峰。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、款式吸引</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在卖点里面<span style="color: black;">不可</span><span style="color: black;">忽略</span>的<span style="color: black;">便是</span>款式、外观引流。造型美观、独特的<span style="color: black;">制品</span>更能吸引顾客。如服装的款式就很重要，<span style="color: black;">倘若</span>只是面料上乘做工一流，而造型<span style="color: black;">欠好</span>，是没办法打开销路的。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/56216da9660246c18e0bcf3a5cad3f37~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=%2FXSK9IuW5ID4uem5hMUrnjaoPRQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：美国一位农民把西瓜放在盒子里生长，生产出了一种长方形西瓜，味道和普通的圆形西瓜并<span style="color: black;">无</span>什么差别，<span style="color: black;">然则</span>价钱却是普通西瓜的20倍，人们感到新奇竞相购买。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、文化卖点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并不是外来的<span style="color: black;">制品</span>就好卖，<span style="color: black;">非常多</span>国外的<span style="color: black;">制品</span>到中国反而<span style="color: black;">无</span>市场，就在于<span style="color: black;">她们</span><span style="color: black;">无</span><span style="color: black;">思虑</span>到亚洲的文化特点。<span style="color: black;">因此</span>在整理卖点时有的卖家就加入了情感归宿方面，让你心理上有个<span style="color: black;">拜托</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/82223bf342d742db86c5531cd670bab8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=VrBM34sU0%2BzJojpjt%2FJ3Zz6j48c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、创意品质图</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创意<span style="color: black;">照片</span>吸引用户消费在近些年比较多，<span style="color: black;">由于</span><span style="color: black;">每一个</span>店<span style="color: black;">皆想</span>自己的东西能够吸引人和同行拉开差异，除了质量之外对设计的<span style="color: black;">需求</span><span style="color: black;">亦</span>很高。<span style="color: black;">由于</span>一张图决定着用户能<span style="color: black;">不可</span><span style="color: black;">发掘</span>你，能<span style="color: black;">发掘</span><span style="color: black;">才可</span>决定转化。你说你的图一打开全是低像素的手机拍摄<span style="color: black;">照片</span>，让人<span style="color: black;">第1</span>感觉<span style="color: black;">便是</span>山寨，即使你的东西比同行都好，可能就吃亏在外在包装了。从而<span style="color: black;">引起</span>用户流失，销量下降。<span style="color: black;">因此</span>创意图创意文案相当重要。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2d2be0d39f1f4bea9ebf2226fc15a815~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=TVQfnGLNm5L6XMmV55DNYeMiLhI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>详情页<span style="color: black;">形成</span>框架示例</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">初入电商行业，你可能会困惑一个详情页到底要多少东西，都有<span style="color: black;">那些</span>模块？<span style="color: black;">那样</span>一个详情页里面所含的东西几乎每家都不<span style="color: black;">同样</span>，<span style="color: black;">然则</span>有些模块都是每家店<span style="color: black;">必须</span>的，<span style="color: black;">例如</span>情景大图、店铺活动、优惠券、规格参数、细节图、包装运输方式等等。<span style="color: black;">然则</span>要<span style="color: black;">重视</span>不是说所有的详情页都<span style="color: black;">必要</span>要把下面这些模块放完，要<span style="color: black;">按照</span>自己店铺<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">选取</span>。</span></span></p>
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                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">情景海报大图</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店铺活动</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">相关</span><span style="color: black;">制品</span></span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>卖点/特性</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>卖点/<span style="color: black;">功效</span>/功能</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>给消费者带来的好处</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">买家好评如潮</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">规格参数/信息</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同行<span style="color: black;">制品</span><span style="color: black;">优良</span>/劣势对比</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">10</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>全方位展示</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">11</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>细节展示</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">12</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>包装展示</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">13</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店铺<span style="color: black;">制品</span>自理证书</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">14</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">品牌店面/生产车间展示</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">15</span></span></p>
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">售后<span style="color: black;">保证</span>问题/物流</span></span></p>
            </div>
      </div>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>详情页设计要素</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、头部创意海报</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>详情页都很长，用户<span style="color: black;">无</span>多少耐心把他看完，为了防止跳失率。<span style="color: black;">咱们</span>要做的<span style="color: black;">便是</span>抓住他的<span style="color: black;">重视</span>力，引导往下用户往下预览，在<span style="color: black;">这儿</span>头部的创意海报图就<span style="color: black;">显出</span>非常重要。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/072bb3878e834296874dc4b460bb2683~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=9%2FRnGafo8e7WVzklthKhzLL6CP0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、整体气质协调</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个详情页其实对应的<span style="color: black;">便是</span>一款<span style="color: black;">制品</span>一个主题，主题活动或<span style="color: black;">制品</span><span style="color: black;">区别</span>，其气质肯定就不<span style="color: black;">同样</span>了，<span style="color: black;">因此</span><span style="color: black;">这儿</span>的协调反应出来的<span style="color: black;">首要</span>其实是气质上的协调，<span style="color: black;">例如</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">高冷的大牌的气质：</span></strong><span style="color: black;">画面要么很简洁有质感，要么很华丽有光泽，给人一种买不起感觉</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bef0ae877c6b440b8410dffea9782a2d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=0gbB8m9hSlnbM5uj7U4GSWVbgws%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文艺素雅的气质：</span></strong><span style="color: black;">这种页面色彩不会台艳丽<span style="color: black;">亦</span>不会<span style="color: black;">尤其</span>多彩，<span style="color: black;">常常</span>质感<span style="color: black;">亦</span>比较柔和，给人<span style="color: black;">清闲</span>的感觉</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b9c3938302b64c06a0bf2ea8bb3c37d5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=K9ZHUBBn3YJCT%2FwJFf8GTTgbrqk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">青年</span>时尚气质：</span></strong><span style="color: black;">这种气质的页面<span style="color: black;">常常</span>棱角比较分明，色彩鲜明，亮色点缀。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bf69d655e64540d4a91bcd57aa5a7d73~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=a8sA%2FAeGDSJnvUCoh20BVcmgrss%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">科技质感的气质：</span></strong><span style="color: black;">这类页面<span style="color: black;">重点</span>是会有<span style="color: black;">有些</span>比较男性化的元素／色彩，<span style="color: black;">例如</span>机械零件／暗色蓝色／菱角矩形之类的。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8d2a84eb6af34a8aabf95f6bad1979ea~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=6VK0G7lsezNbE7sSXFokxtRFhnw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、详情页排版布局</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">上下</span>布局：</span></strong></span><span style="color: black;"><span style="color: black;">此类型在之前PC端比较<span style="color: black;">平常</span>，<span style="color: black;">由于</span>屏幕比<span style="color: black;">很强</span>，<span style="color: black;">此刻</span>流量<span style="color: black;">重点</span><span style="color: black;">源自</span>于移动端，手机界面小此类型<span style="color: black;">此刻</span>已不多见，但<span style="color: black;">做为</span>知识点还是要说一下。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a59f165812c9485f9313899295ad494b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=m4qSlXHnBD0YW9FEgKtBntYjg2U%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">S布局：</span></strong>S形它相比于平铺直叙的形式既不会<span style="color: black;">显出</span><span style="color: black;">那样</span><span style="color: black;">呆滞</span>，<span style="color: black;">同期</span>阅读起来<span style="color: black;">亦</span>很流畅有趣味性。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/78b3a8cdd2ae4d7c960c4115f9418e0a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=t5sLaw5N4kJ09YnM5pS%2BFbnqF6Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Z字型布局：</span></strong>Z形跟S形的<span style="color: black;">功效</span>比较类似的，只<span style="color: black;">不外</span>Z字型符合男性<span style="color: black;">制品</span><span style="color: black;">或</span>科技类，而S型适合女性儿童品类</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2bfc6458446043f7a533a6f5b06c0475~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=Ypvk8bIr2%2FlpB7LCC%2FAs3EXyLRo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1字型布局：</span></strong>1字形布局，有一种硬朗和厚重的感觉，<span style="color: black;">必须</span>高质量模特大图或<span style="color: black;">制品</span>图镇楼，<span style="color: black;">否则</span>吼不住</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f43925bfb716420dae9145a360f23579~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=9Xji93Su5OfO3pkvU5E189tNfkU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">楼层布局：</span></strong><span style="color: black;">此页面会<span style="color: black;">显出</span>比较简洁好把控，<span style="color: black;">重点</span>在于背景颜色要有深－浅－深－浅的节奏，<span style="color: black;">同期</span>每一个楼层都是单独的模块，有利于信息阅读。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/86df83e5814e4f35aba4bb06bb64ab6b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=r9v90GYpWOfvXgSZovz0bKVBNsY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自由布局</span></strong>：在某<span style="color: black;">一起</span>楼层里做<span style="color: black;">有些</span>排版小变化，<span style="color: black;">例如</span>切分成一小块i一小块的自由排版：这种专题页设计比较适合<span style="color: black;">哪些</span>想走高逼格路线的时尚服饰类目，<span style="color: black;">同期</span>这种设计<span style="color: black;">常常</span>是看着简洁，<span style="color: black;">然则</span>对设计师的排版功力<span style="color: black;">需求</span>比较高，不<span style="color: black;">意见</span>新手或没什么功力的人尝试</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/78ce4509b825400782fb1f18a6bd5f80~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=p%2FzcKdHTbeA%2BVqZBMJgL5qDSpRo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/28125a5dcf5249f99eedfc226202512a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=bYHXKT74l%2FeZIneGN2ISYO3gpsg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a7629514a05a40e5a1562de18d7972b7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=JrC27UdWlOHROTtzQ77joc0hDXs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">6、</span>详情页细节设计</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、装饰内容</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">统一规范详情页里面的装饰元素<span style="color: black;">包括</span>素材、字体、标题等。装饰性内容在<span style="color: black;">制品</span>详情页<span style="color: black;">显现</span>得比较多，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">叫作</span>为补位性内容，是为了让页面内容更丰富更饱满而存在。有些小伙伴为<span style="color: black;">增多</span>详情页B格<span style="color: black;">爱好</span>加入<span style="color: black;">有些</span>英文点缀。要留意<span style="color: black;">咱们</span>针对是国内用户时，那<span style="color: black;">此时</span>英文<span style="color: black;">便是</span>一个装饰元素，可视它为图形<span style="color: black;">通常</span>都是比较小<span style="color: black;">或</span>颜色比较浅设计，切记<span style="color: black;">否则</span>会喧宾夺主。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/620c0bb3823e4dcbb6f074f3c9ce8176~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=W%2Fta4sxvYxKMVIRAT0vf6MDYhPI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">重视</span>用色</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">刚说了详情页<span style="color: black;">通常</span>都很长，在这么长的页面里不宜<span style="color: black;">显现</span>大面积高饱和色彩的背景，<span style="color: black;">通常</span>采用灰色、白色、黑色等低明度色彩<span style="color: black;">做为</span>背景，高明度高饱和度<span style="color: black;">能够</span>用在<span style="color: black;">有些</span>标题<span style="color: black;">或</span>卖点上面强调突出主体。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5271cf73396d4cab99d431eee728c967~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=dPIBqwPSm4O7CH%2BA36VU5BDzooA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、统一</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">统一色彩！标题！布局！风格气质！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c6bd3692f386475f92ffa2db35a084a3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1723644300&amp;x-signature=tMF55LGxbZSFMxmsBfo4%2Bl8pWAU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">7、</span>总结</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span>今天对详情页的一个简单概括，之前<span style="color: black;">咱们</span>以为详情页<span style="color: black;">便是</span>简单摆放几张<span style="color: black;">制品</span><span style="color: black;">照片</span>，<span style="color: black;">而后</span>加些参数表，最后放个五星好评截图就完事了。<span style="color: black;">倘若</span>你还<span style="color: black;">这般</span>想的话，那你肯定<span style="color: black;">便是</span>个不合格的电商设计师。详情页除了让消费者<span style="color: black;">认识</span><span style="color: black;">制品</span>，更重要的是<span style="color: black;">帮忙</span>商家<span style="color: black;">提高</span>销量。打造一张优秀的详情页，要用60%的时间去调查构思，确定方向，40%的时间去设计。电商设计这条路<span style="color: black;">必须</span>太多的技巧和<span style="color: black;">办法</span>了，此路任重道远，共勉~</span></span></p>

1fy07h 发表于 2024-10-13 17:28:28

回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。

j8typz 发表于 2024-10-29 11:40:16

期待更新、坐等、迫不及待等。

nykek5i 发表于 2024-11-6 17:52:12

回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。

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