淘宝电商：女鞋凉鞋详情页优化技巧
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词：详情页制作 详情页优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适用行业：女鞋（一级主营类目） 凉鞋（二级）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适用卖家规模：新商家、钻级、皇冠</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页对店铺的流量、转化率、UV价值、跳失率等有很大的影响，一个好且精致的详情页在很大的程度上决定了宝贝的销量，<span style="color: black;">因此</span>，详情页的优化在店铺的运营中就<span style="color: black;">显出</span>很重要了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品详情页<span style="color: black;">需求</span>：女鞋类详情页<span style="color: black;">照片</span>必须<span style="color: black;">包括</span>实拍图，尺寸图，穿着效果图，做工细节图，且宝贝<span style="color: black;">照片</span>尺寸750 的宽度，高度则<span style="color: black;">按照</span>商品本身<span style="color: black;">实质</span><span style="color: black;">状况</span>而定。<span style="color: black;">体积</span>最好在单张500K，连体<span style="color: black;">照片</span>3M以内。在淘宝买鞋<span style="color: black;">非常多</span>买家要看款式<span style="color: black;">亦</span>追求舒适度，鞋子磨不磨脚这些都要<span style="color: black;">根据</span>真实<span style="color: black;">状况</span>去展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品详情页规范：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、基本信息：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>内容为风格特点、材质、跟高、尺寸等方面的信息。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/25054e47c7cd4f6ba181675a8a9680b3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=62%2FiqcXjoFK4axrRiJV%2BKycqH54%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、实拍图：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>内容为宝贝正面图、背面图、多色彩图。宝贝<span style="color: black;">照片</span>要拍摄清晰。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d7e62a1b93c34e3294c2050453ad5d12~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=T03SwRJIcassLqDe2gzDxS9qz4g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3ced825fcd7947bbb9c7b6087248b8ff~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=eQpUdSud%2BxBmzAerUfBingoKEUI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b8d4c74c0d09451c9926866c81c4de86~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=uHETBclftIJDP3R%2FG%2FsuIwr5sY4%3D" style="width: 50%; margin-bottom: 20px;"></div>3、尺寸图<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尺寸图<span style="color: black;">必定</span>要和宝贝真实尺寸高度匹配，方便买家买到更合脚的凉鞋，避免<span style="color: black;">更加多</span>的售后问题。另一方面减少买家咨询时客服的工作强度。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f1f6ccf0f69546f89215246a15c30735~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=7WYsBwmUVJckNX6wM3nyTj0YgXE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、穿着效果：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>内容为模特展示、模特介绍、试穿体验。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5c7df675a68a467c923a4d18e0362b13~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=pWKrOQRzpDqhdqRmQMeoQyIqa2w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0475a3533b4d42279d84b7caf04beb0c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=loiYpGxlRO8CcQe0H5olDiMtXHI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、做工细节：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>内容为皮质展示、搭扣方式、鞋底材质等：有<span style="color: black;">特殊</span>的部位1样1张，总量5张以内。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c767bd343a134d8ab9d0d8a36f714c34~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=TTjK4bE74KPlK4voCjvV8RexbQo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、店铺活动：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>打折、优惠券等信息在详情页顶端展示，有活动就<span style="color: black;">必须</span>，没活动可<span style="color: black;">以避免</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c90676e9fc2a45ac8224a8d68fbf6208~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723645669&x-signature=WTuoggqL%2B99sBiHUteJlkFuFq5g%3D" style="width: 50%; margin-bottom: 20px;"></div>
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