一个让人看了就想下单的淘宝详情页是怎么做成的
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然说<span style="color: black;">此刻</span>移动端流量越来越多，</span><strong style="color: blue;"><span style="color: black;">人们的浏览时间<span style="color: black;">亦</span>越来越碎片化，主图、评论、问<span style="color: black;">大众</span><span style="color: black;">针对</span>买家下单的影响越来越大</span></strong><span style="color: black;">，<span style="color: black;">然则</span>详情页<span style="color: black;">针对</span>转化率的影响依然是非常的大。<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，</span><strong style="color: blue;"><span style="color: black;">一个宝贝想要<span style="color: black;">作为</span>爆款，<span style="color: black;">首要</span>它要有点击量</span></strong><span style="color: black;">，好的<span style="color: black;">制品</span>主图是吸引客户点击的<span style="color: black;">第1</span>标准，顾客<span style="color: black;">经过</span>好看的主图和<span style="color: black;">拥有</span>吸引力的标题点进店铺，这是促进成交的第一步。<span style="color: black;">倘若</span>顾客点进<span style="color: black;">制品</span><span style="color: black;">况且</span>认真翻看你<span style="color: black;">制品</span>的详情页的时候，那恭喜你达到了促进成交的第二步了。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的详情页打动了顾客，<span style="color: black;">那样</span>你就很好的成交了这一单。今天我就和<span style="color: black;">大众</span>分享一下，一个高转化率的详情页是<span style="color: black;">怎样</span>做出的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>的卖家在制作详情时<span style="color: black;">广泛</span>有如下两个误区：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;"><span style="color: black;">轻视详情页<span style="color: black;">功效</span></span></strong><span style="color: black;">，以为做<span style="color: black;">制品</span>的详情页，<span style="color: black;">便是</span>简单地摆放几张<span style="color: black;">制品</span>图，和<span style="color: black;">制品</span>尺寸，<span style="color: black;">而后</span>加<span style="color: black;">有些</span>参数表最后放个5星好评来展示被人认可的评语等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、长篇大论，事无巨细，什么东西都要写，大<span style="color: black;">照片</span>，多<span style="color: black;">照片</span>，多问题，卖点众多，<span style="color: black;">无</span>重点。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">咱们</span>就<span style="color: black;">来讲</span>一下，<span style="color: black;">此刻</span>的环境下，什么样的详情页是一个爆款该有的详情页。在<span style="color: black;">起始</span>之前，<span style="color: black;">咱们</span>比较一下，<span style="color: black;">大众</span>看下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一个让人看了就想下单的淘宝详情页是怎么做成的</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/024c34efad8a4dee9a8f1581b4583269~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723648425&x-signature=AT6rUIBQ%2FhgpOcTwyP9sV1mNEFg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图1（此图来自淘宝网，仅供参考）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>比较上面的<span style="color: black;">上下</span>两幅图，按比例<span style="color: black;">来讲</span>大部分卖家都会<span style="color: black;">选取</span>右侧宝贝。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span>买家在购买宝贝时，货比三家是肯定的</span></strong><span style="color: black;">，所有详情页你<span style="color: black;">能够</span>简单，<span style="color: black;">然则</span><span style="color: black;">不可</span>随便，除非你的<span style="color: black;">制品</span>品牌度很高。在无线时代下，用户的购物习惯<span style="color: black;">重点</span>如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">1、</span>地点<span style="color: black;">即时</span>间碎片化，随时随地随心，不固定；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">2、</span>快速，极致聚焦，所搜到宝贝以后只看<span style="color: black;">照片</span>和评论，详情页简单划过。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>的详情页<span style="color: black;">必定</span>要简单、明了、直击买家痛点，快速影响买家，让客户快速下单。下面<span style="color: black;">咱们</span>就从心理层面和设计层面分别来讲，什么样的详情页<span style="color: black;">能够</span>满足这些特点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>消费者心里</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、换位思考很关键</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我不要你觉得，我要我觉得，<span style="color: black;">这般</span>的霸道总裁的想法是绝对<span style="color: black;">不可</span>有的。一个好的<span style="color: black;">制品</span>详情页<span style="color: black;">必须</span><span style="color: black;">咱们</span>想顾客所想，把详情页做成顾客想看到的而不是<span style="color: black;">咱们</span>认为<span style="color: black;">能够</span>的。</span><strong style="color: blue;"><span style="color: black;">想要上架就有流量，成长权重很重要</span></strong><span style="color: black;">，这就<span style="color: black;">必须</span><span style="color: black;">咱们</span>在设计的时候做到换位思考。<span style="color: black;">经过</span>贴心打动客户。而不是<span style="color: black;">茫然</span>地追求<span style="color: black;">高挑</span>上的效果。应做到符合<span style="color: black;">实质</span>的<span style="color: black;">同期</span>追求画面质感和文字美感。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cee1d74e95a1413bbd43882e69308f73~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723648425&x-signature=%2FXiaLywg3lJT0v%2BZ9HaJR8EczYM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个让人看了就想下单的淘宝详情页是怎么做成的图2（此图来自淘宝网，仅供参考）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;">只要滑屏，不要放大</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个是什么意思呢？<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">根据</span>我说的思路操作一下，假如说，<span style="color: black;">咱们</span>在看到一幅详情信息，<span style="color: black;">然则</span><span style="color: black;">由于</span>文字太小<span style="color: black;">必须</span><span style="color: black;">办法</span>，<span style="color: black;">咱们</span>的操作<span style="color: black;">过程</span>是：</span><strong style="color: blue;"><span style="color: black;">点击<span style="color: black;">照片</span>→放大→缩回→返回，共<span style="color: black;">必须</span>七到八秒，而滑屏只<span style="color: black;">必须</span>两秒钟。八秒和两秒，<span style="color: black;">倘若</span>你是消费者，你会<span style="color: black;">选取</span>哪一个呢</span></strong><span style="color: black;">？<span style="color: black;">因此</span><span style="color: black;">咱们</span>的详情页<span style="color: black;">必定</span>要<span style="color: black;">照片</span>清晰、文字<span style="color: black;">体积</span>适中、简单明了、直击要点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>竞争对手<span style="color: black;">制品</span>的<span style="color: black;">评估</span><span style="color: black;">认识</span>消费者最<span style="color: black;">留意</span>的问题</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">不可</span>很清晰地<span style="color: black;">认识</span>客户<span style="color: black;">必须</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>去竞争对手宝贝<span style="color: black;">评估</span>里面找，在买家<span style="color: black;">评估</span>里面<span style="color: black;">能够</span>挖出<span style="color: black;">非常多</span>有价值的东西，<span style="color: black;">认识</span>买家的需求，购买后遇到的问题等等。想要上架就有流量，成长权重很重要，<span style="color: black;">经过</span><span style="color: black;">咱们</span>的市场调查和顾客<span style="color: black;">评估</span>的分析，<span style="color: black;">咱们</span><span style="color: black;">能够</span>准确地找到<span style="color: black;">制品</span>的定位，和<span style="color: black;">制品</span>应表达的<span style="color: black;">优良</span>。针对顾客<span style="color: black;">爱好</span>对症下药的<span style="color: black;">制品</span>详情页才是最好的详情页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>高转化率的详情页<span style="color: black;">怎样</span>制作</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;"><span style="color: black;">竖构图</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>以前的详情页是长图，<span style="color: black;">那样</span><span style="color: black;">为何</span>以前的详情页是长图？<span style="color: black;">由于</span>是为了适应电脑屏幕，就好比以前的4:3的屏幕变成宽屏<span style="color: black;">同样</span>，目的都是为了用户看着更舒服。<span style="color: black;">因此</span>为了适应手机端的浏览习惯，主图<span style="color: black;">必定</span>要做成长图，<span style="color: black;">况且</span>要一画面，一标题，什么是“一画面，一标题”，<span style="color: black;">便是</span>一个<span style="color: black;">照片</span>要完整的说明一个<span style="color: black;">制品</span>特点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个让人看了就想下单的淘宝详情页是怎么做成的</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7f9f2366ce5c4c7bb90e52a74c1542a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723648425&x-signature=MyiHi5MdUCBa9b7CX2FOcjxtos4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;">适应滑屏习惯</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>刚才在上面<span style="color: black;">亦</span>说到了，<span style="color: black;">由于</span>手机端的影响，<span style="color: black;">此刻</span>都是滑屏习惯，<span style="color: black;">因此</span><span style="color: black;">咱们</span>的主图<span style="color: black;">必定</span>要多图大字。<span style="color: black;">这般</span>的目的便于买家阅读。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一个让人看了就想下单的淘宝详情页是怎么做成的</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9dbe5a81d4254a12ae5bf574f9d5101d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723648425&x-signature=saVM065N3XusQH7IiHrwPrnMGzg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>看上图，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>在首页上看到的页面是左侧的图，<span style="color: black;">咱们</span>在阅读的时候，就<span style="color: black;">必要</span>要点击<span style="color: black;">照片</span>放大，才<span style="color: black;">能够</span>看清楚，<span style="color: black;">然则</span>当前的阅读<span style="color: black;">爱好</span>肯定就淘汰了这个<span style="color: black;">照片</span>。<span style="color: black;">倘若</span>是右侧，简单卖点，那就简单，一滑动就<span style="color: black;">能够</span>了，这个阅读就比较舒服。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><strong style="color: blue;"><span style="color: black;">前三屏是核心</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>详情的核心是前三屏，<span style="color: black;">由于</span>买家能<span style="color: black;">不可</span>继续看完<span style="color: black;">咱们</span>的详情页</span></strong><span style="color: black;">，</span><strong style="color: blue;"><span style="color: black;">前三屏是很重要的</span></strong><span style="color: black;">。<span style="color: black;">因此</span><span style="color: black;">咱们</span>手机端详情页的习惯<span style="color: black;">必定</span>不要和PC端<span style="color: black;">同样</span>，<span style="color: black;">相关</span><span style="color: black;">营销</span>一大推。首屏位置要放一个吸引眼球的海报来凸显<span style="color: black;">制品</span>风格，加深买家的印象及购买欲。接着就要<span style="color: black;">明显</span><span style="color: black;">制品</span>卖点了，寻找你<span style="color: black;">制品</span>的价值点而非促销点，当宝贝被认同价值时，促销活动才会发挥<span style="color: black;">功效</span>。<span style="color: black;">必须</span><span style="color: black;">重视</span>的是，<span style="color: black;">制品</span>卖点只<span style="color: black;">必须</span>一个，接下来的详情描述中就要围绕这个卖点来<span style="color: black;">仔细</span>介绍。<span style="color: black;">由于</span>卖点在精不在多，<span style="color: black;">倘若</span>一个<span style="color: black;">制品</span>有多个卖点，那每一个卖点都不是最<span style="color: black;">明显</span>最<span style="color: black;">尤其</span>的；当着重<span style="color: black;">明显</span>其中一个卖点的时候，这个卖点就<span style="color: black;">作为</span>了这款<span style="color: black;">制品</span>独一无二的特点，买家<span style="color: black;">亦</span>会<span style="color: black;">更易</span>记住这个特点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><strong style="color: blue;"><span style="color: black;">卖点的提炼</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在上一条说过，</span><strong style="color: blue;"><span style="color: black;">前详情页的前三屏<span style="color: black;">必定</span>要<span style="color: black;">明显</span><span style="color: black;">咱们</span>的卖点</span></strong><span style="color: black;">。买家<span style="color: black;">仅有</span>看到自己<span style="color: black;">必须</span>的信息他才会产生购买欲望，这个<span style="color: black;">便是</span>卖点，<span style="color: black;">亦</span><span style="color: black;">便是</span>买家的买点。这<span style="color: black;">咱们</span>要<span style="color: black;">怎样</span>提炼呢？<span style="color: black;">这儿</span>大概有两个<span style="color: black;">办法</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">1、</span>靠自己<span style="color: black;">数年</span>的从业经验及对消费者敏锐的洞察，这个<span style="color: black;">必须</span>很长的时间<span style="color: black;">累积</span>，<span style="color: black;">通常</span>卖家是做不到的。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">2、</span>分析竞争对手评论及<span style="color: black;">大众</span>印象，<span style="color: black;">这儿</span>多看中差评。<span style="color: black;">为何</span>多看中差评呢？<span style="color: black;">由于</span>中差评是别人做得<span style="color: black;">欠好</span>的，你要做好这类卖点，你的<span style="color: black;">制品</span>数据不会差。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个让人看了就想下单的淘宝详情页是怎么做成的</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c76d9380d21f495fa56455ad8a2d47b3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723648425&x-signature=G%2Bu1NcdJFmkDh6cpfcfaDcJbO4g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好了，今天就写到<span style="color: black;">这儿</span>，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">帮忙</span>，<span style="color: black;">大众</span>有问题<span style="color: black;">能够</span>在下方留言。<span style="color: black;">文案</span>里有不懂的<span style="color: black;">能够</span>私信我领取新品周流量上万的技巧。</span></p>
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