商品详情页的设计规律
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编辑导语：商品详情页<span style="color: black;">针对</span><span style="color: black;">制品</span><span style="color: black;">来讲</span><span style="color: black;">非常</span>重要，本篇<span style="color: black;">文案</span>作者分享了商品详情页的设计<span style="color: black;">规律</span>，从多个方面介绍了商品详情页的设计<span style="color: black;">需求</span>和思路等，<span style="color: black;">一块</span>来看一下，<span style="color: black;">期盼</span>对你有<span style="color: black;">帮忙</span>。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/T2y24jr9KOabwU~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650551&x-signature=%2FFhs62psV8h2AoLZ%2BUljZaJvuiw%3D" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>商品详情页的定义与价值</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>详情页是<span style="color: black;">加强</span>转化率的入口，它能激发顾客的消费欲望，树立信任感，打消顾客的消费疑虑，<span style="color: black;">促进</span>顾客下单，<span style="color: black;">同期</span><span style="color: black;">能够</span>传达企业品牌信息，完成从流量到有效流量再到忠实流量的一个转化。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>把详情页的必要部分分作五大类别</h1><strong style="color: blue;">商品展示类：</strong>色彩、细节、优点、卖点、包装、搭配效果。<strong style="color: blue;">吸引购买类：</strong>卖点打动、情感打动、买家<span style="color: black;">评估</span>、热销盛况。<strong style="color: blue;">促销说明类：</strong>热销<span style="color: black;">制品</span>、搭配<span style="color: black;">制品</span>、促销<span style="color: black;">制品</span>、优惠方式。<strong style="color: blue;">实力展示类：</strong>品牌、荣誉、资质、销量、生产、仓储。<strong style="color: blue;">交易说明类：</strong>购买、付款收货验货退换货保修。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">依靠这五大类我<span style="color: black;">能够</span>很好的把商品详情页的所有东西都展现出来，来塑造商品独特的属性，达到一个商品转化的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">晓得</span>了商品详情页的必要部分之后<span style="color: black;">咱们</span>来<span style="color: black;">仔细</span>讲解一下商品的表述要从哪几方面来看</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>详情页的表述要遵从以下五感</h1><strong style="color: blue;">真实感：</strong>真实再现<span style="color: black;">制品</span>原貌，<span style="color: black;">区别</span><span style="color: black;">方向</span>。<strong style="color: blue;"><span style="color: black;">规律</span>感：</strong><span style="color: black;">按照</span>买家需求<span style="color: black;">安排</span>和展开买点的<span style="color: black;">摆设</span>，达到层层打动，达成购买。<strong style="color: blue;">亲切感：</strong>针对<span style="color: black;">目的</span>消费者的特性进行文案、图像的风格设定，亲切、贴近。<strong style="color: blue;">对话感：</strong>网店的<span style="color: black;">营销</span>过程中<span style="color: black;">制品</span>介绍是靠文字<span style="color: black;">照片</span>的描述完成的,<span style="color: black;">做为</span>虚拟的营业员描述要有对话感，用对话的<span style="color: black;">规律</span>展开。<strong style="color: blue;">氛围感：</strong><span style="color: black;">制品</span>中的<span style="color: black;">营销</span>氛围营造和实体店<span style="color: black;">同样</span>重要，形成<span style="color: black;">非常多</span>人购买的气氛，让买家因从众心理而决定购买。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结：</strong>设计<span style="color: black;">制品</span>详情页之前要充分进行市场调查，同行业调查，规避同款。<span style="color: black;">同期</span><span style="color: black;">亦</span>要做好消费者调查，分析消费者人群，分析消费者的消费能力，消费的<span style="color: black;">爱好</span>，以及顾客购买所<span style="color: black;">留意</span>的问题等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>商品的详情页是给消费者们更好的看到商品的样子，商家会<span style="color: black;">这里</span>页面里面进行商品的介绍，消费者通过查看详情页<span style="color: black;">认识</span>商品的内容，<span style="color: black;">而后</span>决定<span style="color: black;">是不是</span>购买，<span style="color: black;">那样</span>商品详情页<span style="color: black;">包含</span><span style="color: black;">那些</span>信息？</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>商品详情页<span style="color: black;">包含</span><span style="color: black;">那些</span>信息</h1>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 首屏海报</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首屏海报<span style="color: black;">能够</span>设置店铺营销<span style="color: black;">照片</span>，把店铺主推款放到<span style="color: black;">这儿</span>。<span style="color: black;">由于</span>在最前面，<span style="color: black;">因此</span>当买家点击进入的时候就能让人<span style="color: black;">第1</span>眼就看到。不管是人还是什么，<span style="color: black;">第1</span>印象都<span style="color: black;">尤其</span>的重要。<span style="color: black;">因此</span>首屏海报一点要有自己鲜明的亮点。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 场景图</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">场景图<span style="color: black;">便是</span>模特带上背景，像这张图<span style="color: black;">便是</span>场景图了，场景图<span style="color: black;">能够</span>融入环境，代入感<span style="color: black;">尤其</span>强。<span style="color: black;">仅有</span>当客户产生了代入感，才会有<span style="color: black;">剧烈</span>的购物欲望。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">3. 卖点图</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖点图<span style="color: black;">便是</span><span style="color: black;">制品</span><span style="color: black;">优良</span>，<span style="color: black;">选取</span>做一款<span style="color: black;">制品</span><span style="color: black;">首要</span>就要<span style="color: black;">认识</span><span style="color: black;">制品</span>的<span style="color: black;">优良</span>，<span style="color: black;">而后</span>在卖点图上面，把<span style="color: black;">优良</span><span style="color: black;">表现</span>出来。<span style="color: black;">由于</span>不直观的<span style="color: black;">经过</span>这种方式表达出来，买家<span style="color: black;">亦</span><span style="color: black;">认识</span>不到<span style="color: black;">制品</span>的优势在哪里，<span style="color: black;">亦</span>就更不会购买了。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">4. <span style="color: black;">制品</span>规格尺码表</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>规格尺码表<span style="color: black;">亦</span>是非常的重要的。毕竟<span style="color: black;">此刻</span>买家购物多半是静默下单，<span style="color: black;">爱好</span>自己买自己的。他是不跟您多说话的，他就看您的详情，看的好他就买了，放上规格尺码表，就方便买家自己查看。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、</span>商品详情页<span style="color: black;">必须</span><span style="color: black;">重视</span><span style="color: black;">那些</span>问题</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是服饰类目的商品的话，<span style="color: black;">那样</span>这类商品所对应的详情页<span style="color: black;">照片</span>最好是能够从各个方面展示<span style="color: black;">优良</span>，但其相应的数量<span style="color: black;">亦</span>是<span style="color: black;">尽可能</span>不要超过20张。毕竟<span style="color: black;">太多</span>的<span style="color: black;">照片</span>反而会加大消费者的审美疲劳，<span style="color: black;">有害</span>于店铺的转化<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">便是</span>详情页制作前后，<span style="color: black;">怎样</span>制作是<span style="color: black;">必须</span>商家重点去<span style="color: black;">思虑</span>清楚的。<span style="color: black;">必要</span>要去对商品的各个方面做好充分的调查工作，其目的<span style="color: black;">亦</span><span style="color: black;">便是</span>为了更好的避开同款、分析客户习惯、<span style="color: black;">爱好</span>、把握痛点等。准备工作<span style="color: black;">便是</span>对消费者做了一个系统分析，<span style="color: black;">必须</span>对商品进行分析，分析出商品的优缺点和与众<span style="color: black;">区别</span>的卖点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>商家在制作详情页的时候不要忽略<span style="color: black;">有些</span>小的细节，<span style="color: black;">由于</span>有时候消费者对商品不<span style="color: black;">认识</span><span style="color: black;">能够</span>在详情页中找到答案，<span style="color: black;">因此</span>详情页最好是介绍得<span style="color: black;">仔细</span><span style="color: black;">有些</span>，最好是配上几张<span style="color: black;">照片</span>，<span style="color: black;">这般</span>会更好。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">6、</span>顾客对详情页内容都有些什么<span style="color: black;">需求</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>关注详情页的<span style="color: black;">那些</span>内容？<span style="color: black;">她们</span>的购物心理过程是<span style="color: black;">怎么样</span>的？我举个例子以服装、数码为例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）<span style="color: black;">第1</span>眼印象，这件宝贝（风格、样式等）<span style="color: black;">是不是</span><span style="color: black;">爱好</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注点：整体展示（摆拍、模特展示）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）细看，这件宝贝的质量好<span style="color: black;">欠好</span>？（功能全不全）？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注点：细节展示、功能展示、品牌展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）这件宝贝<span style="color: black;">是不是</span>适合我？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注点：功能展示、尺码规格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）宝贝的<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">是不是</span>与卖家介绍得相符（<span style="color: black;">是不是</span>正品？<span style="color: black;">有没有</span>色差？尺码<span style="color: black;">是不是</span>偏差）？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注点：宝贝品牌、宝贝销量、买家评论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）想买宝贝了宝贝价格有没优惠？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注点：活动促销信息（打折、满减、组合价、会员价）、优惠信息（<span style="color: black;">是不是</span>包邮、<span style="color: black;">有没有</span>优惠券）。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/T4ZOkgs4LYpU86~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723650551&x-signature=76QkZSQtHIA%2BnqWOvbBnQ7djGFs%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快节奏的生活中，用户<span style="color: black;">无</span>耐心去看大篇幅的<span style="color: black;">照片</span>和文字，<span style="color: black;">因此呢</span>好的页面的文案话语，是短小精悍、言简意赅，让用户<span style="color: black;">火速</span>就能<span style="color: black;">认识</span>到他所想<span style="color: black;">认识</span>的<span style="color: black;">制品</span><span style="color: black;">状况</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">7、</span>一款<span style="color: black;">制品</span>详情页设计思路</h1>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 详情页的四大设计板块</h2><strong style="color: blue;">商品板块：</strong><span style="color: black;">包括</span>商品属性如商品图、购买说明规格<span style="color: black;">选取</span>、价格优惠等。<strong style="color: blue;"><span style="color: black;">评估</span>板块：</strong>传达给用户<span style="color: black;">更加多</span>的关于商品的信息，如已用过商品的用户<span style="color: black;">评估</span>、<span style="color: black;">怎样</span><span style="color: black;">运用</span>、售后服务等等感性介绍，从而解答用户心理的疑问和顾虑。<strong style="color: blue;">图文详情板块：</strong>长度适宜,将用户需求的关键点和商品的卖点分出重要级之后，让图文详情板块的前半部分页面信息<span style="color: black;">明显</span>。<strong style="color: blue;"><span style="color: black;">举荐</span>板块：</strong><span style="color: black;">举荐</span>用户<span style="color: black;">关联</span>同类<span style="color: black;">制品</span><span style="color: black;">或</span>与此页<span style="color: black;">制品</span>相搭配的其他<span style="color: black;">制品</span>，给用户<span style="color: black;">更加多</span><span style="color: black;">选取</span>机会。<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 详情页五大<span style="color: black;">基本</span>功能模块</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设计客服、<span style="color: black;">保藏</span>、分享、店铺和立即办理。注重人机互动，让这些工具<span style="color: black;">方便</span>地出<span style="color: black;">此刻</span>用户视野中，让其随时随地能基于场景进行高频的互动操作，<span style="color: black;">得到</span>用户更有效转化。从用户与商品的互动操作主题场景来分析，可对互动场景的价值性进行优先<span style="color: black;">次序</span>的<span style="color: black;">摆列</span>。</p><strong style="color: blue;">立即购买：</strong>用户将<span style="color: black;">能够</span>直接进入购买确认页面。<strong style="color: blue;"><span style="color: black;">保藏</span>：</strong>用户可将<span style="color: black;">制品</span><span style="color: black;">保藏</span>在个人中心里，在<span style="color: black;">将来</span>的某个场景下，将有可能进行购买。<strong style="color: blue;">客服：</strong>用户在<span style="color: black;">选取</span>和购买过程中，任何疑问均<span style="color: black;">能够</span><span style="color: black;">经过</span>人工介入解答。<strong style="color: blue;">店铺：</strong>用户<span style="color: black;">能够</span>直接进入店铺<span style="color: black;">认识</span>和<span style="color: black;">选取</span><span style="color: black;">更加多</span>的<span style="color: black;">制品</span>。<strong style="color: blue;">分享：</strong><span style="color: black;">做为</span>对<span style="color: black;">制品</span>有了最直接认知的这一类用户，其主动分享的价值性要远远高于<span style="color: black;">经过</span>市场营销手段去刻意实现的分享过程。<h2 style="color: black; text-align: left; margin-bottom: 10px;">3. 板块设计风格<span style="color: black;">需求</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全部</span>版面做到主题鲜明、简洁、<span style="color: black;">知道</span>，以优美画面向用户介绍<span style="color: black;">制品</span>卖点，<span style="color: black;">从而</span>吸引有需求用户的眼球。页面风格简洁明快，力求达到表格简单，色彩搭配协调，文字处理人性化，有亲切感等。</p><strong style="color: blue;">头图：</strong>页面<span style="color: black;">最后</span>目的是<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">倘若</span>过分强调画面的美感，<span style="color: black;">增多</span><span style="color: black;">照片</span>视觉的占比，强调网站设计的艺术性，反而不会收到好的效果。页面应鲜明且不喧宾夺主，让浏览的者能产生深刻的印象。<strong style="color: blue;">标题：</strong>清晰<span style="color: black;">恰当</span>表述<span style="color: black;">制品</span>的内容，<span style="color: black;">明显</span><span style="color: black;">制品</span>的核心价值。标题语意通顺，无乱码杂质。<strong style="color: blue;">销量：</strong>销量<span style="color: black;">必定</span>程度上标明了<span style="color: black;">制品</span>的受欢迎度，销量可<span style="color: black;">选取</span>月销量、季度销量或年度销量，<span style="color: black;">经过</span>销量让用户<span style="color: black;">晓得</span><span style="color: black;">制品</span>的爆款程度。<strong style="color: blue;">促销：</strong>以价格优惠、<span style="color: black;">绑缚</span>优惠进一步推动用户购买欲望，满足“节省”或“买到则赚到”心理，<span style="color: black;">供给</span>活动促销、券码优惠等信息。<strong style="color: blue;"><span style="color: black;">评估</span>：</strong>提炼好评关键字置顶展示，将客观好评内容排序到<span style="color: black;">评估</span>前面或积极互动内容有意展示，<span style="color: black;">经过</span>用户<span style="color: black;">评估</span>内容介绍<span style="color: black;">制品</span>更有说服力，更能<span style="color: black;">表现</span><span style="color: black;">制品</span>满足用户真实需求。<strong style="color: blue;">图文：</strong><span style="color: black;">照片</span>和相配的文案话语。<span style="color: black;">照片</span>给人的印象深刻，相比文字<span style="color: black;">拥有</span>更强的感性认知。但<span style="color: black;">倘若</span>只关注<span style="color: black;">照片</span>，<span style="color: black;">忽略</span>与<span style="color: black;">照片</span>相配的文案，则<span style="color: black;">不可</span>达到预期目的。<span style="color: black;">由于</span><span style="color: black;">制品</span>的属性、卖点，以及迎合用户的情感诉求都<span style="color: black;">必须</span>文案来进行说明与阐述。<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">8、</span>巧用FABE法则</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FABE法则是一种非常实用的营销法则，<span style="color: black;">经过</span>对FABE的灵活运用，<span style="color: black;">咱们</span><span style="color: black;">能够</span>用它来<span style="color: black;">指点</span>详情页的设计工作，以便取得良好的营销效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FABE是一种非常<span style="color: black;">详细</span>、<span style="color: black;">拥有</span>高度、可操作性很强的利益推销法。利用FABE法则<span style="color: black;">指点</span>详情页设计，<span style="color: black;">能够</span>构筑起一个大的框架，<span style="color: black;">供给</span>一个通顺<span style="color: black;">恰当</span>的设计逻辑，从而使详情页的观赏性更高。巧用的利用它能让你的商品转化率更高。</p><strong style="color: blue;">Features（特征）</strong>，<span style="color: black;">制品</span>的基本特征。如:<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>、产地、材料工艺等。<strong style="color: blue;">Advantages（优点）</strong>，<span style="color: black;">制品</span>的独特之处。如:更大、更厚、更高档等。<strong style="color: blue;">Benefits（利益）</strong>，能给消费者带来什么好处。如:舒适、省电等。<strong style="color: blue;">Evidence（证据）</strong>，<span style="color: black;">包含</span>技术报告、顾客来信、报刊<span style="color: black;">文案</span>、照片、示范等。<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">9、</span>好的详情页设计都具备<span style="color: black;">那些</span>特点</h1>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 简单明了</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说白了，详情页的<span style="color: black;">功效</span>是告诉顾客，<span style="color: black;">为何</span>买这个<span style="color: black;">制品</span>，买了之后效果<span style="color: black;">怎样</span>，不管是任何的文案、<span style="color: black;">照片</span>其实都是为了这两个目的而存在。<span style="color: black;">倘若</span>你把详情页，搞得太<span style="color: black;">繁杂</span>，<span style="color: black;">无</span>任何<span style="color: black;">次序</span>、<span style="color: black;">规律</span>，只是一堆<span style="color: black;">照片</span>的堆积，<span style="color: black;">这般</span>的详情页转化自然不会高。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 卖点清晰</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人会有错误的认识，认识<span style="color: black;">照片</span>只要够<span style="color: black;">美丽</span>就行。人们对美的事物都有一种欣赏，<span style="color: black;">然则</span><span style="color: black;">倘若</span>这种美只能让客户欣赏而<span style="color: black;">不可</span>打动客户购买，<span style="color: black;">那样</span>你的<span style="color: black;">照片</span><span style="color: black;">亦</span>是失败的。详情页的<span style="color: black;">照片</span>，注重<span style="color: black;">美丽</span>更要把<span style="color: black;">制品</span>卖点诠释好。客户不会<span style="color: black;">由于</span><span style="color: black;">美丽</span>的<span style="color: black;">照片</span>而买单，只因卖点而买单。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">3. 宣传海报</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页中添加活动的海报，有利于客户在进入到<span style="color: black;">咱们</span>的详情页中，就<span style="color: black;">能够</span>很直观的<span style="color: black;">认识</span>到近期的活动内容。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">4. <span style="color: black;">相关</span>营销</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相关</span>营销<span style="color: black;">通常</span>布局在海报的下方，设置<span style="color: black;">相关</span>营销是为了给客户<span style="color: black;">更加多</span>的<span style="color: black;">制品</span><span style="color: black;">选取</span>，<span style="color: black;">不外</span><span style="color: black;">相关</span><span style="color: black;">营销</span>的<span style="color: black;">制品</span><span style="color: black;">必定</span>要和<span style="color: black;">咱们</span>详情页的这款<span style="color: black;">制品</span>本身具<span style="color: black;">相关</span>联性。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">5. <span style="color: black;">制品</span>创意海报</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个部分<span style="color: black;">重点</span>是抓住顾客眼球，让<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>以更精致的海报形式，展示在顾客眼前。<span style="color: black;">一般</span>这部分海报图为<span style="color: black;">制品</span>全图，<span style="color: black;">亦</span><span style="color: black;">便是</span>说<span style="color: black;">制品</span>的形态以及<span style="color: black;">制品</span>的亮点可在这部分内容中展示出来。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">6. <span style="color: black;">制品</span>属性</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>功能、规格、重量、<span style="color: black;">成份</span>、材质，等<span style="color: black;">制品</span>信息。<span style="color: black;">制品</span>属性<span style="color: black;">通常</span>会以文字和表格的形式展示，<span style="color: black;">通常</span>卖家会把<span style="color: black;">制品</span>信息提前放入到<span style="color: black;">制品</span>的创业海报下。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">7. 对比图</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有新老款<span style="color: black;">制品</span>对比的，<span style="color: black;">亦</span>有和竞争对手对比的。目的在于进一步<span style="color: black;">明显</span><span style="color: black;">制品</span>与其他<span style="color: black;">制品</span>的<span style="color: black;">区别</span><span style="color: black;">优良</span>。对比图<span style="color: black;">能够</span>不<span style="color: black;">必须</span>实拍，<span style="color: black;">能够</span>直接从网络中搜索<span style="color: black;">有些</span><span style="color: black;">关联</span>素材进行制作，已达到对比的<span style="color: black;">功效</span>。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">8. 购物须知</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一部分内容<span style="color: black;">重点</span>展示物流内容，以及<span style="color: black;">制品</span>退换货流程等。<span style="color: black;">重点</span>是让客户提前<span style="color: black;">认识</span>到购物时候可能产生的问题以及<span style="color: black;">处理</span><span style="color: black;">办法</span>，避免<span style="color: black;">由于</span>物流慢产生<span style="color: black;">海量</span>差评。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结：<span style="color: black;">因此</span>说一个好的商品详情页能够<span style="color: black;">加强</span>用户购买商品转化率，树立顾客信任感，打消顾客的消费疑虑，<span style="color: black;">促进</span>顾客下单，<span style="color: black;">同期</span><span style="color: black;">能够</span>传达品牌信息，塑造店铺形象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>要确定<span style="color: black;">制品</span>的<span style="color: black;">重点</span>卖点，给<span style="color: black;">制品</span>确立一个<span style="color: black;">知道</span>的定位，告诉客户<span style="color: black;">为何</span>要买你的<span style="color: black;">制品</span>，满足用户的需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文由@0.2* 原创发布于人人都是<span style="color: black;">制品</span>经理，未经许可，禁止转载。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">题图来自 Unsplash，基于CC0协议。</p>
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